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					Some learnings from one of this year's Behavioural Science-based Beesley Lectures
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		Written by Alex McCluckie, Associate Director. Contact Alex here
	
		 
	
		
	
		Nudging the water sector towards a brighter future?
	
		Behavioural science and the water sector are two, once disparate areas, that are slowly becoming better acquainted with each other. Given the great impact that behavioural science has been having over the past few years (as evidenced by the Behavioural Insights Team or "Nudge Unit"), this article's first sentence I would hope will be encouraging to many that work in the industry. To try and investigate further how behavioural science could be leveraged for the good of the water sector, on Wednesday the 10th of October, I jetted off from Manchester down to the Institute of Directors in London to attend one of this year's Beesley Lectures, succinctly titled: Behavioural science in water and energy markets: lessons for evidence-based policy making. 
	
		 
	
		The night was chaired by Dr Xeni Dassiou of City, University of London with the star attraction being a lecture given by Professor Robert Hahn from the University of Oxford. 
	
		 
	
		As appears to be customary at the conferences and speaking events I have attended of late, the session began with a quick overview of behavioural economics and its Nobel-winning popularisers, Kahneman and Thaler. After bringing everyone up to speed, however, Professor Hahn jumped straight into some meaty examples of nudges using real-world examples and demonstrated how insights from this exciting sphere have been harnessed across numerous areas within both water and energy.
	
		 
	
		Whilst it wasn't an all-encompassing overview of what can influence behaviour, part of the session did provide an interesting examination of some of the ways that Hahn's own field experiments have been altering behaviour, with the key tenet for this portion of the talk being that information matters! Indeed, as I have seen from my own work in the water industry, from asking customers about how acceptable they deem their water company's proposed plans for the next five years to be, to their willingness to support a social tariff, how information is framed can make such a difference. Let's take a look at some of Professor Hahn's examples...
	
		 
	
		Some work undertaken on behalf of British Gas that sought to understand how best to get people to take up smart meters provided support for the view that neoclassical economics doesn't always ring true. In this example, the researchers offered a randomly selected group of people a £5 voucher and a second randomly selected group of people a £10 voucher to take up a smart meter. Now firstly, it should be noted that these two monetary incentives resulted in a difference compared to the baseline (that is to say that the offer of a cash incentive did increase people's likelihood to take up smart meters) - nothing overly surprising there I hear you say! What was interesting however was the finding that there was absolutely no difference between the amount of take up between the two amounts, something that is contradictory to what classical economics would teach us; that we should expect more people to take up smart meters with the higher incentive. Now, why is this first snippet of information interesting? Well, imagine you are the operations manager for your water or energy company who yourself is attempting to increase the uptake of smart meters. Falsely assuming that doubling the monetary incentive would double (or at least relatively increase) the take up of meters would lead to a tremendous waste of money that could otherwise be put to great use elsewhere in the business! Can you think of a better example of why experimentation when planning an intervention is crucial?!
	
		 
	
		I should make clear, behavioural science isn't about throwing money at problems. It is about recognising that there are a number of mental biases that human beings tend to succumb to and that these biases can be utilised. One such way of doing this is by presenting people with information that is framed in ways that play on these biases.
	
		 
	
		For clarity's sake, let's take a closer look at two of these now:
	
		 
	
		bull; Loss aversion: is the principle that people react to losses more strongly than gains and they try to prevent losses more than they try to make gains.
	
		 
	
		bull; Social norms: is the principle that people want to be like everyone else and are heavily influenced by what they perceive everyone else is doing. 
	
		 
	
		These two biases have been utilised to influence people to behave in different ways across a range of sectors and industries and here Hahn demonstrated their power in the water sector specifically. 
	
		 
	
		The City of San Antonio, Texas wanted to motivate people to take up rebates for drought-resistant landscaping. To do this, they sent out letters that were framed in different ways but which utilised the aforementioned biases. For instance, asking people to take up an offer of drought-resistant landscaping because they are using more water than their neighbours uses a social norm frame which is different to asking people to take up an offer of drought-resistant landscaping because if they don't, they will lose this offer and by the way this is what your neighbours are doing in terms of consumption, which uses both the social norm frame and the loss frame. Interestingly, the combination of a social comparison and loss framing led to a 36% increase in take up of the offer relative to a benchmark letter that had neither framing effect applied!  Now there are a whole host of other fascinating titbits from this study that time and space restraints won't let me dive into here, such as how social norms alone may play better in some domains whilst loss frames alone may play better in others. However, I have included a link to the article here and I urge you to follow this up because it makes for some really interesting reading.
	
		 
	
		So what is the point here? Well, on the one hand, there is the fact that we know there are certain interventions that can lead to changes in people' behaviour and that the recognition and utilisation of various mental biases can help facilitate such changes. However, I think there is a broader point here and that is that experimentation and evaluation are key. Notice that the two examples I detail above each had a control plus various experimentation groups which due to the randomised design adopted allowed for a direct comparison of cause and effect that otherwise would have been lost. If you're thinking this is something of a 'stating the obvious' type of moment, then spare a thought for California... 
	
		 
	
		In 2015 California was in the sways of a worrying drought. So much so in fact that the Governor, in an attempt to sort this problem out, set about trying to achieve a 25% reduction in water usage by, amongst other costly things, adopting a turf removal programme. Now, these initiatives resulted in the Governor largely meeting his goal, however, there was a problem; there was almost no evaluation or experimentation of the effectiveness of these various programmes undertaken. What this meant was that they were effectively blind as to what worked best and what would work best should a new crisis/drought strike. As Hahn pointed out, it seems that this episode holds true to the phrase coined by Stanford economist Paul Romer: a crisis is a terrible thing to waste! 
	
		 
	
		So, have we found a solution to the myriad issues currently facing the industry?
	
		 
	
		Through experimentation and evaluation, can we slowly begin to form a perfect industry operating in the most efficient and optimum way imaginable? Really, the answer is no, at least not yet. It has been recognised for some time that different nudges work on different margins (although why this is the case is something that we're still trying to learn more about). The truth is, there is no complete theory of human decision making, but we are developing a toolkit that is growing stronger with time. 
	
		 
	
		Indeed, I am conscious that this article thus far has been relatively glowing about behavioural science's possibilities and I feel that in the name of balance it is only right to cover some of the gripes brought to the fore by the audience too. In fact, given the buzz that often follows any discussion of behavioural science and its potential impact, it was interesting to hear a couple of audience members question its usage given that its effects are often quoted as delivering relatively small percentage changes in whatever the target behaviour may be. This even led to a discussion around whether or not behavioural science's effects are at times oversold. Well, as Alex Plumb of Anglian Water pointed out, small effects across a large population are probably still worth having and given that running such experimentation to establish how these small effects can best be brought about through skilfully crafted nudges is relatively inexpensive, they can still be well worth the effort.
	
		 
	
		Alex, in his role as respondent for the night's discussion, did provide a well thought through response to Professor Hahn's talk in which he held strong to the belief that we maybe shouldn't be drawn moth-like to the shimmering flame of behavioural science at the expense of traditional economics altogether. Rather, he claimed, we should think about those key tenets of competition regulation theory that have served us well in the past as, he claims, companies will still tend to act in economically rational ways. Policies that recognise this along with incentive-based regulation will still drive efficiency and can drive innovation in ways that deliver for all customers regardless of underpinning sub-optimum choices that may be being made by customers at the individual level.
	
		 
	
		And so to conclude, born out of a realisation that neoclassical economics needed a fundamental re-think, behavioural science does offer insights into how people can be nudged into behaving in ways that are 'good', however that may be defined, whether that be for themselves, the environment or society. 
	
		 
	
		It is well recognised that nudges have been working well in numerous areas of society and I see there to be no reason why behavioural science, if deployed effectively cannot play a really important role in promoting outcomes that are in the public interest in the water (and energy) industry. 
	
		 
	
		Indeed, as we are faced with the growing challenges of population growth and climate change, the fundamentals of evidenced-based policy are only going to increase, in both their appeal and their importance from initial diagnosis, to experimenting with RCTs and studying your outcomes through adequate evaluation and then looping back round to diagnosis. So, whilst no panacea, armed with the growing learnings from behavioural science, we are certainly entering into an incredibly exciting time within the industry of which we are only just beginning to scratch the surface of what seems, at least for now, to be vast possibilities. 
	
		 
	
		 
	
		 


	Get more DJS News: 

	It was the best of climbs, it was the worst of climbs: A Tale of Three Peaks

	 

	Research Executives to complete Market Research Society Advanced Certificate

	 

	DJS Research proud to announce new Charity of the Year

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					It was the best of climbs, it was the worst of climbs: A Tale of Three Peaks
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		By James Hinde, Research Director, email: jhinde@djsresearch.com
	
		DJS walk the Yorkshire Three Peaks to raise money for the Thomas Theyer foundation...
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					Research Executives to complete Market Research Society Advanced Certificate
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		As a company, we always seek to invest in our staff to help them gain new skills, learn more about the industry and help them on their journey to further developing their market research careers. 
	
