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			<description>Market Research RSS Feeds</description>
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			<item>
				<title>
					Join our growing team! Exciting new job opportunities at DJS Research
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Join-our-growing-team-Exciting-new-job-opportunities-at-DJS-Research
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				<title>
					We are expanding our remote-working network!
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-are-expanding-our-remote-working-network
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					http://www.djsresearch.co.uk/news/article/We-are-expanding-our-remote-working-network
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				<title>
					A graduate two-month work experience at DJS...
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/A-graduate-two-month-work-experience-at-DJS
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					http://www.djsresearch.co.uk/news/article/A-graduate-two-month-work-experience-at-DJS
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				<title>
					We are proud to continue our support of the Market Research Benevolent Association
				</title>
				<description>
					
	
		Our company is a proud member of the Market Research Benevolent Association (MRBA) – the market research industry's independent, registered charity, and we are thrilled to be in a position to continue supporting the charity as a sponsor in 2021. 
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-are-proud-to-continue-our-support-of-the-Market-Research-Benevolent-Association
				</link>
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					http://www.djsresearch.co.uk/news/article/We-are-proud-to-continue-our-support-of-the-Market-Research-Benevolent-Association
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				<title>
					40 more years of loyalty from DJS staff!
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/40-more-years-of-loyalty-from-DJS-staff
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					2205 miles covered for our Get up and Go Challenge 2021!
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				<description>
					
	
		
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				<link>
					http://www.djsresearch.co.uk/news/article/2205-miles-covered-for-our-Get-up-and-Go-Challenge-2021
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				<guid>
					http://www.djsresearch.co.uk/news/article/2205-miles-covered-for-our-Get-up-and-Go-Challenge-2021
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				<title>
					We have been selected for the Network Rail Insight Framework!
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				<description>
					
	
		Following a multi-stage tendering process, we are delighted to announce that DJS Research has been awarded a contract to provide Network Rail with market research services. 
	
		 
	
		We will undertake market research for Network Rail in two lots: Quantitative and Qualitative Primary Market Research and Commercial Market Intelligence, including a range of services:
	
		 
	
		bull; B2C/B2B/CX 
	
		bull; Employee engagement 
	
		bull; Comms development  evaluation 
	
		bull; Brand reputation 
	
		bull; Stakeholder engagement including journalists and politicians
	
		bull; Mystery shopping 
	
		bull; Pedestrian counting 
	
		bull; Behaviour change 
	
		bull; Segmentation 
	
		bull; Public health and safety 
	
		 
	
		Network Rail owns, operates and develops Britain's railway infrastructure, managing 20 of the UK's largest stations and responsible for 20,000 miles of track. It has a vision to put its passengers and freight users first and be a company that people are proud to work for. Now working within a new structure, it is committed to being more responsive to train operators, passengers and freight users.
	
		 
	
		Elliot Simmonds, Research Director at DJS Research, said of the successful framework bid:
	
		 
	
		"Being one of only a handful of agencies appointed to Network Rail's insight framework for the coming years is a testament to our continued desire to work with clients who are leading the way in innovation and meeting the challenges of the future head on. Network Rail's vision of putting passengers first is something that chimed immediately with us at DJS, and it is a vision we are looking forward to working with them towards. We're very proud to be on this journey with them."
	
		 
	
		This is the most recent in a number of framework successes including WRAP and Cadent. 
	
		 


	Get more DJS News: 

	2021 off to a great start as we welcome eight new staff!

	 

	40 more decades of loyalty from DJS staff!

	 

	Reframing project management – a person centred approach.

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					http://www.djsresearch.co.uk/news/article/We-have-been-selected-for-the-Network-Rail-Insight-Framework
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				<title>
					2021 off to a great start as we welcome eight new staff!
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/2021-off-to-a-great-start-as-we-welcome-eight-new-staff
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				<title>
					Reframing project management – a person centred approach.
				</title>
				<description>
					
	
		
	
		But what do you actually do?
	
		At this point in a normal year, you'd find me steeling myself for a season of awkward gatherings. Smiling patiently while distant and aged relatives perform their annual interrogation:
				</description>
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					http://www.djsresearch.co.uk/news/article/Reframing-project-management-a-person-centred-approach
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				<title>
					Jack went to Poland: What I did with my DJS volunteering day...
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				<description>
					
	

	 

	 

	 

	 

	 

	 

	 

	 

	Written by Jack Watson, Research Manager

	 

	For nine months in 2016, I lived and worked in Poland completing something known then as European Voluntary Service (EVS). The programme is little-known in the UK, but enables all young people legally resident in Europe, aged between 18 and 30, to carry out an international volunteer service for NGOs, charities, or public bodies for a period ranging from two to 12 months. The only other prerequisite is that the volunteering must be done outside of your home nation. 

	 

	Before starting my research career, I wanted to live somewhere outside of the UK and this provided a unique opportunity to come into contact with a different culture and acquire new skills and abilities that would be useful for my personal and professional growth upon my return. I jumped at the chance then to go and live with four other volunteers from France, Portugal and Macedonia, where we worked in a local volunteer centre in the city of Kielce.  

	

	 

	As well as being involved in the organisation of 'International Evenings' that brought together volunteers, local students and Erasmus students, I ran weekly workshops in Communicative English and a Current Affairs discussion through a programme called Przystanek M?odych, or 'Bus Stop for Youth', which provided a free learning platform for local residents in our city, and visited local schools and universities for cultural exchange sessions and discussions on the value of volunteer work. A proudest achievement was organising a 'Human Library', where people were 'books' that you could rent out for 15-minute discussions about anything and everything to do with that person, hopefully broadening the minds of those who came along to talk and learn.

