Nearly 3 in 5 people prefer their groceries to be packaged in paper-based materials

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2nd March 2015 12:11 - FMCG

A nationwide poll, commissioned by the Confederation of Paper Industries (CPI), has found that nearly 3 in 5 (57 per cent) consumers in the UnitedNearly 3 in 5 people prefer their groceries to be packaged in paper Kingdom prefer their groceries to be packaged in paper-based materials.

The poll found that just 8 per cent of consumers in the UK prefer their groceries to be packaged in plastic containers. A further 31 per cent did not express a preference.

The 2,289 respondents were also questioned about whether they would purchase an item from a retailer, who packaged their products in paper-based materials, over retailers using plastic containers. Approximately 46 per cent admitted that they would be more inclined to buy from a retailer using paper-based packaging, than one using plastic. A further 47 per cent claimed that a product’s packaging makes no difference to their purchasing decisions.

The survey found that corrugated paper is one of the most favoured forms of packaging amongst UK consumers.

It was found that corrugated packaging was favoured amongst UK consumers due to its recyclability. It was also identified as consumers’ favourite due to the ease of personalisation and printing qualities.

The CPI survey, support findings from The Programme for the Endorsement of Forest Certification’s (PEFC) first consumer survey, which found that over 4 in 5 consumers would like companies, which are sourcing their materials from sustainably managed forests, to use certification labels on their packaging.

PEFC also found that certification labels are the most trustworthy way of conveying to shoppers that wood-based packaging and products are sustainably sourced.

Consumers all over the world identified that it is imperative that people make ethical decisions, with 3 in 5 people claiming that buying labelled products will make a positive impact on the world’s forests.

Of the respondents of the PEFC consumer survey, just 10 per cent believed that making ethical and sustainable choices would not make a difference to the world’s forests.

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