		 
	
		We have recently enrolled six of our Research Executives and Junior Research Executives on the MRS Advanced Certificate course with the Research Academy to develop their knowledge of market research and gain a solid grounding in research methods and practice as well as working towards an industry recognised degree-level vocational qualification. 
	
		 
	
		The course, which takes up to six months to complete, will ensure they receive the very best training to the highest MRS standard. And as they complete it alongside their daily DJS role, they can begin to apply the theory being taught to real-life situations encountered in the workplace.
	
		 
	
		
	
		 
	
		Learning with The Research Academy 
	
		 
	
		DJS has chosen to use the Research Academy to help our researchers gain their new qualifications because of its passion for research and teaching and also at the recommendation of our Senior Research Manager, Rebecca Green, who is a Research Academy tutor for the post-grad diploma. 
	
		 
	
		Rebecca, who joined DJS Research in June was awarded the MRS Diploma in 2017 and impressed her Research Academy tutors so much, was invited shortly after to switch sides and help others undertaking the course. 
	
		 
	
		She believes enrolling Research Execs on the Advanced Certificate course will enable them to go far beyond mere technical learning, exposing them to a range of industry experts and enabling them to help each other throughout their learning journey.  
	
		
			"I think it's great that DJS is committing themselves to a course like this," she said.   
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					DJS Research proud to announce new Charity of the Year
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		Following our recent charity of the year review, DJS Research is happy to announce that we will be supporting our new charity, the Thomas Theyer Foundation. 
	
		 
	
		A local charity, based in Buxton, the Thomas Theyer Foundation supports children and young people with additional needs or living in difficult life circumstances by giving them the opportunity to enjoy and benefit from outdoor activity breaks.
	
		 
	
		At DJS we strive to support as many local, national and international charities during our time at work, by participating in a variety of events. From voluntary days to fundraising events, the DJS team are always keen to get involved, and on 23rd September, a group of us will be taking part in the Yorkshire Three Peaks Challenge. This involves a 24.5 mile hike and more than 2,000 metres of climbing over Pen-y-Ghent, Whernside and Ingleborough -- and all within 12 hours! 
	
		 
	
		We're prepared to push ourselves both physically and mentally in order to raise awareness and money for the services that the Thomas Theyer Foundation offers.
	
		 
	
		One of our researchers, Alex Noden, gave her thoughts on the importance of our new charity:
	
		 
	
		"The Thomas Theyer Foundation is a local charity which supports children and young people with additional needs, and their families and carers, allowing them the opportunity to enjoy and explore the outdoors," she said. "Many of us here at DJS Research enjoy running, cycling, walking and other outdoor activities, and we are thrilled to support a local charity that provides that opportunity, and other outdoor opportunities, to those who are in difficult circumstances.  The first challenge is taking place in just a couple of weeks, and I'm sure there will be further fundraising opportunities over the next 12 months.  We look forward to supporting the Thomas Theyer Foundation through these activities!"
	
		 
	
		To help support our charity event, please visit and share our fundraising page: 
	
		 
	
		You can also follow our journey on Facebook where we'll post regular updates in the run-up to the Yorkshire Three Peaks Challenge.
	
		 
	
		Wish us luck! 


	 

	 

	Get more DJS News: 

	DJS Research in the national press: Water Matters survey makes a splash

	 

	A week in the life of a work experience student at DJS Research...

	 

	The water retail market turned one! Time to think about this fledgeling's future...

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					A week in the life of a work experience student at DJS Research...
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	If you're looking for a work placement or a longer internship, DJS Research offers the chance to learn some new skills and get a feel for the market research industry in an exciting, friendly environment...

	 

	So what exactly do we offer?

	 

	Although there's no denying we love a good brew (who doesn't!), finding out who takes sugar and who likes their caffeine boost milk-free will not be high on your daily agenda; we've far too many other exciting opportunities for you to get involved in!

	 

	From working with our creative team and writing news insights to learning about the financial elements of the business and assisting researchers - we want you to have the chance to learn new skills and experience all that a dynamic market research agency has to offer. 

	
	
		We've just spent a brilliant week with A-level student Nikki, who had the opportunity to work with a number of DJS staff to find out more about the inner-workings of a market research agency and work with us on some exciting projects, including learning to make an animation using digital software with our creative team. 
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					As PR19 customer engagement draws to a close, our reflections
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		Written by Alex McCluckie, Associate Director. Email Alex here
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					DJS Research in the national press: Water Matters survey makes a splash
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		A major piece of research conducted by DJS Research for the Consumer Council for Water (CCWater) has recently been a national talking point, featuring on a number of prominent radio and TV programmes. 
	
		 
	
		The Water Matters research sheds light on how the water services industry compares with other service sectors and focusses on the views that customers have in relation to fairness and value for money. 
	
		 
	
		It surveyed 5110 water-bill payers across England and Wales and covered a variety of topics including satisfaction with water services, sewerage services, company contact and bills.
	
		 
	
		The annual study found 92% of customers are satisfied overall with the service they receive (water services) and 88% are satisfied with their sewerage service. And while almost three-quarters agree that their water bills are affordable, perceptions of fairness are much lower, with 61% agreeing charges are fair. These views, say Water Matters, are strongly shaped by customer experience. 
	
		 
	
		 
	
		
	
		 
	
		For example, the customers who feel that charges are unfair are more likely to have contacted their water company in the last twelve months and are less likely to believe their water provider cares about them as a customer as well as being less likely to recommend them. 
	
		 
	
		The survey also found that while customers views in many areas have stayed broadly the same over the past 7 years, the perceptions they have around fairness are out of kilter with opinion in other areas.  
	
		 
	
		The Water Matters report recommends that water companies should work to bring views on fairness in line with satisfaction in other areas. Speaking on Wake Up to Money on Radio 5 Live, Tony Smith, Chief Executive of the Consumer Council for Water said: 
	
		 
	
		"Although 9 out of 10 customers like services they are getting, there is a big problem with customers' views about the fairness of the bills they are paying - that's about price rises, service issues, profits." 
	
		 
	
		Responding to CC Water's Water Matters report, Water UK Chief Executive, Michael Roberts, said:
	
		 
	
		"Thanks to £150 billion of investment by water companies since the 1990s, customer satisfaction with water and sewerage services remains very high. However, we fully recognise that there is still more to do on other issues. Average bills are currently around £1 a day and have remained roughly the same for the last 20 years in real terms; while 6 out of 10 people see that as good value for money, we are determined to improve on that."
	
		 
	
		 
	
		You can find highlights of the Water Matters report here, or access the full version


	Get more DJS News: 

	The water retail market turned one! Time to think about this fledgeling's future....

	 

	The reason for B2Being: David Marchant attends the B2B Research Conference in London

	 

	As PR19 customer engagement draws to a close, our reflections

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					The water retail market turned one! Time to think about this fledgling's future....
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		Back in April, the water retail market turned one. Data reported by Utility Week shortly afterwards estimated that about 4.5% of a potential 2.6 million supply points had been switched. Not surprisingly this is largely made up of IC and multi-site organisations.
	
		 
	
		Research we have recently conducted on behalf of some of the wholesalers has provided us with some interesting insights into how the first 12 months have been for the retailers.
	
		 
	
		General feedback seems to be that things have gone as well as can be expected. Inevitably there have been some teething problems with the quality of data retailers have received from the wholesalers. Another issue is the array of portals being used by the wholesalers. Retailers can be logging into 10 different portals to check notifications and can have 10 different forms to complete depending on which wholesaler they are dealing with.  
	
		 
	
		Overcoming these data issues is distracting some retailers from customer acquisition and thinking about how they can add value in what is a low margin industry. Some are looking for more collaboration from the wholesalers in this area. 
	
		 
	
		Going forward, it will be interesting to see how the wholesaler-retailer relationship evolves and whether they do come together to offer more added value services to non-household customers. 
	
		 


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	The reason for B2Being: David Marchant attends the B2B Research Conference in London

	 

	School of thought: a little insight can go a long way!

	 

	Drive up customer satisfaction and loyalty through improved employee engagement

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					The reason for B2Being: David Marchant attends the B2B Research Conference in London
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		Written by David Marchant  Associate Director.  Email David here
	
		 
	
		Once again, B2B market researchers flocked to London. The MRS were hosting the annual conference dedicated to business-to-business research. 
	
		 
	
		It meant an early start. The 6:43 from Stockport would get me to London's gateway to the North - London Euston - with plenty of time to spare. Time enough to saunter down Gower Street in the early morning sunshine, past the sprawling UCL campus and the gaggles of studious types spilling into its buildings, beyond RADA the home of dramatic arts and into the shadow of the imposing British Museum. Just beyond, lay The Radisson Blu, our venue for the day.
	
		 
	
		Chaired by the effervescent Richard Young, our appetite was soon wet as he not only referenced the debates B2B research is to play a key part in: From changing business models to Brexit and digital technology, B2B research would be pivotal; but hinted at things to come – brownies in the first break of the day!
	
