Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsWed, 23 Aug 2017 10:48:42 BST Inspiring young people through market research http://www.djsresearch.co.uk/news/article/Inspiring-young-people-through-market-research http://www.djsresearch.co.uk/news/article/Inspiring-young-people-through-market-research DJS Research are proud to announce their new Charity of the Year http://www.djsresearch.co.uk/news/article/DJS-Research-are-proud-to-announce-their-new-Charity-of-the-Year http://www.djsresearch.co.uk/news/article/DJS-Research-are-proud-to-announce-their-new-Charity-of-the-Year Four new starters arrive at DJS Research! Four new starters arrive at DJS Research! http://www.djsresearch.co.uk/news/article/Four-new-starters-arrive-at-DJS-Research http://www.djsresearch.co.uk/news/article/Four-new-starters-arrive-at-DJS-Research We Are Nominated As a “One to Watch Agency” by The Market Research Society http://www.djsresearch.co.uk/news/article/We-Are-Nominated-As-a-One-to-Watch-Agency-by-The-Market-Research-Society http://www.djsresearch.co.uk/news/article/We-Are-Nominated-As-a-One-to-Watch-Agency-by-The-Market-Research-Society 2016 DJS Research Annual Review http://www.djsresearch.co.uk/news/article/2016-DJS-Research-Annual-Review http://www.djsresearch.co.uk/news/article/2016-DJS-Research-Annual-Review DJS Research celebrates 11 years of double digit growth SINCE inception, (2001), DJS Research, has organically grown every year and has achieved a double-digit growth for the past 11 years. http://www.djsresearch.co.uk/news/article/DJS-Research-celebrates-11-years-of-double-digit-growth http://www.djsresearch.co.uk/news/article/DJS-Research-celebrates-11-years-of-double-digit-growth I Love Manchester: DJS Research runs the Great Manchester 10K for Manchester Hospitals I ♥ Manchester: DJS Research runs the Great Manchester 10K for Manchester Hospitals.  http://www.djsresearch.co.uk/news/article/I-Love-Manchester-DJS-Research-runs-the-Great-Manchester-10K-for-Manchester-Hospitals http://www.djsresearch.co.uk/news/article/I-Love-Manchester-DJS-Research-runs-the-Great-Manchester-10K-for-Manchester-Hospitals The Future of Business-to-Business Research http://www.djsresearch.co.uk/news/article/The-Future-of-Business-to-Business-Research http://www.djsresearch.co.uk/news/article/The-Future-of-Business-to-Business-Research Human after all… http://www.djsresearch.co.uk/news/article/Human-after-all http://www.djsresearch.co.uk/news/article/Human-after-all We are tackling a research project on behalf of Leicester City Football Club We are tackling a research project on behalf of Leicester City Football Club: We are thrilled to announce that we have been selected to conduct a market research project on behalf of Leicester City Football Club – a football club very close to our Managing Director, Danny Sims’ heart! http://www.djsresearch.co.uk/news/article/We-are-tackling-a-research-project-on-behalf-of-Leicester-City-Football-Club http://www.djsresearch.co.uk/news/article/We-are-tackling-a-research-project-on-behalf-of-Leicester-City-Football-Club Considering a career in Market Research? Read this! http://www.djsresearch.co.uk/news/article/Considering-a-career-in-Market-Research-Read-this http://www.djsresearch.co.uk/news/article/Considering-a-career-in-Market-Research-Read-this An entirely tongue-in-cheek look at rejection in the research industry http://www.djsresearch.co.uk/news/article/An-entirely-tongue-in-cheek-look-at-rejection-in-the-research-industry http://www.djsresearch.co.uk/news/article/An-entirely-tongue-in-cheek-look-at-rejection-in-the-research-industry Lost in translation: testing the foreign waters for international branding campaigns This blog was written by Emma Lay, Senior Research Executive http://www.djsresearch.co.uk/news/article/Lost-in-translation-testing-the-foreign-waters-for-international-branding-campaigns http://www.djsresearch.co.uk/news/article/Lost-in-translation-testing-the-foreign-waters-for-international-branding-campaigns How to determine the right survey length This blog was written by Matt Walker, Senior Research Executive http://www.djsresearch.co.uk/news/article/How-to-determine-the-right-survey-length http://www.djsresearch.co.uk/news/article/How-to-determine-the-right-survey-length DJS Research Ltd goes for Christmas number one Probably not the best, but probably not the worst number one effort you'll hear this Christmas! There's not really much more to be said at this point...so take five minutes to listen to our full market research rendition of the Twelve Days of Christmas! http://www.djsresearch.co.uk/news/article/DJS-Research-Ltd-goes-for-Christmas-number-one http://www.djsresearch.co.uk/news/article/DJS-Research-Ltd-goes-for-Christmas-number-one Market Research Blog: The “single most reliable indicator of a company’s ability to grow” … but only if you do it right! This blog was written by Alex McCluckie, Senior Research Manager Opening up Outlook to review the Monday morning emails is always a ritual approached with anticipation and hope. So it came as