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			<item>
				<title>
					DJS Research - Review of the Year 2023
				</title>
				<description>
					
	

	 

	                 A huge thank you to our clients, respondents, suppliers and employee partners

	 

	Another year over – and again it's been a positive one for DJS Research, despite feeling like a more challenging year for the industry overall. We've continued to recruit more talent across all areas of the business, have promoted many of our hardworking team and have also seen client growth, particularly within the public sector (with some exciting plans in the pipeline!).

	 

	
		We have also continued upon our mission to make DJS Research an even better place to work for our people and for the planet, with an increased focus on corporate and social responsibility and employee wellbeing. This year we launched our first Employee Wellbeing Survey which has given us some great inspiration and direction for future change, and we've become one of 13,000 employers in the UK to pay a real Living Wage to all of our partners. 
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2023
				</link>
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2023
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			</item>
			<item>
				<title>
					Time-out to Grow Together: Sunflowers and Wellbeing at DJS
				</title>
				<description>
					
	

	 

	
		Wellbeing has become a huge focus at DJS Research and back in May our dedicated Wellbeing Team had an idea to help the company come together through the planting and growing of sunflowers! This follows the launch of our first internal DJS Wellbeing Survey earlier in the year.
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Time-out-to-Grow-Together-Sunflowers-and-Wellbeing-at-DJS
				</link>
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					http://www.djsresearch.co.uk/news/article/Time-out-to-Grow-Together-Sunflowers-and-Wellbeing-at-DJS
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			</item>
			<item>
				<title>
					MRS Gen Z Summit: Our Key Takeaways
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/MRS-Gen-Z-Summit-Our-Key-Takeaways
				</link>
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					http://www.djsresearch.co.uk/news/article/MRS-Gen-Z-Summit-Our-Key-Takeaways
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				<title>
					Huge congrats to Alex Scaife for passing the MRS Advanced Certificate in Market and Social Research Practice!
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Huge-congrats-to-Alex-Scaife-for-passing-the-MRS-Advanced-Certificate-in-Market-and-Social-Research-Practice
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				<guid>
					http://www.djsresearch.co.uk/news/article/Huge-congrats-to-Alex-Scaife-for-passing-the-MRS-Advanced-Certificate-in-Market-and-Social-Research-Practice
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			<item>
				<title>
					SRE Olivia Holt has been awarded the MRS Advanced Certificate!
				</title>
				<description>
					
	

	 

	We would like to congratulate Olivia Holt for passing the MRS Advanced Certificate in Market and Social Research Practice!

	 

	Olivia has been studying for the qualification alongside her role as a Senior Research Executive and has been supported in her studies by The Research Academy. 

	 

	The MRS advanced certificate is the "leading, fastest growing, degree level vocational qualification for the research sector", according to the Market Research Society and gives candidates the opportunity to learn and understand all of the principles underpinning all stages in the research process, and to develop the skills required to enable them to design and carry out key research tasks. 

	 

	
		The MRS Advanced Certificate at DJS Research is open to executives with around 18 months of research experience and our researchers have support from The Research Academy -- an external body that helps guide the learning and studying for the certificate, providing tutors, and much more. 


	 

	Managing Director of DJS Research, Al Gleed, said: "The MRS Advanced Certificate provides a fantastic grounding in research so we're very happy to support our people if they want to complete it. It takes some commitment and it is not easy - so to pass, especially with a merit, is brilliant. Well done Olivia!" 

	 

	DJS Founder and Chairman, Danny Sims, also commented: "Brilliant news Olivia! Really well done. It is some achievement - and not easy to pass at all!! You continue to go from strength to strength."

	 

	The Research Academy's Mia Lorenz also offered her congratulations, saying: "Congrats, Olivia, you smashed it! We're all incredibly proud of you and look forward to following what will surely be a stellar career! Danny Sims, you have a knack of hiring some very bright sparks!"

	
		 
	
		We asked Olivia to share a few words about her experience studying for the qualification and she told us: "Whilst studying for the MRS Advanced Certificate alongside working my day job was challenging, I'm glad I took the plunge and decided to do it! Studying for the certificate has definitely filled gaps in my knowledge and has taught me more about different methodologies that I'll continue to use in the future. Thank you DJS for giving me the opportunity and support needed to complete the certification."
	
		 
	
		Olivia is the first executive to achieve the certificate since partnering with The Research Academy. We currently have two other Research Executives studing for the qualification too -- so watch this space! 
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/SRE-Olivia-Holt-has-been-awarded-the-MRS-Advanced-Certificate
				</link>
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					http://www.djsresearch.co.uk/news/article/SRE-Olivia-Holt-has-been-awarded-the-MRS-Advanced-Certificate
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				<title>
					People Powered Growth: We're proud to have been involved with groundbreaking research into EO and its far-reaching impact
				</title>
				<description>
					
	
	
		 
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/People-Powered-Growth-Were-proud-to-have-been-involved-with-groundbreaking-research-into-EO-and-its-far-reaching-impact
				</link>
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				<title>
					Hold the Front Page! DJS Research launches DJS DIGEST our internal newsletter inspired by our partners
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Hold-the-Front-Page-DJS-Research-launches-DJS-DIGEST-our-internal-newsletter-inspired-by-our-partners
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					http://www.djsresearch.co.uk/news/article/Hold-the-Front-Page-DJS-Research-launches-DJS-DIGEST-our-internal-newsletter-inspired-by-our-partners
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				<title>
					Unlocking the Power of Behavioural Science: A short review of the MRS Behavioural Science Summit 2023
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Unlocking-the-Power-of-Behavioural-Science-A-short-review-of-the-MRS-Behavioural-Science-Summit-2023
				</link>
				<guid>
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				<title>
					We have been awarded RAS Accredited Recruiter Status by the Market Research Society
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-have-been-awarded-RAS-Accredited-Recruiter-Status-by-the-Market-Research-Society
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/We-have-been-awarded-RAS-Accredited-Recruiter-Status-by-the-Market-Research-Society
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			<item>
				<title>
					Animal magic: Tales from our company day out at Chester Zoo!
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Animal-magic-Tales-from-our-company-day-out-at-Chester-Zoo
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Animal-magic-Tales-from-our-company-day-out-at-Chester-Zoo
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			<item>
				<title>
					Boomerang News! We welcome Matt Bristow back as Research Director
				</title>
				<description>
					
	

	 

	We're delighted to welcome Matt Bristow back to DJS Research, our latest 'boomerang' returner who has rejoined the company as a Research Director after eight years with Ipsos. 

	 

	Matt brings with him a wealth of experience in delivering research projects across the public and third sectors and has particular expertise in conducting research with vulnerable audiences, as well as large scale public consultations and engagement.  

