Survey finds small charities worry about effect of Fundraising Preference Service

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24th February 2016 18:01 - Voluntary

According to market research in the voluntary sector, approximately 60 per cent of small charities are worried about the costs and administration associated with the proposed Fundraising Preference Service.Survey finds small charities worry about effect of Fundraising Preference Service

Published by the Institute of Fundraising and the Small Charities Coalition, the market research asked small charities to select the potential effects of the Fundraising Preference Service from a list of 12 potential responses.

The Fundraising Preference Service would allow individuals to opt out of all direct charity mail and telephone calls; however, 59 per cent said that they believe this would lead to a greater administrative burden. The same percentage said that they believe that it will result in increased costs for checking against a suppression list.

Of the respondents, 41 per cent said that they believed that it would result in a decrease in donations; however, 3 per cent said that they expected a rise.

A further 29 per cent of the survey respondents said that they believed that the Fundraising Preference Service would result in the improvement of the public perception of charities.

631 charities responded to the survey - all of which had an income of less than 1 million. The survey was conducted online during December and January.

The survey also discovered that 39 per cent of the respondents believed that the Fundraising Preference Service should be subsidised by charities that spend more than £100,000 per year on fundraising, whereas 34 per cent said that it should be funded by the UK Government.

Chief Executive of the Small Charities Coalition John Barrett, said of the findings:

"With more than 150,000 registered small charities in England & Wales, and thousands more who are too small to register, it is essential that the views of these organisations are taken into account during fundraising regulation reform.

"It is important to remember that the potential changes will have a disproportionate impact on smaller charities, because they will inevitably find it harder to comply than larger and better resourced charities. The system therefore needs to be affordable and compliance simple."

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