Liz Murphy

Senior Research Manager

Research Team

Photo of Liz Murphy

Liz graduated with a BA (Hons) in Sociology and an MA in Communication Studies from Leeds University and began her research career in 2007 at one of Scotland’s largest independent research agencies, Progressive Partnership. Here she gained experience conducting qualitative and quantitative projects for various private and public sector clients including the Scottish Government, Skills Development Scotland, SNP, Scottish Legal Aid Board, HSBC and Kwik Fit Insurance.

On moving to London in 2011, she joined the qualitative team at Carat Insight, Dentsu Aegis Media Network UK's marketing-effectiveness company. She was responsible for running qualitative projects informing communication strategies, largely involving creative development and campaign evaluation research for clients such as the Royal Navy, the Department of Transport, Diageo, Disney and Lego.

After a year she moved to IFF Research where she worked for four years primarily managing research for government departments in the learning and skills, employment and justice sectors. One of her main clients was the Department for Business, Innovation and Skills, work for whom included Pregnancy and Maternity Discrimination in the Workplace (with EHRC), the Enterprise in Prisons Evaluation, the Fourth Work-Life Balance Employer Survey and the Evaluation of the 24+ Advanced Learning Loans.

Before coming to DJS, she spent a year working for Family, Kids and Youth, where she enhanced her experience conducting research with children and families on topics such as the importance of play, parents’ experience of reading with their children, magazine readership and the lifestyles of 16-24 year olds.

She brings to DJS experience in conducting research across a multitude of sectors and managing diverse research from large-scale, mixed-methodology to smaller scale qualitative projects. She has vast experience conducting research of a sensitive nature with vulnerable audiences such as asylum seekers, disaffected youths and gang members, prisoners and those suffering from drug abuse.

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