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			<item>
				<title>
					40 more decades of loyalty from DJS staff!
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/40-more-decades-of-loyalty-from-DJS-staff
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					http://www.djsresearch.co.uk/news/article/40-more-decades-of-loyalty-from-DJS-staff
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				<title>
					Jack went to Poland: What I did with my DJS volunteering day...
				</title>
				<description>
					
	

	 

	 

	 

	 

	 

	 

	 

	 

	Written by Jack Watson, Research Manager

	 

	For nine months in 2016, I lived and worked in Poland completing something known then as European Voluntary Service (EVS). The programme is little-known in the UK, but enables all young people legally resident in Europe, aged between 18 and 30, to carry out an international volunteer service for NGOs, charities, or public bodies for a period ranging from two to 12 months. The only other prerequisite is that the volunteering must be done outside of your home nation. 

	 

	Before starting my research career, I wanted to live somewhere outside of the UK and this provided a unique opportunity to come into contact with a different culture and acquire new skills and abilities that would be useful for my personal and professional growth upon my return. I jumped at the chance then to go and live with four other volunteers from France, Portugal and Macedonia, where we worked in a local volunteer centre in the city of Kielce.  

	

	 

	As well as being involved in the organisation of 'International Evenings' that brought together volunteers, local students and Erasmus students, I ran weekly workshops in Communicative English and a Current Affairs discussion through a programme called Przystanek M?odych, or 'Bus Stop for Youth', which provided a free learning platform for local residents in our city, and visited local schools and universities for cultural exchange sessions and discussions on the value of volunteer work. A proudest achievement was organising a 'Human Library', where people were 'books' that you could rent out for 15-minute discussions about anything and everything to do with that person, hopefully broadening the minds of those who came along to talk and learn.

	 

	Earlier this year, before the nationwide lockdown, I was invited to return to Poland to attend a week-long conference and evaluation meeting alongside other former-volunteers because in 2018, the EVS programme was replaced by something new, called European Solidarity Corps (ESC). The overall aims of the week were to think about how better to promote ESC projects amongst young people and how to encourage and prepare volunteers to participate in them. Once a volunteer arrives, it can sometimes feel like quite a daunting experience to be dropped in an entirely different country, so we also discussed how to manage a group of international volunteers well and how to maintain motivation and commitment to these longer-term projects. 

	 

	An amazing thing about working at DJS Research is that they provide you with one day a year to volunteer for something close to your heart. My nine months in Poland were a very formative experience for me and helped shape my openness and tolerance to anyone and everyone, so I was delighted to be able to use this volunteer day (alongside some annual leave!) to head back to Kielce and discuss the merits of the programme amongst like-minded people. I'm sure everyone at DJS Research is excited to be able to use their volunteer day in the coming months as the world starts to open up a bit more; I was just lucky enough to be able to use mine right before lockdown began!

	 

	It also felt important for me to attend the conference because the UK's participation in these multinational projects is under threat as they are partly funded by Erasmus, a scheme which might end in the UK when the transition period of leaving the EU is over. COVID-19 has obviously thrown another small spanner in the works with regards to international travel but I wanted to write this blog post to highlight the fact that free travel and work opportunities are still available.  

	

	 

	If you have siblings, nieces, nephews, children who are unsure of their next steps... If you personally feel like a completely new and different challenge, then take a look at what alternative options are available to you. Living in Poland changed my outlook on life. Although I had free accommodation and local travel, I survived (and thrived) on euro;180 each month and met some lifelong friends who still today remain important people in my life. Every volunteer project is different, read up about them, find something you love the sound of and apply! There are short-term projects available through the ESC programme too for those who feel more constrained by time. It's a big world out there; we should definitely take the opportunity to explore it!

	Get more DJS News: 

	Our contribution during the Covid-19 crisis

	 

	Confirmation Bias, Market Research and Dominic Cummings

	 

	Searching for meaning: a tongue in cheek look at trends on Trends

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Jack-went-to-Poland-What-I-did-with-my-DJS-volunteering-day
				</link>
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					http://www.djsresearch.co.uk/news/article/Jack-went-to-Poland-What-I-did-with-my-DJS-volunteering-day
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					Reframing project management – a person centred approach.
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				<description>
					
	
		
	
		But what do you actually do?
	
		At this point in a normal year, you'd find me steeling myself for a season of awkward gatherings. Smiling patiently while distant and aged relatives perform their annual interrogation:
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Reframing-project-management-a-person-centred-approach
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					http://www.djsresearch.co.uk/news/article/Reframing-project-management-a-person-centred-approach
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				<title>
					Review of the year 2020: it's been a very different year!
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/Review-of-the-year-2020-its-been-a-very-different-year
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					http://www.djsresearch.co.uk/news/article/Review-of-the-year-2020-its-been-a-very-different-year
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				<title>
					DJS Research - Review of the Year 2019
				</title>
				<description>
					
	
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				<link>
					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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				<title>
					Fundraising in the age of Covid-19: Our 25 on the 25th Challenge for the Thomas Theyer Foundation
				</title>
				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/Fundraising-in-the-age-of-Covid-19-Our-25-on-the-25th-Challenge-for-the-Thomas-Theyer-Foundation
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				<guid>
					http://www.djsresearch.co.uk/news/article/Fundraising-in-the-age-of-Covid-19-Our-25-on-the-25th-Challenge-for-the-Thomas-Theyer-Foundation
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				<title>
					Unwrapping Christmas retail for the fashion sector
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				<description>
					
	  
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				<link>
					http://www.djsresearch.co.uk/news/article/Unwrapping-Christmas-retail-for-the-fashion-sector
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					http://www.djsresearch.co.uk/news/article/Unwrapping-Christmas-retail-for-the-fashion-sector
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				<title>
					We've been awarded the WRAP qualitative services contract!
				</title>
				<description>
					
	

	 

	
		We are delighted to announce, that following a two-stage tendering process, DJS Research has been awarded a sole supplier contract to provide WRAP (Waste  Resources Action Programme) with qualitative research services. Over the next three years we will be collaborating with WRAP, and their partners, across all WRAP's priority areas, specifically:
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Weve-been-awarded-the-WRAP-qualitative-services-contract
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					http://www.djsresearch.co.uk/news/article/Weve-been-awarded-the-WRAP-qualitative-services-contract
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				<title>
					Well done Alex for completing the 2020 Virgin Money London Marathon!
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				<description>
					