	 

	Initially joining DJS Research in 2010 as a Senior Research Executive, Matt worked out of our (much smaller) Whalley Bridge office and left shortly after we moved to our current Strines Headquarters.

	 

	Since that time, we've seen a huge number of changes at DJS Research, including a second office open in Leeds (2017) and more recently, the expanision of our remote worker network. Other huge news has been the company changing structure on our 20th birthday in 2021, from family-owned to an employee-owned model, making staff majority shareholders and company partners. 

	
		Matt's return sees him joining other 'boomerang' partners and former colleagues including former Research Manager, Sarah Smith, who has returned as Training Lead for our new JRE programme, and Maya Winter who has returned to her role as Research Manager.
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Boomerang-News-We-welcome-Matt-Bristow-back-as-Research-Director
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Boomerang-News-We-welcome-Matt-Bristow-back-as-Research-Director
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				<title>
					We are delighted to share that we are finalists in two categories at the 2023 MRS and Research Live Awards!
				</title>
				<description>
					
	
		
	
		 
	
		We're incredibly excited and delighted to share that we have been selected as finalists in two major industry awards categories:
	
		 
	
		
			
				Research Live - Agency of the Year
		
		
			
				Research Live -  Best Place to Work
		
	
	
		 
	
		The annual awards celebrate excellence in the market research industry across a number of categories and are held each year in December. 
	
		 
	
		In a post on its website, the MRS shared that there has been a high volume of entries this year, with over 300 submitted across all categories:
	
		 
	
		"We are delighted to announce the finalists for the MRS and Research Live Awards 2023. With over 300 entries across all categories the standard of entries was extremely high and the judges had to make some difficult decisions," it said.
	
		 
	
		The annual awards will be held on December 5th at Old Billingsgate, London where all the winners will be revealed.
	
		 
	
		Speaking about news, DJS Research Chairman, Danny Sims, said: "We are absolutely delighted to be announced once again as double finalists in the MRS Awards 2023 in the categories of Agency of the Year and Best Place to Work. I'd like to thank all of our incredible DJS partners for all of their hard work and loyalty to the company – you have made these awards possible."
	
		 
	
		
	
		 
	
		Watch this space!
	
		 


	Get more DJS News: 

	Time-out to Grow Together: Sunflowers and Wellbeing at DJS

	 

	Monkeying around at Chester Zoo: Tales from our company day out

	 

	What happens to the items you put in your mixed recycling bin?

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/We-are-delighted-to-share-that-we-are-finalists-in-two-categories-at-the-2023-MRS-and-Research-Live-Awards
				</link>
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					http://www.djsresearch.co.uk/news/article/We-are-delighted-to-share-that-we-are-finalists-in-two-categories-at-the-2023-MRS-and-Research-Live-Awards
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				<title>
					DJS Research is now a Living Wage employer
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/DJS-Research-is-now-a-Living-Wage-employer
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/DJS-Research-is-now-a-Living-Wage-employer
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				<title>
					"Cossy livs" – the impact of rising costs on the construction industry
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Cossy-livs-the-impact-of-rising-costs-on-the-construction-industry
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Cossy-livs-the-impact-of-rising-costs-on-the-construction-industry
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				<title>
					We're looking for an Operations Data Manager to join our friendly employee-owned business!
				</title>
				<description>
					
	
		
	
		 
	
		A great opportunity has arisen to join our friendly and growing team as an Operations Data Manager. 
	
		 
	
		The role is a pivotal position within the business and will involve working closely with research teams, and other members of the data team. 
	
		 
	
		We are looking for a hardworking, self-starter who can meet core objectives but also someone who can strategically look at how we can improve and expand our DATA services. 
	
		 
	
		We're also looking for someone with experience in script creation (using a variety of capture programmes) and production of data tables and analysis platforms as well as line management experience. They should have a good level of skills and experience with HTML, CSS, JavaScript/jQuery and SQL (general queries, writing stored procedures, CTE's, views) - experience with other programming languages such as R, Python or VBA would be advantageous. The candidate should also be proficient with Excel and SPSS.
	
		 
	
		Find out more about the role here and read on to find out what we can offer you!
	
		 
	
		
	
		 
	
		Why work for us?
	
		 
	
		Aside from the role, DJS Research really is a great place to work that seeks to support and listen to its employees, or 'partners' as we call them, and always with a focus on wellbeing. 
	
		 
	
		As well as offering a network of lovely people to call colleagues, our package includes a number of great benefits and initiatives including birthday leave, a bonus scheme, pension contributions, death in service benefit, employee assistance programme, virtual GP service and wellbeing initiatives. We're also big on getting the whole company together with our most recent day out being to Chester Zoo which was a great deal of fun.
	
		 
	
		We're employee-owned! 
	
		 
	
		We became employee-owned in 2021 and listening to the voices of our employee partners is essential to all we do -- so you can have a real say in the way we do things! 
	
		 
	
		To find out more about what it's really like to work for DJS Research take a look here
	
		 
	
		We are also a socially and environmentally responsible employer and have introduced a number of additional measures to ensure we're doing as much as we can for our people and the planet. Recently we became one of 13,000 employers in the UK to guarantee the Real Living Wage to our staff.  Take a look at our CSR credentials here
	
		 
	
		The position can be based at our Head Office (Strines), Leeds or remote working.  Salary dependent on experience.
	
		 
	
		Sound good? Come say hello to our friendly team! 
	
		 
	
		Read the full job description and apply here 


	Get more DJS News: 

	Time-out to Grow Together: Sunflowers and Wellbeing at DJS

	 

	Monkeying around at Chester Zoo: Tales from our company day out

	 

	What happens to the items you put in your mixed recycling bin?

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Were-looking-for-an-Operations-Data-Manager-to-join-our-friendly-employee-owned-business
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Were-looking-for-an-Operations-Data-Manager-to-join-our-friendly-employee-owned-business
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				<title>
					What happens to the items you put in your mixed recycling bin?
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/What-happens-to-the-items-you-put-in-your-mixed-recycling-bin
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				<guid>
					http://www.djsresearch.co.uk/news/article/What-happens-to-the-items-you-put-in-your-mixed-recycling-bin
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				<title>
					Why I spend my weekends watching Bluey and being a research spy
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				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Why-I-spend-my-weekends-watching-Bluey-and-being-a-research-spy
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Why-I-spend-my-weekends-watching-Bluey-and-being-a-research-spy
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				<title>
					Zap, crackle and pop, beware a voltage drop: the importance of context in behavioural interventions
				</title>
				<description>
					
	
		
	
		By Research Director, Alex McCluckie
	
		 
	
		In the chilling aftermath of a 1960s military coup that birthed Indonesia's 30-year dictatorship, "Behave" by Robert Sapolsky recounts the ghastly tale of a writer stumbling upon a horrifying rumour. Amidst the regime's merciless reign, a paramilitary group orchestrated village massacres with an unthinkable twist – they brought along a traditional orchestra. Curiosity driving him, the writer confronted a veteran, who chillingly confirmed the sinister truth: the musicians and instruments were there "to make it more beautiful".
	
