Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsTue, 21 Nov 2017 06:05:12 GMT Recent statistics reveal that the UK film industry is the fastest growing sector Recent statistics reveal that the UK film industry is the fastest growing sector: The Department for Digital, Culture, Media & Sport has identified the film industry as the fastest growing sector, as currently it contributes to £4.3billion of the UK's overall economy. http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling their TV subscription, if their provider no longer broadcasted their favourite sport. http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834 http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834 Media needs an overhaul, survey suggests Media needs an overhaul, survey suggests: According to a recent survey by the media consultancy ID Comms, advertisers are not meeting expectations in four core areas, namely: setting clear key performance indicators for the media; having a point of view on return on income for media; having a well-established, internal media community and leading media decisions from marketing rather than procurement. http://www.djsresearch.co.uk/blog/article/Media-needs-an-overhaul-survey-suggests-03616 http://www.djsresearch.co.uk/blog/article/Media-needs-an-overhaul-survey-suggests-03616 Majority cannot differentiate between fake and real news reports, survey finds Majority cannot differentiate between fake and real news reports, survey finds: A recent media survey by Channel 4 has revealed that less than 5 per cent of people were able to correctly tell the difference between fake news articles and real articles when shown different examples. http://www.djsresearch.co.uk/blog/article/Majority-cannot-differentiate-between-fake-and-real-news-reports-survey-finds-03529 http://www.djsresearch.co.uk/blog/article/Majority-cannot-differentiate-between-fake-and-real-news-reports-survey-finds-03529 20 per cent of consumer media consumption is influencer content, survey finds 20 per cent of consumer media consumption is influencer content, survey finds: According to a survey conducted by PR and content agency, Good Relations, consumers are increasingly viewing influencer content to help them make decisions about purchasing products, with 19 per cent of the average consumer's total media consumption being made up of influencer content. http://www.djsresearch.co.uk/blog/article/20-per-cent-of-consumer-media-consumption-is-influencer-content-survey-finds-03463 http://www.djsresearch.co.uk/blog/article/20-per-cent-of-consumer-media-consumption-is-influencer-content-survey-finds-03463 Survey finds demand means advertisers are working 70 hour weeks to keep up Survey finds demand means advertisers are working 70 hour weeks to keep up: A recent media and PR survey by Prudential has revealed that more than 25 per cent of advertising professionals are working more hours than they were a year ago. http://www.djsresearch.co.uk/blog/article/Survey-finds-demand-means-advertisers-are-working-70-hour-weeks-to-keep-up-03405 http://www.djsresearch.co.uk/blog/article/Survey-finds-demand-means-advertisers-are-working-70-hour-weeks-to-keep-up-03405 60 per cent of marketers are not being sufficiently trained in media 60 per cent of marketers are not being sufficiently trained in media: According to a recent survey of media agency marketers and senior brand marketers, entitled 'ID Comms' 2016 Training Survey', many major brands are not sufficiently investing enough money into media training. http://www.djsresearch.co.uk/blog/article/60-per-cent-of-marketers-are-not-being-sufficiently-trained-in-media-03355 http://www.djsresearch.co.uk/blog/article/60-per-cent-of-marketers-are-not-being-sufficiently-trained-in-media-03355 More money to be spent on social advertising, survey finds More money to be spent on social advertising, survey finds: According to a recent report, American marketing professionals are getting ready to increase their spend on paid advertising on social media in the upcoming 12 months as a result of the decline in organic social marketing reach. http://www.djsresearch.co.uk/blog/article/More-money-to-be-spent-on-social-advertising-survey-finds-03330 http://www.djsresearch.co.uk/blog/article/More-money-to-be-spent-on-social-advertising-survey-finds-03330 PRs are not up to the job, journalists claim PRs are not up to the job, journalists claim: According to the findings of a media and PR survey by the Press Gazette and PR Week, nearly 50 per cent of journalists do not think that PRs are up to scratch. http://www.djsresearch.co.uk/blog/article/PRs-are-not-up-to-the-job-journalists-claim-03293 http://www.djsresearch.co.uk/blog/article/PRs-are-not-up-to-the-job-journalists-claim-03293 Journalists worry that website content is being ‘dumbed down’, survey finds Journalists worry that website content is being 'dumbed down', survey finds: A recent public relations survey by Press Gazette has revealed that journalists are concerned that the content on their website has been 'dumbed down'. http://www.djsresearch.co.uk/blog/article/Journalists-worry-that-website-content-is-being-dumbed-down-survey-finds-03237 http://www.djsresearch.co.uk/blog/article/Journalists-worry-that-website-content-is-being-dumbed-down-survey-finds-03237 New survey shows access to social