	
		It's been a year like no other - with restrictions and closures and life as we knew it being turned on its head due to the ongoing coronavirus pandemic. Many events have been postponed and live sport has been hugely affected - but earlier this month, the most famous marathon in the world finally got underway...
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Well-done-Alex-for-completing-the-2020-Virgin-Money-London-Marathon
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Well-done-Alex-for-completing-the-2020-Virgin-Money-London-Marathon
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				<title>
					We're Hiring! We have two new positions at our growing agency
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/Were-Hiring-We-have-two-new-positions-at-our-growing-agency
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					http://www.djsresearch.co.uk/news/article/Were-Hiring-We-have-two-new-positions-at-our-growing-agency
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				<title>
					We are pleased to announce the promotion of Elliot Simmonds to Research Director
				</title>
				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/DJS-Research-pleased-to-announce-promotion-of-Elliot-Simmonds-to-Research-Director
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/DJS-Research-pleased-to-announce-promotion-of-Elliot-Simmonds-to-Research-Director
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				<title>
					Words to live by? How the language we speak influences our behaviour
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				<description>
					
	
		Written by Elliot Simmonds, Research Director. Email Elliot or comment on LinkedIn.
	
		 
	
		
	
		 
	
		
			It's an oft-repeated notion that Eskimos have 50 words for snow. The truth of this is debatable and I'm no linguist. Still, the idea, right or wrong, raises some questions. Does the place we live influence the language we speak? Beyond that, does the language we speak influence the way we think, and does the way we speak impact how we act?
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Words-to-live-by-How-the-language-we-speak-influences-our-behaviour
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Words-to-live-by-How-the-language-we-speak-influences-our-behaviour
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				<title>
					We are recruiting again!
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-are-recruiting-again
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					http://www.djsresearch.co.uk/news/article/We-are-recruiting-again
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				<title>
					Our contribution during the Covid-19 crisis
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Our-contribution-during-the-Covid-19-crisis
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Our-contribution-during-the-Covid-19-crisis
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				<title>
					Confirmation Bias, Market Research and Dominic Cummings
				</title>
				<description>
					
	
		Written by Alasdair Gleed, Research Director. Email Alasdair
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Confirmation-Bias-Market-Research-and-Dominic-Cummings
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Confirmation-Bias-Market-Research-and-Dominic-Cummings
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				<title>
					Healthwatch publishes our research looking at young people's experiences of mental healthcare
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				<description>
					
	
		
	
		 
	
		Healthwatch has published the research we undertook for the organisation last year, looking at young people's experiences of mental healthcare and what can be done to improve it. 
	
		 
	
		The statutory body, which exists to understand the needs, experiences and concerns of people who use health and social care services, has heard from more than 20,000 young people over the last three years. Our research sought to gain a deeper understanding of the issues facing young people, and their experiences accessing and using mental healthcare services, which are outlined in our video published on the Healthwatch website.
	
		 
	
		The Research
	
		 
	
		The research saw us speak to 47 young people aged 16-25 about what affects their mental health, their experiences of mental healthcare, as well as asking them how they would like to see extra funding used to support them.
	
		 
	
		The findings helped shape Healthwatch's 'Three Steps to improve mental health support for young people'.
	
		 
	
		From the research, it was concluded that better education and communication, more options and personalised care, as well as peer support are needed in order to better support young people across local communities, and improve their experiences of mental healthcare. 
	
		 
	
		What young people want:
	
		 
	
		The young people we spoke to for Healthwatch said they'd like to see ongoing support for their emotional wellbeing and longer follow-up treatments, as well as realistic portrayals of mental health in the media, which they hoped would in turn reduce stigma. They also told us they would like mental health to form part of the formal school curriculum, and have access to free mental health check ups for young people every six months.  
	
		
	
		 
	
		Take a look at the video and read the report here


	Get more DJS News: 

	Our research helps Healthwatch define its 'Three steps to improve mental health support for young people'

	 

	For the Love of Scrubs: What I did with my DJS Volunteering Day...

	 

	When everyone is busy being objectively similar, try cultivating your subjective difference...

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Healthwatch-publishes-our-research-looking-at-young-peoples-experiences-of-mental-healthcare
				</link>
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					http://www.djsresearch.co.uk/news/article/Healthwatch-publishes-our-research-looking-at-young-peoples-experiences-of-mental-healthcare
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				<title>
					Searching for meaning: a tongue in cheek look at trends on Trends
				</title>
				<description>
					
	
		
	
		Written by Elliot Simmonds, Associate Director. Email Elliot
	
		 
	
		One of the great things about the modern era is the availability of information – both to us as individual consumers, but also to those of us whose job it is to distil information down in to meaning. And by 'meaning', I mean a collection of charts which illustrate some things I find interesting or amusing. If you've come for hard-hitting analysis and insight, you're probably best reading something from Alex McCluckie.
	
		 
	
		Despite its many ills, one perceived 'positive' aspect of COVID-19, at least originally, was the opportunity to slow-down, spend some time doing those things we had always meant to do, and maybe improve ourselves as human beings a little bit. Blog posts abound on the topic. Course delivery and educational sites downed their paywalls, Audible by Amazon is giving away free digital versions of audio book classics you've always wanted to read, but never have (Paradise Lost, anyone?) and Joe Wicks is going to turn you in to an Adonis, you Adonis.[1]
	
		 
	
		At least that was the plan. But our habits are, for the most part, difficult to break - and I wanted to explore a little bit of what we'd really been getting up to. There's a lot of survey data knocking about on the topic already, and so another COVID-19 Tracker felt like one too many - although, if you are specifically interested in a culture audience, please drop me an email. 
	
		 
	
		As a free data source, with a fairly large sample size, Google Trends isn't a bad place to start. Whilst my initial focus was on habits, this quickly descended in to 'interesting stuff' and what follows is a fairly loosely connected examination of some of the things we in the UK have been searching for on Google - I hope you find it interesting, enlightening and, in some cases, amusing, in equal measure.[2]
	
		 
	
		Health and leisure
	
		Starting with that quest for fitness, we saw an initial clamour for multi-gyms which was at a five-year high.
	
		 
	
		


	 

	However, the fitness craze quickly began to drop off:

	 

	

	 

	
		And we turned to other priorities:
	
		 
	
		
	
		 
	
		
	
		 
	
		 
	
		
	
		 
	
		The laying of patio actually comes from personal experience - at least three members of my close friendship group (yep, 60%) have undertaken some sort of landscaping project and, generally, with a great deal of success. Given one of them is a Chartered Surveyor, this feels like the minimum expectation. 
	
