DJS Research RSS Feedshttp://www.djsresearch.co.ukMarketing RSS FeedsSat, 25 May 2013 04:14:19 CDT Market Research Warns Mobile Strategies Should Focus More on Android New research has revealed that UK users prefer the Android operating system to most other smartphones. This sends a warning to marketers that they need to look beyond the popular iPhone in their mobile strategies. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Warns-Mobile-Strategies-Should-Focus-More-on-Android-00008 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Warns-Mobile-Strategies-Should-Focus-More-on-Android-00008 Market Research Confirms Symbian OS Has Lost First Place to Android A new study by UK-based market research company Canalys has shown that in the fourth quarter of 2010, Google's Android operating system has taken top position in popularity over Nokia's Symbian OS ' this has been measured through global shipments of smartphones. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Confirms-Symbian-OS-Has-Lost-First-Place-to-Android-00013 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Confirms-Symbian-OS-Has-Lost-First-Place-to-Android-00013 Study Reveals UK Rates BlackBerry Best Smartphone According to a recent market research study by GfK, the BlackBerry smartphone has taken top ranking in the UK. The device saw major uptake over the Christmas season, with over 500 000 handsets sold in December alone. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Study-Reveals-UK-Rates-BlackBerry-Best-Smartphone-00014 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Study-Reveals-UK-Rates-BlackBerry-Best-Smartphone-00014 Research Finds Smartphone Sales Now Outpace PCs A new study by IDC has found that in the last quarter of 2010, smartphone handsets outsold PCs. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Finds-Smartphone-Sales-Now-Outpace-PCs-00022 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Finds-Smartphone-Sales-Now-Outpace-PCs-00022 YouGov Poll Shows UK Smartphone Users Resistant to Mobile Advertising A YouGov poll compiled for mobile marketing firm Upstream has revealed that users are not enticed by mobile advertisements, with smartphone owners more irritated by them than users of more limited mobile devices. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/YouGov-Poll-Shows-UK-Smartphone-Users-Resistant-to-Mobile-Advertising-00023 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/YouGov-Poll-Shows-UK-Smartphone-Users-Resistant-to-Mobile-Advertising-00023 Research Reveals Android Winning UK Smartphone Popularity Race A new study conducted by YouGov on behalf of Intelligent Environments has shown that Google's Android operating system has nudged ahead to top place over Apple's iPhone. Android has now secured 28% of the UK mobile user market compared to rival Apple's 26% user base. Blackberry is ranking third in the race with 14% of the mobile market share, while Windows at 5% and Symbian at 6% are faring less well. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Reveals-Android-Winning-UK-Smartphone-Popularity-Race-00057 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Reveals-Android-Winning-UK-Smartphone-Popularity-Race-00057 Poll Discovers Android and iPhone Most Popular Amongst Younger Generation Research carried out by Yougov has revealed that Apple's iPhone and Google's Android are most popular amongst the 18 and 34 age groups, representing a third of the UK smartphone market share each. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-Android-and-iPhone-Most-Popular-Amongst-Younger-Generation-00059 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-Android-and-iPhone-Most-Popular-Amongst-Younger-Generation-00059 Survey Reveals Rise in Britons Using Mobile Internet A new survey carried out by Carphone Warehouse has shown that 69% of UK mobile users have increased their internet usage over the last year. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Reveals-Rise-in-Britons-Using-Mobile-Internet-00061 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Reveals-Rise-in-Britons-Using-Mobile-Internet-00061 Research Shows Britons Overpay for Mobile Data According to research by analyst company Billmonitor, 76% of British consumers have been overpaying by a total £5bn on their mobile bills by either having too small or too large an allowance for texts, data and calls by their service provider. The importance of data allowances are becoming an increasing concern for users when choosing a tariff, with the study showing that £173 million had needlessly been spent in the UK on data that fell outside of allowances. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Shows-Britons-Overpay-for-Mobile-Data-00063 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Shows-Britons-Overpay-for-Mobile-Data-00063 Ofcom Survey Finds Young Brits Now Prefer Mobiles and Web over TV Communications regulator Ofcom has revealed in their latest study that that 16-24 year olds would miss their mobile phones and Internet access more than television ' this is the first time that young people have not rated TV to be their top form of media. