Sainsbury’s performed best this festive period, figures show

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14th January 2015 16:49 - Retail

Kantar Worldpanel’s most recent figures, for the grocery market, have revealed that Sainsbury’s performed the best out of the ‘big four’ supermarkets this Christmas.

Sales over the festive period assisted the grocery market in increasing at its most rapid rate, since August of last year.

It can be seen from the figures, which analysed the sales 12 weeks prior to January 4th, that the sales grew by 0.6 per cent.

Kantar Worldpanel’s Fraser McKevitt claimed that “Shoppers chose to buy a little bit more this Christmas compared with last year”.

He went on to attribute the 0.6 per cent growth, on consumers’ increased spend over the Christmas period.

McKevitt said about the increment: “This is low in historical terms, but a rally for the supermarkets compared with recent months.”

As a result of its 16.9 per cent market share, Sainsbury’s is now ranked as the second biggest grocer.  Since Sainsbury’s fall from second place in 2003, this will be the first time the supermarket has ranked in this position.

The sales of Asda and Morrison’s both fell by 1.6 per cent, which brought their share of the grocery market to 16.8 per cent and 11.3 per cent respectively.

Tesco’s now boast a share of 29.1 per cent of the market, after a slump of 1.2 per cent.  This is the supermarket’s best performance since March of last year.

Budget supermarkets, Aldi and Lidl have seen an increase of 22.6 per cent and 15.1 per cent in their sales respectively.  This has left Aldi with 4.8 per cent of the market share, and Lidl 3.5 per cent.

Kantar Worldpanel also found that when it came to shopping at Aldi and Lidl, over 50 per cent of all households in the United Kingdom had visited one of the budget chains in the last twelve weeks.

Waitrose’s sales also increased, with an increment of 6.6 per cent.  This saw its market share rise to 5.1 per cent.

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