		 
	
		As someone interested in people's behaviour that statement is about as fascinating as it gets. One behaviour, horrifying in every way, can be transformed in the minds of those performing it merely by manipulating the context within which it is taking place.
	
		 
	
		Before my PR department place an embargo on this article going out, I shall dispense with the barbarism and focus on the behavioural lessons.
	
		 
	
		The fascinating thing when it comes to the environment or context in which we all live is that we rarely realise how much it is impacting our decision making as we go about our daily lives.
	
		 
	
		Given its undeniable capacity to wield such influence, it begs the question: what exactly constitutes context?
	
		 
	
		To those interested in the design of behavioural interventions this isn't merely an interesting question, it is a crucial one which is imbued with a great amount of nuance and complexity.
	
		 
	
		
	
		 
	
		Zap, crackle and pop, beware a voltage drop
	
		 
	
		Failure to appreciate context's implications is a key reason behind the challenges faced when translating or scaling findings from one domain to another or moving from tightly controlled laboratory experiments to broader implementations.
	
		 
	
		Neatly termed a "voltage drop", this discrepancy can often be credited to a difference in the context and/or populations in which behavioural interventions are being implemented.
	
		 
	
		But how can you dissect context? Is it even possible? Or are we, as behavioural practitioners, destined to flail around in a soup of intervention-busting contextual factors just hoping that our planning leads to our intended behaviour change? If only there were a checklist at the disposal of applied behavioural scientists, aiding them in evaluating the transferability of an intervention across two different settings...
	
		 
	
		Well, in a valiant effort to add nuance to the concept of contextual differences by identifying its constituent parts, the behavioural boffins over at Behavioural Economics in Action at Rotman (BEAR) and BEworks have attempted to do just that and you can find a link to it at the bottom of this article.
	
		 
	
		A checklist!
	
		 
	
		Using seven popular interventions as a starting point, the researchers got busy identifying the elements of context across two kinds of variables – differences in the situation in which the intervention was delivered and received, and differences in the recipient population of the intervention.
	
		 
	
		Taking the first variable of interest: differences in the situation in which the intervention takes place and honing in on just one dimension of this - the physical environment - there are a host of possible contextual factors that the checklist covers. These include: temperature, lighting, noise level, colours in the environment, indoor or outdoor setting, seasonal ambiance, hours of sunshine...
	
		 
	
		And when it comes to differences in the populations targeted by interventions, a similar list of helpful contextual factors to consider are provided from demographics to psychological traits, states and beyond.
	
		 
	
		In summary, it is a timely and helpful reminder that the laws of human behaviour are highly context-dependent and with the potential number of contextual factors being so vast, this checklist provides a neat starting point from which to build.
	
		 
	
		Get a copy of the checklist here.
	
		 
	
		Interesting reads:
	
		Sapolsky, R. (2017). Behave.
	
		Yang, S., Yeung, M., Barr, N., Lee, C.Y., Malik, W., Mažar, N., Soman, D., and Thomson, D. (2023). The Elements of Context, Toronto, Canada: Behavioural Economics in Action at Rotman (BEAR) – you can grab a copy from this link.
	
		 
	
		If you'd like to know more about behavioural science research and how it can benefit your business, contact Alex McCluckie or read more about our Behavioural Science Unit here


	Get more DJS News: 

	Taking a more inclusive approach to audience segmentation

	 

	Boomerang News! We welcome Matt Bristow back as Research Director

	 

	Is the UK love affair with plant-based diets starting to sour?

				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Zap-crackle-and-pop-beware-a-voltage-drop-the-importance-of-context-in-behavioural-interventions
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Zap-crackle-and-pop-beware-a-voltage-drop-the-importance-of-context-in-behavioural-interventions
				</guid>
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				<title>
					Taking a more inclusive approach to audience segmentation
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Taking-a-more-inclusive-approach-to-audience-segmentation
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Taking-a-more-inclusive-approach-to-audience-segmentation
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				<title>
					A focus on wellbeing: DJS Research launches inaugural employee wellbeing survey
				</title>
				<description>
					
	
		
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/A-focus-on-wellbeing-DJS-Research-launches-inaugural-employee-wellbeing-survey
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/A-focus-on-wellbeing-DJS-Research-launches-inaugural-employee-wellbeing-survey
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				<title>
					Kids Market Research
				</title>
				<description>
					
 Kids market research refers to qualitative or quantitative research with children, typically under the age of 16.  Market research with children and young people is a specialist skill and involves additional safeguarding considerations.   
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					User Research (User Experience Research / UX)
				</title>
				<description>
					
 User research encompasses a range of approaches which can utilised to understand how users experience or use a product or service and what they expect from it. When interacting with a product or service, people are not typically seeking the interaction itself, but rather the end result or the solution to a problem. In the long run, successful user research and on-going user experience research will save time and development costs. It is a wider field but includes User Experience (UX) research.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Customer Experience (CX) Research
				</title>
				<description>
					
 Customer experience, also known as CX, is the entire experience a customer has with a business when using a service or buying a product. It includes each step of the buying process, from navigating the website to buying the product and then receiving the product/service in person. In a shortened term, it is a holistic view of the whole interaction between a customer/potential customer and the business or brand.

  

 Customer experience is no longer a unique thing that differentiates a company, as now it is one of the most important things people think about when making purchases, almost as important as the actual product itself. In fact, 80% of people consider CX to be as important as the product itself, meaning it can be the difference between someone buying your product and a competitor's product, as 4 in 5 people are looking out for the best experience with a company as possible.

  

 Customer experience also ties in very closely with user experience (UX). User experience is almost the opposite of CX. It adopts a more reductionist view because it is all about a singular customer touchpoint (interaction) - rather than the entire process a customer goes through. For example, the first customer touchpoint might be seeing a brand's advert on social media, so the UX would be purely focused on the customer's interaction when seeing the advert for the first time.

