Caroline Benfield

Research Manager

Research Team

Photo of Caroline Benfield

Caroline arrived at DJS Research in December 2017 as Research Manager and has been in the market research industry since 2002, after graduating from the University of Leeds with a 2:1 in Management Studies.

Caroline began her career at Swift Research in Wetherby, developing a wealth of experience across both public and private sectors, methodologies and participant profiles, while also developing strong partnerships with a number of international agencies. Clients of which included RB, P&G, Calor, Yoplait and Mars.

Caroline’s recent experience is primarily in consumer research and includes:

·       Designing and managing client specific panels;

·       Product testing, including protocol development and implementation;

·       Qualitative research, incorporating focus groups, depth interviews, observation and vox pops.

Her role at DJS Research involves design, development and day to day management of consumer and B2B research projects; using a variety of methodologies to produce actionable and insightful results. 

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