Survey finds cancer charities are the most popular charitable cause
15th February 2017 12:43 - Voluntary
Survey finds cancer charities are the most popular charitable cause: A recent voluntary sector survey has revealed that 59 per cent of British people, who donate to charity, intend to donate to a cancer charity in 2017, which makes it the most popular charitable cause in the United Kingdom.
The market researchers surveyed more than 2,000 adults in the United Kingdom and the research took place between the 6th and 10th January 2017.
Conducted by the online fundraising platform, Givey, the survey also found that people donate an average of £44 per year to cancer charities and charitable causes, which means that such charities could receive approximately £1.33 billion in donations during this calendar year.
The second most popular charitable cause was children’s charities, with 45 per cent of the survey participants saying that they would donate to at least one children’s charity in 2017. Further to this, 42 per cent said that they would donate to an animal charity.
Despite the fact that more participants said that they intend to donate to a children’s charity, the researchers forecasted that both children’s and animal charities could expect to receive the same amount of donations in 2017 – approximately £1.16 billion. This is because the average annual donation made by an individual, to an animal charity, was £54, as opposed to £50 for children’s charities.
The survey findings also revealed that foreign aid charities receive the highest annual average donations out of any charitable cause in the United Kingdom, even though only 26 per cent of the survey participants said that they intend to support a foreign aid charity in 2017. The average annual donation for an individual was £57, although, the respondents who were over the age of 55 said that they would donate an average of £73 this year.
On the other hand, the charitable cause which is least supported in the United Kingdom is human rights, with only 18 per cent of the survey participants saying that they expect to make a donation to a human rights charity this calendar year.
Following human rights and the second least popular charitable cause was diabetes, with only 21 per cent of respondents saying that they intend to make a donation to such charity in 2017.
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