		 
	
		Nevertheless, despite the rise in physical activity (it's laying a patio specifically, not searching for someone to lay a patio for you), on Saturdays, some things stayed broadly the same...
	
		 
	
		
	
		 
	
		...but we also also added a more social element, in lieu of being able to go out...
	
		 
	
		
	
		 
	
		...though unfortunately, in film and in hygiene, American cultural hegemony remains: [3]
	
		 
	
		
	
		 
	
		Education
	
		Thankfully (especially given the above), education remained a serious consideration, particularly early on:
	
		 
	
		
	
		 
	
		 
	
		However, both those with primary and secondary age children alike struggled with certain aspects...
	
		 
	
		
	
		 
	
		
	
		 
	
		...with inevitable results...
	
		 
	
		
	
		 
	
		
	
		 
	
		Opportunities lost, opportunities gained...
	
		 
	
		Importantly, we quickly understood that the situation wasn't one we could get away from...
	
		 
	
		
	
		 
	
		...and whilst some of us put off big decisions as a result...
	
		 
	
		
	
		 
	
		...some of us saw an opportunity to improve our future.
	
		 
	
		
	
		 
	
		Others, saw an opportunity to experience something...new. That said, it's heart-warming to see a handful (excuse the pun) of early adopters in January. 
	
		 
	
		
	
		 
	
		Closing thoughts
	
		Encouragingly, some of us started to realise what was important...
	
		 
	
		
	
		 
	
		...and what, perhaps, wasn't.
	
		 
	
		
	
		 
	
		But more people than ever, were asking the most important question of all:
	
		 
	
		
	
		 
	
		
	
	
		 
	
		Notes:
	
		[1] I have absolutely no connection with Amazon aside from being a customer, but I think this is such a superb offer I've linked to it here: https://stories.audible.com/discovery/enterprise-discovery-21122353011?ref=adbl_ent_anon_ds_ds_dccs_sbtp-0-5
	
		 
	
		[2] It's important to note a couple of caveats here - the first being that this is purely data from Google, and whilst Google has a huge share of the search market, it isn't 100%. The other, is the charts above show relative figures on an index across a set time period (see X-axis for all charts) - they do not show volume per se and one chart is not comparable with another. Whilst Google says...
	
		 
	
		Google Trends does filter out some types of searches, such as:
	
		 
	
		bull; Searches made by very few people: Trends only shows data for popular terms, so search terms with low volume appear as "0"
	
		 
	
		...it does not provide figures around search volume - so we don't know whether the difference between a score of 100 vs. 25 is 100,000,000 vs. 25,000,000 or whether it is 100,000 vs. 25,000. That said, I'd argue the relative change is more interesting than the absolute change anyway.
	
		 
	
		If you want to understand a little more about Google Trends and the data it includes, there's a link here:
	
		 
	
		https://support.google.com/trends/answer/4365533?hl=en
	
		 
	
		[3] Very interested to know the cause of the August 2019 spike here...any thoughts?
	
		 


	


	 

	Get more DJS News: 

	Healthwatch publishes our research looking at young people's experiences of mental healthcare

	 

	For the Love of Scrubs: What I did with my DJS Volunteering Day...

	 

	When everyone is busy being objectively similar, try cultivating your subjective difference...

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Searching-for-meaning-a-tongue-in-cheek-look-at-trends-on-Trends
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					http://www.djsresearch.co.uk/news/article/Searching-for-meaning-a-tongue-in-cheek-look-at-trends-on-Trends
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				<title>
					For the Love of Scrubs: What I did with my DJS Volunteering Day...
				</title>
				<description>
					
	
		
	
		 
	
		Written by Helen Menzies, Associate Director
	
		 
	
		When I joined DJS Research at the end of last year, as part of my induction I was informed about annual volunteer days. Every employee can take one paid day off work to help out a cause of their choice.  DJS has always supported local charities and our current 'charity of the year' is the Thomas Theyer Foundation – although colleagues can support any cause they choose.
	
		 
	
		Before joining the company, I had seen photographs of charity walks, runs, climbs and sports matches on the website and social media pages.  I was certainly drawn to these charitable values and keen to work somewhere that is genuinely dedicated to giving back. Although, if I'm honest, I was a bit worried I'd have to sign up for a marathon!  
	
		 
	
		As it turned out, my new colleagues were doing all sorts of things for causes close to their hearts.  Some apply the skills they use at work, for example helping budding young entrepreneurs to learn about research and marketing, and others help out in the local community or charity shops. 
	
		 
	
		Naturally, in my first few months I had a lot to learn and new projects to get up to speed with. The volunteer day went to the back of my mind - something for the summer perhaps.  Then, in March, the world turned upside down. 
	
		 
	
		Suddenly, we were all working from home. Then into lockdown.  After a period of re-adjustment, I, like many of my colleagues and friends, started to think about what I could do to help.  Evidence of random acts of kindness, generosity and compassion was sweeping the nation amid tragic daily death totals on the news.  Rainbows started appearing in windows. We began clapping for carers every Thursday night. Thousands of people signed up to become NHS volunteers.  
	
		 
	
		I noticed on social media that some clothing companies, costume designers and home sewers (like me) had started to sew scrubs for the NHS.  With so many medical staff called upon to fight coronavirus on the front line, there was suddenly a need for thousands of pairs of scrubs. And quickly.  I looked into this further and found the Facebook campaign 'For the Love of Scrubs' had been set up to co-ordinate home sewers in producing scrubs for hospitals and GP surgeries all over the country.
	
		 
	
		As much as I love sewing (and I really do – I have taken over an entire room in our house with boxes of fabric), working in a busy research agency and racing around after a boisterous toddler doesn't leave me with much time for my favourite hobby these days.  But then I remembered – the volunteer day! Knowing that I could take a day out of work specifically dedicated to this lifted the time barrier and gave me the push I needed to get involved.  
	
		 
	
		
	
		 
	
		I contacted the co-ordinator in my area to check what supplies I needed and ordered the correct fabric.  Pattern designer Sew Different made a scrubs pattern available for free download and many online fabric shops are prioritising orders for scrubs fabric.  Fundraising campaigns were started to help those who wanted to help but couldn't afford the fabric. Yet another example of people coming together in a time of crisis with their time, money and support. 
	
