Survey finds fast broadband important for people moving home

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7th September 2015 15:45 - Telecommunications

A recent survey commissioned by ultrafast broadband provider, Hyperoptic, has revealed that people buying a house are willing to pay a Survey finds fast broadband important for people moving homepremium for fast broadband.

According to the findings, some respondents would be willing to pay an extra 8 per cent for their property – which translates to £14,000 – if it was guaranteed to have broadband with a speed of 100Mbps or more.

The researchers surveyed prospective home buyers on the importance of good internet connection, and they found that it is regarded as more important that some other factors when moving house.

Of those surveyed, 2 in 3 said that having quality broadband connection is just as important, if not more, than having friendly next-door neighbours. As well as this, 1 in 3 would sacrifice a bedroom in their house if it meant having a good broadband service.

Vice President for Products, Steve Holford, said that the market research findings ‘categorically proves’ that broadband is a vital consideration when moving house.

Holford said: ‘Ultrafast broadband makes a property more marketable; people are increasingly reliant on their connection and need it to cope with their current and future bandwidth demands,’

Holford also added that an increasing number of consumers are now researching average broadband speeds in areas before purchasing a property, a practice which he expects to increase as the demand for data and reliance on technology grows.

The research discovered that 61 per cent of house buyers in the United Kingdom check potential broadband speeds before committing to renting or buying a property, with anything less than 6Mbps being a deal breaker. As well as this, 31 per cent of the respondents said that they do not move into a new house until the internet is up and running.

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