About The Authors

The news items contained within the insights section of our website are compiled by a number of authors at DJS Research Ltd. Their details are below. Please note that the actual research may or may not have been conducted by DJS Research Ltd.


Danny Sims, Chairman

Danny remains involved in writing news items about the company and market research in general.  

Danny is also still involved in managing research projects. He is an experienced qualitative and quantitative researcher and in the past has conducted research with a range of clients. In particular, he has extensive experience of working within the public sector (education, local councils and Central Government). Some highlights have included:

  • Presenting analysis to the Secretary of State for Education
  • Conducting depth interviews at No. 10 Downing Street
  • Conducting depth interviews at the Houses of Parliament

He has strong experience in conducting customer satisfaction and public perception surveys within a number of industry sectors (private and public sector).


Gaynor Jackson, Digital Content Co-ordinator

Gaynor has a First-Class Honours degree in Journalism and has spent the past eight years working in digital media. Since starting her career at British Sky Broadcasting as a digital intern, Gaynor has gained a wealth of experience editing and writing for a number of websites, as well as working with clients to produce digital advertorial campaigns. Gaynor keeps the DJS website up-to-date and brings you the latest need-to-know company news and notable insights – as well as managing our social media channels. 

© DJS Research 2024