Media and PR Market Research Insights And Findings
Three-quarters of marketers say their organisation is using or contemplating the use of AI tools, according to survey
9th November 2023 21:49
Three-quarters of marketers say their organisation is using or contemplating the use of AI tools: A survey of marketers has revealed that 75% report that their organisation is either 'already using' or 'actively contemplating' the implementation… Read more...
90% of editors believe that Google and Meta pose 'existential threat' to journalism, according to survey
9th November 2023 20:49
90% of editors believe that Google and Meta pose 'existential threat' to journalism: A survey of News Media Association (NMA) editors has uncovered fears relating to anti-competitive practices of big tech companies, with 90% of those surveyed… Read more...
Three-quarters of news organisations see generative AI as a beneficial tool for journalism, according to survey
7th November 2023 18:37
Three-quarters of news organisations see genAI as a beneficial tool for journalism: In a recently published global report on AI and its impact on the media industry, it was found that nearly three-quarters (73%) of the surveyed news organisations believe… Read more...
Survey reveals a fall in the number of people who believe having their news selected for them based on previous consumption is a good idea
19th October 2023 08:12
Survey reveals a fall in the number of people who believe having their news selected for them based on previous consumption is a good idea: A survey of people in countries around the world has revealed that fewer people believe that having their news… Read more...
Two-thirds of social media managers say they have too many responsibilities, according to poll
19th October 2023 08:05
Two-thirds of social media managers say they have too many responsibilities: A survey of over 3,800 social marketers has revealed interesting insight into their experiences, with two-thirds reporting feeling that they have too many responsibilities.… Read more...
76% of marketers are optimistic about the future of the industry, finds survey
19th October 2023 07:57
76% of marketers are optimistic about the future of the industry: A survey of marketers has revealed that more than three-quarters are feeling optimism about the future of their industry, with just 9% saying they feel pessimistic. The survey by Econsultancy… Read more...
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Market research insights
Over 3 in 4 adults in England believe care workers are paid too little, survey finds
Fri, 13th Sep 2024
Over 3 in 4 adults in England believe care workers are paid too little: According to recent research by ...... Read More
Charity regulator reveals record number of applications for charitable status and increase in trust in charities, annual report shows
Fri, 13th Sep 2024
Charity regulator reveals record number of applications for charitable status and increase in trust in charities: The Charity Commission, which ...... Read More
38% of companies lack an Environmental, Social and Governance strategy, finds survey
Fri, 13th Sep 2024
38% of companies lack an ESG strategy: A recent survey has revealed that more than half of B2B respondents ...... Read More
Cash remains an important ticket payment option at UK railway stations, especially in most deprived areas, research finds
Fri, 13th Sep 2024
Cash remains an important ticket payment option across UK railway stations but more so in the most deprived areas ...... Read More
Three-quarters of adults living in the UK did at least one charitable activity in 2023, report finds
Fri, 13th Sep 2024
Three-quarters of adults living in the UK did at least one charitable activity in 2023: A report from Charities ...... Read More
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