Survey examines Generation Y’s online behaviour

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18th March 2015 10:54 - Information Technology

The Media Insight Project, a combination of the American Press Institute and the Associated Press-NORC Centre for Public Affairs Research, Survey examines Generation Y’s online behaviourhas recently carried out a survey of 1,046 American adults, aged 18 to 34, in order to examine the online behaviour of Generation Y (or millennials).

The survey found that the three most favoured online activities were: reading and sending emails (72 per cent), keeping up-to-speed with what peers are doing (71 per cent) and streaming TV, music or films (68 per cent).

Closely following streaming TV, music or films was: “keeping up with the world and news” and “researching hobbies and other topics of interest”, both with 65 per cent.

56 per cent of the respondents claimed to use the internet to research products.

The same percentage uses the internet to research “events, movies, restaurants, etc.”

Ranking as the least popular online activity was playing games, with 45 per cent of respondents claiming to use the internet to do this regularly.

The survey also identified that Generation Y (or millennials) are not concerned about their online privacy, with just 20 per cent claiming to worry about it “a good deal”.

Specifically, 22 per cent of respondents claimed to be concerned about government surveillance, and 30 per cent said they worry about corporate America having too much information about them.

According to the findings, most millennials worry about identity theft (38 per cent).

Although most people did not claim to worry about online privacy, 86 per cent of the respondents claimed to have altered their behaviour online, mainly to control how much people know about them.

52 per cent claimed to have changed their privacy settings and 37 per cent claimed to be increasingly likely to remove photos of themselves which are humiliating or immature.

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