Discount supermarkets becoming increasingly popular, survey finds

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13th May 2015 17:33 - Retail

Recent findings from the 2015 Shopper Barometer have revealed that discount supermarkets are becoming increasingly popular throughout Discount supermarkets becoming increasingly popular, survey findsBritain, with many Brits opting to shop with them, as opposed to the large supermarkets.

The survey, of 1,200 UK consumers, is an annual independent study of current trends and future consumer habits. The 2015 survey also found that 1 in 3 consumers continue to do their weekly shop at Tesco, although, they shop at discount supermarkets – such as Aldi and Lidl – for some items.

Supporting the idea that discount supermarkets are becoming increasingly popular, Aldi recently overtook Waitrose to become the United Kingdom’s sixth biggest supermarket, with a 5.35 per cent market share.

The large supermarkets have indicated that they are starting to move away from opening big stores, out of main towns. However, Lidl is planning to open 70 smaller stores in 2015.

One area in which large supermarkets continue to dominate the market is that of loyalty schemes. The survey highlighted that 93 per cent of British people have at least one the following loyalty cards: Tesco Clubcard, Nectar Card or a Boots Advantage card.

Of the loyalty schemes, Tesco Clubcard was identified as the most rewarding.

Although supermarkets have notoriously caused local markets and butchers to suffer, in recent years, the survey found that some consumers still visit them instead of their local supermarket.

Of the consumers surveyed, 50 per cent have bought from their local butcher, 37 per cent have bought from their local green grocer and 38 per cent have bought from their local street market.

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