Survey finds British media is most biased and right-wing in EU

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26th February 2016 11:40 - Media and PR

According to a research piece of market research into the British media, the British press has been names the most biased and right-wing out of seven major European nations.Survey finds British media is most biased and right-wing in EU

The market researchers surveyed seven major European nations to find out how the public viewed the levels of political leaning and bias within the different countries’ media. The seven countries in the survey were Britain, Finland, Sweden, Germany, Denmark, Norway and France.

The respondents were asked how the media reacts to five key areas, which were housing, economics, health, immigration and crime.

The survey revealed that 32 per cent of the British public believe that media outlets get the right amount of balance on immigration. However, the British media were found to be trailing behind the European average on health, housing, economics and immigration.

The British media was found to be the most skewed towards the right, out of all the seven countries in the survey, with 26 per cent of the public believing this to be the case. On the other hand, 17 per cent said that they felt that the British media was too left-wing.

Of the five areas, the British media were found to have a right-wing bias in all five areas, the main one being economic, which was found to be 15 points to the left.

34 per cent of the British public said that the press was too negative about immigration; however, 25 per cent said that they thought that the balance was just right. Just 24 per cent said that they thought the balance was too positive.

The other countries in the survey were found to be more likely to report their own media as more left-wing, however, much like Britain, the Finnish public said that their media was skewed to the right.

When exploring the press coverage of the immigration and refugee crisis, just 28 per cent of the British public said that the media struck an even balance. On the other hand, 29 per cent said that the coverage leant too far right-wing for their liking.

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