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Study Finds UK Advertising Spend To Slow in 2011 but Rise in 2012

22nd June 2012 15:21

New research by the Advertising Association/WARC has shown that UK ad spend will slow to 2.9% this year as the marketing industry tightens its belt because of fears about the state of the economy. The results of the Advertising Association/WARC Expenditure… Read more...


Research Finds Majority of UK Public Prefer Print Rather Than Digital Content

22nd June 2012 15:31

A study by Deloitte has shown that currently more than half of the UK public still prefer printed magazines over online content. The research, culminating in the third annual State of the Media Democracy Report, aimed at getting a measurement of British consumers’… Read more...


Research Report Shows Facebook Can Be More Stressful Than Beneficial

22nd June 2012 15:31

A market research report released today by psychologists from Edinburgh Napier University has demonstrated that people with alot of Facebook friends are more likely to feel anxious or stressed about using the social networking website. The research concluded… Read more...


Study on Consumer Trust in Media Finds Online News Ranks Top

22nd June 2012 15:34

Consumer research for the 11th Edelman Trust Barometer report revealed this morning has found that while the UK public’s trust in media is at an unprecedented low, online news sources remain as first choice for most people when looking for information… Read more...


Market Research Reveals Girls Love Digital Media

22nd June 2012 15:34

A recent study of UK girls aged between eight and 18 demonstrates that this demographic increasingly finds mobile phones, online chat, internet searches, social networking and gaming indispensible. This is seen as a natural part of the growing mobile trend… Read more...


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