		 
	
		Can you make a difference in a day?  Well, I like to think so. I'm certainly not expecting a round of applause on Thursday night because I did some sewing, but the GP who received the scrubs I made knows they were made with love and when she puts them on I hope she is reminded that we are all so grateful for the fact she, like so many other front line staff, is going to work today.  
	
		 
	
		Ultimately, thinking beyond the specific task we complete on our volunteer day, it is about what we stand for as a company and the values we promote. Enabling us to take one day out of our working life can lead to something much bigger.  People make connections with their community and start to volunteer on a longer-term basis, outside of work. We can also learn new skills, meet new people and build self-confidence – all things that can benefit us personally both in and outside the workplace.  You could say that the volunteer days are just the start – they are there to nudge us in the right direction, a bit like the free fruit in the office. 
	
		 
	
		I hope the humanitarian spirit I have witnessed in my local area and all over the country will continue when life gets back to 'normal', but I know it will at DJS. 
	
		 
	
		Watch the clip:
	
		 
	
		  
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/For-the-Love-of-Scrubs-What-I-did-with-my-DJS-Volunteering-Day
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				<title>
					Why are we so bad at social distancing?
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				<link>
					http://www.djsresearch.co.uk/news/article/Why-are-we-so-bad-at-social-distancing
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					http://www.djsresearch.co.uk/news/article/Why-are-we-so-bad-at-social-distancing
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				<title>
					When everyone is busy being objectively similar, try cultivating your subjective difference...
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/When-everyone-is-busy-being-objectively-similar-try-cultivating-your-subjective-difference
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					http://www.djsresearch.co.uk/news/article/When-everyone-is-busy-being-objectively-similar-try-cultivating-your-subjective-difference
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				<title>
					Hospitality Market Research
				</title>
				<description>
					
 Market research is pivotal in the hospitality industry in many different scenarios, and the collection of customer feedback is one of the important ways that a research study can be used to good effect. Hospitality is all about the customer's experience, and the easiest way to improve this, is to find out what they liked most, as well as what they did not like as much, often with the aid of an intercept interview. A concise intercept interview is best at eliciting the most concise and useful information from leaving guests due to its simplicity and the vast array of data that can be collected.

  

 The hospitality industry also uses market research to identify a change in trends and market, allowing them to evolve yet stay ahead of their competitors. Gathering data from several years ago can help a new company understand change in the market and anticipate future trends.

  

 Performing market research about what type of guests will be accommodated is also important. Setting up a hotel, for example, in a location that students predominantly visit, often requires relatively cheap accommodation. However, a hotel in a place such as Dubai would probably call for more expensive luxuries. 

  

 Prospective customers decide on what hospitality services to use depending on a variety of different factors. Performing research studies can provide the data that shows which specific hospitality services to target, and which have less of an impact on the customer's decision. For example, implementing new technology into a hotel may encourage more guests to stay than to increase facilities such as swimming pools.

  

 To learn more about our services and experience in this area, click here: Hospitality Market Research.
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					Restaurant Market Research
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				<description>
					
 Before restaurants are open, there will be an increased amount of market research performed to uncover a gap in the local market or to illicit what the consumers are really looking for. A common type of market research done for restaurants, prior to opening, is competitor analysis. Understanding the brand equity of a competitor can reveal what the prospective customers are looking for. Furthermore, finding out what consumers like and dislike about the competition allows a restaurant to either sway away or to imitate them to an extent.
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					Hotel Market Research
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				<description>
					
 For a hotel to be competitive, the necessary research needs to be undertaken before opening, regarding its competitors. Uncovering the rates that competitors are working at and what is included in the price, allows for a new hotel to better either the price, or the accommodation. Furthermore, understanding where there is a gap in the market can encourage a new company to move more towards filling it.

  

 The hotel industry requires a lot of consumer interactions which, in turn, makes customer services more important. Performing market research into the customer's views is not only made more important when guests are staying in the rooms, but is also made easier. Hotels have a specific target market, and finding that target market can prove challenging. However, once a hotel is open, this target market will be staying there, allowing the researchers to be confident they're researching the correct participants. A common way this research is performed is by intercept interviews, either on the way out of the hotel or as guests enter. A short and concise questionnaire with closed questions will ensure that the participant has time to finish it while also gaining an expansive amount of information.

  

 Conducting market research into the location of the hotel alongside what the company is offering is also vital. For example, setting up a company offering the best in accommodation and facilities would be best in an area where there is increased demand, but not as many high-end hotels. Understanding consumer demand will allow the company to better plan what they need to include, and what would be more cost effective to leave out.

  

 To learn more about our services and experience in this area, click here: Hotel Market Research.
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					Confirmation Bias
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				<description>
					
 Confirmation bias is when a participant unconsciously recalls or selects information that supports their beliefs and values. It is also known that people will use ambiguous evidence to support their views, when it could in fact contradict their point. An easy way to help eliminate confirmation bias is to ask the participant to disprove it. This is shown to make it easier to pick holes in what their saying and make a better judgement.

  

 In today's society, there are more things than ever that impact confirmation bias, including social media. Many posts that appear online have been created using a filter. The influence of social media on confirmation bias is significant because the many edited pictures may cause the viewer to believe something which is not reality, and could even shape their unconscious beliefs. 

  

 Confirmation bias happens every day, from choosing what to eat to a favourite character in a TV series; however, a more common instance is what we search for online. For example, if you were to search for 'Is football better than cricket?' the results would lead you to believe football is superior. On the other hand, searching for 'Is cricket better than football?' will give you the impression cricket is more popular. This shows how wording questions slightly differently depending on what beliefs someone has prior, can greatly affect the results given. 
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					Competitor Market Research Analysis
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				<description>
					
 Competitor analysis is a research study designed to find the strengths and weaknesses of a rival brand, and to ascertain which scenarios provide the best opportunities for your business. Ultimately the aim of competitor analysis is to find out what your competitors are doing in order to stay one step ahead.

  

 Competitor analysis is a process that starts by selecting a predetermined goal. The goal can be chosen based off current market trends, current market players or identifying strengths and weaknesses of existing marketing strategies used in the specific field.

  

 The next stage is to identify the direct, secondary and indirect competitors correctly; often using a customer journey map or online research. For competitor analysis to be most effective, the companies that provide the biggest threat must be identified and focused on.

  

 Once the competitors have been selected, the framework and planning of the market research must be deduced. This can be a framework that is created, or one that is already existing and then modified to fit the purpose of the research study. When this is complete, all that is left to do is collect and analyse the data.