	 

	Earlier this year, before the nationwide lockdown, I was invited to return to Poland to attend a week-long conference and evaluation meeting alongside other former-volunteers because in 2018, the EVS programme was replaced by something new, called European Solidarity Corps (ESC). The overall aims of the week were to think about how better to promote ESC projects amongst young people and how to encourage and prepare volunteers to participate in them. Once a volunteer arrives, it can sometimes feel like quite a daunting experience to be dropped in an entirely different country, so we also discussed how to manage a group of international volunteers well and how to maintain motivation and commitment to these longer-term projects. 

	 

	An amazing thing about working at DJS Research is that they provide you with one day a year to volunteer for something close to your heart. My nine months in Poland were a very formative experience for me and helped shape my openness and tolerance to anyone and everyone, so I was delighted to be able to use this volunteer day (alongside some annual leave!) to head back to Kielce and discuss the merits of the programme amongst like-minded people. I'm sure everyone at DJS Research is excited to be able to use their volunteer day in the coming months as the world starts to open up a bit more; I was just lucky enough to be able to use mine right before lockdown began!

	 

	It also felt important for me to attend the conference because the UK's participation in these multinational projects is under threat as they are partly funded by Erasmus, a scheme which might end in the UK when the transition period of leaving the EU is over. COVID-19 has obviously thrown another small spanner in the works with regards to international travel but I wanted to write this blog post to highlight the fact that free travel and work opportunities are still available.  

	

	 

	If you have siblings, nieces, nephews, children who are unsure of their next steps... If you personally feel like a completely new and different challenge, then take a look at what alternative options are available to you. Living in Poland changed my outlook on life. Although I had free accommodation and local travel, I survived (and thrived) on euro;180 each month and met some lifelong friends who still today remain important people in my life. Every volunteer project is different, read up about them, find something you love the sound of and apply! There are short-term projects available through the ESC programme too for those who feel more constrained by time. It's a big world out there; we should definitely take the opportunity to explore it!

	Get more DJS News: 

	Our contribution during the Covid-19 crisis

	 

	Confirmation Bias, Market Research and Dominic Cummings

	 

	Searching for meaning: a tongue in cheek look at trends on Trends

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				<title>
					Review of the year 2020: it's been a very different year!
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Review-of-the-year-2020-its-been-a-very-different-year
				</link>
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					http://www.djsresearch.co.uk/news/article/Review-of-the-year-2020-its-been-a-very-different-year
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				<title>
					DJS Research - Review of the Year 2019
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				<description>
					
	
				</description>
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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				<title>
					Fundraising in the age of Covid-19: Our 25 on the 25th Challenge for the Thomas Theyer Foundation
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				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Fundraising-in-the-age-of-Covid-19-Our-25-on-the-25th-Challenge-for-the-Thomas-Theyer-Foundation
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					http://www.djsresearch.co.uk/news/article/Fundraising-in-the-age-of-Covid-19-Our-25-on-the-25th-Challenge-for-the-Thomas-Theyer-Foundation
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					Unwrapping Christmas retail for the fashion sector
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				<description>
					
	  
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					http://www.djsresearch.co.uk/news/article/Unwrapping-Christmas-retail-for-the-fashion-sector
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					http://www.djsresearch.co.uk/news/article/Unwrapping-Christmas-retail-for-the-fashion-sector
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				<title>
					We've been awarded the WRAP qualitative services contract!
				</title>
				<description>
					
	

	 

	
		We are delighted to announce, that following a two-stage tendering process, DJS Research has been awarded a sole supplier contract to provide WRAP (Waste  Resources Action Programme) with qualitative research services. Over the next three years we will be collaborating with WRAP, and their partners, across all WRAP's priority areas, specifically:
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Weve-been-awarded-the-WRAP-qualitative-services-contract
				</link>
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				<title>
					Well done Alex for completing the 2020 Virgin Money London Marathon!
				</title>
				<description>
					
	
		It's been a year like no other - with restrictions and closures and life as we knew it being turned on its head due to the ongoing coronavirus pandemic. Many events have been postponed and live sport has been hugely affected - but earlier this month, the most famous marathon in the world finally got underway...
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Well-done-Alex-for-completing-the-2020-Virgin-Money-London-Marathon
				</link>
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					http://www.djsresearch.co.uk/news/article/Well-done-Alex-for-completing-the-2020-Virgin-Money-London-Marathon
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				<title>
					We're Hiring! We have two new positions at our growing agency
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Were-Hiring-We-have-two-new-positions-at-our-growing-agency
				</link>
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				<title>
					We are pleased to announce the promotion of Elliot Simmonds to Research Director
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/DJS-Research-pleased-to-announce-promotion-of-Elliot-Simmonds-to-Research-Director
				</link>
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					http://www.djsresearch.co.uk/news/article/DJS-Research-pleased-to-announce-promotion-of-Elliot-Simmonds-to-Research-Director
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				<title>
					Words to live by? How the language we speak influences our behaviour
				</title>
				<description>
					
	
		Written by Elliot Simmonds, Research Director. Email Elliot or comment on LinkedIn.
	
