Survey shows nearly 3 million women inspired by new get fit campaign

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25th January 2016 12:10 - Sport, Leisure and Tourism

Women across the UK have been inspired to get fit by a new government funded campaign which rejected the idea of body-shaming. Sport Survey shows over 2.8 million women inspired by new get fit campaignEngland’s ‘This Girl Can’ campaign has been celebrated as an honest display of adverts aimed at women of every size and shape.

A study conducted by TNA BRMB showed that the highly praised campaign motivated over 2.8 million women to get active across the age range of 14 - 40 years.  According to these figures the adverts have positively affected women, with 1.6 million claiming to have started exercising as a result. Coinciding with the campaign’s first birthday the survey questioned 1,000 women in November last year regarding their physical habits and attitudes and their feelings towards the ‘This Girl Can’ campaign.

Sport England’s chief executive, Jennie Price commented:

“I’m very encouraged by these new figures, which back up the Active People results we saw last month. They show ‘This Girl Can’ is not just being talked about, but is also changing behaviour, but the job is far from done. With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport.”

The widely acclaimed adverts from ‘This Girl Can’ were designed, not to shame women into action, but to boost their confidence and featured humorous slogans such as “I’m slow, but I’m lapping everyone on the couch” and “sweating like a pig, feeling like a fox”. The campaign has had huge success with social media allowing their videos to be viewed over 37 million times and has also encouraged 540,000 girls and women to join the online community that they also offer.

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