Survey finds the public support the BBC’s online journalism

About The Authors

11th November 2015 10:47 - Media and PR

The BBC have recently stood up against the critics who said that the organisation should stop publishing online journalism by commissioning aSurvey finds the public support the BBC’s online journalism piece of research which revealed that the public largely support the BBC’s online media, despite it making it harder for print newspapers to make money.

John Whittingdale, Culture Secretary, said that print media were within their rights to be worried, should the BBC carry on “providing news content that looks like newspaper content”. Whittingdale said that the organisation should scale back their online endeavours.

The survey commissioned by the BBC discovered that 95 per cent of the public believe that it is important that the BBC carry on publishing news content on its apps and website. A further 75 per cent said that the corporation should continue to do so even if it makes print newspapers struggle to make money and draw in readership.

Just 6 per cent said they believed that the negative impact that online journalism has on print media means that the BBC should stop publishing their news content online.

Director General of the BBC, Tony Hall, said of the research findings:

“Of course we are happy to engage and debate what the BBC does online, but impartial online journalism is important alongside what newspapers do.

“And I am not knocking what they do – there is much to admire about our newspaper industry, which is the best in the world, but there is room for both the BBC and newspapers.

“I said right at the start that the voice of the public matters most. We are accountable to them and we are all shaping the BBC of the future for them.”

The BBC further added that it was taking measures to make sure that their online news articles were distinctive.

Deputy Chief Executive of the News Media Association, Lynne Anderson, said that the BBC is fast becoming competition to publishers as a result of their expansion into magazine-style content and “soft” news.

Anderson said: “This increasingly brings it into direct competition with published media’s online platforms. The BBC itself has recognised that from now on it needs to be more distinctive, and the impact of its operations on the commercial sector should be the subject of careful and considered assessment.”

Sign up for free insights from your sector…

Antispam code: 13439

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Media and PR insights please follow us on @DJS_Media_PR or use our RSS feed

Other Media and PR Research Findings

Other Latest Market Research Insights

© DJS Research 2017