		 
	
		
	
		 
	
		
			It's an oft-repeated notion that Eskimos have 50 words for snow. The truth of this is debatable and I'm no linguist. Still, the idea, right or wrong, raises some questions. Does the place we live influence the language we speak? Beyond that, does the language we speak influence the way we think, and does the way we speak impact how we act?
				</description>
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					http://www.djsresearch.co.uk/news/article/Words-to-live-by-How-the-language-we-speak-influences-our-behaviour
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				<title>
					We are recruiting again!
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-are-recruiting-again
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					http://www.djsresearch.co.uk/news/article/We-are-recruiting-again
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					Statistical Analysis
				</title>
				<description>
					
 Statistical analysis is the process a researcher goes through to uncover patterns and trends within data. The researcher may also choose to use a computer programme to assist in sorting through the data, so a more complex analysis can be performed. Statistical analysis is used as it is a quantitative way to help eliminate bias from a research study. The patterns that statistical analysis uncover can help predict future trends in an industry to help a company stay ahead of the competition. When conducting statistical analysis, many researchers will put the data into graphs or tables as it makes the patterns easier to view. When done correctly, they will show how each data point correlates with the other data points.

  

 Statistical analysis is used in all industries to view progression and to predict future trends. One of the most important is in the health industry and its use of medication. When new medicines are first introduced, statistical analysis is used in order to find out the effect it has on the body and whether the medicine is reacting in the way it is supposed to. For example, a new drug is used to cure a disease, however many people who have taken the medicine experience headaches and breathing difficulties. When statistical analysis is performed, it may be found that all the people with these side effects have asthma, and the medicine is reacting with it.
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					http://www.djsresearch.co.uk/glossary/item/
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					Standard Deviation
				</title>
				<description>
					
 Standard deviation is used in analysing statistics and is a measure of the variation from the data set to the mean – the bigger the variation, the higher the standard deviation. When conducting a research study, a low variation is ideal because it indicates a low range in the data set and that all the points of data are similar. A higher deviation suggests a less reliable research study because the data points are more spread out. 

  

 When presenting research findings after the study is completed, researchers will often use the mean to show the results as it is easier to understand. However, the mean can be misleading as a whole set of data is represented as a single figure. When a set of data is presented as a mean or average, standard deviation should also be used to add more information. For example, if eight friends shared a pizza with eight slices, the mean number of slices each person gets will be one. However, the standard deviation is one slice, meaning someone didn't get a slice and someone else got two. The use of standard deviation changes the statistic, even though it is actually the same. Presenting the standard deviation, alongside the mean, will give more information and be just as simple to understand.
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					http://www.djsresearch.co.uk/glossary/item/
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					Statistical Significance
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				<description>
					
 Statistical significance is used by market researchers to ensure their findings have not occurred by chance, and are reliable. For a research finding to be statistically significant, the researcher must show it is at least 95% probable, allowing for an error margin of 5%; this means that if the study was repeated 100 times, a minimum of 95 test results would be the same. In market research, it is highly unlikely that a research study will include all of a target population or be without bias, which makes statistical significance important in demonstrating the reliability of the findings.

  

 To calculate the statistical significance of a finding, the researcher will conduct either a T-test or a Z-test. A T-test assesses whether the findings were a result of chance by checking if two independent groups have the same mean. A Z-test checks the significance of a finding by checking if two independent groups have an equal population proportion. If the tests prove that the mean or proportion are equal, the findings will not be statistically significant.

  

 An important factor that could prevent a finding from being statistically significant is sampling error. Sampling error is when the participants selected for a research study are not representative of the whole target population. In this case, the results will not reflect the whole population correctly, meaning there is no statistical significance.
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					http://www.djsresearch.co.uk/glossary/item/
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					Recruitment Screener
				</title>
				<description>
					
 A recruitment screener is a series of qualifying questions used by market researchers to identify if the selection of participants accurately reflects the target population. They are also used to assess if a candidate fits the criteria for a particular research study. While most of the questions will be closed questions to illicit specific answers from the participant, the recruitment screener should also include some open questions as to help better understand the candidate.

  

 To save time, screeners will be conducted over the phone or online; therefore, if the participant isn't selected, they haven't had to travel anywhere. Most recruitment screeners will find out the occupation of the participant as they could work for the company being researched or for a market research company themselves, meaning their answers may be biased. Furthermore, eliciting the participant's age, along with where they work and live are often key points when conducting market research. Setting parameters for the study will help eliminate possible candidates to ensure the selection of participants reflects the target population accurately. Once the candidates have all been given the recruitment screener, the market researchers will select the participants who they think will make up the most accurate representation of the target population, or who they think will be most insightful. 

  

 Recruitment screeners are useful in making a research study more valid and tailored better for the individual study. 
				</description>
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					http://www.djsresearch.co.uk/glossary/item/
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					Multi-Modal Research
				</title>
				<description>
					
 Multi-modal research is a type of market research where the respondent is asked to comment on a product using the five senses – smell, sight, sound, taste and touch. This methodology is most used in industries such as food and drink or music, as the business is oriented toward a specific sense. 

  

 Although these industries can be solely associated with one sense, a collection of the other senses can be used to assess and form an opinion about the product. For example, in the food industry, a meal would have to taste good but also look and smell appetising with a texture the customer likes. Multi-modal research would allow the participant to express their feelings for the brand using all the senses available to them.

  

 Multi-modal research can also be used to describe research where different methodologies are used; such as focus groups or an online community. It can be an effective way at saving time and money as you can do a lot of the research and get to know the participants online within an online community. An in-depth observation can then be made during a focus group when the researcher knows a little bit about the participants. 

  

 Performing online market research prior to the actual study could also be insightful for the researcher as to who they choose to observe in a real-life setting. For example, if the participants were asked to give their views on a beef burger, a participant who knows a lot about fast food would likely give a more insightful opinion.
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					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Mann-Whitney U Test
				</title>
				<description>
					
 The Mann-Whitney U test is a nonparametric version of the T-test, used to assess a null hypothesis; stating that all outcomes have an equal chance of being greater or lower than the other. The first idea of such a test was in 1914, however it wasn't fully completed at this time. In 1945, Frank Wilcoxon proposed a more in-depth view however, it was still missing some key points. A few years after in 1947, Henry Mann and his student Donald Whitney conducted a full analysis and created what is now known as the Mann-Whitney U test.

