Survey finds majority prefer to buy cars online

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9th October 2015 14:40 - Automotive

A recent survey of motorists by Trusted Dealers has revealed that the amount of people who would prefer to purchase a car online is notably Survey finds majority prefer to buy cars onlinelarger than those who would prefer to buy through a main dealer.

Of the 1,000 respondents in the survey, approximately 46 per cent said that they would finalise the purchase of a car online, whereas just 31 per cent would be happy to do the same via a main dealer.

The survey also found that just 20 per cent of the respondents would be willing to put a deposit down on a car they had seen online. Further to this, 68 per cent said that they use the internet to research the type of car they would like to buy.

As well as this, the survey also found that approximately 28.7 per cent of car buyers utilise the internet to search for reviews on dealers. A further 52 per cent search for car reviews, 51.7 per cent look into the prices they should be paying and 31.7 per cent search for the location of a specific car.

Managing Director of Trusted Dealers, Neil Addley, said of the findings:

"Many of our members have highly accomplished web presences and as more and more consumers head online to find the best deals for cars, dealers should be ensuring their online presence is capitalising on this by offering premium information, reassurance on classified websites and customer reviews. Buying from a recognised dealer is still a key attraction for many motorists, with a third of potential buyers saying they would only buy online from a reputable main dealer.”

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