Automotive Market Research Insights And Findings

Automotive Market Research

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Automotive Market Research

Below you will find the latest automotive market research insights, automotive news and research findings. The most recent automotive articles can be found at the top.

The automotive market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.

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Reliability Survey Crowns Mazda MX-5 as Top Performer

8th August 2012 17:18

The latest annual reliability survey by What Car? Magazine has seen Mazda’s MX-5 sports car win the crown over more than 50,000 other vehicle contenders. Manufactured since 2005, Mazda MX-5s have been recorded as having a mere 4% failure rate. This… Read more...

Market Research Proves Used Japanese Cars Far more Reliable than Other Brands

26th July 2012 18:04

The latest survey by What Car? and Warranty Direct has revealed that Britons vote Japanese brands as the most reliable used cars to own. In the study of vehicles that are between three and 10 years old, Japanese manufacturers Honda, Toyota and Lexus were… Read more...

Market Research Finds Rich UK Drivers Guilty of Not Washing Their Cars

9th July 2012 16:47

The latest AA survey has shown that wealthier drivers in the UK are guilty of not washing their vehicles, while poorer Britons are more proud of their cars. In total, only one in 17 car owners from professional and managerial backgrounds wash their car once… Read more...

Market Research Reveals the Car Manufacturer Rated Highest by Britons

22nd June 2012 11:41

A survey of 18,000 UK car owners by JD Power and What Car? Magazine has found Jaguar crowned top of the list for cars that Britons are most satisfied with. Editor-in-chief of What Car?, Chas Hallett, commented: “This study shows that customers are really… Read more...

Nationwide Poll Shows UK Drivers are Stressed Out

22nd June 2012 11:52

An insight study by has uncovered wide spread road rage amongst drivers on British roads. Of the 2,300 UK adults that were polled, over half claimed they had been a direct victim of another driver's short temper, which gave rise to a potential… Read more...

Survey Reveals Most Common Car Brands Chosen By Cheating Spouses

22nd June 2012 12:18

A survey by “extra-marital” dating site has uncovered the cars most favoured by cheating spouses. The 640,000 UK members of the cheeky site were polled, with the result that BMW’s have been exposed as the number one… Read more...

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