  

 A common way to conduct a Mann-Whitney U test is to first decide on a null and alternative hypothesis; for example, 'There will be no difference between the speed of a dog and the speed of a cat', 'There will be a difference between the speed of a dog and the speed of a cat'. To test these hypotheses, a test using six cats and six dogs will take place, where each animal will race the same distance on the same track. The times of all 12 animals are recorded and each animal will be given a score based off how many of the other animal they beat. The results could be in this order: C, C, D, C, D, D, D, C, D, D, C, C with 'C' being cat and 'D' being dog. The cats' scores were: 6, 6, 5, 2, 0, 0; with the dogs' scores being 4, 3, 3, 3, 2, 2. The next stage is to add up all the scores for each animal (cat – 6+6+5+2+0+0=19) (dog – 4+3+3+3+2+2=17). This study shows that, although not much, there is a difference between the speed of a dog and the speed of a cat.
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					http://www.djsresearch.co.uk/glossary/item/
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					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Choice Modelling Market Research
				</title>
				<description>
					
 Choice modelling is used in market research to create a scenario where consumers purchase products, in order to observe their decisions. When purchasing products, individuals will unconsciously select certain brands over others without knowing the full reason why; choice modelling aims to uncover these reasons. Often, things such as: packaging, media advertisement and promotional offers will affect which brand the customer buys. Using this information, companies can vary their marketing to best suite their target market and stay ahead of their competition.

  

 Understanding customer opinion of products or services is essential to any business, and sometimes, just performing the study is enough to get new customers. Performing choice modelling market research can show some consumers that the company cares about their opinions. Furthermore, quickly acting on the findings from the study can show just how much the brand values its customers.

  

 Choice modelling market research can also provide relevant information regarding data such as age and gender. On some research studies, the respondent will be asked to state either their age, gender or both. Based on this data, patterns may appear regarding what different generations look for when purchasing specific products. It may also be revealed that the company's originally planned target market might be wrong, and it's found that more people from outside the target market are interested in the product.
				</description>
				<link>
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			<item>
				<title>
					Applied Market Research
				</title>
				<description>
					
 Applied market research is a specific type of market research, used to find answers to questions that have a direct impact on practical scenarios. For example, applied research would be used in the medical industry to uncover the healing properties of certain foods or medicines and to ascertain if it could be used practically. Unlike many other studies, an applied research study will often create the solutions for the problem, making it effective when used properly and in the correct situation.

  

 Alongside applied, there are many other types of market research, one of the more common ones being basic research. Basic research is used to increase the understanding individuals have on the topic, instead of finding solutions for it. For example, basic research would study the side effects of a specific medicine or food, instead of whether it could be used to treat people. Applied research is often used in a follow up study to a basic research study, because the increased knowledge that basic research uncovers can illicit problems that applied research could be able to solve.

  

 Applied research uses quantitative data and scientific evidence to find solutions for problems; which creates little chance for bias in the study as all the data has previously been checked. Often, the quantitative data used will have been found by a basic study into the same subject.
				</description>
				<link>
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				</link>
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			<item>
				<title>
					Usability Testing
				</title>
				<description>
					
 Usability testing is used in a range of industries and involves allowing a customer to use a product, and then analysing their thoughts and how it performed. The test helps identify issues with a product before being put on sale, but also shows what works well. In market research, it isn't much different; the researcher gives a representative user the product and allows them to test it with some feedback. The feedback provided by the participant can also act as leverage to create a better marketing campaign.

  

 Having a researcher with good observational skills is important when conducting usability testing because they will need to be able to observe the participant closely. Sometimes what the participant does or how they act is different to how the product developers intended; which could lead to misuse of the product and make the product less profitable. In some circumstances, this could create a negative perception about the brand or company behind it.

  

 Often, during usability testing, participants will be asked to solve a problem (or something similar) with the product, then to say aloud what they think they're doing. This allows the researcher to observe differences in how the participant thought the product would work, what they are doing and what they think they are doing. This then allows the researcher to better understand how customers could misuse the product once it has been released.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<guid>
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			<item>
				<title>
					Market Research Moderator
				</title>
				<description>
					
 A market research moderator is responsible for ensuring the discussion in a focus group runs smoothly. They are also responsible for introducing new and relevant topics to the discussion to ensure the requirements of the research study are met. During the study, the moderator has to remain neutral as to not alter the opinions of the participants.

  

 Good market research moderators take note of verbal answers as well as being aware of the non-verbal signals the respondents give, meaning they must have good listening and awareness skills. Furthermore, the moderator must be trusted by the researcher, as to ensure the research study is as reliable as possible. Some moderators also find it useful to prepare what they are going to say to the participants, especially when they first meet, in order to allow the participants to have trust in the study.

  

 Often, when performing group-based studies, the participants aren't completely in the know about what the study is actually testing; therefore, they might give answers that bear no relevance, or little relevance to the study. It is then the moderator's job to move the conversation back to the correct topics, without revealing the full purpose of the research study. The moderator could also ask questions that have little impact on the findings as to enclose the full purpose of the study.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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			<item>
				<title>
					GANTT Chart for Market Research
				</title>
				<description>
					
 A GANTT chart is a horizontal bar chart used to show key dates in a project including the start and finish. In market research, it is used to plan a project effectively, to help reduce stress and to help the project be more time efficient. A well-made GANTT chart will show which tasks can be done in parallel with each other, and which have to follow a specific timeline to complete in order. It can also show which parts of a project are a main priority and which can be delayed a short time.

