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			<title>Market Research RSS Feeds</title>
			<link>https://www.djsresearch.co.uk</link>
			<description>Market Research RSS Feeds</description>
			<lastBuildDate>Thu, 17 Jul 2025 20:12:12 BST</lastBuildDate>
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			<item>
				<title>
					DJS Research successfully appointed to TfGM's Transport Professional Services framework
				</title>
				<description>
					
	

	 

	We're proud to announce that DJS Research has been appointed to three key service lots on Transport for Greater Manchester's (TfGM) four-year Transport Professional Services (TPS) framework, following a rigorous, and highly competitive, procurement process. The multidisciplinary framework has been designed to support the delivery of the next phase of the region's fully integrated, locally owned travel network – the Bee Network.

	 

	As one of a maximum of five suppliers selected for each category on the framework, DJS Research will provide specialist services across the following areas:

	
		
			Professional advice, management and provision of quantitative and qualitative research (Lot 4);
		
			Management and provision of interviewer-led fieldwork and tabulation services (Lot 5); and
		
			Professional advice, management and provision of statutory and informal consultation and/or engagement services (Lot 6).
	
	
		Greater Manchester is the UK's largest regional economy outside London, supporting a dynamic, diverse population of more than 2.8 million people in over ten local authority areas. The strength of its progressive integrated transport network, the Bee network, plays a key part in the region's success. Suppliers on the TPS framework will support TfGM as they implement plans to further enhance and evolve the Bee Network over the next four years, working towards the delivery of a fully integrated, carbon neutral public transport network by 2030.
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/DJS-Research-successfully-appointed-to-TfGMs-Transport-Professional-Services-framework
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/DJS-Research-successfully-appointed-to-TfGMs-Transport-Professional-Services-framework
				</guid>
			</item>
			<item>
				<title>
					DJS Research Chairman Danny Sims awarded MRS Fellowship
				</title>
				<description>
					
	 

	

	 

	

	 

	We are incredibly proud to announce that our founder and Chairman, Danny Sims, has been awarded a Fellowship by the Market Research Society (MRS) - the highest grade of MRS membership, reserved for individuals who have achieved exceptional accomplishment and contributions to the research sector.

	
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Chairman-Danny-Sims-awarded-MRS-Fellowship
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Chairman-Danny-Sims-awarded-MRS-Fellowship
				</guid>
			</item>
			<item>
				<title>
					Lights, camera, action; taking our company Inform to the big screen!
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Lights-camera-action-taking-our-company-Inform-to-the-big-screen
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Lights-camera-action-taking-our-company-Inform-to-the-big-screen
				</guid>
			</item>
			<item>
				<title>
					Three is the magic number; introducing our charity challenge 2025!
				</title>
				<description>
					
	

	 

	What's better than trekking up one big hill? Why scaling three of them back-to-back of course! Just a little peak into our Social Committee's planning meeting where they came up with the idea for our 2025 charity challenge...!

	 

	
		This time last year we were were gearing up for our hugely successful and enjoyable (what torrential rain?!) Edale Challenge adventure and next month, Partners from across DJS Research will be lacing up their walking boots once again – this time taking to the Cheshire hills - all to raise money for our fantastic company charity, Blythe House Hospice.
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Three-is-the-magic-number-introducing-our-charity-challenge-2025
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Three-is-the-magic-number-introducing-our-charity-challenge-2025
				</guid>
			</item>
			<item>
				<title>
					Mayor of South Yorkshire announces results of Public Consultation conducted by DJS Research
				</title>
				<description>
					
	

	 

	
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Mayor-of-South-Yorkshire-announces-results-of-Public-Consultation-conducted-by-DJS-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Mayor-of-South-Yorkshire-announces-results-of-Public-Consultation-conducted-by-DJS-Research
				</guid>
			</item>
			<item>
				<title>
					Joining like-minded agencies to tackle respondent quality challenges head on; introducing our new strategic partnership with CoLab.
				</title>
				<description>
					
	

	
		 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Joining-like-minded-agencies-to-tackle-respondent-quality-challenges-head-on-introducing-our-new-strategic-partnership-with-CoLab
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Joining-like-minded-agencies-to-tackle-respondent-quality-challenges-head-on-introducing-our-new-strategic-partnership-with-CoLab
				</guid>
			</item>
			<item>
				<title>
					Launching a groundbreaking public health study in Wales
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Launching-a-groundbreaking-public-health-study-in-Wales
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Launching-a-groundbreaking-public-health-study-in-Wales
				</guid>
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			<item>
				<title>
					Making the complex, child's play! Our Children  Young People experts are speaking at the MRS Generation A to Z conference.
				</title>
				<description>
					
	How do you ensure a survey about polictics is pitched just right for young people and delivers the insights you need? You get them involved in the survey design! 

