Fashion market research findings

Fashion market research findings

Hoodie market research news

In February 2016, the parents, kids and teens in the Chatter Zone community took part some fashion market research, which included capturing insight into the ideal style and design of hoodies for kids and teens.

The community explored what they look for when shopping for a hoodie, and told us what they like and don’t like when browsing for this popular clothing item.

The fashion market research revealed some interesting insights which are available to you completely free of charge! As if that’s not enough, we have created a handy infographic, which outlines the ‘must have’ hoodie features and ‘big no-no’s’ for parents, kids and teens.

Fashion market research findings

Our fashion and retail market research experience

Having worked for brands such as Henleys,, Asics, Matalan and JD Williams, we pride ourselves on being fashion and apparel market research experts – experts who will design a bespoke market research approach to meet your business needs.

Gill Redfern, our in-house retail guru, has conducted a variety of fashion and retail market research projects in the sector including; brand strategy, segmentation, customer experience (instore and online) and category review. 

Our experience spans a wide range of research audiences (adults, teenagers and children) and different sales channels including bricks & mortar stores, online and mail order.

If fashion and retail market research is up your street (and we’re sure it is!) please feel free to take a look at our retail sector insights and market research findings, which can be found here: Retail Research Findings or for automatic fashion and retail updates, follow our Retail Twitter account: @DJS_Retail and for Chatter Zone updates, follow: @DJS_ChatterZone

Get in touch

Want to know more about the research findings or how we could assist your business? We’d love you hear from you!

Feel free to give Gill Redfern, Research Director, a call on 01663 767 857 or email her on

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