87% of Rugby League fans say they have not been consulted about significant changes to the club they support, according to survey

About The Authors

12th October 2021 14:28 - Sport, Leisure and Tourism

87% of Rugby League fans say they have not been consulted about significant changes to the club they support: A survey of Rugby League fans has revealed that almost nine in 10 have not been consulted about a significant change to the name, brand or badge of the club they support. The vast majority (93%) also said that they believe fans should be formally consulted by The RFL or Super League on major issues in the game that will have an impact on them directly.

The survey was conducted by Think Fan Engagement in June and July 2021 and polled more than 1,000 fans of English and Welsh clubs in Super League, Championship and League One. It sought to find out how fans feel about how clubs and governing bodies engage with their fans and consult on a range of issues including changing the name of clubs and other issues around rebranding.

The research revealed that nearly three-quarters of fans polled (72%) do not agree that their club takes their views into account on issues such as ticketing, changes to badges or other rebranding, or ticketing.

Nearly nine out of 10 fans (88.5%) believe that on any big decisions or changes to a name, badge or brand of their rugby league club, fans should always be given the final say,  while 81.1%  believe that supporters should be consulted on any changes to the name, badge or branding to the club.

Six out of 10 supporters polled in the survey (60%) said they think fans should be consulted formally about ticket prices or plans to relocate fans within the stadium, while nearly three-quarters (73.6%) believe fans should be consulted before a club agrees to relocate its stadium.

Kevin Rye, Founder and Director of Think Fan Engagement, said:

“In the year of the Rugby League World Cup, I think it’s a good moment to start trying to understand more about the views of those fans – particularly on issues like rebranding and identity changes to clubs, and how much they feel listened to."


 



Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...


For updated Sport, Leisure and Tourism insights please follow us on @DJS_Leisure or use our RSS feed

Other Sport, Leisure and Tourism Research Findings

Other Latest Market Research Insights

© DJS Research 2021