		 
	
		The opening panel discussion introduced the importance of reputation, brand equity and social purpose for today's business leaders - a subject that would run like a red thread through the conference. 
	
		 
	
		Set against the backdrop of "striving to build currency" with customers, and "striking a chord" with staff and other constituent parties, Jo Ouvry of Deloitte outlined their need to develop a "reason for being", a sense of belonging and purpose, to drive business decision making and strategy. Indeed, it was the term "purpose" that would be the basis of our first noteworthy statistic of the day: Higher purpose businesses are five times more profitable than lower purpose businesses! 
	
		 
	
		Pampers and Gucci, Tesla and Cummins were referenced as brands with great purpose, vision and equity. But what did this mean, and how would we measure purpose, and maybe more pertinently, what did Millennials think about it? 
	
		 
	
		For it was from the perspective of Millennials that much of our insights were to be gleaned. We dissected them in every which way, looked at them from every angle. How do Millennials judge businesses on their ability to do good? How do they take surveys, and engage with technology? We assessed their skill sets, their attitudes and potential. We even let them lead our roundtable discussions. Their aspirations were discussed in the context of B2B research providers and B2B buyers alike. The latter quite pertinently, as 1 in 2 research buyers is a Millennial. 
	
		 
	
		Jemma Ahmed, a Millenial at Etsy introduced us to research techniques and approaches used in the engagement with micro enterprises – a sector gaining in importance exponentially, with the gig economy in the UK accounting for 14 million people. Jemma left us with an array of vivid images – depth interview settings ranging from campervans, to garden sheds and one bed flats; patting dogs and stroking cats while their respective owners trawled the breadth of their knowledge to respond to questions that only they - the sole decision makers of their micro-businesses - had the answers to. Ethnology and visual techniques, but above all variety and agility are required to accommodate for these respondents' values and unique business models. 
	
		 
	
		From occasional digression into B2B2C to unashamedly and overtly dabbling in B2C, Richard's pertinent rebuke - "We're at a B2B Conference, is there a B2B angle to this?" - steered us slowly but surely toward the conference's true purpose, culminating in two excellent presentations, oozing sheer, unadulterated B2B research at its finest. The first - co-presented by B2B International and the multi-billion pound Aussie insurance business QBE - a multi-faceted customer mapping exercise with insurance decision makers in the construction sector, involving both brokers and end-users. Yes, we had gone B2B2B, and we were loving it, applauding with vigour. 
	
		 
	
		The second – co-presented by Sign Salad and Diversey – a memorable demonstration of the power of semiotic insight. Diversey, a global supplier of cleaning products and services, crippled by numerous takeovers and resultant employee disengagement and a lack of purpose, invested in a rebranding exercise that created emotional resonance with audiences, stakeholders and customers (business customers, of course!). It found its purpose as the business that protects and cares for people every day.
	
		 
	
		I left before the final presentation on the use of scent in retail, involving scratch and sniff cards. But I did wonder about the links to B2B. Indeed, I left for the North with a key question unanswered - had the MRS B2B Conference found its raison d'ecirc;tre? Does it have a high purpose, a purpose relevant to its constituent parties, to B2B researchers? I think there's a fair way to go on our own brand journey. B2C research was too frequently held up as the reference point for B2B research, and at times the context of a B2B conference was lost entirely to B2C matters. The lines were frequently blurred, and subconsciously and invariably, but IMHO unfairly, B2B was positioned as the poorer brother to B2C. 
	
		 
	
		It is true, an increasing number of presentations at this year's conference were more obviously B2B, and research techniques such as the use of video research to build empathy and engagement with retailers, online analytics to improve customer journeys amongst Bestway's technophobic buyers, and semiotics in a drive to emotionally engage with stakeholders, were both interesting in and of themselves, but more relevantly profitable for the businesses eliciting the respective services (Camelot estimated increasing engagement with retailers to be worth £50 million). We're on the right track! But we would do well to build on a few key takeaways from the panel dedicated to upskilling B2B researchers.
	
		 
	
		B2B is distinct from B2C. We (B2B researchers) solve business problems, we don't just answer research questions. We're consultants. Yes, we use the full arsenal of research methods and techniques at our disposal, but our clients (usually) couldn't care less. Research techniques are merely vehicles to answering strategic business objectives, no more. Yes, our audiences have the same common denominator - they are humans and consumers, but they operate in very different environments, subject to unique pressures and responsibilities. Their decision-making units are often extensive and complex, and their decisions result in significant financial investments. B2B is not B2C.
	
		 
	
		But most importantly, to all you Millennials, Generation Xers and Generation Zers, B2B research (IMHO) is more rewarding.


	Get more DJS News: 

	School of thought: a little insight can go a long way!

	 

	Drive up customer satisfaction and loyalty through improved employee engagement

	 

	In It To Win It - The Sports Business Awards 2018

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					Drive up customer satisfaction and loyalty through improved employee engagement
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		Written by Jenna Allen, Research Director and Employee Engagement Research Lead. Email Jenna direct here.
	
		 
	
		There is a huge body of evidence demonstrating the link between improved employee engagement and increased motivation, commitment and passion from employees, which in turn drive improved business outcomes and competitive advantage.
	
		 
	
		Engaged employees are more customer centric, take less time off through illness, proactively seek to improve and innovate in their role, make fewer mistakes and put in greater discretionary effort to help their business meet its objectives.
	
		 
	
		In fact, research conducted by the Institute of Customer Service in 2017 ('The Customer Knows') found that a 1pt increase in employee engagement leads to a 0.41pt increase in customer satisfaction.
	
		 
	
		In addition, the key behavioural benefits of employee engagement were identified as discretionary effort, empathy and personal connection with customers. They concluded that employee engagement needs to be seen not as merely a survey or a discretionary set of actions, but a key business asset with definable ROI.
	
		 
	
		Our team of employee engagement and customer satisfaction specialists regularly deliver integrated Voice of the Customer and Voice of the Employee research programmes. Our insights help businesses to identify how to improve customer satisfaction through employee engagement and to continue to monitor and evaluate their ongoing engagement activities.   
	
		 
	
		
	
		 
	
		 
	
		   
	
		 
	
		To find out more, contact Jenna Allen, Research Director here
	
		 


	Get more DJS News: 

	In It To Win It - The Sports Business Awards 2018

	 

	DJS Research reaches historic milestone surpassing £5 million annual turnover

	 

	The best laid plans of rats and men Gang aft a-gley! A tale of hardship, flapjacks and glory at the Rat Race Dirty Weekend (12/5/2018)

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					School of thought: a little insight can go a long way!
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		Written by Sebastian Smith Research Executive. Email Seb direct here.
	
		 
	
		
	
		 
	
		During my time here at DJS Research, I've worked with several clients in the education sector, most recently on a project that looks into the wellbeing of teachers and school staff for a charity. Having worked in schools myself and experiencing the pressures our educators face first-hand, this kind of project acts as a reminder as to how important it is to provide help and support wherever we can. With this is mind, I jumped at a recent opportunity to support a local primary school in their business endeavours. 
	
		 
	
		The children of Buxworth Primary, located just 10 minutes away from DJS Research's head office in Strines, are getting their first taste of what it takes to start a business through the 'Fiver Challenge'.
	
		  
	
		So what exactly is the Fiver Challenge?   
	
		 
	
		Pupils receive a £5 pledge and are tasked with setting up a business or creating a service from scratch, including some all-important market research to ensure they're giving their customers what they want. Here at DJS, we recognise the impact local businesses can have within the wider community, and so last week Ali Sims and I went to share our knowledge on the subject and get these young entrepreneurs thinking!
	
		 
	
		Through an all-inclusive session, the children were introduced to key considerations such as; who is your customer? What do they want? What makes your product stand out from the crowd? We helped them to think about new question styles and types; how to develop a well-structured questionnaire, and use engaging presentation styles to effectively display their findings.
	
		 
	
		After listening to the children's thoughts on what they might ask potential customers, we were delighted to have their superb and innovative ideas shared with us – from custom-made bookmarks to rentable Segway's and an array of unique sweet-treat stands, we could soon be seeing the next Alan Sugar in the area!
	
		 
	
		We wish everyone at Buxworth Primary School all the luck in the world and look forward to hearing all of your success stories down the line.
	
		 
	
		The bigger picture: from education to employment
	
		 
	
		Of course, engaging with local schools is worthwhile in itself, but as a company, we strongly believe in getting out into the community and encouraging entrepreneurism, and helping to develop the skills needed for employment.
	
		 
	
		The national skills deficit is well publicised as businesses are finding it increasingly difficult to recruit workers with the right skills. This is particularly the case in market research, so anything we can do to encourage young minds into the insight industry is a positive!
	
		 
	
		For those of you who are a little older, we regularly welcome in high-school pupils, college students and graduates for work experience or internships. Some of these go on to work with us full-time via our Junior Research Executive scheme, which is open now for applications.
	
