Survey finds 1 in 3 Brits are unaware of their local charities

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4th February 2016 17:16 - Voluntary

A recent survey by TSB Bank has revealed that 1 in 3 British people are unaware of their local charities and have no knowledge of what they do.

Of the 1,000 adults in the survey 50 per cent said that they think local charities play an important role in their local community, however, just 10 per cent are able to name more than two local charities.

Despite the fact that 73 per cent have chosen to donate money to a national or international charity, 20 per cent said that they only became aware of local charities when their friends or families needed their help.

The market research was conducted as part of TSB’s Local Charity Partnership drive, whereby TBS offices and branches across the United Kingdom advertised for local customers, members of the public and partners to nominate social enterprises and charities to benefit from their frequent fundraising efforts.

A spokesman for TSB said the research shows “just how difficult it can be for small charities to get the support they need”. 

“Over the past year, through our Local Charity Partnerships, we have donated over £800,000 to local causes across Britain, which is equivalent to nearly £100 for every partner that works for us,” he said.

“The success of our Local Charity Partnerships is proof that you don’t have to have a national, big budget, charity campaign to make a difference.  Lots of small, locally organised fundraising events add up to a significant injection of cash to the small local charities that support us all when we need it most.”

The market research also questioned 301 small charities, who revealed that the large amount of national and international charities poses a challenge to their fundraising, with 28 per cent of small charities revealing that they were finding it difficult to meet fundraising targets.

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