  

 To make an effective GANTT chart, the first action is to list the objectives and goals of the project so the tasks in the chart are all directed towards the main aim of the study. Next, realistic dates should be set out – not too short to ensure the project is completed, but not too long to make sure it is performed in the most time efficient way. Once the goals and timings have been decided, the tasks must be listed so the team can do their work in parallel to others and separately. Furthermore, the tasks should be assigned to specific people to ensure no confusion about who is doing what. Finally, the project can begin; however, the progress of each task must be monitored and evaluated regularly to make sure the project being completed at the desired pace and finished on time.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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			<item>
				<title>
					Consumer Behaviour Market Research
				</title>
				<description>
					
 Consumer behaviour market research is a type of research that studies how customers behave and what makes them choose certain products. This data can help the company know how to package and sell their products in order to make new customers and keep existing ones. There are many ways the behaviour of the consumer can be observed, including: face-to-face interviews, email surveys and direct observation. It is also an effective way of knowing what the company's competitors are doing better in the eyes of the consumer.

  

 A big part of consumer behaviour is system 1 and 2 thinking – how we make decisions. System 1 is initial thoughts and is how we make most of our decisions. System 2 is when we make a decision based on more in-depth facts. For example, if a customer is deciding which packet of cereal to buy, they will most likely make their decision on the packaging (system 1), however, they could make their decision based on ingredients or calories (system 2).

  

 A further important factor to understand consumer behaviour is a company's brand equity. Good relations between a company and their customers will create a positive brand equity and increase sales over their competitors. A negative brand equity, commonly instigated by poor products or customer services, will change the consumer behaviour.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<guid>
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			<item>
				<title>
					Statistical Margin of Error
				</title>
				<description>
					
 A statistical margin of error is used to express the amount of random sampling error in a research survey. Researchers will aim for a smaller margin of error as to increase the validity of their study and show they have sampled a good representation of the target population. Every research study will have a statistical margin of error, unless the study tests the whole of a target population.

  

 The margin of error in statistics also relates to the confidence interval of a research study. The confidence interval is an estimate that the whole target population will fall between a certain range of data. They measure the degree of uncertainty in a sample population and will often estimate between 95% and 99% confidence – when a greater number of participants are observed, the percentage of confidence increases, therefore the confidence interval decreases. The statistical margin of error is equal to half of the confidence interval, meaning that when more people are tested, the margin of error decreases, leading to a more valid study.

  

 If a survey is published without a margin of error specified, it could be viewed as incomplete. For example, if a research study stated that 29% of adults have cereal before work with an error margin of 4%, the data should be interpreted to be 25-33% of adults have cereal before work. Without the statistical margin of error, the data changes significantly and wouldn't be an accurate representation of the whole target population.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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			<item>
				<title>
					Probability Sampling
				</title>
				<description>
					
 Probability sampling is a sampling method where all the participants, knowingly, have an equal chance at being selected based on probability. When a larger population is involved in a research study, it is not time or cost effective to observe everyone, so only a few are chosen. Probability sampling is used on the assumption that random selection would create an accurate representation of the whole target population.

  

 There are four types of probability sampling: simple random sampling, stratified random sampling, random cluster sampling and systematic sampling. Simple random sampling involves the researcher assigning each participant with a number, then using an automated, random number selector to decide which participants are chosen.

  

 The second type of probability sampling is stratified random sampling. Stratified random sampling involves the researcher putting each participant into smaller sub-groups that represent everyone in the target population. The sub-groups will not noticeably overlap and everyone in each group has an equal chance at being selected.

  

 Another method is random cluster sampling, which involves selecting participants randomly via geographical location. For example, to research people's views about the UK government, the researcher would take samples from various locations around the UK to gain a better oversight of the whole target population.

  

 The final method of probability sampling, systematic sampling, is when the researcher selects every nth person to be observed; for example, every 3rd person. This provides an equal chance of selection for all participants.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Computer Aided Self-Interview (CASI)
				</title>
				<description>
					
 A computer aided self-interview is a research method that involves the respondent using a computer to answer a survey without there being an interviewer or respondent asking the questions or taking note of the answers. They are often used when the researcher is trying to ascertain sensitive information about someone as to ensure they are answering in an entirely confidential way. Usually performed at the respondent's home, computer aided self-interviews are easily accessible to anyone as long as they have a computer.

  

 There are two types of computer aided self-interview: audio and video. A video CASI is most commonly used; however, does require the participant to have a good level of eye-sight and to be able to read well. An audio CASI, on the other hand, allows people with limited or no vision to still participate in a research study.

  

 Computer aided self-interviews are often performed using software on a website allowing for, potentially, a worldwide audience and a greater amount of people to be able to access the survey. They are also relatively inexpensive because no researcher will need to be present. However, CASI surveys are targeting just people who own computers, possibly allowing bias into the study. Furthermore, they could also cause confusion for the respondent as a question may be open to interpretation. With no interviewer present, the respondent could answer the question incorrectly and it may be a biased answer.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Hypothesis Testing Market Research
				</title>
				<description>
					
 Hypothesis testing is used to analyse two statements about a research study to assess which is best supported by the data. A regular hypothesis should be decided upon before the study has begun; however, to test it, a contrasting hypothesis is made as to see which correlates to the data best. This helps validate the research study by looking at multiple conflicting conclusions instead of just one. 

