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Survey Discovers Downturn in UK Marketing Spend Amidst Waning Optimism

12th July 2012 16:43

Called the IPA Bellwether survey, a study based on the quarterly responses of marketing executives at around 300 UK-based companies has shown that marketing budgets are now being reduced for the first time in a year due to economic pessimism. The research… Read more...


Market Research Finds UK Advertisers to Benefit from Rise in Multi-Screening

29th June 2012 15:03

An independent study for Thinkbox, the UK’s marketing body for commercial TV, has shown that Britons who watch telly while at the same time using an Internet-connected device (such as a smartphone or tablet) are less likely to change the channel during… Read more...


Survey Intensifies Debate over Ban on Facebook Ads Targeting Kids

22nd June 2012 11:37

According to a survey by the Chartered Institute of Marketing, Facebook advertising aimed at children is of increasing concern to parents. Almost half of the parents who were polled say they worry about this type of marketing, which raises the bar on the… Read more...


Market Research Measures Growth Potential of Streaming TV in UK

22nd June 2012 13:03

The Barometer survey by KPMG, done every six months to measure the UK public’s media consumption, has revealed the results of their latest study on 2177 people aged 16 years plus – it shows that streamed TV uptake is on the rise. Increased smartphone… Read more...


Survey Discovers Marketing Industry Has Most Driven Professionals

22nd June 2012 13:15

A survey of more than 2,000 UK workers by recruitment company Robert Walters has found that marketers tend to be the most confident, ambitious and hard working in their jobs. The study looked at career and professional decisions within 11 different industries.… Read more...


Global Poll Uncovers Biggest Social Networking Addicts

22nd June 2012 13:42

A new international poll by Experian has revealed that Britons are not as mad about social networking as previously thought. Eight countries were compared in terms of the percentage of Internet visits they spend on social networking sites – these were… Read more...


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