Bad press has increased negative perceptions of Uber, according to recent survey

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29th September 2017 15:11 - Transport and Distribution

Bad press has increased negative perceptions of Uber, according to recent survey

Bad press has increased negative perceptions of Uber, according to recent survey: A recent survey conducted by consulting firm, cg42, asked 1,502 customers about their perceptions of Uber taxis, before and after negative stories were published about the firm.

After negative stories were released, 57 per cent of customers said they have a negative or neutral view of Uber, as opposed to 43 per cent who said they still have positive opinions about the firm.  

However, the amount of positive feedback has declined as 69 per cent of respondents previously had no complaints about the company, a fall of 26 per cent.

Those that have taken a dislike to Uber said they no longer use the taxi firm for the following reasons:

·       Negative press (56%)

·       Cost (18%)

·       Better alternatives (12%)

·       Bad experiences (8%)

·       Other reasons (6%)

However, only four percent of respondents have turned to rival taxi firms as a result of the allegations, despite 81 per cent claiming to have known about the recent negative coverage in the press.

Recently Transport for London (TfL) denied the right for Uber to provide its services across London, due to concerns about public safety and security.

According to Uber UK executive, Fred Jones, Uber are making an appeal against the allegations and are set to operate after the 30th of September – when their license is due to expire. In addition to this, TfL said Uber can "continue to operate until any appeal processes have been exhausted."

If Uber do lose their licence after the case has been reviewed, London’s black cabs and other minicabs may reclaim their position in the market, despite the fact that minicabs have been overlooked by some customers in the past. 

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