  

 Hypotheses are used in a range of scenarios, from a school Science classroom to a factory in the food industry. Any time there is a question that requires a study or research, there should also be a hypothesis. There are also a few different variations of a hypothesis, the most common being null or alternative hypothesis. A null hypothesis is used when it is not expected that there will be any significant difference between the two variables being studied and is normally the type of hypothesis a researcher would attempt to disprove. An alternative hypothesis is the opposite and states that there is a difference in the variables. Often when performing hypothesis testing, they will be measured against each other. For example, if the hypothesis at the start of the study was a null hypothesis, an alternative will be used after the study to test it.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Neuromarketing Research
				</title>
				<description>
					
 Neuromarketing research is the area that studies neurological responses to stimuli such as advertisements or branding. Performing a neuromarketing study can help the researcher understand the subconscious decision making and thought process of a consumer through the use of science. Like many market research methodologies, it can involve a variety of different methods including traditional interviews and focus groups.

  

 Neuromarketing is important to understand when trying to promote a company or product. Understanding the unconscious thoughts that people experience when faced with differing stimuli is vital to tailor advertisement for a specific target market.

  

 An advantage of neuromarketing research is there are many different ways of conducting it, allowing the researcher to understand a consumer's unconscious thoughts. However, these methods are often costly when compared to other research strategies. Methodologies such as eye-tracking and functional MRI scans require equipment that is costly to rent or to buy, but do give a detailed insight into how a person thinks when faced with a certain stimulus.

  

 For example, performing an eye-tracking test, to find out what draws the attention of a specific demographic, could uncover that the participant first looks at the colour blue but then focusses on the colour red after a few seconds. In this case, the respondent might likely suggest that they only noticed the red section. However, the use of eye-tracking shows the researcher that the participant caught sight of the colour blue first, indicating a disparency between the consumer's conscious and sub-conscious thoughts.
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				<link>
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				<title>
					Pilot Study Market Research
				</title>
				<description>
					
 A pilot study is performed before the main research study has begun and is used to evaluate the key parts of the proposed study before fully committing. They are more commonly used, and are more effective with quantitative studies, because it is difficult to change a quantitative study after it has started. Qualitative studies, on the other hand, are easier to change and adapt after the main project has started.

  

 Performing a pilot study will often save time because it can uncover issues with the research study that were previously unnoticed. For example, if an important question was missing off a questionnaire, the researcher may have to analyse more data than is needed to see which participants are most suited to a particular study. However, with the question added after the pilot study, the number of viable participants may fall. Using this pilot study, the amount of data that needs to be analysed decreases, allowing for a quicker and easier process.

  

 A further use of a pilot study is to check that the client and the market research company work well together. A pilot study will show if they are on the same page or whether they have two contrasting ideas or plans. It can be viewed as a trial period for both the market research company and client.
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				<title>
					Semiotics in Market Research
				</title>
				<description>
					
 Semiotics is used in market research to help the researcher understand how and why individuals use their current environment to make decisions. Semiotics is the study of sign-using behaviour, meaning how people decide they will perform an action based on the signals they are given from the situation they're in. People use semiotics every day, for example, deciding what to wear based on how warm it is, or choosing to eat a lollipop because you fancy something sweet.

  

 In market research, semiotics is most useful when trying to understand the reasonings behind certain actions and decisions. Using semiotics, brands can tailor their products better to what the consumer is looking for, both consciously and unconsciously. 

  

 Performing many semiotic tests would be necessary, however, because what one person might view as a positive sign, another might view as negative. Understanding differences culturally and generationally can help researchers understand the differing opinions on the same signals. Often, posts on social media are open to much interpretation because, in text form, the message cannot be viewed with a tone of voice assigned to it, a sign that many people use when identifying sarcasm or when someone is serious.

  

 Other instances, such as slogans or logos, influence people's unconscious decisions differently because of their colour or design. The first reaction a customer has to a company is the most important one, so the brand must ensure a good message is portrayed through the slogan and logo.
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				<title>
					Multiple Regression Analysis
				</title>
				<description>
					
 Multiple regression analysis is one of the most common types of linear regression analysis – linking dependent and independent variables to find trends. In contrast to simple linear regression, multiple linear regression is the term used when two or more independent variables are used to influence the dependent variable. Multiple linear regression analysis is viewed as more reliable and accurate than simple linear regression because of its ability to use two or more independent variables. Linear regression, as a whole, is used to view future trends and to see how much the dependent variables would change in certain scenarios (when the independent variables are changed).

  

 Companies will use multiple linear regression to enable them to predict future trends and to understand what causes changes to occur. For example, a university would like to find out why certain students perform better in exams than others. The independent variables in this study would be: number of lectures attended, amount of revision, and A-level grades, with the dependent variable being the exam mark. The research study found that students who attended the most lectures and did the most revision ended up with higher marks than the students who did less revision and went to less lectures. However, the researcher found no correlation between previous A-level results and the outcome of the exam. This research would allow the university to focus more on lectures and revision, than on previous test results.
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				<link>
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					Seven out of 10 companies believe that negative social media is the most damaging content for their business reputation
				</title>
				<description>
					
 Seven out of 10 companies believe that negative social media is the most damaging content for their business reputation: A survey of UK business owners or managers has highlighted the impact that online reviews and social media can have on business reputation, with 71% of those who have been affected by negative content online reporting that negative social media is the most damaging.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-companies-believe-that-negative-social-media-is-the-most-damaging-content-for-their-business-reputation-04873
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					http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-companies-believe-that-negative-social-media-is-the-most-damaging-content-for-their-business-reputation-04873
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					17% more graduates expected to be taken on in the construction industry this year, reveals survey
				</title>
				<description>
					