  

 In terms of customer experience research, many methods are involved in conducting the research. A few of these which we use are:

  

 
  Customer journey mapping


 
  Interviews, surveys and focus groups


 
  Ethnography


 
  Behavioural science


  

 The benefits of conducting CX research are that you can begin to see where improvements are needed to attract new customers or repeatedly bring back old customers, you can begin to strengthen or build a relationship between you and your customers, you can gain a positive reputation and you can also grow your business as a whole from the information discovered when conducting CX research.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
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				<title>
					Health and Well-being Market Research
				</title>
				<description>
					
 Health and well-being market research refers to the study and analysis of consumer preferences, behaviours and attitudes related to health and wellness. It helps businesses understand the ever-changing needs of customers in this sector. This then allows for marketing campaigns to be correctly targeted and products to be made and designed specifically to meet the needs and demands present, helping to promote healthier lifestyles.

  

 The health and well-being sector requires a lot of interaction between the consumer and the researcher to allow the researcher to fully understand what demands they want to be met and what their preferences are when it comes to something they would buy or something that would help them develop a healthy lifestyle. People's health and well-being are likely to be very different for everyone, as it is quite a personal topic so making sure the market research incorporates and listens to everyones' views is crucial. Otherwise, a marketing campaign or product may not be suited to many customers, forcing companies to miss out on sales.

  

 Health and well-being is a topic that many are familiar with, however a lot of organisations would like to understand it more and learn about what it actually is and the opportunities it can present. Well-being in simple terms is ultimately what is good for that person and what is in the self-interest of that person. Products can range from luxury candles to supplements and oils and also simple things like sleeping masks. 

  

 With many companies not being hugely knowledgeable on the topic, it leaves potential and opportunities to step into the market. Especially in terms of health and well-being market research because there is more research and investigating to be done in this sector as it holds many openings. To add to that, it can be something companies can learn more about in order to treat their employees as well as possible and keep everyone working for them happy and healthy.
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					Sustainable Marketing
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				<description>
					
 Sustainable marketing, also known as green marketing, is the promotion of environmentally and socially responsible products, practices and brands. For example, if you have bought something at a higher price than usual because it is locally sourced or 100% recyclable then you have experienced sustainable marketing. Sustainable marketing aims to improve the quality of life by promoting products, services and ideas that don't harm the environment.

  

 In terms of market research, sustainable marketing can come into play if you are creating a new promotion, campaign, or advert with one of your clients. You can introduce the key aspects into the report or presentation for your client. This is so they know who they can target and what specific topic of sustainability they need to target to attract as many customers as possible or improve their company in the way that their customers would like. When the market research company encourages this and includes this information in the reports they put together, it makes it easy for their clients to adopt. Sustainable marketing in the market research world ties in closely to sustainability market research.

  

 Sustainability and being green is becoming a big thing for many people and customers expect to see their favourite companies adopt green methods. Sustainable marketing is easy to introduce to help make a step in the right direction, as it comes with low costs and only requires a few tweaks to the current marketing strategy.

  

 Examples of sustainable marketing are very common to come across today. For example, Nike introduced Nike Forward which is a lightweight material that aims to lower the brand's carbon footprint by 75%, compared to the traditional knit materials they have previously used. This material being used and promoted is sustainable marketing.
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					Environmental Sustainability
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 In market research, environmental sustainability refers to the introduction of sustainable practices into the process of carrying out market research projects. You have to consider and evaluate the impact of your market research activities, whilst also seeking ways to reduce any negative effects and promote sustainable alternatives.

  

 Ways sustainability market research can be introduced:

  

 One way of bringing environmental sustainability into research studies is through efficient sampling. For example, this could include reducing the number of participants needed for the research. This means always selecting the most representative sample and consistently picking out the target audience for the research, not people who don't meet the requirements. Resulting in; resources and energy being saved and not being unnecessarily used.

  

 Another way to integrate sustainability into your research studies is through apps like Microsoft Teams and Skype, where virtual calls, meetings, and conferences can be held. Using these platforms reduces the need for travelling, helping to reduce carbon emissions, especially when dealing with international clients who usually use a plane to travel. Focus groups and product testing can also be virtual, which saves a group of people travelling to the same location using different methods of transport.

  

 One more key aspect is eco-friendly data collection. This could be something simple like conducting an online survey, rather than using the traditional paper method. Allowing paper waste to be reduced. As well as that, the carbon emissions from the process of making and transporting paper can be lowered.

  

 By being environmentally sustainable when carrying out research, you are able to pick up a positive reputation, this is something many clients look for as there is a growing importance surrounding saving the planet and being eco-friendly. Therefore, this could be the difference between winning a project or not winning one, as people and businesses want to be associated with sustainable organisations. So, by integrating environmental sustainability into market research practices and processes, businesses can reduce their environmental impact and build a great reputation.
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					Behaviour modification
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				<description>
					
 Behaviour modification is when a person's behaviour is changed over time, which will often be used to reinforce positive actions. Often using negative and positive reinforcements, it is a part of behavioural science market research. Once previous patterns of someone's behaviour have been observed, certain factors could be used to alter the behaviour towards a more desired outcome in real world scenarios.

  

 As well as being effective at treating obsessive-compulsive disorder and attention deficit hyperactivity disorder, behaviour modification has been shown to decrease crime rates. A study showed that a group of children in a 'medication group' committed double the number of crimes as those in a 'behaviour modification group' over several years. This shows that not only can genetic disorders be treated, but also learned behaviours can be changed with behaviour modification.

  

 Behaviour modification is used in our day-to-day lives; for example, telling a child to sit on the 'naughty step' is a form of negative punishment – an effective behaviour modification technique. Negative punishment is when something is taken away as a result of bad behaviour. On the other hand, some children may respond better to positive punishment – another effective form of behaviour modification – where a negative consequence is given as a result of negative behaviour; for example, giving children more chores.
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					Health behaviour change
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				<description>
					
 Health behaviour change is when people commit to behaviour modification for health benefits. It is a key part of behavioural science in the medical industry as many people have illnesses from modifiable health issues; such as: bad diet, smoking, trouble sleeping and physical inactivity. On the other hand, for health behaviour change to be effective, the patient must want to change their lifestyle for it to make a difference.

  

 The behaviour change wheel shows how doctors can modify their patient's behaviour for good, as they will have to change the capability, opportunity and motivation. When altering someone's behaviour for health benefits, doctors will often start with explaining how the patient is impacting their health. Then, they would inform the patient how changing their behaviour would benefit them in the long and short term.

  

 Behavioural science research can help more people change their behaviour for health benefits as the best and most consistent methods can be observed and used most frequently; allowing doctors to provide specific care for each individual. 
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					Behavioural change wheel
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 The behavioural change wheel is a visual guide that psychologists use to understand the factors that affect behaviour. As part of behavioural science, it shows three main sections that can be used to explain how behaviours can be leant and changed. There have been 19 other models to show behavioural change, however, the behavioural change wheel is thought to be the most accurate as it uses all the previous models.