		 
	
		Who knows, perhaps we'll be welcoming a few alumni of Buxworth Primary in a few years' time!
	
		 
	
		If you're interested to hear more about the early stages of a career in market research, feel free to drop me an email at ssmith@djsresearch.com
	
		 


	Get more DJS News: 

	Drive up customer satisfaction and loyalty through improved employee engagement

	 

	In It To Win It - The Sports Business Awards 2018

	 

	DJS Research reaches historic milestone surpassing £5 million annual turnover

	Written by Jenna Allen, Research Director and Employee Engagement Research Lead. Email Jenna direct here.Written by Jenna Allen, Research Director and Employee Engagement Research Lead. Email Jenna direct here.
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					In It To Win It - The Sports Business Awards 2018
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		Written by Christian Easdown, Senior Research Manager. Email Christian directly here.
	
		 
	
		
	
		 
	
		On Friday 1st June, I had the pleasure of attending The Sports Business Awards in London. Only in its second year, the awards have already received the accolade of 'Best New Awards Ceremony in Business' (I know – who knew that there were award ceremonies for award ceremonies!).
	
		 
	
		Conceived to celebrate the work and achievements of businesses who serve the sports industry, it was a real opportunity for us to showcase our recent work conducted for Leicester City Football Club, and even, possibly, pick up a bit of silverware!
	
		 
	
		The Research Project...
	
		 
	
		So... what took us to the awards? In 2016 we were commissioned by Leicester City Football Club to undertake a programme of research with the objective to engage with disabled fans, stakeholders and experts and gain insight and understanding into the experiences of disabled fans to improve accessibility at King Power Stadium.
	
		 
	
		This fascinating piece of work involved focus groups with frequent match attendees and non-attendees as well as a number of ethnographic immersions involving researchers accompanying disabled fans to matches to understand first-hand experiences.
	
		 
	
		I know what you're thinking – we just wanted to go and watch the football, but who I am kidding? I'm a Manchester United fan! That said, our Managing Director, Danny Sims, who is a Leicester City fan, was more than happy to 'volunteer' to do some of the research (purely in a professional capacity – of course!).
	
		 
	
		The findings...
	
		
	
		 
	
		The research threw up some interesting points for the club and provided valuable insight into the experiences of disabled fans, and how these could be improved. Stuart Johncock, Head of Supporter Engagement at Leicester City Football Club, said :
	
		 
	
		"The findings provided us with a clear action plan in terms of the areas that required most improvement and these changes have now been implemented at King Power Stadium. Thank you for all the hard work and passion that went into the work."
	
		 
	
		A number of months later, Danny emailed me saying he'd come across The Sports Business Awards and felt our research was worthy of a shot. I emphatically agreed, and we started preparing our entry.
	
		 
	
		After all, you've got to be in it to win it.
	
		 
	
		The Sports Business Awards 2018 - the ceremony 
	
		 
	
		I attended the event with Danny, and Simon Driver, a Research Director at DJS, as well as the team we worked with at Leicester City FC - Stuart, Jim and Liam.
	
		 
	
		As we arrived, we were presented with our welcome pack which included the delegate list. Awash with representatives from several Premier League clubs, National Governing Bodies and some fantastic sports charities, it was, quite frankly, a sports fan's dream. It also included a list of all the awards and finalists, of which we had been shortlisted into two categories, 
	
		 
	
		
			Best Fan Engagement Programme
		
			Best CSR or Community Scheme
	
	
		 
	
		Following a brief drinks reception, we were invited into the main room where lunch would be served, followed by the ceremony itself. 
	
		 
	
		
			Now, my experience of award ceremonies is relatively non-existent, but I must admit I was pretty impressed. The event had an undeniable professional feel, with forty or so round tables sat at the foot of a large stage and a single podium placed prominently in the centre.
		
			 
		
			 
		
			Move over BAFTA, this is the real deal.
		
			 
	
	
		 
	
		
	
		 
	
		We were served lunch, and then it was show time. First to the stage, and to a round of rapturous applause, was broadcasting legend, Hazel Irvine, announced by the infamous voice of Strictly Come Dancing and the National Lottery- Alan Dedicoat! (Google him, you'll know who I mean.)
	
		 
	
		The stage was set; our categories were the fourth and twelfth due to be announced... 
	
		 
	
		
			And the result...
		
			 
		
			Given that each category had on average eight finalists, a bronze, silver and gold award was to be announced. 
		
			 
		
			As the turn came for Best Fan Engagement Programme, we sat stiffly in our chairs (not unlike conscientious school children) and let out a big cheer when our name was called out. But alas, for this category at least, it wasn't meant to be. We valiantly clapped the deserving winners – The English Football League.
		
			 
	
	
		 
	
		
	
		 
	
		 
	
		One more shot to go...
	
		 
	
		It wasn't before too long that it was time for category twelve; Best CSR or Community Scheme. We were up against some really tough competition including Huddersfield Town, Newcastle United, Everton and West Ham, to name (drop) a few. Once again we cheered as our entry was read out -- perhaps with even more energy and intent than the first time!
	
		 
	
		"And in Bronze we have... DJS Research  Leicester City FC: Improving the Match Day Experience for Disabled Fans"
	
		 
	
		Cheers erupt from table 32! Bronze!  Result. 
	
		 
	
		 
	
		Of course, everyone wants to win, but from our point of view, it is a huge honour to be recognised for our work, especially given the competition and the high profile judging panel (which included ex-pro athletes such as Colin Jackson, Sally Gunnell, Lawrence Dallaglio and not to mention a number of National Governing Body CEOs).  
	
		 
	
		We even got a piece of silverware...
	
		 
	
		 
	
		We would like to say a huge thank you to the team at Leicester City and especially all the participants who took part in the research. 
	
		 
	
		Third place means a Champions League spot, after all.
	
		 


	Get more DJS News: 

	DJS Research reaches historic milestone surpassing £5 million annual turnover

	 

	The best-laid plans of rats and men Gang aft a-gley! A tale of hardship, flapjacks and glory at the Rat Race Dirty Weekend

	 

	Uncharted Territory: a story about using dashboards as a tool for finding 'the one'

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					DJS Research reaches historic milestone surpassing £5 million annual turnover
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	What started out as a family-run business with a garden shed as its HQ – has just recorded an annual turnover of £5.2 million.

	 

	
		It has been a record-breaking 12 months for DJS Research, with the company achieving double-digit growth for the 12th consecutive year, as well as opening a second hub in Leeds to support its Stockport head office (no longer a shed, but a multi-storey build in leafy Strines).
		 
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					The best laid plans of rats and men Gang aft a-gley! A tale of hardship, flapjacks and glory at the Rat Race Dirty Weekend (12/5/2018)
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		Written by Rebecca Bennett Senior Research Executive
	
		 
	
		Early challenges
	
		 
	
		We had planned for this, we had been drilled... But ALAS! Within 15 minutes of setting off, unexpected challenges hit us like harsh blows: forgotten IDs, tummy bugs, failed rendezvous and vexing car problems conspired against us. We were already one team member down and we hadn't even left Cheshire – not a great start! But as we tumbled down to Stamford, Radio 1 DJ Dev lifted our spirits with an actual shout out and we felt that things could only get better. WE WERE FAMOUS! 
	
		 
	
		A couple hours later we arrived at Burghley House for Rat Race Dirty Weekend; a legendary 150 obstacle, 13-mile long course through green fields, muddy forests and large reservoirs.  The team consisted of some of DJS' core athletes (who are we kidding?!): Danny the MD, researchers Kelly, Becca B, Christian, Claire P, Hannah, Alex M and Simon, and last but not least Steven, solely representing the Ops department. 
	
		 
	
		After overcoming the first tricky puzzle of the day (how to effectively attach a square timing chip to your shoe lace), we were herded like rats into a festival-like tent that smelt of wet grass and nerves. We were greeted by Mr Motivator Keith and his army pals 'Craig'  'David' (was this a joke? We weren't quite sure...), who got us physically and mentally warmed up for the race.
	
		'AREEEE YOOOOU READYYYY?!'
	
		'YES, KEITH!!'
	
		 
	
		And then we were off!
	
		 
	
		"I really hope there isn't too much running..." sighed Hannah, not even 500m into the course, quite clearly already regretting the day she signed up.
	
		 
	
		But it all started well; like children gaily running through the wheat fields, we strode over hay bales, crawled under nets, bounced on yellow space hoppers and waded through ball pools. There was even a human sized laundrette full of muddy bubbles and hysterical rat racers! The weather was cloudy and warm, but not too warm, and the bucolic surroundings of gorgeous country halls, yellow fields and farm animals grazing put smiles on our innocent faces. 'This isn't going to be so bad!', we thought... (...like fools)
	
		
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					Uncharted Territory: a story about using dashboards as a tool for finding 'the one'
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		Written by Kate Slater, Research Director.  Email Kate direct here.
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					Musings of a young utilities researcher after attending the 2018 Twenty65 Conference...
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		Written by Beth Wiles, Research Executive.
	