	 

	
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Making-the-complex-childs-play-Our-Children-Young-People-experts-are-speaking-at-the-MRS-Generation-A-to-Z-conference
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Making-the-complex-childs-play-Our-Children-Young-People-experts-are-speaking-at-the-MRS-Generation-A-to-Z-conference
				</guid>
			</item>
			<item>
				<title>
					Thoughts from the new kids on the Operational Board block
				</title>
				<description>
					
	

	 

	Earlier this year we saw the appointment of three new members to our Operational Board on a rotational basis. This move was the first move of its kind for DJS Research and it's already proven to be an excellent one on both a strategic and operational front. 

	 

	Simon Driver, Gill Redfern and Charlotte Sykes have over three decades of experience at DJS Research between them - and even more within the research industry as a whole! United by their passion for our organisation, each brings a very different set of qualities and skills to the boardroom table.

	 

	Eight months on we've asked them how they're getting on wearing their new board hats and it's clear they've rolled their sleeves up and got stuck straight in...

	 

	

	 

	Simon Driver: "After 7 years in a director role at DJS Research, I was delighted to expand my role further earlier this year with an appointment to the DJS Research Operational Board.  My main focus in the past 12 months has been working with colleagues in the Smart Growth pillar, helping to improve commercial understanding across the business and ensuring that we work together to maximise profits for the benefit of Partners. This includes Key Account Management, proactive business winning, and supporting teams to develop their business plans for the next financial year.  We are all working hard, alongside the different pillars and EO Voice, to make sure that DJS continues to be a great place to work."

	 

	

	
		 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Thoughts-from-the-new-kids-on-the-Operational-Board-block
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Thoughts-from-the-new-kids-on-the-Operational-Board-block
				</guid>
			</item>
			<item>
				<title>
					DJS Research Review of the Year 2024
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2024
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2024
				</guid>
			</item>
			<item>
				<title>
					Reassuring young people about the bright, squiggly, paths ahead of them
				</title>
				<description>
					
	Earlier this year, our Training Manager Sarah Smith and HR Manager Lucy Pawson were invited to join Aquinas College on their pre-summer careers event. It wasn't our first rodeo. DJS Research have supported Aquinas, and numerous other local schools and colleges, at many such events over the years and they always prove valuable - not just for the students, but for our teams taking part. 

	 

	In this short piece Sarah shares what happened on the Aquinas careers day and explains why she feels it's so vitally important for employers from all sectors to support young people in careers and skills training initiatives such as these. She also shares her hopes to excite young people about the wealth of potential careers ahead of them and to reassure them that varied and 'squiggly' career paths are often the most interesting.

	 

	Article by Training Manager, Sarah Smith 

	 

	We were delighted to be invited back to Aquinas College to participate in their careers day, having previously supported several different career activities at the college. The day was designed to give students, aged 16-17 years old, an idea of the different kinds of jobs that exist in the world of employment, along with a flavour for different organisations and their associated sectors.

	
		We were asked to prepare a short talk to tell students about our roles and responsibilities, what inspires us, industry challenges, and our route into our roles. We also made ample space for questions. Myself and Lucy attended in the morning and delivered two sessions together. It was great being able to step into students' world and meet them all (even if it did make us feel old!) and share insight with them that hopefully inspires and excites them about their future. Lucy and I both shared how 'making a difference' is part of what drives us in our roles, and really, that is what makes us keen and excited to engage with young people, or those considering their career choices, to help them find their way into jobs that they find rewarding and enjoyable!  
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Reassuring-young-people-about-the-bright-squiggly-paths-ahead-of-them
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Reassuring-young-people-about-the-bright-squiggly-paths-ahead-of-them
				</guid>
			</item>
			<item>
				<title>
					Festive fundraising preparation! What we did with our DJS Volunteer Day...
				</title>
				<description>
					
	
		All Partners at DJS Research have the opportunity to take a volunteer day each year to support a charity of their choice. Taken individually or as a team, it's a chance to give something back and provide tangible support to organisations and initiatives that we feel passionate about - while still getting paid! 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Festive-fundraising-preparation-What-we-did-with-our-DJS-Volunteer-Day
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Festive-fundraising-preparation-What-we-did-with-our-DJS-Volunteer-Day
				</guid>
			</item>
			<item>
				<title>
					A baker's dozen and one more for good luck – 14 well-deserved promotions!
				</title>
				<description>
					