  

 The inner circle of the wheel (often green) shows the sources for behaviour: capability, opportunity and motivation, which make up the core features of our behaviour. They, also, make up the model's main equation: COM = B (capability, opportunity and motivation = behaviour). The model explains that everyone's behaviour is dictated by their capability, opportunity and motivation; however, these can also be changed over time.

  

 The next circle within the behaviour change wheel (often red) contains the intervention functions that can affect and change the core sources of behaviour: education, persuasion, incentivization, coercion, training, restriction, environmental restructuring, modelling and enablement. Each of the functions have the ability to change a person's behaviour in different ways, however, they can all change at least one of the sources for behaviour.

  

 The third, and final, part of the behavioural change wheel is the policy categories (often grey) which form the outer-most circle of the model. The policies are the factors that enable the interventions, and consist of: environmental/social planning, communication/marketing, legislation, service provision, regulation, fiscal measure and guidelines. 
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					Human behaviour studies
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 Human behavioural studies is the study of how humans react to the environment around them. Psychologists have developed many ways to observe human behaviour that are now used in behavioural science market research. Understanding how and why humans behave is important in almost everything we do: from predicting what your opponents will do in a football match, to understanding which products customers will most likely pick from the shelves. Psychologists have uncovered many ways to study human behaviour...

  

 Introspection method – The introspection method is when an individual explains their feelings and experiences to another person. The person receiving the information will be able to get a better understanding through what they're told, rather than through what they can simply observe.

  

 Observation method – This method uses the researcher's observational skills to gain information about another person. This is better performed in a natural environment when the participant doesn't, necessarily, know they are being observed at that particular point – this makes their behaviour more natural.

  

 Experimental method – The experimental method will, often, be performed in a lab under controlled conditions and will be used to measure the effect that one variable has on another. For example, whether listening to certain music increases or decrease heart rate.

  

 Clinical method – Most commonly used in hospitals, the clinical method is when the information about an individual can be gathered from other sources, such as other people or medical records.

  

 Survey method – This method is used to gather information from large groups via surveys and questionnaires. It is best used to quickly gather large amounts of information and can be gathered from further afield.

  

 Genetic method – The genetic method allows researchers to understand an individual's behaviour through past experiences; especially from childhood.
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					MINDSPACE behaviour change
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				<description>
					
 Mindspace behaviour change is a framework that can be used to help people decide if they want to commit to behaviour modification. It comes under behavioural science as it is the first step in understanding a change in behaviour. The 'MINDSPACE' anagram is used in many different scenarios as a way to either change or enforce behaviours. The letters of 'MINDSPACE' stand for: messenger, incentives, norms, defaults, silence, priming, affects, commitment and ego.

  

 Messenger – A behaviour modification is more likely to occur if the information about the change is being told by someone we trust. For example, you're more likely to listen to a close friend that you trust over someone you haven't met before.

  

 Incentives – What we get out of the change or what we avoid. Research has shown that avoiding a loss or negative outcome is more incentivising than a reward.

  

 Norms – People will act based on what they see others do around them. If they regularly encounter a certain behaviour, they are more likely to adopt that behaviour than one they don't see as regularly.

  

 Defaults – Everyone has their own behaviour and changing that will prove to be a challenge. To begin changing behaviour you must first try to block out the behaviour that you're trying to lose.

  

 Silence – Trying to relate certain messages to yourself to make them seem more relevant. If something is irrelevant, then it can appear as if it's not actually there.

  

 Priming – Surrounding yourself with images, sounds, and smells that promote the new behaviour. Some people may feel relaxed by certain sounds and agitated by others.

  

 Affects – Creating a positive mood will, most likely, encourage you to behave in a more positive way. Common behaviours that people try to avoid, such as smoking or excessive eating, are most common when the environment isn't right.

  

 Commitment – How willing the individual is to make behaviour modifications. It has been proven that making new goals public will make you more committed.

  

 Ego – People act in a way that they wish to be seen. The ones who want to be viewed as healthy will likely exercise and eat well; whereas those who want to be seen as boisterous will likely act so.
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					Consumer Behaviour Market Research
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 Consumer behaviour market research is a type of research that studies how customers behave and what makes them choose certain products and falls under the broad category of behavioural science. This data can help the company know how to package and sell their products in order to make new customers and keep existing ones. There are many ways the behaviour of the consumer can be observed, including: face-to-face interviews, email surveys and direct observation. It is also an effective way of knowing what the company's competitors are doing better in the eyes of the consumer.

  

 A big part of consumer behaviour is system 1 and 2 thinking – how we make decisions. System 1 is initial thoughts and is how we make most of our decisions. System 2 is when we make a decision based on more in-depth facts. For example, if a customer is deciding which packet of cereal to buy, they will most likely make their decision on the packaging (system 1), however, they could make their decision based on ingredients or calories (system 2).

  

 A further important factor to understand consumer behaviour is a company's brand equity. Good relations between a company and their customers will create a positive brand equity and increase sales over their competitors. A negative brand equity, commonly instigated by poor products or customer services, will change the consumer behaviour.
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					Behavioural Economics Research
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				<description>
					
 Behavioural economics is a research method often used by psychologists to study people's decision making, and comes under the category of behavioural science. It is performed in research studies to better understand a customer's reasoning behind their responses by making sense of their subconscious decisions. Market researchers are using behavioural economics more and more because of its effectiveness at limiting bias and its ability to allow the researchers to greater understand the reasons behind the consumer's decisions.

  

 The psychologist Daniel Kahneman explains two modes describing the way humans think: system 1 (fast mode) and system 2 (slow mode). 'Fast mode' is used in situations such as simple Maths and is how researchers want participants to make decisions. Researchers keep participants in system 1 by applying time pressure as to ensure they do not become too logical in their thinking. System 2, however, is the more rational way of thinking and allows for the consumer to deliberate all the details to make a more informative decision. 

  

 It is thought that over 80% of decisions are made in 'fast mode' as it's an unconscious, initial response to a situation – it is how a consumer first decides if they like a product or not and is the mode that branding and marketing primarily appeals to. Fast mode also explains how people are able to complete their shopping in a few minutes or hours, while being faced with thousands of different options.
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					Statistical Analysis
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				<description>
					
 Statistical analysis is the process a researcher goes through to uncover patterns and trends within data. The researcher may also choose to use a computer programme to assist in sorting through the data, so a more complex analysis can be performed. Statistical analysis is used as it is a quantitative way to help eliminate bias from a research study. The patterns that statistical analysis uncover can help predict future trends in an industry to help a company stay ahead of the competition. When conducting statistical analysis, many researchers will put the data into graphs or tables as it makes the patterns easier to view. When done correctly, they will show how each data point correlates with the other data points.

