Reaching Hard To Reach Groups Market Research

Reaching Hard To Reach Groups

These days it is relatively quick and easy to gather views from a representative sample of UK consumers, whether this is through online, telephone or in-street surveys. New technology has certainly made this process quicker and more efficient. However, from time to time it is important to gather the views from those who, for whatever reason, are not easily accessible through these traditional channels. Those who do not have access to the internet, a fixed telephone number or are less likely to be found in busy streets or shopping areas.

At DJS Research Ltd we are often required to conduct research with these hard to reach groups, especially when conducting public consultations.  Some examples of work we have done include:

  • Cancer awareness surveys with males over 50 years old in rural areas.  This project had both a quantitative (900 interviews) and qualitative (focus groups) element to it. 
  • Focus groups with teenagers including a separate group with teenage parents to discuss attitudes towards information available on sexual health.
  • Several health related consultations with BME groups, using interviewers that speak non-English languages such as Urdu and Punjabi, thus removing the language barrier to ensure that local consultations are open to all.



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