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Survey-Finds-Young-Brits-Now-Prefer-Mobiles-and-Web-over-TV-00072 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Survey-Finds-Young-Brits-Now-Prefer-Mobiles-and-Web-over-TV-00072 Satisfaction Survey Rates Tesco and Asda UKs Top Mobile Providers An annual mobile phone survey by consumer champion Which? has put Tesco and Asda in the top position for customer satisfaction with mobile phone providers. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Satisfaction-Survey-Rates-Tesco-and-Asda-UKs-Top-Mobile-Providers-00078 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Satisfaction-Survey-Rates-Tesco-and-Asda-UKs-Top-Mobile-Providers-00078 Market Research Finds UK Spam Texts Reach 4 million Daily Price comparison site uSwitch have undertaken a new survey that reveals UK consumers are now receiving 4 million unsolicited texts a day from adult chat lines and other nuisance services. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-UK-Spam-Texts-Reach-4-million-Daily-00094 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-UK-Spam-Texts-Reach-4-million-Daily-00094 Ofcom Survey Reveals O2 Best for UK Mobile Broadband Speeds Communications watchdog Ofcom has conducted a new survey to find the UKs leading broadband provider - O2 come out on top for speed, beating its four main competitors. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Survey-Reveals-O2-Best-for-UK-Mobile-Broadband-Speeds-000100 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Survey-Reveals-O2-Best-for-UK-Mobile-Broadband-Speeds-000100 Intel Study Finds People Driven to Distraction over Mobile Phone Use Market research undertaken by Intel has shown that people talking more loudly than needed when using their mobile is the worst red-flag-to-a-bull for most Britons ' 67% of those who took part in the survey voted it their number one cause of anger. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Intel-Study-Finds-People-Driven-to-Distraction-over-Mobile-Phone-Use-00128 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Intel-Study-Finds-People-Driven-to-Distraction-over-Mobile-Phone-Use-00128 Market Research Finds Most UK Smartphone Owners Dont Like Mobile Ads New YouGov survey results have shown that mobile advertising is not as appealing to the smartphone owners as the marketing industry might suggest. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-Most-UK-Smartphone-Owners-Dont-Like-Mobile-Ads-00134 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-Most-UK-Smartphone-Owners-Dont-Like-Mobile-Ads-00134 Ofcom Poll Measures Customer Satisfaction with Top Mobile and Internet Providers The latest Ofcom customer service poll on major mobile and Internet providers has found T-Mobile ranked highest in satisfaction levels and 3 at the lowest end of the scale. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Poll-Measures-Customer-Satisfaction-with-Top-Mobile-and-Internet-Providers-00137 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Poll-Measures-Customer-Satisfaction-with-Top-Mobile-and-Internet-Providers-00137 Survey Measures Value Britons Place on Mobile Phones A YouGov survey on behalf of Firstsource Solutions has discovered that 30% of Britons would rather lose their wallet than their smartphone. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Measures-Value-Britons-Place-on-Mobile-Phones-00160 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Measures-Value-Britons-Place-on-Mobile-Phones-00160 Rise in Smartphones amongst Children under 10 Gives Rise to Internet Concerns To coincide with the release of its Apple iPad Internet security product for schools, Westcoastcloud conducted a survey of 2,000 UK parents who have children under the age of ten. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Rise-in-Smartphones-amongst-Children-under-10-Gives-Rise-to-Internet-Concerns-00187 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Rise-in-Smartphones-amongst-Children-under-10-Gives-Rise-to-Internet-Concerns-00187 PC Excellence Survey Finds Virgin Media and 3 Mobile Top for Mobile Broadband The annual PC Pro Excellence Awards have seen Virgin Media and 3 Mobile announced as the UK's best mobile broadband providers at a ceremony in London last night. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/PC-Excellence-Survey-Finds-Virgin-Media-and-3-Mobile-Top-for-Mobile-Broadband-00197 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/PC-Excellence-Survey-Finds-Virgin-Media-and-3-Mobile-Top-for-Mobile-Broadband-00197 Survey Indicates Britons Addicted to Their Smartphones According to a recent survey by insurance company Sheilas' Wheels, one in eight Britons believe that their partner spends more time on his/her smartphone than with them. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Indicates-Britons-Addicted-to-Their-Smartphones-00201 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Indicates-Britons-Addicted-to-Their-Smartphones-00201 Poll Finds Majority of Britons Apprehensive About Mobile Payment Technology As mobile payment systems (NFC technology) are being prepared to hit the UK in a big way, a poll of over one thousand UK adults by Intersperience has revealed that only 17% (less than one in five) are interested in taking up this new mobile wallet scheme. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Finds-Majority-of-Britons-Apprehensive-About-Mobile-Payment-Technology-00206 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Finds-Majority-of-Britons-Apprehensive-About-Mobile-Payment-Technology-00206 Survey Reveals Many Britons Have Dropped Their Mobile Phone in the Loo A new study by comparison website GoodMobilePhones.co.uk has uncovered an embarrassing fact - almost half of all water-damaged phones in the UK have resulted from ending up in the toilet bowl. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Reveals-Many-Britons-Have-Dropped-Their-Mobile-Phone-in-the-Loo-00226 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Reveals-Many-Britons-Have-Dropped-Their-Mobile-Phone-in-the-Loo-00226 Poll Finds UK Mobile Broadband Users Frustrated by Slow Speeds An online poll of 1,500 mobile broadband users in the UK by BroadbandGenie has discovered substantial dissatisfaction with slow performance speeds. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Finds-UK-Mobile-Broadband-Users-Frustrated-by-Slow-Speeds-00234 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Finds-UK-Mobile-Broadband-Users-Frustrated-by-Slow-Speeds-00234 Ofcom Communication Provider Survey Measures Customer Satisfaction Levels The latest customer satisfaction survey by independent media regulatory body Ofcom has ranked the UK's leading communications providers, with Sky taking the crown and Virgin Media coming in second. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Communication-Provider-Survey-Measures-Customer-Satisfaction-Levels-00238 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Ofcom-Communication-Provider-Survey-Measures-Customer-Satisfaction-Levels-00238 Poll Discovers 22% of iPhone Users Dissatisfied Conducted by GoodMobilePhones.co.uk, a survey of 1,694 Britons over the age of 18 about their satisfaction levels as owners of an Apple iPhone has revealed that approximately a quarter have regrets about their purchase. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-22percent-of-iPhone-Users-Dissatisfied-00240 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-22percent-of-iPhone-Users-Dissatisfied-00240 Survey Discovers Public Attitude to Consumer Tracking by Advertisers Following the scandal last week where the Carrier IQ app was found to be logging what smartphone users are doing on their devices without their permission, a new survey has demonstrated what users feel about being tracked. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-Public-Attitude-to-Consumer-Tracking-by-Advertisers-00244 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-Public-Attitude-to-Consumer-Tracking-by-Advertisers-00244 Market Research Finds iPhone Owners Careless about Cracked Screens A new survey by MyVoucherCodes.co.uk has shown that almost half of UK iPhone owners are using their device while putting up with a cracked screen. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-iPhone-Owners-Careless-about-Cracked-Screens-00270 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-iPhone-Owners-Careless-about-Cracked-Screens-00270 Market Research Finds Major UK Cities Lagging In Mobile 3G Speeds A survey of more than 1,000 smartphone users by price comparison website uSwitch has discovered that London has the slowest average 3G mobile broadband speeds of any of the UK's top 10 largest cities http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-Major-UK-Cities-Lagging-In-Mobile-3G-Speeds-00283 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Finds-Major-UK-Cities-Lagging-In-Mobile-3G-Speeds-00283 Survey Discovers Increase in People Terrified of Being Without a Mobile Phone Recent market research has uncovered a steep rise in nomophobia in the UK - an anxiety disordercharacterisedby extreme and irrational fear when people are away from their mobile phones. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-Increase-in-People-Terrified-of-Being-Without-a-Mobile-Phone-00297 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-Increase-in-People-Terrified-of-Being-Without-a-Mobile-Phone-00297 Global Consumer Poll Finds Consumers Disappointed with Their Mobile Operators A poll of 2,000 consumers from across the UK, France, Germany and the US that was commissioned by software provider Comptel Corporation has discovered that the majority of people are feeling let down by their mobile operators. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Global-Consumer-Poll-Finds-Consumers-Disappointed-with-Their-Mobile-Operators-00299 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Global-Consumer-Poll-Finds-Consumers-Disappointed-with-Their-Mobile-Operators-00299 Market Research Uncovers Call Centre Nightmare Experienced by UK Consumers A new survey by queue-dodging service WeQ4U has found that the average UK consumer spends 45 hours a year or five working days waiting on the phone to call centres. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Uncovers-Call-Centre-Nightmare-Experienced-by-UK-Consumers-00339 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Uncovers-Call-Centre-Nightmare-Experienced-by-UK-Consumers-00339 Market Research Uncovers Current Smartphone Use in Britain A YouGov survey carried out in April on behalf of digital banking specialist Intelligent Environments has shown that UK students have the highest interest in mobile banking. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Uncovers-Current-Smartphone-Use-in-Britain-00377 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Uncovers-Current-Smartphone-Use-in-Britain-00377 Survey Discovers UK Smartphone Owners Unimpressed by Mobile Advertising Market research of 1,014 smartphone users by ad solution company Azullo has discovered that Britons are not being impacted by mobile advertising. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-UK-Smartphone-Owners-Unimpressed-by-Mobile-Advertising-00910 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Survey-Discovers-UK-Smartphone-Owners-Unimpressed-by-Mobile-Advertising-00910 Poll Discovers Americans Feel Unsafe on the Internet New research released by McAfee, a security software company, and the National Cyber Security Alliance (NCSA), who surveyed 1,000 adult internet users in the U.S. suggests that nine out of 10 Americans do not feel protected on the web. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-Americans-Feel-Unsafe-on-the-Internet-00921 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Poll-Discovers-Americans-Feel-Unsafe-on-the-Internet-00921 Market Research Discovers Key to Telecoms Growth in 2013 is Innovation http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Discovers-Key-to-Telecoms-Growth-in-2013-is-Innovation-00956 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Market-Research-Discovers-Key-to-Telecoms-Growth-in-2013-is-Innovation-00956 Research Into New 4G Network Reveals Patchy Coverage Mobile coverage firm RootMetrics have conducted some field tests into EE's new 4G network, and has found that less than half of Manchester city centre is able to take advantage of the high internet speeds available. Outside of the city centre there was no 4G coverage, according to the tests. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Into-New-4G-Network-Reveals-Patchy-Coverage-01008 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Research-Into-New-4G-Network-Reveals-Patchy-Coverage-01008 Social Networking Sites Being Used For 'Grooming', Report Suggests Gangs of child abusers have been found to be using social networking sites such as Facebook to groom unsuspecting young victims for abuse, a report has found. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Social-Networking-Sites-Being-Used-For-Grooming-Report-Suggests-01013 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Social-Networking-Sites-Being-Used-For-Grooming-Report-Suggests-01013 Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is a market for telecoms companies to offer reduced tariffs in return for consumers viewing mobile advertising. Recent figures from the Internet Advertisers Bureau suggest that mobile advertising in the UK has grown by almost 150%, with total digital spending on advertising tipping £5bn in 2012. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Mobile-Phone-Users-Calling-For-Sponsored-Bills-Says-Market-Research-01190 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Mobile-Phone-Users-Calling-For-Sponsored-Bills-Says-Market-Research-01190 New Research Suggests European Smartphone Users Face Price Disparities Compared to UK New research in to smartphone tariffs has suggested that, in markets without a 'maverick' competitor ' such as Germany and Spain - consumers pay an average smartphone tariff of 44 euros, compared to 22 euros a month in more competitive arenas such as France and the United Kingdom. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/New-Research-Suggest-European-Smartphone-Users-Face-Price-Disparities-Compared-to-UK-01191 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/New-Research-Suggest-European-Smartphone-Users-Face-Price-Disparities-Compared-to-UK-01191 Android and iOS Account For Majority of Smartphone Operating System Market Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading operating system for smartphones in the first quarter of 2013 ' shipping as the OS for 162.1m smartphones, 75% of a global Q1 total of 216.2m units. http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Android-and-iOS-Account-For-Majority-of-Smartphone-Operating-System-Market-01192 http://www.djsresearch.co.uk/TelecommunicationsMarketResearchInsightsAndFindings/article/Android-and-iOS-Account-For-Majority-of-Smartphone-Operating-System-Market-01192