	Back in February we announced a raft of well-deserved promotions across our organisation. As the year hurtles towards its close, we couldn't be more thrilled to be sharing news of even MORE promotions within our Research and Operations team. 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/A-bakers-dozen-and-one-more-for-good-luck-14-well-deserved-promotions
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/A-bakers-dozen-and-one-more-for-good-luck-14-well-deserved-promotions
				</guid>
			</item>
			<item>
				<title>
					Hold the Front Page! DJS Research launches DJS DIGEST our internal newsletter inspired by our partners
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Hold-the-Front-Page-DJS-Research-launches-DJS-DIGEST-our-internal-newsletter-inspired-by-our-partners
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Hold-the-Front-Page-DJS-Research-launches-DJS-DIGEST-our-internal-newsletter-inspired-by-our-partners
				</guid>
			</item>
			<item>
				<title>
					Unlocking the Power of Behavioural Science: A short review of the MRS Behavioural Science Summit 2023
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Unlocking-the-Power-of-Behavioural-Science-A-short-review-of-the-MRS-Behavioural-Science-Summit-2023
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Unlocking-the-Power-of-Behavioural-Science-A-short-review-of-the-MRS-Behavioural-Science-Summit-2023
				</guid>
			</item>
			<item>
				<title>
					We have been awarded RAS Accredited Recruiter Status by the Market Research Society
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/We-have-been-awarded-RAS-Accredited-Recruiter-Status-by-the-Market-Research-Society
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/We-have-been-awarded-RAS-Accredited-Recruiter-Status-by-the-Market-Research-Society
				</guid>
			</item>
			<item>
				<title>
					People Powered Growth: We're proud to have been involved with groundbreaking research into EO and its far-reaching impact
				</title>
				<description>
					
	
	
		 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/People-Powered-Growth-Were-proud-to-have-been-involved-with-groundbreaking-research-into-EO-and-its-far-reaching-impact
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/People-Powered-Growth-Were-proud-to-have-been-involved-with-groundbreaking-research-into-EO-and-its-far-reaching-impact
				</guid>
			</item>
			<item>
				<title>
					Huge congrats to Alex Scaife for passing the MRS Advanced Certificate in Market and Social Research Practice!
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/Huge-congrats-to-Alex-Scaife-for-passing-the-MRS-Advanced-Certificate-in-Market-and-Social-Research-Practice
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/Huge-congrats-to-Alex-Scaife-for-passing-the-MRS-Advanced-Certificate-in-Market-and-Social-Research-Practice
				</guid>
			</item>
			<item>
				<title>
					MRS Gen Z Summit: Our Key Takeaways
				</title>
				<description>
					
	
		
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/MRS-Gen-Z-Summit-Our-Key-Takeaways
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/MRS-Gen-Z-Summit-Our-Key-Takeaways
				</guid>
			</item>
			<item>
				<title>
					DJS Research - Review of the Year 2023
				</title>
				<description>
					
	

	 

	                 A huge thank you to our clients, respondents, suppliers and employee partners

	 

	Another year over – and again it's been a positive one for DJS Research, despite feeling like a more challenging year for the industry overall. We've continued to recruit more talent across all areas of the business, have promoted many of our hardworking team and have also seen client growth, particularly within the public sector (with some exciting plans in the pipeline!).

	 

	
		We have also continued upon our mission to make DJS Research an even better place to work for our people and for the planet, with an increased focus on corporate and social responsibility and employee wellbeing. This year we launched our first Employee Wellbeing Survey which has given us some great inspiration and direction for future change, and we've become one of 13,000 employers in the UK to pay a real Living Wage to all of our partners. 
				</description>
				<link>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2023
				</link>
				<guid>
					https://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2023
				</guid>
			</item>
			<item>
				<title>
					VoicED Education Market Research Community
				</title>
				<description>
					
 VoicED is a bespoke education market research community owned and operated by DJS Research Ltd. The panel provides both full service education market research and simple sample provision for market research professionals – our panellists include a variety of education professionals from across the UK (including Scotland, Wales and Northern Ireland and from pre-school to higher education).
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/VoicED-Education-Market-Research-Community
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/VoicED-Education-Market-Research-Community
				</guid>
			</item>
			<item>
				<title>
					Heuristics
				</title>
				<description>
					
 Heuristics are mental shortcuts that help us make quick decisions and judgements. These strategies are generalisations or rules-of-thumb that reduce cognitive effort, enabling us to handle complex situations more easily. While they can be helpful for rapid decision-making, heuristics often lead to biased conclusions, resulting in irrational or inaccurate judgements.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Heuristics
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Heuristics
				</guid>
			</item>
			<item>
				<title>
					Consumer Research Companies
				</title>
				<description>
					
 Consumer research companies are market research companies who specialise in collecting, analysing, and interpreting data on consumer behaviour, needs and wants, and trends. Consumer research companies help other businesses understand the market, consumer needs, and the competitive landscape.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Consumer-Research-Companies
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Consumer-Research-Companies
				</guid>
			</item>
			<item>
				<title>
					B2B Market Research Companies
				</title>
				<description>
					
