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Survey Finds Britons Not Bothered About Switching Brands for Better Offers

22nd January 2013 16:45

  An online survey of more than 29,000 respondents in 58 countries by Nielsen has shown that Britons have less brand loyalty than consumers in other countries - they are happy to switch brands if a new product is recommended by friends or family.  … Read more...

Survey Reveals Tablet Uptake amongst Young Britons Boosts News Readership

16th January 2013 15:34

  An online survey carried out between 28 and 31 December 2012 by YouGov on behalf of industry marketing body Newsworks has demonstrated that contrary to previous perceptions, the younger generation is interested in news and are keen to read it via apps… Read more...

Survey Shows Changing Face of Christmas Viewing between Now and 1952

21st December 2012 16:34

  Following a survey by Radio Times into BBC One's Christmas Day schedules in 1952, 1972, 1992 and 2012, it has been revealed that Britons are now choosing home-grown drama instead of the light entertainment shows they opted for 20 years ago for… Read more...

BBC Suffers Knock to Reputation from Jimmy Savile Scandal According to Poll

19th December 2012 17:11

  The latest opinion poll on behalf of MediaGuardian has seen the BBC suffering significant reputation damage following their controversial refusal to release a report broadcast on the notorious Jimmy Savile case. Nearly half the public polled said they… Read more...

Britons are Mad for Telly According to Poll

20th November 2012 11:24

  A poll on behalf of TV streaming service Blinkbox, which questioned 2,000 Britons between 18 and 80 about their viewing habits, has revealed some curious findings. The average British adult spends three-and-a-half hours per day watching telly. During… Read more...

Survey Shows Savile Scandal Lowers Level Of Trust In BBC

12th November 2012 14:42

In the wake of the recent Jimmy Savile scandal, the level of trust shown in the BBC by license fee payers has dropped, a recent study by research agency Com Res has revealed.  As many as 47% of the public admitted that they no longer believe the BBC… Read more...

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