Charity market research reveals latest donation trends

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1st June 2016 10:54 - Voluntary

A recent charity survey by the Charities Aid Foundation (CAF) has revealed that men in Britain trail behind women when it comes to volunteering, sponsoring and donating, with many charities having to adopt new and better ways of attracting donations from the male population.Charity market research reveals latest donation trends

Of the women in the survey, 3 in 5 (60 per cent) of women participated in some form of charitable behaviour in an average month last calendar year, as opposed to just 52 per cent of men.

The survey revealed that the most popular way of supporting a charity in the United Kingdom was to donate funds, with 39 per cent of the respondent saying that they had done so in a typical month. Closely following donating money was donating goods (20 per cent) and sponsoring someone (9 per cent).

The Charities Aid Foundation’s annual report, entitled UK giving, on charitable habits also uncovered that the youngest generation is the age group who are getting involved in supporting charitable causes, with just 43 per cent doing so in the average month.

In comparison with the 23 per cent of those aged 16 to 24, who had given money to charity, 44 per cent of those eligible for a pension (aged 65 and above) had given money to charity in the last month.

The 2016 report revealed that in 2015, British people donated £9bn to charitable causes, suggesting that the overall levels of giving may have dropped in the last year.

The report also revealed that the median average of a charitable donation in £14 and cash is the most common method of payment, accounting for 55 per cent of donations.

The respondents who were most likely to donate to charity were middle or upper middle women over 45. Of those in the 16 to 24 category, less than half donated to charity last year.

When it comes to charity shops, it was found that nearly 50 per cent of British people have donated items in the last year, with 1 and 5 doing so in an average month. When it comes to the two genders, women are nearly twice as likely to donate to a charity shop then men are.

Of the respondents, 1 in 3 said that they had sponsored someone for charity during 2015. Women were found to be more likely to sponsor than men, however they were found to give a smaller sum (£11.38) on average than men (£15.13).

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