Survey finds Brits would put jobs in jeopardy to get a Black Friday bargain

About The Authors

25th November 2016 12:39 - Retail

Survey finds Brits would put jobs in jeopardy to get a Black Friday bargain: A recent survey of 2,000 British people, by leading watch retailer, the WatchShop, has revealed that 57 per cent of Black Friday bargain hunters would call in work sick to secure the best deals. A further 63 per cent of Brits would also consider booking annual leave to make sure they bagged the best Black Friday offers.Survey finds Brits would put jobs in jeopardy to get a Black Friday bargain

Of the survey respondents, approximately 1 in 3 said that they had previously witnessed scenes of mob mentality in shops on past Black Fridays, which has prompted some 1 in 5 to shop for Black Friday deals online and not in store.

In total, approximately 75 per cent of those in the United Kingdom will only shop online on Black Friday and aim to be on the computer and ready to shop by 8.20 and and estimate that they will finish shopping at 2.12pm, which is nearly six hours.

British people anticipate that they will be waiting in online queues for one hour and 40 minutes in total; however, the respondent said that they are willing to queue for three hours if it means bagging a 31 per cent discount.

Only 11 per cent of the respondents said that they will be hitting the high street to secure bargains this Black Friday and expect to arrive at the stores at 8.45am. The respondents said that they expect to queue until 9.47am; however, they said that they are willing to queue for three hours in-store if it means bagging a 33 per cent discount.

The survey findings also revealed that shoppers do not mind arguing with staff to get a bargain, with the average Black Friday shopper being willing to argue for a 25 per cent discount. A further one fifth said that they would queue-jump if it meant getting a 10 per cent discount.

40 per cent of the respondents also claimed to have a pot of money in preparation for the Black Friday sales.

Sign up for free insights from your sector…

Antispam code: 18097

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Retail insights please follow us on @DJS_Retail or use our RSS feed

Other Retail Research Findings

Other Latest Market Research Insights

© DJS Research 2017