 B2B (business to business) market research companies are market research companies that only offer their services to B2B businesses, not B2C (business to consumer) businesses. The research carried out would be aimed at helping companies make decisions about what they are selling to other businesses, this might be linked to business operations, marketing strategies or product/services. B2B market research in general is the process of gathering, analysing, and interpreting data about a business, rather than a consumer.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/B2B-Market-Research-Companies
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/B2B-Market-Research-Companies
				</guid>
			</item>
			<item>
				<title>
					Best Market Research Companies
				</title>
				<description>
					
 The best market research companies in the UK tend to deliver high-quality, reliable, and actionable insights to businesses across various industries, unless they specialise in one specific industry. The top companies excel in collecting, analysing, and interpretating data related to consumer behaviour, market trends, and competitive landscapes - therefore allowing businesses to make informed decisions and develop effective strategies going forward.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Best-Market-Research-Companies
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Best-Market-Research-Companies
				</guid>
			</item>
			<item>
				<title>
					Market Research Services
				</title>
				<description>
					
 Market research services are the services a market research company offer to clients in order to carry out their required projects. At DJS Research, we are a full-service agency capable of carrying out projects from start to finish, using a range of different services. These services help businesses to understand their target audience, competitors, and market conditions, allowing them to make informed decisions.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Market-Research-Services
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Market-Research-Services
				</guid>
			</item>
			<item>
				<title>
					Market Research Company
				</title>
				<description>
					
 A market research company is an organisation that specialises in gathering, analysing and interpreting data related to market conditions, consumer behaviour and industry trends. In the United Kingdom there are over 4,000 market research organisations, with DJS Research LTD being one of them.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Market-Research-Company
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Market-Research-Company
				</guid>
			</item>
			<item>
				<title>
					Behavioural Theory Psychology
				</title>
				<description>
					
 Behavioural theory psychology is an area of psychology that focuses on the study of observable behaviours rather than internal mental states. It's based on the principle that all behaviours are acquired through conditioning, which occurs through interaction with the environment. Behavioural theory psychology emphasises the role of external stimuli in shaping behaviour and posits that behaviour can be studied in a systematic and observable manner without considering internal mental states.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Theory-Psychology
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Theory-Psychology
				</guid>
			</item>
			<item>
				<title>
					Psychology Behavioural Science
				</title>
				<description>
					
 Psychology behavioural science is the study of human behaviour through the lens of psychological principles, focusing on understanding how and why individuals make decisions. This is an interdisciplinary field, taking aspects from psychology, sociology, economics and cognitive science to explore the cognitive, emotional and social factors influencing behaviour. Applied behavioural science can have a positive influence on decision making, whether it be in the realm of public policy, designing products and marketing, or developing personal habits.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Psychology-Behavioural-Science
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Psychology-Behavioural-Science
				</guid>
			</item>
			<item>
				<title>
					Behavioural Theory Economics
				</title>
				<description>
					
 Behavioural theory economics, more commonly known as behavioural economics, is a field that uses insights from psychology and economics to understand how individuals actually behave in economic situations, as opposed to how they're predicted to behave under traditional economic theories. Behavioural economics comes under the behavioural science category, which is growing in popularity year-on-year in the market research industry.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Theory-Economics
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Theory-Economics
				</guid>
			</item>
			<item>
				<title>
					British Nudge Unit
				</title>
				<description>
					
 The British Nudge Unit, officially known as the Behavioural Insights Team (BIT), is a social purpose organisation that applies principles of behavioural economics to improve public policy and services. It was established in the Cabinet Office in 2010 by former Prime Minister David Cameron. Currently, it is owned completely by British charity Nesta. The Nudge Unit employs techniques from psychology, behavioural economics, and marketing to shape public thinking and decision-making, thereby enhancing compliance with government policies. This approach helps reduce social and governmental costs associated with inaction and poor adherence to policies and regulations.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/British-Nudge-Unit
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/British-Nudge-Unit
				</guid>
			</item>
			<item>
				<title>
					Behavioural Economics Nudging
				</title>
				<description>
					
 In behavioural economics, nudging refers to subtly guiding individuals' behaviour by altering the way choices are presented, without forbidding any options or significantly changing their economic incentives. The approach comes from the area of behavioural economics, which combines psychology and economic theory to understand how people make decisions in real-life situations.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Economics-Nudging
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Economics-Nudging
				</guid>
			</item>
			<item>
				<title>
					Behavioural Scientists
				</title>
				<description>
					
 Behavioural scientists refer to scientists who study why humans sometimes behave in a way that may not maximise their own well-being, such as making choices in the present that do not maximise their happiness in the future. They also test how different incentives affect people's motivation and behaviour, analyse how people judge others' traits and characteristics based on features of their face or voice and they investigate how consumers can be encouraged to make, avoid or change spending decisions.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Scientists
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Behavioural-Scientists
				</guid>
			</item>
			<item>
				<title>
					Wales Market Research
				</title>
				<description>
					