  

 Competitive analysis is effective at allowing a company to build a greater understanding of the current market and how their customers view the competition. It is also good at developing strategies to perform, as the information can be used to forecast future trends.

  
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					Deliberative Market Research
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				<description>
					
 Deliberative research is a technique used in market research which focuses on participants' views after they've had time to assess and think about the subject. Most research studies are performed with the expectation that they will get a raw, initial opinion from the customer; however, this is the opposite. When performing deliberative research, the participants are given a number of sources, all with different perspectives and sometimes in the form of a debate. It's after engaging with the sources, that the participant will express their views on the subject.

  

 Deliberative research is effective when used for policy consultation because it brings together many different viewpoints from the public, without making them rush into decisions. It also provides the opportunity to collect large amounts of data quickly and at a relatively low cost.

  

 On the other hand, it is hard to know for sure whether the participants have considered all the points being made to them and whether they're simply neglecting what the other participants say. Furthermore, the data collected from deliberative research is qualitative, making the analysis difficult and time-consuming.

  

 Deliberative research may also be conducted online, however this brings about different challenges. Being online means people have anonymity so they can feel confident in expressing extreme views. Researchers also have less control over the research study. In contrast, however, online deliberative research allows for many more participants to be in the debate, resulting in a wider range of opinions. There are also more people able to perform online deliberative research because of the ease of doing so from home.
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					Survey Stratification Research
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				<description>
					
 Survey stratification is used when dividing up the overall population into smaller subpopulations, to help see different patterns in the data. Survey stratification should be used either before collecting the data or when you have data from different sources; but should always be used with consideration of which will have an effect on the results. 

  

 There are many ways to view survey stratification in tables and graphs. For example, if the researcher was looking at whether there is a correlation between the amount of pollution and the number of people becoming ill, you could put the data into a scatter graph. However, you can stratify the sample into ages, and make all the points of people under 20 with a triangle, all the people aged 20-50 with a square and all the people above 50 with a circle. This can make different patterns of data visible in order to gain better information.

  

 Survey stratification is effective at gaining more precise data and can obtain key characteristics in the population. However, it cannot be used in every study and the researcher must select a subpopulation for all the participants. It can be very challenging to find a selection of subgroups that fit all the participants. However, if the researcher does not manage this, the data may be deemed unreliable.
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					Website Research Survey
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				<description>
					
 Website surveys are questionnaires used to gather a variety of different types of customer feedback about a website. Like any survey, the correct questions need to be asked in order to gain the most insight into what the customer thinks. The questionnaire is completed online but often on a different site to the one the survey will be about. There will be a link the participant can click on that takes them to the survey site.

  

 Website surveys are a lot faster than most other research methods and are considerably cheaper as well. Furthermore, with the survey being online, the participants enter their answer directly into the system, thus creating a reduced margin of error. However, website surveys often have respondent cooperation issues because the customers are frequently inundated with information from the internet. They are also conducted at the participant's pleasure, meaning the data received can be viewed as unreliable.

  

 Website surveys can access a vast amount of people in a short space of time. One commonly used method of performing a website survey is via email. The company will send out the link to the survey, or the actual survey, to their existing customers, accessing everyone that has an account involving their email. Similarly, the questionnaire can be sent out via text message to existing customers, if their account has a phone number instead of an email address.
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					Brand Tracking Market Research
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				<description>
					
 Brand tracking is used to measure the health of a brand based on customer opinion and usage. If done well, brand tracking can show which strategies worked the best to promote the brand and it can also show the better strategies that competitors use. Furthermore, brand tracking is an effective way for a company to show its customers that it values their feedback and is adapting to fit with what they would like. Continuously using brand tracking can flag up any issues within the brand, which can then be solved quickly.

  

 When a research company is performing brand tracking, they will often use methodologies such as a net promoter score. This will allow for quick feedback of how the customer views the brand, while also giving simple quantitative data to analyse.

  

 Brand tracking is effective at providing a deep understanding of the brand and its competitors, allowing action to be taken to improve brand equity and stay ahead of the competition. Furthermore, it can provide information on which marketing methodologies work the best. If performed poorly, the data collected could be too generic, which is why specifics within the brand should always be focussed on. 
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					Custom Market Research
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				<description>
					
 Custom market research is used to meet the exact requirements of a company that cannot be met by performing syndicated or off-the-shelf research. Custom research is used during the descriptive research phase, making it effective at gaining specific insights into a target market, company or industry. Once these insights have been identified, the data can be used to improve the product and gain an advantage over their competitors.

  

 Custom market research is often kept confidential as it is most likely to only be of use to a specific situation or product – making it only relevant to the company and its competitors. Market research companies collect primary data using methodologies such as interviews and online surveys because they can be changed to match the distinct requirements set. However, collecting primary data is often time consuming and costly, making custom market research the same.

  

 There are many insights that custom market research can uncover due to its ability to be specific to anything necessary. These insights include: competitive intelligence, market size and voice of market. The nature of custom market research will allow for the data to be acted on quickly, in order to stay ahead of the competition.
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					Customer Journey Mapping Research
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				<description>
					
 Customer journey mapping is used by brands to understand the procedure that a consumer has been through in order to interact with their brand. This data can help a company understand how a customer may have come across their brand and where prospective customers are likely to come from. In order to create a good customer journey map, all points of contact with the brand must be shown, to allow the company to fully understand how all the different touchpoints interact with each other along the way. Customer journey mapping will also give an insight into what the consumer is looking for, helping a company to improve their customer service. It is also a good way to show customers that their feedback is valued, especially if a company acts quickly on the responses given. 

  

 Customer journey mapping is effective at helping a company understand what the customer wants and what can make the process of interacting with the brand easier. Furthermore, using a customer journey map can help identify the difference in what the consumer expects customer services to be like, and what it is actually like. This then allows a company the opportunity to act and improve their service. This, in turn, allows an easy way to bring all the parts of a company together, making the journey for the consumer better.
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					Intercept Research Interviews
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 An intercept interview is a market research technique used to gather on-sight information from the consumer. Commonly used in shops and restaurants, it is a simple way to access the target population and the use of a good questionnaire means it is quick for the respondent. Intercept interviews aim to get the initial, real response off the consumer - unlike other methodologies performed after the event. They are also effective when the research study requires specific people, because a target population can often be hard to find. 

  

 Based on what research study is being done, the timing of the intercept will change. For example, if the study is about why people decide to shop there, the interview is conducted on the consumer's way in. However, if the study is regarding the experience, the interview is performed on their way out.

