Survey finds 1 in 3 Brits would struggle to be offline for 24 hours

About The Authors

28th October 2015 11:44 - Telecommunications

According to research findings from Vodafone, millions of technology users in the United Kingdom could not go 24 hours without access to Survey finds 1 in 3 Brits would struggle to be offline for 24 hoursthe internet, with the most frequent reasons cited as being the need to speak to friends, as well as the internet being part of modern day life.

The survey – which was conducted as part of Vodafine’s Digital Behaviours research – revealed that 69 per cent of the respondents would not be able to cope during a digital switch-off due to boredom.

Ofcom data revealed that 69 per cent of adults in the UK use a smartphone, a testament to Vodafone’s findings which revealed that 87 per cent of the respondents blame the increase of technology in modern day life on their dependency, saying "it's the way things are nowadays".

The survey findings also found other reasons as to why technology users would find switching off the internet so hard, such as needing digital products to manage their home, stay coordinated, work and to motivate themselves to hit the gym.

Cindy Rose, Consumer Director at Vodafone, said of the findings:

"Internet enabled devices bring a range of great tools and services right to your fingertips, and it's natural that people tend to use them more and more for work and play."

Rose also suggested that it is vital that families keep a balance when it comes to children using the internet.

"Despite this, it's still important for families to be able to balance online and offline from time to time," she added.

"Our aim is to provide our customers with the tools they need to easily manage that balance."

Vodafone also monitored the technological habits of families in the UK as part of its market research, and discovered that 34 per cent find it difficult to manage the amount of time their children spend on their mobile devices.

As well as this, 10 per cent of the parents in the survey said that they were concerned other adults will judge them based on how much time their child spends on the internet.

Sign up for free insights from your sector…

Antispam code: 3684

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Telecommunications insights please follow us on @DJS_Telecoms or use our RSS feed

Other Telecommunications Research Findings

Other Latest Market Research Insights

© DJS Research 2017