a lovely surprise recently to read the following subject line: http://www.djsresearch.co.uk/news/article/Market-Research-Blog-The-single-most-reliable-indicator-of-a-companys-ability-to-grow-but-only-if-you-do-it-right http://www.djsresearch.co.uk/news/article/Market-Research-Blog-The-single-most-reliable-indicator-of-a-companys-ability-to-grow-but-only-if-you-do-it-right DJS Research Ltd announces ten new additions As a result of exceptional growth in recent years, DJS Research is pleased to announce ten new additions to its expanding team, and five internal promotions, as the company gears up for new growth targets. http://www.djsresearch.co.uk/news/article/DJS-Research-Ltd-announces-ten-new-additions http://www.djsresearch.co.uk/news/article/DJS-Research-Ltd-announces-ten-new-additions Helping our community out! This blog was written by James Hinde, Research Director http://www.djsresearch.co.uk/news/article/Helping-our-community-out http://www.djsresearch.co.uk/news/article/Helping-our-community-out DJS Research supports RM Results with new website launch We are today congratulating RM Results, the company behind the world’s most widely used e-marking tool, RM Assessor, on the launch of their newly re-designed website. http://www.djsresearch.co.uk/news/article/DJS-Research-supports-RM-Results-with-new-website-launch http://www.djsresearch.co.uk/news/article/DJS-Research-supports-RM-Results-with-new-website-launch Chatter Zone explains why Black Friday sales were higher online This blog was written by Gill Redfern, Research Director http://www.djsresearch.co.uk/news/article/Chatter-Zone-explains-why-Black-Friday-sales-were-higher-online http://www.djsresearch.co.uk/news/article/Chatter-Zone-explains-why-Black-Friday-sales-were-higher-online Paid Market Research Paid Market Research is sometimes offered as a thank you for participating in research projects. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Consumer Panel Research Consumer panel research refers to a market research methodology which utilises consumer panels in order to quickly and efficiently understand the prevailing views of a group - whether that be a specific group of consumers (such as over-50s), consumers in a geographic location or members of more specific group. Although members of a 'panel', those in the latter group would often be referred to as a specific panel type; for instance, VoicED is a teacher panel owned and operated by DJS Research and only accepts teachers and education professionals, and we also have our own insight panel for consumers and other respondents which you can sign up to if you wish. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Value Assessment Research Value Assessment Research allows companies to assess the worth of a new product or service before it is introduced to the market. By conducting this type of research, companies can gauge whether or not there is a) a need for the product and b) a demand for the product. Long-term, Value Assessment Research can potentially save companies vast amounts of money and face by declaring whether or not a product or service is marketable, before it hits the shelves. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Brand Auditing Market Research Brand Auditing Market Research has several instrumental benefits to companies, it: http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Blind Use Testing Blind Use Testing is when certain information or aspects of a product are kept concealed from the tester to ensure there is no bias in their reporting. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Accompanied Shopping Trips In our experience, one of the most effective ways of understanding a consumer’s buying behaviour is to accompany them on a shopping trip – something we call "Accompanied Shopping Trips". http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Attitudinal Segmentation Attitudinal segmentation is when companies target their customer groups based on a set of shared attitudes they hold. Conducting this kind of segmentation allows you to understand existing and potential customers in more detail. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Brand Differentiation Brand differentiation is a process undertaken by companies who seek to ensure their brand stands out from their competitions’. By singling out unique qualities your product offers and promoting them in a way that best targets your consumers, you are likely to gain a competitive advantage over your rivals, which, in turn, should equate to increased market share. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ New Concept Development New Concept Development refers to the process of bringing a new product or idea into a market. There are two branches of New Concept Development – the first involves coming up with the idea, designing the product and engineering the detail, and the second involves extensive market research and marketing analysis. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Customer Profiling Customer Profiling is a method used to get an accurate understanding of your consumers to help you make informed, beneficial decisions to your company’s strategy. Customer profiling involves breaking your overall customer-base down into sub-groups who share similar goals and characteristics, so that each division can be appropriately targeted and tailored towards. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ International Segmentation There are three types of international segmentation – global, regional and unique. Global segmentation is used when there is a group of consumers with common needs that cross national borders; regional segmentation is required when the similarity of consumers’ needs and preferences only spans across the region or several countries, and unique segmentation is when consumer preferences are localised to a single country. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Laddering Market Research Laddering is a qualitative market research method used to understand the reasons behind why people buy and use certain products and services. Laddering aims to go beyond pure functional reasons why people do things and identify the impact that this reason has personally on the audience – tapping into their personal values. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Market Entry and Market Sizing Research Market Entry and Market Sizing research is conducted before entering a new market, expanding within an existing market or releasing a new product. Market Entry and Market Sizing is essential in order for you to understand the size of the market you are venturing into and how much total revenue is available in that market. Conducting this type of research, in essence, aims to reduce the likelihood of any possible implications that may arise from your new investment. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Pen Portraits Pen portraits stem from telephone surveys, where participants are asked if they are willing to take part in further research and, if so, their contact and profiling details are captured. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Point of Sale Market Research Point of Sale is essentially when customers and products first come into contact, whether it’s in-store, online, in a catalogue, on a banner or through an app – the same rules apply. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Device Agnostic Surveys How have we made our surveys device agnostic? http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Accessibility of Surveys How have we made our surveys accessible? http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Multi-Browser Testing for Surveys How have we used multi-browser testing within our survey design? http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Automotive Industry Market Research Automotive industry market research can be undertaken both on behalf of and with regards to the automotive industry. Automotive industry market research is not bound to a specific research method, with research agencies researching the sector through a variety of quantitative and qualitative research methods. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ Behavioural Segmentation Behavioural segmentation is the term used to describe how market research professionals and marketers can identify and analyse specific patterns in behaviours, enabling market researchers to segment a sample by consumer behaviour. http://www.djsresearch.co.uk/glossary/item/ http://www.djsresearch.co.uk/glossary/item/ A level results reveal that students continue to achieve top grades, despite changes to exam papers A level results reveal that students continue to achieve top grades, despite changes to exam papers: Yesterday, A-level results from England, Wales and Northern Ireland revealed that over one quarter of students in the UK were awarded top grades. http://www.djsresearch.co.uk/blog/article/A-level-results-reveal-that-students-continue-to-achieve-top-grades-despite-changes-to-exam-papers-03797 http://www.djsresearch.co.uk/blog/article/A-level-results-reveal-that-students-continue-to-achieve-top-grades-despite-changes-to-exam-papers-03797 Survey finds that Save the Children has the most effective management in the voluntary sector Survey finds that Save the Children has the most effective management in the voluntary sector: A survey conducted by the ratings firm, ViewsHub, consists of 50,000 charity professionals, who were asked to rate their co-workers' leadership, as well as those from other companies, on a scale of one to five, in three areas. http://www.djsresearch.co.uk/blog/article/Survey-finds-that-Save-the-Children-has-the-most-effective-management-in-the-voluntary-sector-03796 http://www.djsresearch.co.uk/blog/article/Survey-finds-that-Save-the-Children-has-the-most-effective-management-in-the-voluntary-sector-03796 New research states 80 per cent of UK customers prefer charities to only contact them after giving consent to use their personal data New research states 80 per cent of UK customers prefer charities to only contact them