  

 Most interviews will last 5-10 minutes to ensure a respondent is able to complete it. However, the researcher will often observe the customer for about 20 minutes prior to the interception happening, allowing for a more personalised interview and a larger amount of more useful data. 

  

 Intercept interviews can also be used to gather information about what the demographic of the target population is, as well as what they think. This is useful as it can allow the company to make the experience better for their customers.
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					Brand Equity Market Research
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				<description>
					
 Brand equity is the way in which consumers view a brand. Understanding brand equity will allow a  company to change and adapt their branding suitably to fit the image they want to portray. If consumers feel attached to a brand, they may be less likely to choose a competitor's product. Building up positive brand equity is important when it comes to retaining customers, as well as for attracting new ones. 

  

 For example, in a supermarket, there are two bottles of orange juice made by different brands. They have exactly the same ingredients, are the same size and cost the same amount. The consumer's purchase decision will likely be based on brand equity and how the consumer views the products. In this case, one brand has a negative brand equity with the consumer because of poor customer service when they bought a previous product.  This influences them to buy the other bottle of orange juice and demonstrates the importance of having a positive brand equity.

  

 Brand equity is constantly changing because it can be swayed in a variety of different ways. For example, the Corona lager brand had a huge drop off in purchases due to the outbreak of coronavirus. This is a negative change in brand equity, although beyond the control of the lager company.
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					Net Promoter Score
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				<description>
					
 A net promoter score is a score given to a company in relation to the service that they provide to their customers. To get this, a net promoter score survey is conducted by asking consumers a range of closed questions to ascertain how loyal they are. The questions have 11 answers ranging from 0 (not at all likely) to 10 (extremely likely). The respondents are then put into a category depending on what scores they gave: detractors (score from 0-6), passives (from 7-8) and promoters (from 9-10).

  

 A research study done by the London School of Economics showed that a net promoter score increase of 7 points resulted in a 1% growth in revenue. This shows the reliability and effectiveness of net promoter scores.

  

 Net promoter scores are also advantageous in that they show the customer that they value their feedback. Furthermore, they can be used among employees as an unambiguous number in order to set targets and goals.

  

 An example of the type of question that would be asked is 'How likely would you be to recommend this product to a friend?'. This question requires the 0-10 scale and will get a quick and effortless response back. A series of questions like this will enable the researcher to give the respondent a score to put towards the overall net promoter score of the company.
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					Questionnaires In Market Research
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 A questionnaire is a list of questions that is put to a member of the target population; either presented orally or in writing. Questionnaires are effective because they can be designed to suit any product or company and can illicit any information that the customer is willing to give. On the other hand, sometimes questionnaires have a low completion rate so it is essential that they are given to the right people and take a short amount of time to complete.

  

 There are two main types of questions used in questionnaires that provide and need different types of answers: closed and open. Closed questions only require a word or short phrase as an answer and don't need to be elaborated on. These can be multiple choice or can be left up to the participant to answer how they want. 'How old are you?' is an example of a closed question as it only requires a word to answer and the researcher will not need a further explanation. Closed questions are quick and simple; however, they don't allow for a detailed insight.

  

 Open questions allow the participant to answer in their own words and answer about their personal opinion. An example of an open question is: 'Why did you decide to live there?'. This type of question would need a more in-depth answer and lead to a more personal response. Open questions are used to gain more specific details and opinions and tend to be more time consuming.
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					Syndicated Market Research
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				<description>
					
 Syndicated market research is a study performed and funded by a market research company, without any specific client. The data collected is then presented and made available for anyone to buy. Syndicated market research is often conducted to uncover new information in an industry that the research company would like to move towards, or to utilize any spare resources due to lack of other work. Syndicated market research is also used to ascertain any feedback about their own research company or their competitors.

  

 A further reason syndicated market research is used is to enable market research companies to provide data to a client quicker as they have already done the necessary study. This allows for a quicker transaction saving time and money. Syndicated market research is usually bought when companies or individuals need data for a presentation or upcoming event, and don't have the time or money to conduct their own custom market research. 

  

 Syndicated market research is used primarily to gain an overview of a specific market and the different factors within it. A benefit of syndicated market research is that it can be bought by many different parties because of the wide array of data you get with each study. 
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					System 1 and 2 Thinking In Market Research
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 The concept of system 1 and 2 thinking is used to help understand why a consumer would choose one brand or product over a different one. System 1 thinking is more common, believed to be used for around 95% of our decisions and is an instinctive choice, made without any real thought. System 2, however, is a more methodical way of thinking and is used when making decisions that will have a greater impact.

  

 For example, the majority of shoppers will know what items they are going to buy but not necessarily the brand. Most of the time, the brand would be decided based on system 1 thinking and properties of the item such as packaging and merchandising. However, some decisions would be based on system 2 thinking and would be selected on more practical aspects such as the ingredients or calories. Looking at specific details of products is a more methodical way of deciding what to buy, on the other hand, basing a decision on how the product looks is a more instinctive and quick choice.

  

 The concept of system 1 and 2 thinking is useful to companies because they are able to understand better whether their customers buy their products based predominately off looks (system 1) or other, more in depth, factors (system 2).
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					Linear Regression Analysis
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 Linear regressions analysis is the process of linking a dependent variable with an independent variable to find trends. Simple linear regression is the term for when there is only one independent variable; in contrast, multiple linear regression is the opposite and is adopted when there are multiple independent variables. Linear regression analysis can be used effectively to predict future proceedings as it can identify trends between variables. Furthermore, linear regression analysis may be utilised to identify why fluctuations in the dependent variable happen based on change from the independent variable.

  

 Companies will use linear regression analysis to understand what causes certain trends to occur, for example, you could use linear regression to research obesity rates. The dependent variable could be body mass index (BMI) and the independent variables you wish to study could be: amount of exercise per day, fruit and veg eaten per day and fast-food meals eaten per day; making this a multiple linear regression (because there is more than one independent variable). In the study you might find that people with a higher body mass index exercise less but eat the same number of fast-food meals as people with a lower BMI. From this you could conclude that doing more exercising would be more beneficial to lowering obesity than lowering the number of unhealthy meals, allowing the company to tailor their product for exercise, rather than healthier eating.
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					Paid surveys at home
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  The way in which participants complete surveys has changed with the growth in technology. Traditional methods used to include postal surveys and face to face surveys completed on location with little incentive.
 