 17% more graduates expected to be taken on in the construction industry this year: A recent poll has revealed that the construction industry predicts the number of graduates being taken on in September this year (2021) will rise by 17% on last year's findings.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/17percent-more-graduates-expected-to-be-taken-on-in-the-construction-industry-this-year-reveals-survey-04883
				</link>
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					http://www.djsresearch.co.uk/blog/article/17percent-more-graduates-expected-to-be-taken-on-in-the-construction-industry-this-year-reveals-survey-04883
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					DfE survey reveals cost of repairs or replacements needed to update schools
				</title>
				<description>
					
 DfE survey reveals cost of repairs or replacements needed to update schools: A survey by the Department for Education has found that schools in England need repairs amounting to a cost of more than £11bn to bring them up to a satisfactory level.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/DfE-survey-reveals-cost-of-repairs-or-replacements-needed-to-update-schools-04877
				</link>
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					http://www.djsresearch.co.uk/blog/article/DfE-survey-reveals-cost-of-repairs-or-replacements-needed-to-update-schools-04877
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				<title>
					77% of UK adults believe the Government should ensure imported food meets UK environmental and welfare standards
				</title>
				<description>
					
 77% of UK adults believe the Government should ensure imported food meets UK environmental and welfare standards: A survey has revealed that the majority of UK adults polled in a nationwide survey agree that the Government should ensure than any food produce imported from overseas meets the same animal welfare standards and environmental standards as food produced in the UK, with just 6% saying they disagree.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/77percent-of-UK-adults-believe-the-Government-should-ensure-imported-food-meets-UK-environmental-and-welfare-standards-04882
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/77percent-of-UK-adults-believe-the-Government-should-ensure-imported-food-meets-UK-environmental-and-welfare-standards-04882
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				<title>
					63% of shoppers prefer shopping locally, according to poll
				</title>
				<description>
					
 63% of shoppers prefer shopping locally: While it's true that Amazon sales have boomed during the Covid-19 pandemic, a survey has found that 63% of Brits actually prefer shopping in their local area. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/63percent-of-shoppers-prefer-shopping-locally-according-to-poll-04878
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/63percent-of-shoppers-prefer-shopping-locally-according-to-poll-04878
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					Survey reveals what workers are dreading most about office return, with commute on top
				</title>
				<description>
					
 Survey reveals what workers are dreading most about office return, with commute on top: A survey of UK adults has revealed the top most dreaded aspects of returning to work at an office, with 40% saying that the commute is their greatest concern.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-what-workers-are-dreading-most-about-office-return-with-commute-on-top-04876
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-what-workers-are-dreading-most-about-office-return-with-commute-on-top-04876
				</guid>
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				<title>
					Nearly a third of teachers felt 'undue pressure' when issuing exam grades last year, finds poll
				</title>
				<description>
					
 Nearly a third of teachers felt 'undue pressure' when issuing exam grades last year, finds poll: A survey of school staff who were responsible for grading students last year following the cancellation of exams due to the coronavirus pandemic, found that 31% felt 'undue pressure' on their judgement, when issuing final marks to students.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nearly-a-third-of-teachers-felt-undue-pressure-when-issuing-exam-grades-last-year-finds-poll-04875
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nearly-a-third-of-teachers-felt-undue-pressure-when-issuing-exam-grades-last-year-finds-poll-04875
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				<title>
					Research finds end of life care for children in the North West is a 'postcode lottery'
				</title>
				<description>
					
 Research reveals end of life care for children in the North West is a 'postcode lottery': A piece of research conducted by this company (DJS Research) has revealed that end of life care for children living in the North West of England is a 'postcode lottery'.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Research-finds-end-of-life-care-for-children-in-the-North-West-is-a-postcode-lottery-04869
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Research-finds-end-of-life-care-for-children-in-the-North-West-is-a-postcode-lottery-04869
				</guid>
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				<title>
					Environment and climate change revealed to be in top three concerns of UK public, according to poll
				</title>
				<description>
					
 Environment and climate change revealed to be in top three concerns of UK public: A survey has revealed that climate change and the environment is a key priority for UK adults, in third place out of a list of eleven concerns.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Environment-and-climate-change-revealed-to-be-in-top-three-concerns-of-UK-public-according-to-poll-04872
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Environment-and-climate-change-revealed-to-be-in-top-three-concerns-of-UK-public-according-to-poll-04872
				</guid>
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				<title>
					Nine out of 10 parents surveyed by Ofsted believe their child's school handled Covid pandemic, 'well'.
				</title>
				<description>
					
 Nine out of 10 parents surveyed by Ofsted believe their child's school handled Covid pandemic, 'well': Following a year of disruption due to the coronavirus pandemic, a survey has found that nine out of 10 parents believe their child's school handled the crisis 'well'.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nine-out-of-10-parents-surveyed-by-Ofsted-believe-their-childs-school-handled-Covid-pandemic-well-04871
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nine-out-of-10-parents-surveyed-by-Ofsted-believe-their-childs-school-handled-Covid-pandemic-well-04871
				</guid>
			</item>
			<item>
				<title>
					Half of local government representatives polled believe Covid-19 pandemic will have a positive impact on climate change
				</title>
				<description>
					
 Half of local government representatives polled believe Covid-19 pandemic will have a positive impact on climate change: A survey of local government figures has found that half believe that the coronavirus pandemic will have a positive impact on their organisation's ability to tackle climate change.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Half-of-local-government-representatives-polled-believe-Covid-19-pandemic-will-have-a-positive-impact-on-climate-change-04870
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Half-of-local-government-representatives-polled-believe-Covid-19-pandemic-will-have-a-positive-impact-on-climate-change-04870
				</guid>
			</item>
			<item>
				<title>
					Nine out of 10 parents said they would act on their children's advice around sustainability
				</title>
				<description>
					