  

 Statistical analysis is used in all industries to view progression and to predict future trends. One of the most important is in the health industry and its use of medication. When new medicines are first introduced, statistical analysis is used in order to find out the effect it has on the body and whether the medicine is reacting in the way it is supposed to. For example, a new drug is used to cure a disease, however many people who have taken the medicine experience headaches and breathing difficulties. When statistical analysis is performed, it may be found that all the people with these side effects have asthma, and the medicine is reacting with it.
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					Standard Deviation
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				<description>
					
 Standard deviation is used in analysing statistics and is a measure of the variation from the data set to the mean – the bigger the variation, the higher the standard deviation. When conducting a research study, a low variation is ideal because it indicates a low range in the data set and that all the points of data are similar. A higher deviation suggests a less reliable research study because the data points are more spread out. 

  

 When presenting research findings after the study is completed, researchers will often use the mean to show the results as it is easier to understand. However, the mean can be misleading as a whole set of data is represented as a single figure. When a set of data is presented as a mean or average, standard deviation should also be used to add more information. For example, if eight friends shared a pizza with eight slices, the mean number of slices each person gets will be one. However, the standard deviation is one slice, meaning someone didn't get a slice and someone else got two. The use of standard deviation changes the statistic, even though it is actually the same. Presenting the standard deviation, alongside the mean, will give more information and be just as simple to understand.
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					Statistical Significance
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 Statistical significance is used by market researchers to ensure their findings have not occurred by chance, and are reliable. For a research finding to be statistically significant, the researcher must show it is at least 95% probable, allowing for an error margin of 5%; this means that if the study was repeated 100 times, a minimum of 95 test results would be the same. In market research, it is highly unlikely that a research study will include all of a target population or be without bias, which makes statistical significance important in demonstrating the reliability of the findings.

  

 To calculate the statistical significance of a finding, the researcher will conduct either a T-test or a Z-test. A T-test assesses whether the findings were a result of chance by checking if two independent groups have the same mean. A Z-test checks the significance of a finding by checking if two independent groups have an equal population proportion. If the tests prove that the mean or proportion are equal, the findings will not be statistically significant.

  

 An important factor that could prevent a finding from being statistically significant is sampling error. Sampling error is when the participants selected for a research study are not representative of the whole target population. In this case, the results will not reflect the whole population correctly, meaning there is no statistical significance.
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					Recruitment Screener
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 A recruitment screener is a series of qualifying questions used by market researchers to identify if the selection of participants accurately reflects the target population. They are also used to assess if a candidate fits the criteria for a particular research study. While most of the questions will be closed questions to illicit specific answers from the participant, the recruitment screener should also include some open questions as to help better understand the candidate.

  

 To save time, screeners will be conducted over the phone or online; therefore, if the participant isn't selected, they haven't had to travel anywhere. Most recruitment screeners will find out the occupation of the participant as they could work for the company being researched or for a market research company themselves, meaning their answers may be biased. Furthermore, eliciting the participant's age, along with where they work and live are often key points when conducting market research. Setting parameters for the study will help eliminate possible candidates to ensure the selection of participants reflects the target population accurately. Once the candidates have all been given the recruitment screener, the market researchers will select the participants who they think will make up the most accurate representation of the target population, or who they think will be most insightful. 

  

 Recruitment screeners are useful in making a research study more valid and tailored better for the individual study. 
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					Multi-Modal Research
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 Multi-modal research is a type of market research where the respondent is asked to comment on a product using the five senses – smell, sight, sound, taste and touch. This methodology is most used in industries such as food and drink or music, as the business is oriented toward a specific sense. 

  

 Although these industries can be solely associated with one sense, a collection of the other senses can be used to assess and form an opinion about the product. For example, in the food industry, a meal would have to taste good but also look and smell appetising with a texture the customer likes. Multi-modal research would allow the participant to express their feelings for the brand using all the senses available to them.

  

 Multi-modal research can also be used to describe research where different methodologies are used; such as focus groups or an online community. It can be an effective way at saving time and money as you can do a lot of the research and get to know the participants online within an online community. An in-depth observation can then be made during a focus group when the researcher knows a little bit about the participants. 

  

 Performing online market research prior to the actual study could also be insightful for the researcher as to who they choose to observe in a real-life setting. For example, if the participants were asked to give their views on a beef burger, a participant who knows a lot about fast food would likely give a more insightful opinion.
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					Mann-Whitney U Test
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 The Mann-Whitney U test is a nonparametric version of the T-test, used to assess a null hypothesis; stating that all outcomes have an equal chance of being greater or lower than the other. The first idea of such a test was in 1914, however it wasn't fully completed at this time. In 1945, Frank Wilcoxon proposed a more in-depth view however, it was still missing some key points. A few years after in 1947, Henry Mann and his student Donald Whitney conducted a full analysis and created what is now known as the Mann-Whitney U test.

  

 A common way to conduct a Mann-Whitney U test is to first decide on a null and alternative hypothesis; for example, 'There will be no difference between the speed of a dog and the speed of a cat', 'There will be a difference between the speed of a dog and the speed of a cat'. To test these hypotheses, a test using six cats and six dogs will take place, where each animal will race the same distance on the same track. The times of all 12 animals are recorded and each animal will be given a score based off how many of the other animal they beat. The results could be in this order: C, C, D, C, D, D, D, C, D, D, C, C with 'C' being cat and 'D' being dog. The cats' scores were: 6, 6, 5, 2, 0, 0; with the dogs' scores being 4, 3, 3, 3, 2, 2. The next stage is to add up all the scores for each animal (cat – 6+6+5+2+0+0=19) (dog – 4+3+3+3+2+2=17). This study shows that, although not much, there is a difference between the speed of a dog and the speed of a cat.
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					Choice Modelling Market Research
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 Choice modelling is used in market research to create a scenario where consumers purchase products, in order to observe their decisions. When purchasing products, individuals will unconsciously select certain brands over others without knowing the full reason why; choice modelling aims to uncover these reasons. Often, things such as: packaging, media advertisement and promotional offers will affect which brand the customer buys. Using this information, companies can vary their marketing to best suite their target market and stay ahead of their competition.

  

 Understanding customer opinion of products or services is essential to any business, and sometimes, just performing the study is enough to get new customers. Performing choice modelling market research can show some consumers that the company cares about their opinions. Furthermore, quickly acting on the findings from the study can show just how much the brand values its customers.

