Survey explores how tech will drive logistics this Christmas period

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2nd November 2016 11:10 - Transport and Distribution

Survey explores how tech will drive logistics this Christmas period: The findings within the PwC 2016 Holiday Outlook report has revealed where the logistics industry should be in terms of technology.Survey explores how tech will drive logistics this Christmas period

The survey approximated that consumers will spend 10 per cent more this Christmas than they did in 2015 and 62 per cent of retailers are anticipating an increase in overall sales. These estimations are positive for logistic companies who will ultimately be delivering orders.

However, the logistics industry faces a challenge in adapting to the multitude of ways consumers want to shop and have their items delivered but keeping their approach economical.

In today’s climate, consumers are more demanding and expect lower prices, increased control over their shopping experience and more options. As such, if logistics firms do not prioritise technology in order to meet their customers’ demands, they will most likely be left trailing behind.

With the introduction of new technology in recent years came the option for both retailers and logistics firms to offer click-and-collect options, same day delivery and third-party location collections. However, 72 per cent of consumers would still favour home delivery over other options.

The survey findings did also uncover that a rising number of shoppers would welcome other delivery options they have not tried before, with 33 per cent saying they would try curb-side collection and a further 28 per cent saying that they would try third-party location collections. This means that shoppers are embracing new ways to shop and as a result, logistics firms must adapt to this.

In years gone by, free delivery and free returns were perceived as an added bonus; however, now 60 per cent of retailers say that they will offer free delivery and free returns this Christmas.

It was also found that some shoppers are electing to collect their goods from curb-side pick up or third-party locations to shave a few days off their delivery time and save on delivery costs. This method usually ensures that items are ready for collection within 24 hours.

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