after giving consent to use their personal data: The majority of charity supporters believe that it is important to receive marketing communications, only if they have given explicit consent. http://www.djsresearch.co.uk/blog/article/New-research-states-80-per-cent-of-UK-customers-prefer-charities-to-only-contact-them-after-giving-consent-to-use-their-personal-data-03795 http://www.djsresearch.co.uk/blog/article/New-research-states-80-per-cent-of-UK-customers-prefer-charities-to-only-contact-them-after-giving-consent-to-use-their-personal-data-03795 Latest UK PMI report reveals weakest construction performance since August 2016 Latest UK PMI report reveals weakest construction performance since August 2016: For the first time since the aftermath of the Brexit referendum, the construction Purchasing Manager’s Index dropped from 54.8 in June to 51.9 in July 2017; resulting in an 11 month decline in the overall construction index. http://www.djsresearch.co.uk/blog/article/Latest-UK-PMI-report-reveals-weakest-construction-performance-since-August-2016-03794 http://www.djsresearch.co.uk/blog/article/Latest-UK-PMI-report-reveals-weakest-construction-performance-since-August-2016-03794 Recent statistics reveal that Northern Ireland’s construction output is higher than last year Recent statistics reveal that Northern Ireland’s construction output is higher than last year: Following from last year's final quarter, the construction sector’s total volume of output fell by 1.7%, yet compared to the same quarter as last year, overall output is up by 7.1%. http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-Northern-Irelands-construction-output-is-higher-than-last-year-03780 http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-Northern-Irelands-construction-output-is-higher-than-last-year-03780 Latest research states that the construction industry seeks to see a rise in housing production Latest research states that the construction industry seeks to see a rise housing production: The Home Builders Federation, (HBF), are aiming to support the number of construction providers helping to build an estimate of “one million homes between 2015-2020”. http://www.djsresearch.co.uk/blog/article/Latest-research-states-that-the-construction-industry-seeks-to-see-a-rise-in-housing-production-03779 http://www.djsresearch.co.uk/blog/article/Latest-research-states-that-the-construction-industry-seeks-to-see-a-rise-in-housing-production-03779 New report reveals UK charity resources may be strained, due to public sector cuts New report reveals UK charity resources may be strained, due to public sector cuts: Reports from the NCVO reveal that further pressure may be placed on charity resources, due to the Government’s plans to reduce public spending. http://www.djsresearch.co.uk/blog/article/New-report-reveals-UK-charity-resources-may-be-strained-due-to-public-sector-cuts-03778 http://www.djsresearch.co.uk/blog/article/New-report-reveals-UK-charity-resources-may-be-strained-due-to-public-sector-cuts-03778 Insurance sector behind in customer service, suggests poll Insurance sector behind in customer service, suggests poll: New findings from a survey of 1,025 UK adults, conducted in June 2017, suggests that the insurance sector is now the fourth worst sector in terms of customer service quality. This contrasts starkly with the banking sector which, in part due to an improved mobile and digital offering, has improved results from the previous year. http://www.djsresearch.co.uk/blog/article/Insurance-sector-behind-in-customer-service-suggests-poll-03776 http://www.djsresearch.co.uk/blog/article/Insurance-sector-behind-in-customer-service-suggests-poll-03776 Latest research reveals that heatwave helped increase sales for UK retail sector http://www.djsresearch.co.uk/blog/article/Latest-research-reveals-that-heatwave-helped-increase-sales-for-UK-retail-sector-03774 http://www.djsresearch.co.uk/blog/article/Latest-research-reveals-that-heatwave-helped-increase-sales-for-UK-retail-sector-03774 New plans for energy supply estimates to save UK customers and businesses up to £40 billion by 2050 New plans for energy supply estimates to save UK customers and businesses up to £40 billion by 2050: the UK Government are developing plans to alter the way in which energy is stored and distributed to consumers in order to keep costs down.  http://www.djsresearch.co.uk/blog/article/New-plans-for-energy-supply-estimates-to-save-UK-customers-and-businesses-up-to-40-billion-by-2050-03773 http://www.djsresearch.co.uk/blog/article/New-plans-for-energy-supply-estimates-to-save-UK-customers-and-businesses-up-to-40-billion-by-2050-03773 End of month statistics for May 2017, estimate a decrease in UK retail sales End of month statistics for May 2017, estimate a decrease in UK retail sales: The Office of National Statistics reveal that retail sales have decreased, due to the possibility of store prices increasing. http://www.djsresearch.co.uk/blog/article/End-of-month-statistics-for-May-2017-estimate-a-decrease-in-UK-retail-sales-03769 