  

 Choice modelling market research can also provide relevant information regarding data such as age and gender. On some research studies, the respondent will be asked to state either their age, gender or both. Based on this data, patterns may appear regarding what different generations look for when purchasing specific products. It may also be revealed that the company's originally planned target market might be wrong, and it's found that more people from outside the target market are interested in the product.
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					Energy costs cited as the leading cost pressure faced by museums, finds survey
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 Energy costs cited as the leading cost pressure faced by museums: A survey of members of the Association of Independent Museums (AIM) asking what the cost pressures of their organisation are chiefly related to has found that energy bills are the leading cause for concern (58%). This was followed by spending on goods and services for core activities (55%) and staff costs (47%). Spending on goods and services for capital projects was also cited (45%), along with costs relating to goods and services for programmes/projects (33%). A further 15% said 'other'. 
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					Around one in 50 Londoners are in emergency accommodation after being made homeless, finds research
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 Around one in 50 Londoners are in emergency accommodation after being made homeless, finds research: Research by cross-party group London Councils has revealed that according to homelessness data, close to 170,000 individuals in the capital are currently residing in temporary accommodations like hostels or bedsits. This represents an increase of 17,000 people within just a year, which London Councils estimates will include over 83,000 children - equating to one child in every London classroom. In addition to this, many more people in the capital are homeless, either sofa surfing or in the worst cases, sleeping on the streets.
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					Survey highlights growing number of 'bridging borrowers' in UK to help make ends meet
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 Survey highlights growing number of 'bridging borrowers' in UK to help make ends meet: A survey of UK borrowers has revealed a growing number of people using credit to cover essential spending, with one in four reporting turning to credit cards and overdrafts to make ends meet, 23% turning to instalment or delayed payment options, and 16% reporting taking out a loan to navigate life in the current climate. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-highlights-growing-number-of-bridging-borrowers-in-UK-to-help-make-ends-meet-05572
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-highlights-growing-number-of-bridging-borrowers-in-UK-to-help-make-ends-meet-05572
				</guid>
			</item>
			<item>
				<title>
					A survey of UK workers has revealed that almost half regularly work unpaid hours
				</title>
				<description>
					
 A survey of UK workers has revealed that almost half regularly work unpaid hours: A survey has revealed that 49% of UK employees regularly work unpaid hours, with the average amongst those who regularly do so amounting to just over 3 hours per week. For someone who works full-time this equates to around 37 minutes of unpaid work per day, found the research.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/A-survey-of-UK-workers-has-revealed-that-almost-half-regularly-work-unpaid-hours-05469
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/A-survey-of-UK-workers-has-revealed-that-almost-half-regularly-work-unpaid-hours-05469
				</guid>
			</item>
			<item>
				<title>
					90% of UK workforce feel disengaged, according to survey
				</title>
				<description>
					
 90% of UK workforce feel disengaged, finds survey: A recent survey by Gallup has found that 90% of the UK workforce feel disengaged, ranking as one of the least engaged workforces across Europe.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/90percent-of-UK-workforce-feel-disengaged-according-to-survey-05482
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/90percent-of-UK-workforce-feel-disengaged-according-to-survey-05482
				</guid>
			</item>
			<item>
				<title>
					64% of chartered surveyors believe financial constraints are the top factor limiting building activity
				</title>
				<description>
					
 64% of chartered surveyors believe financial constraints are the top factor limiting building activity: A survey by the Royal Institution of Chartered Surveyors (RICS)  has found that almost two thirds of chartered surveyors polled believe financial constraints are the top issue limiting building activity, followed by labour and materials and the impact of planning regulation. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/64percent-of-chartered-surveyors-believe-financial-constraints-are-the-top-factor-limiting-building-activity-05503
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/64percent-of-chartered-surveyors-believe-financial-constraints-are-the-top-factor-limiting-building-activity-05503
				</guid>
			</item>
			<item>
				<title>
					London drops out of the 'most expensive cities to build in' top 10 rankings for the first time, according to construction survey
				</title>
				<description>
					
 London drops out of the 'most expensive cities to build in' top 10 rankings for the first time: An annual construction survey has revealed that London is no longer one of the top 10 most expensive cities to build in, ranking outside of the top 10 in 12th position with an average build cost of US $3,879 per sqm.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/London-drops-out-of-the-most-expensive-cities-to-build-in-top-10-rankings-for-the-first-time-according-to-construction-survey-05555
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/London-drops-out-of-the-most-expensive-cities-to-build-in-top-10-rankings-for-the-first-time-according-to-construction-survey-05555
				</guid>
			</item>
			<item>
				<title>
					Charity shops are experiencing rising costs and a decline in the quality of items donated, finds survey
				</title>
				<description>
					
 Charity shops are experiencing rising costs and a decline in the quality of items donated: Research has unveiled a concerning trend for charity shops, as they grapple with rising costs and a decline in the quality of donations. According to the Charity Finance magazine's Charity Shops Survey 2023, expenditures across 35 charity retailers surged by 14% to reach £554 million in the span between 2021-22 and 2022-23.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Charity-shops-are-experiencing-rising-costs-and-a-decline-in-the-quality-of-items-donated-finds-survey-05535
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Charity-shops-are-experiencing-rising-costs-and-a-decline-in-the-quality-of-items-donated-finds-survey-05535
				</guid>
			</item>
			<item>
				<title>
					90% of editors believe that Google and Meta pose 'existential threat' to journalism, according to survey
				</title>
				<description>
					
 90% of editors believe that Google and Meta pose 'existential threat' to journalism: A survey of News Media Association (NMA) editors has uncovered fears relating to anti-competitive practices of big tech companies, with 90% of those surveyed warning of the 'existential threat' that Google and Meta pose to journalism.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/90percent-of-editors-believe-that-Google-and-Meta-pose-existential-threat-to-journalism-according-to-survey-05558
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/90percent-of-editors-believe-that-Google-and-Meta-pose-existential-threat-to-journalism-according-to-survey-05558
				</guid>
			</item>
			<item>
				<title>
					Survey reveals half of 25-34-year-olds prefer using embedded financial products and services from their favourite brands rather than banks
				</title>
				<description>
					
 Survey reveals half of 25-34-year-olds prefer using embedded financial products and services from their favourite brands rather than banks: A survey of consumers has found that 52% of people aged 23-35-years-old prefer to use embedded finance products and services from their favourite brand as a payment option - over using a traditional bank.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-half-of-25-34-year-olds-prefer-using-embedded-financial-products-and-services-from-their-favourite-brands-rather-than-banks-05520
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-half-of-25-34-year-olds-prefer-using-embedded-financial-products-and-services-from-their-favourite-brands-rather-than-banks-05520
				</guid>
			</item>
			<item>
				<title>
					Smaller charities are being held back by lack of volunteers, finds survey
				</title>
				<description>
					