   
 
  Paid surveys at home are cost-effective for the business, yet have enough incentive for customers to complete them. The enticement of staying at home while still making money is something that people want, making home surveys highly sort-after.
 
   
 
  In today's market participants can earn from their homes while completing surveys online though the click of a mouse. We advise all who wish to participate to thoroughly research the company or website before actively taking part. The accessibility that the internet has given to participants has opened the doors for abuse and as such we recommend using reputable sources and companies. 
 
   
 
  To take part in paid surveys at home, click here.

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					Paid Surveys
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				<description>
					
 Paid surveys are an incentivised form of statistical survey where participants are compensated for their partaking and completion of a survey. The payment usually comes in the form of a cash incentive and can involve both qualitative and quantitative methods.

  

 Paid surveys are used by a wide variety of businesses for their cost-effective nature and their ability to collect large amounts of reliable data. The incentive of money means they have a high completion rate and people are always looking for surveys that they are able to complete. The large amount of reliable data allows the company to better their customer services and show they value their feedback.

  

 To take part in paid surveys, click here.
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					Two-thirds of museums in Nemo poll have received emergency government funding, reveals survey
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 Two-thirds of museums in Nemo poll have received emergency government funding: A survey has found that 66% of museums surveyed as part of research by the Network of European Museum Organisations (Nemo) have received emergency funding support from national, regional or local government sources. 
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					61% of regular overseas holidaymakers expect to holiday abroad in summer 2021, according to poll
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 61% of regular overseas holidaymakers expect to holiday abroad in summer 2021: Despite still being in the grip of a devastating pandemic, a survey of holidaymakers has found that around 3 in 5 regular travellers expect that by summer 2021 they will be able to take an holiday overseas.
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					Half adults polled say Covid-19 has had a negative impact on their mental health, according to PHE survey
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 Half adults polled say Covid-19 has had a negative impact on their mental health: A survey by Public Health England (PHE) has found that almost half of the adults polled feel that Covid-19 has had a negative impact on their mental health and wellbeing.
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					One in five parents do not permit their child to take part in sports outside of school, reveals survey
				</title>
				<description>
					
 One in five parents do not permit their child to take part in sports outside of school: A survey has found that one in five parents do not allow their child to play sports outside of school, due to fears including injury or the costs involved in fees and buying kit.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/One-in-five-parents-do-not-permit-their-child-to-take-part-in-sports-outside-of-school-reveals-survey-04785
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/One-in-five-parents-do-not-permit-their-child-to-take-part-in-sports-outside-of-school-reveals-survey-04785
				</guid>
			</item>
			<item>
				<title>
					73% of students are concerned about how they will manage financially as the country goes into lockdown again, reveals poll
				</title>
				<description>
					
 73% of students are concerned about how they will manage financially as the country goes into lockdown again: A survey of students has found that as the UK goes back into lockdown, students are concerned about their financial stability as the coronavirus has impacted their income.  
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/73percent-of-students-are-concerned-about-how-they-will-manage-financially-as-the-country-goes-into-lockdown-again-reveals-poll-04784
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/73percent-of-students-are-concerned-about-how-they-will-manage-financially-as-the-country-goes-into-lockdown-again-reveals-poll-04784
				</guid>
			</item>
			<item>
				<title>
					3 in 10 engineering services businesses are unclear about the implications of Brexit, reveals poll
				</title>
				<description>
					
 3 in 10 engineering services businesses are unclear about the implications of Brexit: A survey of businesses in the engineering services sector has found that there is still uncertainty for many firms, with three in 10 (30%) reporting they are not clear on the business implications of leaving the European Union.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/3-in-10-engineering-services-businesses-are-unclear-about-the-implications-of-Brexit-reveals-poll-04765
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/3-in-10-engineering-services-businesses-are-unclear-about-the-implications-of-Brexit-reveals-poll-04765
				</guid>
			</item>
			<item>
				<title>
					61% of UK adults think the Government is handling the rollout of Covid-19 vaccines 'well', according to survey
				</title>
				<description>
					
 61% of UK adults think the Government is handling the rollout of Covid-19 vaccines 'well': A YouGov poll has found that six out of 10 UK adults believe the Government is handling the roll out of the Covid-19 vaccine 'well'.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/61percent-of-UK-adults-think-the-Government-is-handling-the-rollout-of-Covid-19-vaccines-well-according-to-survey-04782
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/61percent-of-UK-adults-think-the-Government-is-handling-the-rollout-of-Covid-19-vaccines-well-according-to-survey-04782
				</guid>
			</item>
			<item>
				<title>
					8 out of 10 adults in England plan to modify their lifestyle in 2021, according to poll
				</title>
				<description>
					
 8 out of 10 adults in England plan to modify their lifestyle in 2021: A Public Health England survey has revealed that 8 out of 10 of the adult respondents polled are looking to change their lifestyle in 2021.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/8-out-of-10-adults-in-England-plan-to-modify-their-lifestyle-in-2021-according-to-poll-04780
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/8-out-of-10-adults-in-England-plan-to-modify-their-lifestyle-in-2021-according-to-poll-04780
				</guid>
			</item>
			<item>
				<title>
					Consumer confidence up, reveals survey, as 20% of in-market car buyers look to buy car in the next four weeks despite Covid-19
				</title>
				<description>
					
 Consumer confidence up, reveals survey, as 20% of in-market car buyers look to buy car in the next four weeks despite Covid-19: A survey of in-market car buyers by consumer magazine, What Car? has found that consumer confidence is three times higher than it was during the first Covid-19 lockdown last March, with 20% looking to buy a vehicle within the next four weeks.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Consumer-confidence-up-reveals-survey-as-20percent-of-in-market-car-buyers-look-to-buy-car-in-the-next-four-weeks-despite-Covid-19-04779
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Consumer-confidence-up-reveals-survey-as-20percent-of-in-market-car-buyers-look-to-buy-car-in-the-next-four-weeks-despite-Covid-19-04779
				</guid>
			</item>
			<item>
				<title>
					7 out of 10 of SMEs are feeling more optimistic about 2021 due to Covid-19 vaccine, reveals survey
				</title>
				<description>
					
