Survey finds rising cost of food concerns consumers

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21st February 2017 11:33 - FMCG

Survey finds rising cost of food concerns consumers: According to a recent market research report, many consumers are worried about the rising cost of food, which was revealed to be more of a concern than wage freezes and increasing energy bills.Survey finds rising cost of food concerns consumers

Of the 1,700 consumers who took part in the survey, two in three said that they felt the increasing food prices will have a negative effect on their finances.

Conducted in January, the survey also revealed that consumers are already taking precautionary steps to protect their finances from the rising cost of food, with 83 per cent saying that they were starting to cook from scratch or with leftover food to keep the costs down. A further 65 per cent said that they had browsed two or more shops on the same shopping trip to search for the best offers and a further 63 per cent said that they had prepared packed lunches to keep the costs down.

To a lesser extent, some respondents said that they had taken their money saving efforts a step further, with 28 per cent saying that they now grow their own fruit and vegetables and 19 per cent said that they are skipping meals to cut back on their food spend.

The survey also found that consumers are putting more consideration into browsing supermarkets, with 37 per cent saying that they had removed items out of their basket before getting to the checkouts to try and curb their spending. A further 33 per cent said that they try to visit stores at a particular time of day to bag some ‘reduced to clear’ deals and 13 per cent said that they had asked a staff member to mark down an item that was at their end of its shelf life or damaged. Of the respondents, those from London were found to be the most likely to do the latter.

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