 Welsh market research refers to the systematic process of collecting, analysing and interpreting data related to consumer behaviour and economic trends within the region of Wales. Welsh market research focuses specifically on Wales, rather than the rest of the United Kingdom. It looks to gain insights into the factors influencing business and consumer activities in this region.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Wales-Market-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Wales-Market-Research
				</guid>
			</item>
			<item>
				<title>
					Scotland Market Research
				</title>
				<description>
					
 Scottish market research refers to process of analysing, collecting and interpreting data related to Scotland. This is normally the economic environment within Scotland, consumer behaviour of the Scottish people and market trends in Scotland. This market research aims to furnish businesses, organisations and policymakers located in Scotland with valuable findings and information which will benefit their future projects.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Scotland-Market-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Scotland-Market-Research
				</guid>
			</item>
			<item>
				<title>
					Kids Market Research
				</title>
				<description>
					
 Kids market research refers to qualitative or quantitative research with children, typically under the age of 16.  Market research with children and young people is a specialist skill and involves additional safeguarding considerations.   
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Kids-Market-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Kids-Market-Research
				</guid>
			</item>
			<item>
				<title>
					User Research (User Experience Research / UX)
				</title>
				<description>
					
 User research encompasses a range of approaches which can utilised to understand how users experience or use a product or service and what they expect from it. When interacting with a product or service, people are not typically seeking the interaction itself, but rather the end result or the solution to a problem. In the long run, successful user research and on-going user experience research will save time and development costs. It is a wider field but includes User Experience (UX) research.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/User-Research-User-Experience-Research-UX
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/User-Research-User-Experience-Research-UX
				</guid>
			</item>
			<item>
				<title>
					Customer Experience (CX) Research
				</title>
				<description>
					
 Customer experience, also known as CX, is the entire experience a customer has with a business when using a service or buying a product. It includes each step of the buying process, from navigating the website to buying the product and then receiving the product/service in person. In a shortened term, it is a holistic view of the whole interaction between a customer/potential customer and the business or brand.

  

 Customer experience is no longer a unique thing that differentiates a company, as now it is one of the most important things people think about when making purchases, almost as important as the actual product itself. In fact, 80% of people consider CX to be as important as the product itself, meaning it can be the difference between someone buying your product and a competitor's product, as 4 in 5 people are looking out for the best experience with a company as possible.

  

 Customer experience also ties in very closely with user experience (UX). User experience is almost the opposite of CX. It adopts a more reductionist view because it is all about a singular customer touchpoint (interaction) - rather than the entire process a customer goes through. For example, the first customer touchpoint might be seeing a brand's advert on social media, so the UX would be purely focused on the customer's interaction when seeing the advert for the first time.

  

 In terms of customer experience research, many methods are involved in conducting the research. A few of these which we use are:

  

 
  Customer journey mapping


 
  Interviews, surveys and focus groups


 
  Ethnography


 
  Behavioural science


  

 The benefits of conducting CX research are that you can begin to see where improvements are needed to attract new customers or repeatedly bring back old customers, you can begin to strengthen or build a relationship between you and your customers, you can gain a positive reputation and you can also grow your business as a whole from the information discovered when conducting CX research.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Customer-Experience-CX-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Customer-Experience-CX-Research
				</guid>
			</item>
			<item>
				<title>
					Health and Well-being Market Research
				</title>
				<description>
					
 Health and well-being market research refers to the study and analysis of consumer preferences, behaviours and attitudes related to health and wellness. It helps businesses understand the ever-changing needs of customers in this sector. This then allows for marketing campaigns to be correctly targeted and products to be made and designed specifically to meet the needs and demands present, helping to promote healthier lifestyles.

  

 The health and well-being sector requires a lot of interaction between the consumer and the researcher to allow the researcher to fully understand what demands they want to be met and what their preferences are when it comes to something they would buy or something that would help them develop a healthy lifestyle. People's health and well-being are likely to be very different for everyone, as it is quite a personal topic so making sure the market research incorporates and listens to everyones' views is crucial. Otherwise, a marketing campaign or product may not be suited to many customers, forcing companies to miss out on sales.

  

 Health and well-being is a topic that many are familiar with, however a lot of organisations would like to understand it more and learn about what it actually is and the opportunities it can present. Well-being in simple terms is ultimately what is good for that person and what is in the self-interest of that person. Products can range from luxury candles to supplements and oils and also simple things like sleeping masks. 

  

 With many companies not being hugely knowledgeable on the topic, it leaves potential and opportunities to step into the market. Especially in terms of health and well-being market research because there is more research and investigating to be done in this sector as it holds many openings. To add to that, it can be something companies can learn more about in order to treat their employees as well as possible and keep everyone working for them happy and healthy.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Health-and-Well-being-Market-Research
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Health-and-Well-being-Market-Research
				</guid>
			</item>
			<item>
				<title>
					Sustainable Marketing
				</title>
				<description>
					
 Sustainable marketing, also known as green marketing, is the promotion of environmentally and socially responsible products, practices and brands. For example, if you have bought something at a higher price than usual because it is locally sourced or 100% recyclable then you have experienced sustainable marketing. Sustainable marketing aims to improve the quality of life by promoting products, services and ideas that don't harm the environment.