http://www.djsresearch.co.uk/blog/article/End-of-month-statistics-for-May-2017-estimate-a-decrease-in-UK-retail-sales-03769 A new NHS survey reveals that more than 50,000 lives are saved, due to organ transplants A new NHS survey reveals that more than 50,000 lives are saved, due to organ transplants: NHS Blood and Transplant published statistics stating the number of transplants that has been made across England, Wales, Northern Ireland and Scotland. http://www.djsresearch.co.uk/blog/article/A-new-NHS-survey-reveals-that-more-than-50000-lives-are-saved-due-to-organ-transplants-03768 http://www.djsresearch.co.uk/blog/article/A-new-NHS-survey-reveals-that-more-than-50000-lives-are-saved-due-to-organ-transplants-03768 Teachers face one percent pay cap for the seventh year running Teachers face one percent pay cap for the seventh year running: In the midst of this recruitment crisis, teachers are the target of austerity measures, as their pay rise has been capped.  http://www.djsresearch.co.uk/blog/article/Teachers-face-one-percent-pay-cap-for-the-seventh-year-running-03767 http://www.djsresearch.co.uk/blog/article/Teachers-face-one-percent-pay-cap-for-the-seventh-year-running-03767 Recent update on how the UK Sports plan to tackle elite performance funding and cuts http://www.djsresearch.co.uk/blog/article/Recent-update-on-how-the-UK-Sports-plan-to-tackle-elite-performance-funding-and-cuts-03766 http://www.djsresearch.co.uk/blog/article/Recent-update-on-how-the-UK-Sports-plan-to-tackle-elite-performance-funding-and-cuts-03766 Recent polls reveal outlook on mental health services during England’s NHS Five Year Forward View http://www.djsresearch.co.uk/blog/article/Recent-polls-reveal-outlook-on-mental-health-services-during-Englands-NHS-Five-Year-Forward-View-03765 http://www.djsresearch.co.uk/blog/article/Recent-polls-reveal-outlook-on-mental-health-services-during-Englands-NHS-Five-Year-Forward-View-03765 Relaunch of PlayStation game, Crash Bandicoot, saves further decline of retail sector Relaunch of PlayStation game, Crash Bandicoot, saves further decline of retail sector: Recent statistics have revealed that the launch of the Crash Bandicoot N.Sane trilogy, has aided the growth of the game retail sector, as boxed game sale figures upped 93%; totalling to 331,000. http://www.djsresearch.co.uk/blog/article/Relaunch-of-PlayStation-game-Crash-Bandicoot-saves-further-decline-of-retail-sector-03764 http://www.djsresearch.co.uk/blog/article/Relaunch-of-PlayStation-game-Crash-Bandicoot-saves-further-decline-of-retail-sector-03764 Survey finds universities’ ‘value for money’ is falling according to students Survey finds universities’ ‘value for money’ is falling according to students:The Student Academic Experience Survey collects responses from 14,000 students across the UK and has revealed that the ‘value for money’ of universities in England, has dropped to an all-time low of 35%.    http://www.djsresearch.co.uk/blog/article/Survey-finds-universities-value-for-money-is-falling-according-to-students-03762 http://www.djsresearch.co.uk/blog/article/Survey-finds-universities-value-for-money-is-falling-according-to-students-03762 Top UK universities fail to reach TEF targets Top UK universities fail to reach TEF targets: Recent TEF report has revealed that consistently top-rated universities have failed to reach their targets, despite their previous success. http://www.djsresearch.co.uk/blog/article/Top-UK-universities-fail-to-reach-TEF-targets-03761 http://www.djsresearch.co.uk/blog/article/Top-UK-universities-fail-to-reach-TEF-targets-03761 Recent monthly energy review reveals that renewable energy is increasingly contributing to US energy production and consumption Recent monthly energy review reveals that renewable energy is increasingly contributing to US energy production and consumption: Statistics show that renewable energy is on the rise; contributing to a tenth of US consumption and 15% of electricity generation. http://www.djsresearch.co.uk/blog/article/Recent-monthly-energy-review-reveals-that-renewable-energy-is-increasingly-contributing-to-US-energy-production-and-consumption-03760 http://www.djsresearch.co.uk/blog/article/Recent-monthly-energy-review-reveals-that-renewable-energy-is-increasingly-contributing-to-US-energy-production-and-consumption-03760 A recent Markit PMI survey reveals that the industrial sector continues to drive global economy A recent Markit PMI survey reveals that the industrial sector continues to drive global economy: The latest Markit PMI report explains that the industrial sector is continuing to boost the global economy, ranking second amongst other broad sectors including: technology, telecommunication services, financials, basic materials, healthcare and consumer services. http://www.djsresearch.co.uk/blog/article/A-recent-Markit-PMI-survey-reveals-that-the-industrial-sector-continues-to-drive-global-economy-03758 http://www.djsresearch.co.uk/blog/article/A-recent-Markit-PMI-survey-reveals-that-the-industrial-sector-continues-to-drive-global-economy-03758