Survey Sees UK Consumers Increasingly Opting for Supermarket One-Stop-Shop

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16th April 2013 15:57 - Retail

A survey commissioned by Santander bank has revealed that Britons are increasingly happy to do all their shopping, including non-food items, at supermarkets.

It was discovered that approximately eight million Britons never shop anywhere but a supermarket, with the reasons for the appeal being convenience, cost and loyalty points.

Furthermore, as many as 98% of UK consumers now buy at least some non-food items (such as clothes or electronics) from supermarkets, with six in ten shoppers even happy to purchase big-ticket items if the price is competitive, including a holiday or TV.

The market research also found that nearly three quarters (72%) of Britons have bought clothing and accessories from a supermarket retailer, with the figure rising to 78% amongst the female demographic.

Overall, CDs, DVDs and video games were shown to be the second most common non-food purchase, followed by household electrical appliances, toys, gardening equipment/DIY tools and mobile phones/computing devices.

Spokesman Alan Mathewson commented: “Cost, rewards and convenience are a major incentive for shoppers at a time when households are increasingly short of money and time. While independent retailers continue to offer a more traditional High Street experience, competitive pricing and generous rewards mean many consumers are looking to consolidate their purchasing habits under just one roof.”

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