		 
	
		The prominence of its work in the Water Sector was the attraction for me to join DJS Research in June 2017, following my graduation from the University of Sheffield. Since joining, I've worked for clients such as Yorkshire Water, Severn Trent, Affinity Water and United Utilities and was thrilled to be offered the opportunity to soak up the latest cutting-edge research developments in the Water Industry at this year's Twenty65 Conference - just a short train ride away in Manchester, with our Associate Director, Alex McCluckie. 
	
		 
	
		Certainly, the mantra of being able to supply clean, safe water for all was a key issue mentioned at the conference. Interestingly, despite the examples given from Spain, Morocco, India and Iraq, whom are all at risk of major shortages as reservoirs shrink, closer to home, reports of a giant 'Fatberg' in the sewers of the South of England have emerged. A lack of clean, safe water are issues which seem to rarely cross customers' minds when they switch on the tap - and a theme which presents itself time and time again in our research. You only realise the importance of water if, and when, you have a supply issue!
	
		 
	
		'The Value of Water'
	
		 
	
		Rather fittingly, the theme of the day was "the Value of Water", which kicked off with some prominent keynote speakers in the Industry. First up was Angela Smith, MP, the Co-Chair of the Parliamentary Water Group, who raised some interesting points regarding the spatial planning system and the place for sustainable government policy, closely followed by Tony Smith, the Chief Executive of CCWater. They were joined by Adrian Rees, the Director of AECOM, and Ali Browne, a lecturer at Manchester University for a lively panel discussion around their proceeding topics, particularly the role of both the government and regulatory bodies in both saving water and reducing flood risk.  
	
		 
	
		Panel sessions: water efficiency 
	
		 
	
		The afternoon then broke off into a choice of five panel sessions. I chose water efficiency, an area central to my work at DJS and heavily reliant on effective customer engagement. The first session was from Claire Hoolahan of the University of Manchester. The session raised a number of interesting points around the challenges of engaging in customers' complex, but ordinary, domestic routines. Another Water Efficiency session was delivered by Fatima Ajia, a PhD researcher at the University of Sheffield, who has been researching public engagement in partnership with Essex and Suffolk Water. One of her key arguments was that information about saving water should be delivered by a plumber in the relevant place in the home. For example, providing information about shower timers in the bathroom and washing-up in the kitchen, to increase recall of the activity in day-to-day life. There was also some lively discussion from the audience about the use of qualified plumbers or 'technicians' to install water saving equipment, raising the ever present question of cost vs benefit to the customer.
	
		 
	
		The afternoon rounded off with three discussions about Infrastructure at the Household Scale. The first, delivered by Rizwan Nawaz, discussed whether water smart metering was worth the effort, suggesting many studies have had different outcomes as to their effectiveness. Perhaps, once again, customer engagement is the key here as we have received qualitative feedback in our own deliberative sessions showing how smart meters can bring with them a certain novelty value that can, with time,  wear-off -  leading to that same snazzy meter finding its way to the 'sock drawer'. 
	
		 
	
		All in all, the conference provided a valuable view into the latest goings on in the water industry. Alex McCluckie, one of our Associate Directors along with Garry Sanderson, a behavioural scientist from Visualyze Solutions even continued this theme of the new and the exciting by co-presenting a session on how behavioural science can be best harnessed in the industry both with customers and operationally – something that we see as a big developing niche within the industry.
	
		 
	
		I'm already looking forward next year's conference and hearing more about the ever changing developments in the industry.  


	Get more DJS News: 

	Market Research Jobs at DJS Research – check out our latest exciting roles!

	 

	DJS Research nominated at the Sports Business Awards 2018 - alongside Leicester City FC!

	 

	Aura Awards :: DJS Research Nominated for Trusted Partner Aura Award

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					Being well means working well: boost productivity through a culture of wellbeing
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		Written by Jenna Allen, Research Director and Employee Engagement Research Lead. Email Jenna direct here.
	
		 
	
		As I write this article in the lead up to Mental Health Awareness Week (14th-20th May 2018), I reflect on my own past experiences in the workplace. In so many ways my work positively influences my health and wellbeing – it gives me a sense of purpose and identity, it is challenging and rewarding, and as a researcher, it provides huge variety.
	
		 
	
		Yet, like so many people across the UK, the culture of a workplace and my own desire to achieve has in the past had a significant impact on my wellbeing. It is only looking back now that I can connect the symptoms I experienced with the excessive pressure I was under. Being in a constant state of fight and flight it is inevitable that it will take its toll on your body and mind.               
	
		 
	
		This is not uncommon. 
	
		 
	
		In fact, a study by Cascade HR found that four out of five UK employees describe stress as a 'way of life', and figures by Health and Safety Executive state that over half a million people are experiencing work-related stress, depression or anxiety. 
	
		 
	
		More alarmingly however, the government-commissioned Thriving at Work report found that up to 300,000 people with mental health problems lose their jobs each year (a rate far higher than those with a physical health problem), and staff turnover, sickness and lost productivity resulting from poor mental health costs the UK economy £99bn per year; £42bn of which is borne by employers. That's £1,300 for every single employee! 
	
		 
	
		The issue deepens when we explore further. In the NHS, 91,000 staff have taken at least a month off work due to stress since 2014, with a 19% increase in long-term stress-related absence over the same period. The CIPD Working Lives Survey identified mid-level managers as the most at risk – calling them the 'squeezed middle' - as they battle with the integration of strategic and operational requirements. According to the Department for Education, classroom teachers and middle leaders work on average 54.4 hours a week, including the weekend.
	
		 
	
		Recent studies have also found that presenteeism has tripled since 2010, with 86% of people surveyed now saying they have observed colleagues coming to work who are ill in the last year (up from 26% in 2010), whilst 69% report observing leavism (where people use their leave to catch up on workloads) (Health  Wellbeing at Work, CIPD/Simply Health 2018).
	
		 
	
		As a nation we are placing more importance on hours spent working, rather than the results achieved. This is a dangerous situation when coupled with the increasing pressure and uncertainty surrounding Brexit, job roles changing (and disappearing) as AI and automation grows, and the blurred lines resulting from radically shifting working patterns and 'always-on' tech-fuelled cultures. 
	
		 
	
		Encouragingly, the debate on this topic is widespread and awareness is improving. 
	
		 
	
		Businesses are recognising their part to play in improving the health and wellbeing of their workforces. The 2018 Deloitte Global Human Capital Trends Survey found that 36% of UK businesses offer 'beyond the traditional' programmes (including mindfulness, life balance and financial fitness) and 36% offer mental health counselling programmes (comparing favourably to the 21% global average).
	
		 
	
		It is hardly surprising when you consider the business case for improved wellbeing. A 2008 PricewaterhouseCoopers report found the prime benefits to businesses are cost savings arising from improved sickness absence and employee turnover, fewer accidents and injuries, and better employee satisfaction and engagement. Likewise, there is widespread evidence of the link between improved wellbeing and job performance, efficiency and productivity. The CIPD and VitalityHealth survey found that healthy, highly engaged employees are on average up to 30 days more productive.  
	
		 
	
		Whilst progress is being made, a lot more still needs to be done. The key is for wellbeing to be seen as a priority in businesses, embedded into its culture and day to day operations. It needs to be something that is driven from the top, not just a transactional tool owned by HR, and businesses should adopt a values-based model of operation with EQ-skilled 'emotionally intelligent' managers. An evidence-based approach should then be taken to monitor what factors impact on wellbeing within individual businesses and the relative measures of success of wellbeing programmes. 
	
		 
	
		Author: Jenna Allen, Research Director
	
		DJS Research
	
		Employee Engagement Research
	
		 


	Get more DJS News: 

	Market Research Jobs at DJS Research – check out our latest exciting roles!

	 

	DJS Research nominated at the Sports Business Awards 2018 - alongside Leicester City FC!

	 

	Aura Awards :: DJS Research Nominated for Trusted Partner Aura Award

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					Market Research Jobs at DJS Research – check out our latest exciting roles!
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	Want to further your career in Market Research? Fancy being part of a dynamic, forward-thinking, creative and (most of all) fun team? You're in luck as we're currently recruiting! We have a number of exciting opportunities at both our Stockport and new Leeds offices. 

	 

	Come grow with us – a rewarding career at DJS Research

	 

	Since first opening our doors back in 2001 in Stockport, Cheshire, DJS Research has continued its year-on-year growth – and we're now one of the leading market research agencies in the North West. We've also been named as 'One to Watch' by The Market Research Society in its Research Live Industry Report. 

	 

	Just last year we opened a second office (as we were getting pretty full in Stockport!) – just over the Pennines in lovely Leeds. Our sister office will give us the space needed to continue our company expansion as well as continue to attract some of the hottest talent in the country.

	 

	"It's a really exciting time to join DJS Research", said Managing Director, Danny Sims. "The new Leeds office means we can continue our company growth and offer clients a fantastic market research package with some of the top researchers in the industry."  

	 

	Fancy knowing a little more? We're currently looking for talented researchers to join our friendly team. 

