Market Research Shows Retail Searches on Tablets Up 132% in Q2

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25th July 2013 11:36 - Retail

The British Retail Consortium and Google (BRC-Google) released the latest online retail monitor data, showing consumers are changing how they shop online. Findings confirm that search volumes on tablet devices outpaced those on any other device, increasing 132% compared with the growth on smartphone devices of two thirds (66%).

Total search volumes grew fastest for DIY and Gardening, up a third (32%) year-on-year. DIY and Gardening also had the highest growth in search volumes on both tablets and smartphones, up by 170% and four fifths (81%) year-on-year, respectively.

The BRC-Google report states that the weekend before the Wimbledon Championships search volumes on both tables and smartphones were at their highest.

Adam Stewart, Marketing Director at Rakuten’s Play.com said:

“…In the past year, we have seen a 100% increase in shoppers using tablet and mobile devices to visit Rakuten’s Play.com and this now accounts for around 30% of all traffic…”

Meanwhile Peter Fitzgerald, Retail Director at Google stated:

“The growing multi-screening phenomenon across the UK – where people use their connected devices whilst watching TV – is also reflected in the growth in queries coming from tablets and smartphones.”

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