  

 In terms of market research, sustainable marketing can come into play if you are creating a new promotion, campaign, or advert with one of your clients. You can introduce the key aspects into the report or presentation for your client. This is so they know who they can target and what specific topic of sustainability they need to target to attract as many customers as possible or improve their company in the way that their customers would like. When the market research company encourages this and includes this information in the reports they put together, it makes it easy for their clients to adopt. Sustainable marketing in the market research world ties in closely to sustainability market research.

  

 Sustainability and being green is becoming a big thing for many people and customers expect to see their favourite companies adopt green methods. Sustainable marketing is easy to introduce to help make a step in the right direction, as it comes with low costs and only requires a few tweaks to the current marketing strategy.

  

 Examples of sustainable marketing are very common to come across today. For example, Nike introduced Nike Forward which is a lightweight material that aims to lower the brand's carbon footprint by 75%, compared to the traditional knit materials they have previously used. This material being used and promoted is sustainable marketing.
				</description>
				<link>
					https://www.djsresearch.co.uk/glossary/item/Sustainable-Marketing
				</link>
				<guid>
					https://www.djsresearch.co.uk/glossary/item/Sustainable-Marketing
				</guid>
			</item>
			<item>
				<title>
					Traditional energy providers fare poorly on new Which? 'Best Energy Suppliers 2025' report
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Traditional-energy-providers-fare-poorly-on-new-Which-Best-Energy-Suppliers-2025-report-05707
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Traditional-energy-providers-fare-poorly-on-new-Which-Best-Energy-Suppliers-2025-report-05707
				</guid>
			</item>
			<item>
				<title>
					Cost concerns may deter UK homeowners from installing heat pumps, study finds
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Cost-concerns-may-deter-UK-homeowners-from-installing-heat-pumps-study-finds-05706
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Cost-concerns-may-deter-UK-homeowners-from-installing-heat-pumps-study-finds-05706
				</guid>
			</item>
			<item>
				<title>
					Utilities sector falls short in customer service rankings according to a recent report.
				</title>
				<description>
					
 

 Utilities sector falls short in customer service rankings, according to a recent report: A recent study has revealed that the utilities sector is falling behind other key industries when it comes to customer service, despite having the highest number of communication channels available to their customers.

  

 The 'Customer Service Report,' by business communications specialist Esendex, analysed the quality of customer service across 15 major UK industries. Using Trustpilot review data, the study created a weighted index score out of 100 for each industry, combining average review scores, response ratings to key words like 'service', 'satisfaction', and 'experience', as well as average wait times and the number of communication channels available to customers. 

  

 Based on these findings, the utilities sector ranked seventh overall with an index score of 82.7 and an average Trustpilot rating of 4.3 out of 5. Sentiment analysis revealed modest scores: 4.4 for both 'service' and 'satisfaction,' and 4.0 for 'experience.' However, the sector fared slightly better than average in terms of accessibility, with customers waiting an average of 3 minutes and 4 seconds to speak to a human representative, compared to the 5 minutes and 6 seconds averaged across all sectors.

  

 Despite sitting just above the overall average index score (76.8 out of 100), the utilities industry was found to lag behind the top-performing sectors. Construction and manufacturing ranked first, with an index score of 89.9 out of 100, and achieved high sentiment scores for customer service (4.6), 'satisfaction' (4.4), and 'experience' (4.3). Making up the rest of the top three were HR and recruiting (89.7) and health and medical services (88.0). 

 Furthermore, the report also highlights that despite providing the most communication channels, utilities companies are not seeing this reflected in customer satisfaction levels and cite a recent survey which found that two in five utility customers reportedly struggled to reach support teams or resolve their issues, suggesting a need for stronger focus on service quality and issue resolution. 

  

 Richard Hanscott, CEO of Esendex, said: "The findings from our 'Customer Service Report' highlight how industries such as utilities are falling behind the expected standard for customer service, and need to prioritise efficiency, clear communication and building positive customer relationships."
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Utilities-sector-falls-short-in-customer-service-rankings-according-to-a-recent-report-05704
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Utilities-sector-falls-short-in-customer-service-rankings-according-to-a-recent-report-05704
				</guid>
			</item>
			<item>
				<title>
					General practice under strain as workforce declines and demand rises, according to a recent study.
				</title>
				<description>
					
 

 General practice under strain as workforce declines and demand rises, according to a recent study: General practice in England is under severe and growing pressure due to a long-term decline in GP numbers, increasing patient demand, and changing work patterns. The British Medical Association (BMA) reports that as of May 2025, there were 28,250 'full-time equivalent' (FTE) fully qualified GPs in England. This represents a net loss of 1,115 fully qualified FTE GPs since September 2015, and despite a modest recovery of 600 fully qualified FTE GPs in the last 12 months, the demands on this service show no sign of diminishing.

