Youth market research
Youth market research from Chatter Zone the family research community
At DJS Research, we’re experts in youth market research and have launched a parents, kids and teens market research community, Chatter Zone, to reflect this. Chatter Zone researches young people between 8 and 16, all from a range of social and economic backgrounds. Consequently, this means that our youth market research approach reflects their differing lifestyles and backgrounds.
We’re aware that as humans, we’re most engaged when we’re taking part in creative, hands-on tasks, and this is reflected in the range of methodologies we adopt to suit the needs of both clients and youths taking part in our market research.
Below are some examples of the kinds of tasks the youth market research community can be set:
• Forum discussions
• Creative tasks by youths
• Personal tasks
The Chatter Zone team help clients to shape an activity for the community to ensure it is age appropriate to the audience. You can opt to set your activity to the entire community or select the sub-groups most relevant to your brand(s), e.g. youth market research with teens aged 13 to 16.
The Chatter Zone family market research community allows for almost any market research requirement:
• Concept testing
• Marcomms research
• Consumer feedback
• Product development
• Shopping behaviour
• Consumer opinion, experience & behaviour
• Ideation / co-creation
• Website, app and mobile testing
Chatter Zone the youth market research community consists of:
To see some recent research findings from Chatter Zone, please view the following pages:
If you’d like further information about how the Chatter Zone community can assist with your company’s market research strategy, or about our experience conducting youth market research, then please contact either Alexandre Tatry-Gautier or Gill Redfern on +44 (0)1663 767 857 or alternatively, you can email firstname.lastname@example.org.
You can also enter your details in the ‘Get in Touch’ section and one of the Chatter Zone team will get back to you as soon as possible.
For updates on the community follow our Chatter Zone Twitter account: @djs_chatterzone