London Most Expensive City for Cultural Activities, Research Shows

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8th September 2014 10:41 - Museums, Libraries and Archives

According to research conducted by Post Office Travel Money, London is the most expensive city in Europe for cultural activities.

England’s capital surpassed 11 of Europe’s major cities despite offering free entry to some of its museums and art galleries, and was discovered to be pricier than Paris for attractions such as the ballet and opera.

The survey calculated the costs for each city based on two people visiting a museum, art gallery, heritage site, ballet, opera and classical concert, and London came out on top charging a hefty £256. Vienna (£223), Amsterdam (£223), Barcelona (£242) and Paris (£252) also racked up steep price tags for their cultural packages.

Warsaw offered the best value package at just £70, with Budapest (£80), Prague (£93) and Dublin (£102) also offering reasonable bundles.

Despite charging in excess of £250 for several cultural activities, people visiting London are in a better place in 2014 than than they were back in 2009, when the same package totalled £326 - 21% more than the survey’s most recent figure.

Rome (-36.1%) and Vienna (-27.3%) incurred steeper reductions to their cultural costs than London since 2009, with Amsterdam bearing the brunt of the highest increase (+37.3%).

The survey identified the three best value choices and the most expensive for each of the cultural attractions. Only Barcelona, Amsterdam, Moscow and Vienna failed to feature as a best value option in any category.

Charging £19.75, Buckingham Palace was found to be the most expensive heritage attraction, with Rome’s Vatican Museum (£13.20) the highest priced museum and the Van Gogh Museum in Amsterdam (£12.38) the priciest art gallery.

Andrew Brown, a spokesperson for Post Office Travel Money, said: “We based our report on the idea that people would want to visit galleries and museums every day on a short break and spend evenings at music-based events. What we found was that while every city surveyed boasts world-class cultural attractions, prices vary dramatically. This means culture vultures can save hundreds of pounds by doing their homework before booking and swap expensive cities for cheaper ones.”

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