  

 The latest statistics provided by the BMA show that the situation is especially acute among GP partners, whose numbers have fallen by 6,170 (FTEs) since 2015. In the past year alone, 555 FTE GP partners were lost. Meanwhile, demand for GP services continues to climb. The number of registered patients reached a record high of 63.79 million in May 2025, an increase of 6.89 million since 2015. As a result, the average full-time GP now cares for 2,258 patients, 320 more than in 2015, a 16.5% increase.

  

 According to the BMA, also contributing to the strain on the service is a decline in the number of GPs working full-time. Their figures show that since 2017, there has been a consistent decline in the number of GPs working full-time and a greater shift toward part-time work and flexible arrangements. Many GPs are opting for reduced hours to manage stress, burnout, and work-life balance. However, according to the BMA, "part-time" often involves working unpaid hours to meet patient and administrative demands. A 2021 BMA survey revealed that 50% of GPs planned to cut their hours after the pandemic, and 42% aimed to work more flexibly or remotely.

  

 Despite the shrinking GP workforce, appointment levels remain extremely high. In the last 12months, 368 million appointments were made, with 161.2 million overseen by GPs. And of the 29 million appointments made in May 2025 alone, nearly half (44.6%) of these appointments were delivered by a GP, and nearly two-thirds (63.5%) of these appointments were face-to-face. 

  

 The BMA forecasts that as the demands on general practice increase, the ongoing losses in this sector are likely to persist without government intervention. 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/General-practice-under-strain-as-workforce-declines-and-demand-rises-according-to-a-recent-study-05705
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/General-practice-under-strain-as-workforce-declines-and-demand-rises-according-to-a-recent-study-05705
				</guid>
			</item>
			<item>
				<title>
					8 out of 10 drivers would struggle to adjust to life without a vehicle, according to a new study
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/8-out-of-10-drivers-would-struggle-to-adjust-to-life-without-a-vehicle-according-to-a-new-study-05688
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/8-out-of-10-drivers-would-struggle-to-adjust-to-life-without-a-vehicle-according-to-a-new-study-05688
				</guid>
			</item>
			<item>
				<title>
					Seven out of 10 young people feel worse about themselves after going online, according to a recent study:
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Seven-out-of-10-young-people-feel-worse-about-themselves-after-going-online-according-to-a-recent-study-05703
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Seven-out-of-10-young-people-feel-worse-about-themselves-after-going-online-according-to-a-recent-study-05703
				</guid>
			</item>
			<item>
				<title>
					Four in 10 Universities in England are braced for a financial deficit in 2025, according to latest research:
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Four-in-10-Universities-in-England-are-braced-for-a-financial-deficit-in-2025-according-to-latest-research-05702
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Four-in-10-Universities-in-England-are-braced-for-a-financial-deficit-in-2025-according-to-latest-research-05702
				</guid>
			</item>
			<item>
				<title>
					Three in 10 undergraduates believe their course represents poor value for money, research reveals
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Three-in-10-undergraduates-believe-their-course-represents-poor-value-for-money-research-reveals-05701
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Three-in-10-undergraduates-believe-their-course-represents-poor-value-for-money-research-reveals-05701
				</guid>
			</item>
			<item>
				<title>
					Care experienced children face significant disadvantages, according to latest research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Care-experienced-children-face-significant-disadvantages-according-to-latest-research-05700
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Care-experienced-children-face-significant-disadvantages-according-to-latest-research-05700
				</guid>
			</item>
			<item>
				<title>
					Over a quarter of UK NHS doctors struggling with burnout, according to latest research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Over-a-quarter-of-UK-NHS-doctors-struggling-with-burnout-according-to-latest-research-05699
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Over-a-quarter-of-UK-NHS-doctors-struggling-with-burnout-according-to-latest-research-05699
				</guid>
			</item>
			<item>
				<title>
					71% of disabled visitors struggle to access information about cultural venues, according to recent study
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/71percent-of-disabled-visitors-struggle-to-access-information-about-cultural-venues-according-to-recent-study-05698
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/71percent-of-disabled-visitors-struggle-to-access-information-about-cultural-venues-according-to-recent-study-05698
				</guid>
			</item>
			<item>
				<title>
					Fewer than one in four Britons content with NHS services in 2024, according to recent research
				</title>
				<description>
					