	

	Market Research Jobs in Leeds and Stockport

	 

	Whether you're a budding researcher looking for a new challenge or a telephone interviewer with a talent for getting the best from respondents - we want to hear from you! Current job opportunities include Data Executive, Field Executive and Senior Field Executive, Researchers at various levels and Telephone Interviewers – many of which are available at our Leeds or Stockport offices. 

	 

	If you have a passion for research and want to take the next step in your career, take a look at our current market research jobs and drop us a line! 

	 

	
		Get more DJS News: 
	
		DJS Research nominated at the Sports Business Awards 2018 - alongside Leicester City FC!
	
		 
	
		Rise of the machines: Adopting AI and its impact on skills in the research industry
	
		 
	
		Jenna Allen, Research Director, joins DJS Research


	 

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					DJS Research nominated at the Sports Business Awards 2018 - alongside Leicester City FC!
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	We're excited to announce that we've been nominated for two awards at the Sports Business Awards 2018, alongside Leicester City Football Club, who we worked with on a piece of research last year. 

	 

	
		The research sought to engage with fans to better understand the experiences of disabled supporters on match days at the King Power Stadium, as well as look at how accessibility and services could potentially be improved. 
	
		 
	
		
			As a direct result of the research, changes have now been made to improve the ground and its facilities. 
		
			 
		
			"Since the research has taken place I have noticed a number of improvements at the Club," said one Leicester fan.
	
	
		 
	
		
			"The toilets are very accessible now because of their size and the grab rails. The stewards are also second to none with their caring attitude. But for me, now having a parking space close to my entrance is incredible - it has absolutely turned things around for me. I'm now not stressed and anxious on match days. Well done Leicester City for listening and acting..." 
		
			 
		
			 
	
	
		
	
		
			As well as improving match-day experiences for fans, the research has also earned us nominations in two categories for Best CSR or Community Scheme and Best Fan Engagement Programme at the Sports Business Awards.
		
			 
		
			 "As a supporter of Leicester City Football Club, it has been very exciting to work on this project – especially as we knew it could potentially make such a difference to the experiences of disabled fans," said Danny Sims, Managing Director of DJS Research.
		
			 
		
			"To know that because of the research, changes have now been made to help improve facilities and accessibility is just fantastic. And of course, to be nominated for the Sports Business Awards alongside the Club is just incredible!"
	
	
		
	
		The Sports Business Awards – more about our nominations...
	
		 
	
		After launching last year, the Sports Business Awards seek to honour the hard work and achievements of the many dedicated contributors who help make 'sporting success possible', including organisers, designers, marketers, suppliers and the many other companies working behind the scenes. 
	
		 
	
		The winners will be chosen by an esteemed panel of judges from the world of sport including CEOs and former top-flight athletes. One of the judges, and World Champion athlete, Sally Gunnell, said:
	
		 
	
		"I'm pleased to be part of such a distinguished judging panel. It is so important to recognise the people behind the scenes who actually make sport tick, both at grassroots level and professionally." 
	
		 
	
		The winners will be announced at The Brewery in London on Friday 1st June, 2018.
	
		
			 
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					Jenna Allen, Research Director joins DJS Research!
				</title>
				<description>
					
	We are really pleased to announce that Jenna Allen has joined us from BMG Research. Jenna brings with her a total of 17 years of research experience and joins the company as a Research Director.
				</description>
				<link>
					http://www.djsresearch.co.uk/news/article/Jenna-Allen-Research-Director-joins-DJS-Research
				</link>
				<guid>
					http://www.djsresearch.co.uk/news/article/Jenna-Allen-Research-Director-joins-DJS-Research
				</guid>
			</item>
			<item>
				<title>
					Market research panels paid
				</title>
				<description>
					
 A market research panel is a group of people who have all signed up to take part in market research, such as surveys, focus groups, etc.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Online focus groups
				</title>
				<description>
					
 Online focus groups are a based on the principles of the traditional focus group research method however they are conducted online, allowing for a dispersed geographic spread which is normally not possible with a face to face focus group.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid focus groups
				</title>
				<description>
					
 Focus groups are a research method which involves the use of participants in a roundtable-like discussion where opinions can be expressed regarding a certain product or service. This can then be used to make almost immediate adjustments.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid survey sites
				</title>
				<description>
					
 Survey sites can provide a great introductory way to make money online and is usually a more immediate way of generating income compared to other online money-making methods.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid surveys at home
				</title>
				<description>
					
 The way in which participants complete surveys has changed with the growth in technology. Traditional methods used to include postal surveys and face to face surveys completed on location with little incentive.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Get paid to do surveys
				</title>
				<description>
					
 Earning extra cash for surveys is probably one of the most common forms of making easy money.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid research studies
				</title>
				<description>
					
 Paid research studies come in many forms from incentivised online surveys to paid clinical trials. They are designed as a way to gauge the market and for companies to ensure they are targeting the right audiences and testing the effectiveness of their products.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Get paid for online surveys
				</title>
				<description>
					
 Over the past few years, businesses have started to utilise surveys in various different formats and offer payments to the people that wish to take part.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Take surveys for money
				</title>
				<description>
					
 Surveys are not just done on a free basis, businesses have started to recognise the importance of customer opinions and are now offering money incentives to participate.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Get paid for surveys
				</title>
				<description>
					
  Answering a few questions has not been easier – especially when you can get paid for participating in surveys.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Get paid to take surveys
				</title>
				<description>
					
 There are lots of easy ways to make money, but getting paid to take part in surveys is by far the easiest.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Online surveys for money
				</title>
				<description>
					
 http://www.djsresearch.co.uk./insightpanelParticipants are now able to complete surveys online for cash incentives. It has become a lucrative market with many companies enticing participants with the reward of 'getting paid' for completing surveys online.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid Online Surveys
				</title>
				<description>
					
 Paid online surveys are becoming more prevalent in the emerging era of information technology that we live in today. Online surveys are hosted via the internet with the promise of a paid incentive in return for completion of the survey. They yield a greater scale of response, as they are much more accessible and distributable compared to traditions survey methods.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid Surveys
				</title>
				<description>
					
 Paid surveys are an incentivised form of statistical survey where participants are compensated for their partaking and completion of a survey. The payment usually comes in the form of a cash incentive and can involve both qualitative and quantitative methods.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Pet Market Research
				</title>
				<description>
					
 In market research, pet market research includes research with pet owners, pet retail firms, pet brands and pet charities, across both the private and third sector. This can include anyone who owns a pet, whether it a cat, dog, or horse, to those that work with animals or sell products retailed to pets and their owners.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Paid Market Research
				</title>
				<description>
					
 Paid Market Research is sometimes offered as a thank you for participating in research projects.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Consumer Panel Research
				</title>
				<description>
					
 Consumer panel research refers to a market research methodology which utilises consumer panels in order to quickly and efficiently understand the prevailing views of a group - whether that be a specific group of consumers (such as over-50s), consumers in a geographic location or members of more specific group. Although members of a 'panel', those in the latter group would often be referred to as a specific panel type; for instance, VoicED is a teacher panel owned and operated by DJS Research and only accepts teachers and education professionals, and we also have our own insight panel for consumers and other respondents which you can sign up to if you wish.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Value Assessment Research
				</title>
				<description>
					
 Value Assessment Research allows companies to assess the worth of a new product or service before it is introduced to the market. By conducting this type of research, companies can gauge whether or not there is a) a need for the product and b) a demand for the product. Long-term, Value Assessment Research can potentially save companies vast amounts of money and face by declaring whether or not a product or service is marketable, before it hits the shelves.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Brand Auditing Market Research
				</title>
				<description>
					
 Brand Auditing Market Research has several instrumental benefits to companies, it:
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Blind Use Testing
				</title>
				<description>
					
 Blind Use Testing is when certain information or aspects of a product are kept concealed from the tester to ensure there is no bias in their reporting.
				</description>
				<link>
					http://www.djsresearch.co.uk/glossary/item/
				</link>
				<guid>
					http://www.djsresearch.co.uk/glossary/item/
				</guid>
			</item>
			<item>
				<title>
					Fifth of drivers ready for electric or hybrid vehicles, reveals survey
				</title>
				<description>
					
 Fifth of drivers ready for electric or hybrid vehicles: A large survey of motorists has found that 22% now feel ready to change their wheels to an electric or hybrid model.

  

 Only 2% currently own an eco-friendly motor but a poll by the AA of over 20,000 motorists shows that interest is starting to grow amongst motorists.

  

 The survey also revealed a decline in people planning to buy a diesel vehicle as their next car, with just 12% saying it would be their first choice. The reason for shunning diesel in favour of other types of car include stories in the press (58%) and changing government policy (56%). 

  

 For people currently running diesel vehicles, a fifth have said they will not be buying another when they come to renew. Over nine in ten current diesel owners (92%) say they want the government to outline a clearer message about the future of diesel cars.

  

 Since 2014 there has been a 470 increase in searches for used electric and hybrid cars. 

