Childrens market research

Childrens market research from Chatter Zone the family research community

Childrens market research


Here at DJS Research, we conduct childrens market research with children from a range of social backgrounds, aged between 7 and 17, Childrens market research meaning that our childrens market research approach reflects differing families and lifestyles. We appreciate that children learn best by being creative and proactive, which is why we actively adopt a range of methodologies to suit the needs of both clients and children taking part in our research.

DJS Research launched the parents, teens and childrens market research offer, ChatterZone, specifically designed to explore the attitudes, thoughts and feelings of families. The ChatterZone team know how vital it is to keep children engaged and interested in what they are taking part in, which is why ChatterZone uses a range of methodologies within its clients’ research projects, such as:

•    Creative children tasks
•    Mini-polls
•    Children forum discussions
•    Personal tasks
•    Surveys for children

Our ChatterZone team help assist clients to shape an activity for the community to ensure it is age appropriate to the audience. You can opt to set your activity to the entire community or select the sub-groups most relevant to your brand(s), e.g. market research with children aged 5 to 12 only.

The ChatterZone panel allows for almost any market research requirement:

•    Concept testing
•    Marcomms research
•    Consumer feedback
•    Product development
•    Shopping behaviour
•    Consumer opinion, experience  & behaviour
•    Ideation / co-creation
•    Website, app and mobile testing
 

Childrens market research
 
To see research findings from ChatterZone, please view the following pages:

Social media habits market research findings
Healthy eating market research findings
Pocket money market research findings

You can get more information about ChatterZone and our experience conducting childrens market research by contacting Gill Redfern on +44 (0)1663 767 857 or by emailing chatterzone@djsresearch.com.

To find out more about the reserach we conduct with kids and teens have a look at our Children and Younng People page. 

 

Childrens market research

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