 Fewer than one in four people were happy with NHS services in 2024, according to recent research:
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Fewer-than-one-in-four-Britons-content-with-NHS-services-in-2024-according-to-recent-research-05696
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Fewer-than-one-in-four-Britons-content-with-NHS-services-in-2024-according-to-recent-research-05696
				</guid>
			</item>
			<item>
				<title>
					Water companies struggle to rebuild public trust, according to latest research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Water-companies-struggle-to-rebuild-public-trust-according-to-latest-research-05697
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Water-companies-struggle-to-rebuild-public-trust-according-to-latest-research-05697
				</guid>
			</item>
			<item>
				<title>
					Over two thirds of councils in England have paused, delayed or cancelled housebuilding projects according to latest research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Over-two-thirds-of-councils-in-England-have-paused-delayed-or-cancelled-housebuilding-projects-according-to-latest-research-05675
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Over-two-thirds-of-councils-in-England-have-paused-delayed-or-cancelled-housebuilding-projects-according-to-latest-research-05675
				</guid>
			</item>
			<item>
				<title>
					Around 7 in 10 private tenants are unaware of the upcoming Renters' Rights Bill and its impact on their rights, survey finds
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Around-7-in-10-private-tenants-are-unaware-of-the-upcoming-Renters-Rights-Bill-and-its-impact-on-their-rights-survey-finds-05689
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Around-7-in-10-private-tenants-are-unaware-of-the-upcoming-Renters-Rights-Bill-and-its-impact-on-their-rights-survey-finds-05689
				</guid>
			</item>
			<item>
				<title>
					London peak-time travel has levelled out post-covid but many still start and end the week at home, data suggests
				</title>
				<description>
					
 

 London peak-time travel has levelled out post-covid but many start and end the week at home, data suggests: Peak-time travel data released by Transport for London (TFL) indicates that the return to the office has flattened out in central London since covid-19. Tap-out figures Tuesday to Thursday have evened out at 80% of pre-pandemic levels but Monday and Friday figures remain much lower, suggesting a preference for mid-week office days. 

  

 The data from TFL spans September 2024 to March 2025 – a period during which media coverage highlighted new office mandates by many major organisations. Despite these moves, the data reflects just a 1.3% increase in peak time tube travel volumes in central London since September last year. All weekdays have seen a similar increase in volumes, but Friday remains the lightest travel day by far, at just 62% of pre-covid levels, followed by Mondays, at 71.2%.   

  

 In addition to differences by day, breaking the city down into smaller areas highlights significant geographical variations in travel volumes. The West End area of central London has the least amount of people travelling during peak-time, with 44% less tap-outs recorded in this area vs. pre-covid. The City of London's legal district and Westminster remain 33% below pre-covid rates. In contrast, the finance district in the City of London has a much higher return rate with peak tube travel up at 84% of pre-pandemic levels.

  

 From the data we can conclude that workers are spending much larger amounts of time out of the office than they were in 2019, in some areas of London more than others. With many London employers set to increase office mandates further, future trends in the TFL travel data may provide an interesting insight into their success.
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/London-peak-time-travel-has-levelled-out-post-covid-but-many-still-start-and-end-the-week-at-home-data-suggests-05685
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/London-peak-time-travel-has-levelled-out-post-covid-but-many-still-start-and-end-the-week-at-home-data-suggests-05685
				</guid>
			</item>
			<item>
				<title>
					High public charging prices are a major barrier to wider EV uptake in England according to a recent  study
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/High-public-charging-prices-are-a-major-barrier-to-wider-EV-uptake-in-England-according-to-a-recent-study-05669
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/High-public-charging-prices-are-a-major-barrier-to-wider-EV-uptake-in-England-according-to-a-recent-study-05669
				</guid>
			</item>
			<item>
				<title>
					Safety concerns and lack of infrastructure prove greater barriers for female cyclists than male cyclists, according to latest research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Safety-concerns-and-lack-of-infrastructure-prove-greater-barriers-for-female-cyclists-than-male-cyclists-according-to-latest-research-05677
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Safety-concerns-and-lack-of-infrastructure-prove-greater-barriers-for-female-cyclists-than-male-cyclists-according-to-latest-research-05677
				</guid>
			</item>
			<item>
				<title>
					Buyers gain leverage as housing supply sees a 13% year-on-year increase, according to new research
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/Buyers-gain-leverage-as-housing-supply-sees-a-13percent-year-on-year-increase-according-to-new-research-05695
				</link>
				<guid>
					https://www.djsresearch.co.uk/blog/article/Buyers-gain-leverage-as-housing-supply-sees-a-13percent-year-on-year-increase-according-to-new-research-05695
				</guid>
			</item>
			<item>
				<title>
					UK's most generous constituency donates nearly double the national average, new report reveals
				</title>
				<description>
					
 
				</description>
				<link>
					https://www.djsresearch.co.uk/blog/article/UKs-most-generous-constituency-donates-nearly-double-the-national-average-new-report-reveals-05691
				</link>
				<guid>
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