media in the workplace is high priority for students New survey shows access to social media in the workplace is high priority for students: A recent survey has revealed that students now deem access to social media to be of a higher priority than annual bonuses or promotions. http://www.djsresearch.co.uk/blog/article/New-survey-shows-access-to-social-media-in-the-workplace-is-high-priority-for-students-03184 http://www.djsresearch.co.uk/blog/article/New-survey-shows-access-to-social-media-in-the-workplace-is-high-priority-for-students-03184 PR, media and marketing suffering from a mental illness epidemic, according to CIPR A recent discussion hosted by the Chartered Institute of Public Relations (CIPR) has revealed that mental illness is at epidemic-level within the PR, media and marketing industry. As well as this, employers are not equipped to provide their workers with the support they need whilst suffering from mental health issues. http://www.djsresearch.co.uk/blog/article/PR-media-and-marketing-suffering-from-a-mental-illness-epidemic-according-to-CIPR-03175 http://www.djsresearch.co.uk/blog/article/PR-media-and-marketing-suffering-from-a-mental-illness-epidemic-according-to-CIPR-03175 Survey finds British film industry will be affected by Brexit According to a survey of 686 media industry professionals, 67 per cent of those in the media sector feel that Britain's potential exit from the European Union will have a less than positive impact on the United Kingdom's creative industry. http://www.djsresearch.co.uk/blog/article/Survey-finds-British-film-industry-will-be-affected-by-Brexit-03083 http://www.djsresearch.co.uk/blog/article/Survey-finds-British-film-industry-will-be-affected-by-Brexit-03083 Greater ROI for programmatic advertising, survey finds According to a recent survey by the digital marketing experts, AdRoll, the majority of marketing professionals believe that programmatic adverts provice a greater return on investment (ROI) than traditional media. http://www.djsresearch.co.uk/blog/article/Greater-ROI-for-programmatic-advertising-survey-finds-03031 http://www.djsresearch.co.uk/blog/article/Greater-ROI-for-programmatic-advertising-survey-finds-03031 Survey finds British media is most biased and right-wing in EU According to a research piece of market research into the British media, the British press has been names the most biased and right-wing out of seven major European nations. http://www.djsresearch.co.uk/blog/article/Survey-finds-British-media-is-most-biased-and-right-wing-in-EU-02977 http://www.djsresearch.co.uk/blog/article/Survey-finds-British-media-is-most-biased-and-right-wing-in-EU-02977 NFL Super Bowl 50 ads considered entertainment, not marketing, survey finds A media and PR survey into NFL Super Bowl 50 advertisements ' which was conducted in the month before Super Bowl Sunday ' has revealed that viewers consider the adverts, which air during the game, as entertainment, as opposed to marketing, although, the viewers are aware that they are being marketing to. http://www.djsresearch.co.uk/blog/article/NFL-Super-Bowl-50-ads-considered-entertainment-not-marketing-survey-finds-02910 http://www.djsresearch.co.uk/blog/article/NFL-Super-Bowl-50-ads-considered-entertainment-not-marketing-survey-finds-02910 Survey finds 109 journalists were killed in 2015 According to a survey, which documented the potentially deadly dangers which journalists face all over the world, at least 109 journalists were killed in crossfire, bombs or targeted killings in 2015. http://www.djsresearch.co.uk/blog/article/Survey-finds-109-journalists-were-killed-in-2015-02861 http://www.djsresearch.co.uk/blog/article/Survey-finds-109-journalists-were-killed-in-2015-02861 Parents are more concerned with raunchiness in films, rather than violence A recent survey, commissioned by the Classification & Rating Administration, has revealed that American parents are far more concerned by the appearance of sex in films, rather than violence - realistic or not. http://www.djsresearch.co.uk/blog/article/Parents-are-more-concerned-with-raunchiness-in-films-rather-than-violence-02797 http://www.djsresearch.co.uk/blog/article/Parents-are-more-concerned-with-raunchiness-in-films-rather-than-violence-02797 Survey finds 1 per cent of UK TV shows have a BAME director A recent survey by industry body, Directors UK, has revealed that only 1.5 per cent of UK TV programmes are directed by a black, Asian or ethnic minority (BAME) director. Further to this, the period drama category has no BAME directors. http://www.djsresearch.co.uk/blog/article/Survey-finds-1-per-cent-of-UK-TV-shows-have-a-BAME-director-02713 http://www.djsresearch.co.uk/blog/article/Survey-finds-1-per-cent-of-UK-TV-shows-have-a-BAME-director-02713 Survey finds the public support the BBC’s online journalism The BBC have recently stood up against the critics who said that the organisation should stop publishing online journalism by commissioning a piece of research which revealed that the public largely support the BBC's online media, despite it making it harder for print newspapers to make money. http://www.djsresearch.co.uk/blog/article/Survey-finds-the-public-support-the-BBCs-online-journalism-02666 http://www.djsresearch.co.uk/blog/article/Survey-finds-the-public-support-the-BBCs-online-journalism-02666