  

 AA chief executive officer, James Fairclough, said: "The appetite for electric and hybrid vehicles has increased significantly over the last few years, which is in no small part due to big technological leaps forward in the space"
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Fifth-of-drivers-ready-for-electric-or-hybrid-vehicles-reveals-survey-04252
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Fifth-of-drivers-ready-for-electric-or-hybrid-vehicles-reveals-survey-04252
				</guid>
			</item>
			<item>
				<title>
					Survey reveals the happiest and most friendly cities to live in the UK
				</title>
				<description>
					
 Survey reveals the happiest and most friendly cities to live in the UK: A nationwide survey has revealed the happiest places to live in the UK – as well as the unhappiest. The research from financial service provider, Provident polled 2,700 respondents asking them questions about where they live and how they rated it.

  

 The categories included how welcoming it is, how friendly it feels, happiness levels, how safe it feels, how well the city is maintained as well as how polite people are, how trustworthy, as well as how much people gossip.  

  

 The happiest city in the UK according to respondents was Worcester scoring 7.5 out of ten. The Worcestershire city also came top for being the most polite. 

  

 Second in the happiest stakes was Wrexham (7.44) followed by Swansea (7,4), Newcastle (7.38), Aberystwyth (7.24), York (7.23) and Norwich (7.10).

  

 At the other end of the scale, London polled as the most unhappy place to live scoring just 6.07 out of a possible ten.  Hot on the capital's heels were Gloucester (6.5), Birmingham (6.53), Liverpool (6.63) and Bristol (6.68). 

  

 London also came bottom of the table for all the other categories apart from gossip, for which Aberdeen residents scooped the top spot.

  

 When it comes to where people feel safest, Aberystwyth came top with a score of 7.82 followed by Worcester (7.76), Newcastle (7.73), Aberdeen (7.66). Wrexham (7.63) and Plymouth (7.58). Cities where respondents felt the most unsafe were London, Liverpool, Birmingham, Gloucester, Bristol and Manchester. 

  

 Coming out top overall was Swansea in Wales, with respondents scoring it high on trust, how welcome it makes people feel and how friendly it is. 

  

 The Happiest Cities in the UK 

  

 
  
   
    
     
      1
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-the-happiest-and-most-friendly-cities-to-live-in-the-UK-04251
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-the-happiest-and-most-friendly-cities-to-live-in-the-UK-04251
				</guid>
			</item>
			<item>
				<title>
					72% of football and gaming fans prefer playing e-sports to the real thing, survey finds
				</title>
				<description>
					
 72% of football and gaming fans prefer e-sports to the real thing: It's a much-loved game the world over, but has the time come where real-life football is to be eclipsed by the digital version? 

  

 According to a survey by Plusnet, 72% of football and gaming fans said they preferred playing football console games rather than getting outside and kicking a ball around themselves. 

  

 Reasons given for having a preference to the video version of the game included being better at it than actual football (32%) and for 31% of respondents, playing as their favourite players was a key factor.

  

 Almost two-thirds of respondents (63%) said they would choose to play a console version of the beautiful game over watching a match on television, with 43% citing being able to play as their favourite players as the main reason.  For a third of respondents (33%) the experience was simply 'more fun'. 

  

 Another interesting finding is that over half of those polled (56%) said they consider professional tournaments of popular games such as Fifa and Pro Evolution Soccer 'real sport', and almost six in ten (59%) said they would like to see eSports included in the Olympic Games. Survey respondents also said that they think of professional e-sports players as athletes, with 26% saying they can appreciate both the skill sets of footballers and digital sports players. 

  

 Doron Nir, co-founder and CEO of streaming platform StreamElements said:

  

 "If you are a sports organisation and you're not looking seriously into building your eSports presence, you are neglecting what is sure to be a major component of your future business." 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/72percent-of-football-and-gaming-fans-prefer-playing-e-sports-to-the-real-thing-survey-finds-04250
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/72percent-of-football-and-gaming-fans-prefer-playing-e-sports-to-the-real-thing-survey-finds-04250
				</guid>
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			<item>
				<title>
					Survey reveals GPs unlikely to believe patients about alcohol intake
				</title>
				<description>
					
 Survey reveals GPs unlikely to believe patients' about alcohol intake: Ever been asked by your GP about your alcohol consumption? Well, it's possible they may double the amount that you tell them -- that's according to recent research by Direct Line life insurance.

  

 The survey of almost 2,000 patients and 191 GPs found that many doctors assume patients hold back on telling them the whole truth when it comes to alcohol consumption. 

  

 A similar survey also found a large number of patients were not clued up on what constituted a safe drinking limit or even had much notion of the amount that they regularly consume. 

  

 Doctors, according to the survey, only believe 40 percent of patients they see tell them the full story when it comes to questions surrounding alcohol. And when it comes to underestimating how much alcohol they drink, young women are the worst offenders, the survey found. 

  

 Responses by GPs found that 21 percent believed their patients displayed signs of high alcohol dependence, and 19 percent a moderate dependence. 

  

 Patient responses

  

 When it came to polling patients, GPs suspicions were proven correct in some cases with many admitting to not being wholly honest when asked about alcohol.  Two-thirds polled admitted they had no idea what the weekly limit was and 20 percent said they regularly drink more than the recommended amount. 

  

 One in five respondents said they did not keep tabs on how much they were drinking, while 16% felt they weren't alone in misrepresenting how much they drank.  Being judged by their family doctor was a fear of 14% of patients, while a further 14% felt that asking about alcohol consumption was irrelevant. 

 
  Professor Helen Stokes-Lampard, Chairman of the Royal College of GPs, said: "Over-consumption of alcohol can have a huge negative effect on our health and wellbeing, so being honest with your GP or other healthcare professional, as well as yourself, about how much you drink is an important first step in understanding how it could be impacting your life."
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-GPs-unlikely-to-believe-patients-about-alcohol-intake-04234
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Survey-reveals-GPs-unlikely-to-believe-patients-about-alcohol-intake-04234
				</guid>
			</item>
			<item>
				<title>
					Happiness levels have declined for girls and young women, survey finds
				</title>
				<description>
					
 Happiness levels have declined for girls and young women: A large survey of girls and young women in the UK has revealed some interesting insight into their thoughts and experiences, with light shed on happiness and mental health. 

  

 The Girls Attitudes Survey 2018 for The Girl Guides is carried out every year and in 2018 polled 1903 girls and young women aged between seven and 21.

  

 It found that across all age groups, happiness levels are down since 2009 when 40% said they felt 'very happy'. Today just 25% of girls can say the same.

  

 For girls aged 7-10 there has been a drop in happiness from 57% in 2009 to 43% in 2018. For girls 11 - 16 year-olds, the drop is 20 percentage points from 38% to 18% and for young women aged 17-21 years, the number of respondents saying they were 'very happy' has reduced from 29% in 2009 to just 14% in 2018

  

 Looking at girls aged 11 -21, the survey found that nearly half said they have needed support dealing with their mental health. 

  

 When asked 'which of these do you think are the main causes of stress among girls your age', 69% said exam stress, while in second position was 'pressure from social media' (59%). Interestingly, there are no comparisons to 2011 data for social media' which is another reminder of the dramatic impact it has had in just seven years. 

  

 Other causes of worry were 'relationships with friends' (53%), 'relationships with a partner' (44%) and 'pressure to look like a celebrity' (44%).

  

 Experiences of depression 

  

 When asked if they knew any girls their age who had experienced depression, 71% said yes, while 62% knew someone who had self-harmed. Almost two thirds (64%) were aware of someone they knew having an anxiety disorder, while 52% knew another girl who had experienced an eating disorder. Just over a third (36%) also revealed they knew someone who had viewed pornography. 

  

 In terms of happiness, girls were asked which areas of their lives were most affected when they experienced feelings of unhappiness. Half of those polled said it affected 'how confident I feel', relationships with friends and family (41%), health (38%), having fun with friends (36%) and learning (32%). 

  

 The comparison between girls and boys is also significant, with 9% of boys by the age of 14 reporting experiencing feelings of depression compared to just under a quarter of girls.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Happiness-levels-have-declined-for-girls-and-young-women-survey-finds-04249
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Happiness-levels-have-declined-for-girls-and-young-women-survey-finds-04249
				</guid>
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			<item>
				<title>
					Cultural engagement has risen in Scotland, survey reveals
				</title>
				<description>
					
 Cultural engagement has risen in Scotland: The number of people enjoying a cultural experience such as visiting an art gallery, a museum, or attending a cultural event in the last five years has risen to 84 percent, up from 78% in 2012.

  

  

 Overall, a significant nine out of ten people (93%) in Scotland participated in or attended a cultural event or activity in 2017. 