 Nine out of 10 parents said they would act on their children's advice around sustainability:A survey has found that families are making changes to live their lives in a more sustainable way, due to pressure and advice from their younger children or grandchildren.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nine-out-of-10-parents-said-they-would-act-on-their-childrens-advice-around-sustainability-04868
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nine-out-of-10-parents-said-they-would-act-on-their-childrens-advice-around-sustainability-04868
				</guid>
			</item>
			<item>
				<title>
					Three-quarters of Britons are in favour of vaccine passports to travel abroad, reveals survey
				</title>
				<description>
					
 Three-quarters of Britons are in favour of vaccine passports to travel abroad: Around three-quarters (78%) of Brits say they would use a vaccine passport if it meant they could go abroad or visit relatives in care homes.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Three-quarters-of-Britons-are-in-favour-of-vaccine-passports-to-travel-abroad-reveals-survey-04866
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Three-quarters-of-Britons-are-in-favour-of-vaccine-passports-to-travel-abroad-reveals-survey-04866
				</guid>
			</item>
			<item>
				<title>
					Two-thirds of students would prefer all lessons to be in classrooms rather than online post pandemic, reveals survey
				</title>
				<description>
					
 Two-thirds of students would prefer all lessons to be in classrooms rather than online post pandemic: A survey by the Society for Industrial and Applied Mathematics has revealed that 66% of students would prefer to go back to learning more conventionally in classrooms, rather than online.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-students-would-prefer-all-lessons-to-be-in-classrooms-rather-than-online-post-pandemic-reveals-survey-04865
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-students-would-prefer-all-lessons-to-be-in-classrooms-rather-than-online-post-pandemic-reveals-survey-04865
				</guid>
			</item>
			<item>
				<title>
					Three in 10 people say Covid-19 lockdowns have caused their fitness to decline, according to poll
				</title>
				<description>
					
 Three in 10 people say Covid-19 lockdowns have caused their fitness to decline: A survey of people asking questions around how the coronavirus pandemic has impacted their health and wellbeing has found that 31% have seen a decline in their overall fitness.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Three-in-10-people-say-Covid-19-lockdowns-have-caused-their-fitness-to-decline-according-to-poll-04864
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Three-in-10-people-say-Covid-19-lockdowns-have-caused-their-fitness-to-decline-according-to-poll-04864
				</guid>
			</item>
			<item>
				<title>
					Survey reveals 80% of UK adults are open to trying 'cultivated' meat
				</title>
				<description>
					
 Survey reveals 80% of UK adults are open to trying 'cultivated' meat: A survey of people from the UK and the US has found high levels of openness to 'cultivated', lab-grown meat, with two fifths of UK respondents and the same percentage of US respondents (40%) saying they would be 'very likely' or 'extremely likely' to try it. The research also found a further 40% of respondents from each country would be 'somewhat or moderately likely' to try it.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-80percent-of-UK-adults-are-open-to-trying-cultivated-meat-04863
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-80percent-of-UK-adults-are-open-to-trying-cultivated-meat-04863
				</guid>
			</item>
			<item>
				<title>
					Two-thirds of managers concerned about employee wellbeing following return to office, reveals poll
				</title>
				<description>
					
 Two-thirds of managers concerned about employee wellbeing following return to office: Nearly two-thirds of managers polled in a survey looking at mental health and employee wellbeing are concerned about the impact that returning to the office after working at home due to Covid-19, will have on staff.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-managers-concerned-about-employee-wellbeing-following-return-to-office-reveals-poll-04860
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-managers-concerned-about-employee-wellbeing-following-return-to-office-reveals-poll-04860
				</guid>
			</item>
			<item>
				<title>
					Logistics is most pressing issue for timber trade due to new Brexit protocols, finds survey
				</title>
				<description>
					
 Logistics is most pressing issue for timber trade due to new Brexit protocols: A survey of UK Timber Trade Federation members has found that new Brexit protocols are causing logistical difficulties, meaning supply chains that were already stretched are being impacted even further.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Logistics-is-most-pressing-issue-for-timber-trade-due-to-new-Brexit-protocols-finds-survey-04834
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Logistics-is-most-pressing-issue-for-timber-trade-due-to-new-Brexit-protocols-finds-survey-04834
				</guid>
			</item>
			<item>
				<title>
					Three in 10 councils in south east England are not ruling out a section 114 notice over coming year, finds poll
				</title>
				<description>
					
 Three in 10 councils in south east England are not ruling out a section 114 notice over coming year: A survey of local councils in the South East has found that 30% are not ruling out a section 114 notice in the next 12 months - which means, in brief, an admission that a balanced budget is not possible.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Three-in-10-councils-in-south-east-England-are-not-ruling-out-a-section-114-notice-over-coming-year-finds-poll-04862
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Three-in-10-councils-in-south-east-England-are-not-ruling-out-a-section-114-notice-over-coming-year-finds-poll-04862
				</guid>
			</item>
			<item>
				<title>
					Six out of 10 engineers working in manufacturing sector are happy in their current job, finds survey
				</title>
				<description>
					
 Six out of 10 engineers working in manufacturing sector are happy in their current job: The Engineer has published the findings of its latest annual engineering survey, finding that salaries have risen by an average of 10% since 2019. It also found that 60% of engineers working in the manufacturing sector are happy in their current role.  
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Six-out-of-10-engineers-working-in-manufacturing-sector-are-happy-in-their-current-job-finds-survey-04847
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Six-out-of-10-engineers-working-in-manufacturing-sector-are-happy-in-their-current-job-finds-survey-04847
				</guid>
			</item>
		</channel>
	</rss>