Market research for kids

Market research for kids from Chatter Zone the family research community

Market research for kids

Following the launch of our parents kids and teens market research offer, Chatter Zone, DJS Research have been exploring the opinions and Market research for kidsattitudes of parents, kids and teens on behalf of some of the world’s biggest clients.

Our Chatter Zone researchers spend time making market research fun for kids, which in turn increases engagement and provides clients with valuable insights into what kids think and feel.

Market research for kids should be fun and engaging to get the maximum insight for clients, this is why we vary our tasks and make them interesting for kids. For example, some of the tasks the Chatter Zone community have taken part in are:

•    Forum discussions
•    Creative tasks for kids
•    Mini-polls
•    Market research surveys for kids
•    Personal tasks

Our Chatter Zone team help assist clients to shape an activity for the community to ensure it is age appropriate to the audience. You can opt to set your activity to the entire community or select the sub-groups most relevant to your brand(s), e.g. market research with children aged 5 to 12 only.

The Chatter Zone family market research community allows for almost any market research requirement:

•    Concept testing
•    Marcomms research
•    Consumer feedback
•    Product development
•    Shopping behaviour
•    Consumer opinion, experience  & behaviour
•    Ideation / co-creation
•    Website, app and mobile testing

Chatter Zone the kids market research community consists of:

Market research for kids

To see some recent research findings from Chatter Zone, please view the following pages:

Social media habits market research findings
Healthy eating market research findings
Pocket money market research findings

For more information about the Chatter Zone community or to discuss conducting market research for kids, then please contact either Gill Redfern or Alexandre Tatry-Gautier on +44 (0)1663 767 857 or email

Alternatively you can enter your details in the ‘Get in Touch’ section and one of the Chatter Zone team will get back to you as soon as possible.

For automatic updates follow our Chatter Zone Twitter account: @djs_chatterzone

Market research for kids

© DJS Research 2019