 7 out of 10 of SMEs are feeling more optimistic about 2021 due to Covid-19 vaccine: A survey of SME business owners has revealed that seven out of 10 are feeling more confident about their business going forward in 2021, due to the rollout of the Covid-19 vaccine.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/7-out-of-10-of-SMEs-are-feeling-more-optimistic-about-2021-due-to-Covid-19-vaccine-reveals-survey-04778
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/7-out-of-10-of-SMEs-are-feeling-more-optimistic-about-2021-due-to-Covid-19-vaccine-reveals-survey-04778
				</guid>
			</item>
			<item>
				<title>
					One in five less advantaged families say lack of food at home makes home learning harder, according to survey
				</title>
				<description>
					
 One in five less advantaged families say lack of food at home makes home learning harder: A survey of parents has given insight into the challenges faced by many families in the UK when it comes to home learning, and the even greater impact it has on children from families with lower incomes.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/One-in-five-less-advantaged-families-say-lack-of-food-at-home-makes-home-learning-harder-according-to-survey-04774
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/One-in-five-less-advantaged-families-say-lack-of-food-at-home-makes-home-learning-harder-according-to-survey-04774
				</guid>
			</item>
			<item>
				<title>
					Fall in travel tourism is top reason given for decline in museum visitor numbers during summer reopenings, reveals survey
				</title>
				<description>
					
 Fall in travel tourism is top reason given for decline in museum visitor numbers during summer reopenings: The latest survey by Nemo (Network of European Museum Organisations) has found that a fall in travel tourism is the top reason given by museums for the decline in visitor numbers (compared to previous levels), during their summer reopenings.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Fall-in-travel-tourism-is-top-reason-given-for-decline-in-museum-visitor-numbers-during-summer-reopenings-reveals-survey-04776
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Fall-in-travel-tourism-is-top-reason-given-for-decline-in-museum-visitor-numbers-during-summer-reopenings-reveals-survey-04776
				</guid>
			</item>
			<item>
				<title>
					Nearly a fifth of UK adults have meat with every meal, reveals poll
				</title>
				<description>
					
 Nearly a fifth of UK adults have meat with every meal: A survey of UK adults has found that almost a fifth (17%) cannot remember the last meal they had, that did not include meat.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nearly-a-fifth-of-UK-adults-have-meat-with-every-meal-reveals-poll-04773
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nearly-a-fifth-of-UK-adults-have-meat-with-every-meal-reveals-poll-04773
				</guid>
			</item>
			<item>
				<title>
					38% of people using screens more during Covid-19 pandemic say their eyesight has worsened, reveals survey
				</title>
				<description>
					
 38% of people using screens more during Covid-19 pandemic say their eyesight has worsened: A survey of people in the UK by eye health charity, Fight for Sight has found that almost half (49%) of the 2,000 polled have used screens more since the pandemic began. It also found that of these, almost two-fifths (38%) believe their eyesight has worsened as a result. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/38percent-of-people-using-screens-more-during-Covid-19-pandemic-say-their-eyesight-has-worsened-reveals-survey-04772
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/38percent-of-people-using-screens-more-during-Covid-19-pandemic-say-their-eyesight-has-worsened-reveals-survey-04772
				</guid>
			</item>
			<item>
				<title>
					Six out of 10 UK adults say they are unlikely to take up a plant-based diet in 2021, according to survey
				</title>
				<description>
					
 Six out of 10 UK adults say they are unlikely to take up a plant-based diet in 2021: A survey of Brits has found that while plant-based diets are becoming increasingly popular, 61% of UK adults polled in a survey have said they are unlikely to follow such a diet in 2021.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Six-out-of-10-UK-adults-say-they-are-unlikely-to-take-up-a-plant-based-diet-in-2021-according-to-survey-04771
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Six-out-of-10-UK-adults-say-they-are-unlikely-to-take-up-a-plant-based-diet-in-2021-according-to-survey-04771
				</guid>
			</item>
			<item>
				<title>
					Survey reveals number of apprenticeships being offered to young people has further declined due to Covid-19, despite government incentives
				</title>
				<description>
					
 Survey reveals number of apprenticeships being offered to young people has further declined due to Covid-19, despite government incentives: A new survey has found that the government's bonus of £2,000 for every new apprentice hire is not doing enough to curb the fall in available apprenticeships.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-number-of-apprenticeships-being-offered-to-young-people-has-further-declined-due-to-Covid-19-despite-government-incentives-04770
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-number-of-apprenticeships-being-offered-to-young-people-has-further-declined-due-to-Covid-19-despite-government-incentives-04770
				</guid>
			</item>
			<item>
				<title>
					Research reveals the impact of Covid-19 on art market
				</title>
				<description>
					
 Research reveals the impact of Covid-19 on art market: A survey looking at the impact of Covid-19 on the art sector has found that gallery sales fell by an average of 36% in the first half of 2020.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Research-reveals-the-impact-of-Covid-19-on-art-market-04709
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Research-reveals-the-impact-of-Covid-19-on-art-market-04709
				</guid>
			</item>
			<item>
				<title>
					More than half British public do not trust the Government to manage Covid-19, reveals survey
				</title>
				<description>
					
 More than half British public do not trust the Government to manage Covid-19: A survey of the British public has found that the majority (57%) do not trust the Government to control the coronavirus pandemic.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/More-than-half-British-public-do-not-trust-the-Government-to-manage-Covid-19-reveals-survey-04768
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/More-than-half-British-public-do-not-trust-the-Government-to-manage-Covid-19-reveals-survey-04768
				</guid>
			</item>
			<item>
				<title>
					Public trusts local councils more than Government when it comes to Covid-19, reveals poll
				</title>
				<description>
					
 Public trusts local councils more than Government when it comes to Covid-19: A survey of the British public has found that when it comes to issues around Covid-19, they have more trust in their local council than they do the national Government.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Public-trusts-local-councils-more-than-Government-when-it-comes-to-Covid-19-reveals-poll-04769
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Public-trusts-local-councils-more-than-Government-when-it-comes-to-Covid-19-reveals-poll-04769
				</guid>
			</item>
			<item>
				<title>
					82% of UK business decision makers are planning transformation projects in the next 12 months, reveals survey
				</title>
				<description>
					
 82% of UK business decision makers are planning transformation projects in the next 12 months: A survey of C-suite decision makers at some the UK's largest companies has found that the majority are planning transformation projects over the coming year.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/82percent-of-UK-business-decision-makers-are-planning-transformation-projects-in-the-next-12-months-reveals-survey-04767
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/82percent-of-UK-business-decision-makers-are-planning-transformation-projects-in-the-next-12-months-reveals-survey-04767
				</guid>
			</item>
		</channel>
	</rss>