Media and PR Market Research Insights And Findings

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Marketing professionals call for more diversity, according to recent survey

30th January 2018 17:32

Marketing professionals call for more diversity, according to recent survey: Based on the responses of US, UK and Australian marketing professionals, research revealed that brands are looking to represent modern families, as opposed to the former traditional… Read more...


Young people are increasingly exposed to fake news, according to recent research

7th December 2017 10:48

Young people are increasingly exposed to fake news, according to recent research: According to the Office of National Statistics, 99% of 16-54 year olds have recently used the internet, however figures have shown that those younger than the age of 16 are… Read more...


Radio is classified as the UK’s most trusted news source, according to new survey

5th December 2017 19:09

Radio is classified as the UK’s most trusted news source, according to new survey: Following the Government’s deregulation proposals for commercial radio, out of 1,200 commercial radio listeners over three quarters (77%) classify radio as a trustworthy… Read more...


Recent statistics reveal that the UK film industry is the fastest growing sector

20th September 2017 17:22

Recent statistics reveal that the UK film industry is the fastest growing sector: The Department for Digital, Culture, Media & Sport has identified the film industry as the fastest growing sector, as currently it contributes to £4.3billion of the… Read more...


Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says

13th September 2017 16:35

Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling… Read more...


Media needs an overhaul, survey suggests

2nd May 2017 10:10

Media needs an overhaul, survey suggests: According to a recent survey by the media consultancy ID Comms, advertisers are not meeting expectations in four core areas, namely: setting clear key performance indicators for the media; having a point of view on… Read more...


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