 Smaller charities are being held back by lack of volunteers: A survey has revealed valuable insight into the struggles which are currently being experienced in the charity sector, with smaller charities (which make up 80% of organisations) being particularly hard hit.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Smaller-charities-are-being-held-back-by-lack-of-volunteers-finds-survey-05565
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Smaller-charities-are-being-held-back-by-lack-of-volunteers-finds-survey-05565
				</guid>
			</item>
			<item>
				<title>
					Manufacturing sector has shrunk at fastest rate since the early days of the Covid-19, finds survey
				</title>
				<description>
					
 Manufacturing sector has shrunk at fastest rate since the early days of the Covid-19: Recent data indicates that the manufacturing sector in the UK experienced its most significant contraction (September 2023), since the initial stages of the Covid-19 pandemic.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Manufacturing-sector-has-shrunk-at-fastest-rate-since-the-early-days-of-the-Covid-19-finds-survey-05511
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Manufacturing-sector-has-shrunk-at-fastest-rate-since-the-early-days-of-the-Covid-19-finds-survey-05511
				</guid>
			</item>
			<item>
				<title>
					A third of the UK public feels very unfavourable towards oil, gas, mining and extraction companies, finds survey
				</title>
				<description>
					
 A third of the UK public feels very unfavourable towards oil, gas, mining and extraction companies: Almost a third of the people polled for a YouGov tracker said that they feel 'very unfavourable' towards oil, gas, mining and extraction companies, with a further 21% saying they felt 'somewhat' unfavourable. This however is an improvement since March, when 37% felt 'very unfavourable' and 23% felt 'somewhat unfavourable'.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/A-third-of-the-UK-public-feels-very-unfavourable-towards-oil-gas-mining-and-extraction-companies-finds-survey-05509
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/A-third-of-the-UK-public-feels-very-unfavourable-towards-oil-gas-mining-and-extraction-companies-finds-survey-05509
				</guid>
			</item>
			<item>
				<title>
					70% of software developers are using or are planning to use AI tools in their development process this year, finds survey
				</title>
				<description>
					
 70% of software developers are using or are planning to use AI tools in their development process this year: A survey of software developers has found that 70% are using or are planning to use AI tools in their development process this year. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/70percent-of-software-developers-are-using-or-are-planning-to-use-AI-tools-in-their-development-process-this-year-finds-survey-05527
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/70percent-of-software-developers-are-using-or-are-planning-to-use-AI-tools-in-their-development-process-this-year-finds-survey-05527
				</guid>
			</item>
			<item>
				<title>
					Two-thirds of UK manufacturers believe the country's infrastructure has deteriorated over the past 10 years, survey finds
				</title>
				<description>
					
 A survey has revealed that two-thirds of UK manufacturers believe the country's infrastructure has deteriorated over the past ten years: Over two-thirds (68%) of UK manufacturers believe the country's infrastructure has worsened over the past decade, with 57% saying the same about local networks over the past ten years.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-UK-manufacturers-believe-the-countrys-infrastructure-has-deteriorated-over-the-past-10-years-survey-finds-05571
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Two-thirds-of-UK-manufacturers-believe-the-countrys-infrastructure-has-deteriorated-over-the-past-10-years-survey-finds-05571
				</guid>
			</item>
			<item>
				<title>
					Nearly 70% of adults in the UK would not consider a career in construction, recent survey finds
				</title>
				<description>
					
 A recent survey has found that nearly 70% of adults in the UK would not consider a career in construction: A survey by YouGov has found that 69% of UK adults would not consider a career in construction, with 77% of full-time students aged between 18-24 saying the same thing.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nearly-70percent-of-adults-in-the-UK-would-not-consider-a-career-in-construction-recent-survey-finds-05570
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nearly-70percent-of-adults-in-the-UK-would-not-consider-a-career-in-construction-recent-survey-finds-05570
				</guid>
			</item>
			<item>
				<title>
					Less than 7% of car thefts result in a conviction, research finds
				</title>
				<description>
					
 Research by Nextbase has found that less than 7% of car thefts result in a conviction: A new research study by Nextbase has found that less than 7% (6.7%) of car thefts result in a conviction, with 69% of cases being dropped because no suspect was able to be identified.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Less-than-7percent-of-car-thefts-result-in-a-conviction-research-finds-05569
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Less-than-7percent-of-car-thefts-result-in-a-conviction-research-finds-05569
				</guid>
			</item>
			<item>
				<title>
					64% of all girls enjoy PE, compared to 86% of boys, survey finds
				</title>
				<description>
					
 A recent survey has found that only 64% of all girls enjoy PE, compared to 86% of all boys: A recent survey by Youth Sport Trust has found that only 64% of all girls enjoy PE at school, compared to 86% of boys. This figure is even lower for secondary school girls, with only 59% of girls at secondary school saying they enjoy PE.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/64percent-of-all-girls-enjoy-PE-compared-to-86percent-of-boys-survey-finds-05568
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/64percent-of-all-girls-enjoy-PE-compared-to-86percent-of-boys-survey-finds-05568
				</guid>
			</item>
			<item>
				<title>
					Nearly 60% of EFL players are against the recent extension of added time, PFA survey finds
				</title>
				<description>
					
 A new survey by the PFA has found that almost 60% of EFL players are against the newly introduced increase in added time: Nearly 60% of EFL (English Football League) players are against the extension of stoppage time in football, with the players surveyed saying that the longer games are causing more injuries.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Nearly-60percent-of-EFL-players-are-against-the-recent-extension-of-added-time-PFA-survey-finds-05567
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Nearly-60percent-of-EFL-players-are-against-the-recent-extension-of-added-time-PFA-survey-finds-05567
				</guid>
			</item>
			<item>
				<title>
					28% of US oil and gas executives expect global oil consumption to be 'slightly higher' in 2050 than it is now, finds survey
				</title>
				<description>
					
 28% of U.S. oil and gas executives expect global oil consumption to be 'slightly higher' in 2050 than it is now: A survey in the U.S. has found that 28% of oil and gas executives expect global oil consumption to be 'slightly higher' in 2050 than it is now, while an additional 25% expect it to be 'significantly higher'. A quarter of respondents said they expect consumption to be 'slightly lower' in 2050, with an additional 8% expecting it to be 'significantly lower'. Fifteen percent anticipated global oil consumption in 2050 to be similar to current levels.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/28percent-of-US-oil-and-gas-executives-expect-global-oil-consumption-to-be-slightly-higher-in-2050-than-it-is-now-finds-survey-05566
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/28percent-of-US-oil-and-gas-executives-expect-global-oil-consumption-to-be-slightly-higher-in-2050-than-it-is-now-finds-survey-05566
				</guid>
			</item>
		</channel>
	</rss>