  

 Attendance at cultural events in Scotland
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Cultural-engagement-has-risen-in-Scotland-survey-reveals-04248
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Cultural-engagement-has-risen-in-Scotland-survey-reveals-04248
				</guid>
			</item>
			<item>
				<title>
					Over half of Brits willing to share personal data with NHS to improve services, survey finds
				</title>
				<description>
					
 Over half of Brits willing to share personal data with NHS to improve services: Ensuring our personal data is protected is of great importance to the majority of Brits, but it is essential to the development of Artificial Intelligence, say the authors of recent KPMG report, How the UK Can with the AI Race. 

  

 The report used data from a survey of 2,000 Britons to find out what the public think about AI and data sharing. It found that of all the organisations presented, people in the UK have the most faith in the NHS – with 56% saying they would be prepared to share their personal data to develop AI if it led to an improvement of the Service. 

  

 While over half of respondents would be happy to share their personal data with the NHS,  just 8 percent would be willing to share it with the media, 11 percent with charities and 15 percent, pharmaceutical companies. 

  

 The survey found that the majority of respondents  (53 percent) believed that AI would be beneficial to the NHS. Just one in ten (10 percent) thought the impact of sharing data with the NHS would be negative. 

  

 When it comes to sharing data with the NHS, the top motivations chosen by respondents in favour, were to improve the quality of diagnosis (72 percent) followed by if it would improve the speed of the service (56 percent) and if the NHS could guarantee data was kept secure (52 percent).

  

 Over half of those polled (54 percent) believe the benefits of sharing data with the NHS outweighs any risk, compared to 9 percent who disagreed with the statement. 

  

 The organisations' people were most willing to share personal data with (providing it meant an improved service of capabilities) were as follows:

  

 
  NHS – 56%
 
  Banks – 47%
 
  Police Services – 33 %
 
  None of these – 24%
 
  Government – 22% 
 
  Pharmaceutical – 15 %
 
  Charities – 11 %
 
  Media companies – 11 %
 
  Internet Companies – 8%
 
  Political organisations – 7 %


  
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Over-half-of-Brits-willing-to-share-personal-data-with-NHS-to-improve-services-survey-finds-04247
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Over-half-of-Brits-willing-to-share-personal-data-with-NHS-to-improve-services-survey-finds-04247
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				<title>
					Only 15% of Brits are willing to share data with pharma for AI projects, survey reveals.
				</title>
				<description>
					
 Only 15% of Brits are willing to share data with pharma for AI projects: Personal data and the protection of it continues to dominate the national media, and a survey conducted by KPMG has revealed just where people in the UK are willing to share it.  

  

 The poll of 2,000 Brits (which forms part of the How the UK Can Win the AI Race report), revealed more than half (51 percent), were concerned about data privacy and the majority were not receptive to sharing their personal data with various companies in the UK in order to help develop Artificial Intelligence (AI). 

  

 Of all organisations listed, the research revealed people are more willing to share data with the NHS, if it led to improvements within the health service.  with 56 percent saying if it led to better services, they would be willing to divulge personal data to improve the health service. 

  

 Although people would less willing to share personal data with Pharma industries for AI, with just 15 percent saying they would be happy, there was even less willingness to share with charities (11 percent), media companies (8 percent), internet companies (8 percent), and at the bottom of the table, political organisations (7 percent). 

  

 Above Pharma and after the NHS, 47 percent of respondents said they would be happy to share their data for AI projects with banks, the police (33 percent) and the government (22 percent). 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Only-15percent-of-Brits-are-willing-to-share-data-with-pharma-for-AI-projects-survey-reveals-04246
				</link>
				<guid>
					http://www.djsresearch.co.uk/blog/article/Only-15percent-of-Brits-are-willing-to-share-data-with-pharma-for-AI-projects-survey-reveals-04246
				</guid>
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			<item>
				<title>
					A fifth of grandparents have given up work or reduced hours to help with childcare, survey finds
				</title>
				<description>
					
 A fifth of grandparents have given up work or reduced hours to help with childcare: A survey of grandparents has found 21% have given up work or reduced their hours to look after their grandchildren and as a result, 27% have found themselves 'financially unstable'. 

  

 The poll of 1,600 users of social network 'Gransnet'  found just over half routinely look after their grandchildren (ages 0 -18) to ease the burden of childcare costs.

  

 As well as facing financial instability from reduced earnings, activities and other expenses also add to the strain, with 57% saying they spend up to £20 per day in term time and 67% spending that during school holidays. 

  

 And for many, it's not only one child they take care of each week. Eight out of 10 look after one or two of their grandchildren every week, while 3% take care of four or more, to enable their parents to go to work. 

  

 How much childcare?

  

 For most grandparents, the grandkids are dropped off once or twice a week (56%), but 7% say childcare is full-time, looking after them five days a week. Providing childcare is 'exhausting' for 12% of respondents, with some revealing it has had an impact on their physical health. 

  

 It has also caused rifts in families, with 8% saying declining requests for childcare has led to family conflict and 5% revealed their relationship with their own children has become 'permanently strained' or even 'entirely estranged' as a result.

  

 As well as helping out with childcare, the poll reveals grandparents are also providing financial support for other things, with 25% saying they contribute to holidays or top up savings accounts for their children. Other areas they help out in include buying toys, games and school uniforms, dinner money and in some cases even help pay the mortgages of their children. 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/A-fifth-of-grandparents-have-given-up-work-or-reduced-hours-to-help-with-childcare-survey-finds-04227
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				<title>
					Many school children taught in overcrowded and inadequate buildings, survey of teachers reveals
				</title>
				<description>
					
 Many school children taught in overcrowded and inadequate buildings, survey of teachers reveals: Teachers who took part in a NASUWT survey have revealed insight into the condition of the nation's schools. Findings suggest that an increase in pupils on the roll has resulted in more temporary classrooms, overcrowding and inadequate maintenance of school buildings.

  

 Almost half of those polled (48%) said the number of children on the roll had grown significantly in the past five years, with 72 per cent saying this had resulted in larger class sizes at their schools. 

  

 The study of 1,250 teachers also revealed that in a bid to cope with the growing number of pupils, 21 per cent have had to utilise other areas of the school for teaching or use Portacabins for classrooms.  

  

 Impact on learning

  

 Over half (55%) said that the cramped conditions had an impact on effective learning and it was difficult for teachers and students to safely move around their classrooms. 

  

 The research also revealed the state of school buildings - noting corridors that could not accommodate two-way traffic as well as mould, damp and leaks. 

  

 Of all teachers polled by the NASUWT teachers' union, only nine per cent felt the quality of their school building was 'very good' with 17 per cent rating it as 'good'. In contrast, 37 per cent admitted conditions were 'poor' and 36 per cent, 'adequate'. 

  

 "We have two old mobile classrooms. The heating often does not work and children sit in coats to learn. There are frequent problems with the toilets and drains. Numbers on roll are increasing and we cannot accommodate them," revealed one of the teachers polled. 

  

 Response to survey 

  

 In response to the survey, General Secretary to the NASUWT union, Chris Keates said:

  

 "The impact of the government's failure to plan adequately for the predicted increase in the number of school places is clear for all to see."

  

 The Department for Education said in a statement that the government was committed to investing in the maintenance and improvement, and in some cases rebuilding of schools, with £10bn pledged between 2016 and 2021. The statement also said: "We have also created 825,000 places since 2010 and despite rising pupil numbers, the average class size has seen little change. In fact, the average primary class size is 27."
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Many-school-children-taught-in-overcrowded-and-inadequate-buildings-survey-of-teachers-reveals-04153
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				<title>
					UK adults spend eight times longer watching TV than doing exercise, survey reveals
				</title>
				<description>
					
 UK adults spend eight times longer watching TV than doing exercise: The amount of physical activity undertaken by the average UK adult is dwarfed by alternative pastimes such as watching TV and engaging with tablets and smartphones a survey has found. 

  

 Watching TV is a clear favourite choice – with the average person watching on-demand services such as BBC iPlayer and Netflix for 12 hours every week.

  

 This compares to just 90 minutes of physical activity, according to the survey of over 2000 UK adults conducted by ukactive, a not-for-profit fitness group. 

  

 This means British adults spend eight times longer watching TV than they do engaging in a sport or fitness activity.

  

 The figures are even more alarming when it comes to Smartphones and Tablets, with the average adult spending 11 times longer on a device than they do at the gym or other form of exercise. The total number of hours spent looking at a smartphone or tablet is a significant 17 hours per week, with 12 hours being spent on social media.

  

 When it comes to exercise, just over a quarter of respondents said they achieve the recommended weekly target of physical activity – 2.5 hours a week.  But for 14 percent, exercise is never undertaken, while 13 percent say they manage less than half an hour a week. This means that 27 percent of UK adults are actually considered 'inactive'. 

  

 Interestingly, when respondents have experienced stress, almost half (49 percent) say they turn to exercise, compared to 43 percent who say they turn to snacks and 41 percent who watch TV or look at their smartphone. 

  

 Respondents who use exercise as a way of relieving stress said they turn to it to clear their head (71 percent), to help them relax (55 percent) and because they enjoy being in the open air (50 percent). 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/UK-adults-spend-eight-times-longer-watching-TV-than-doing-exercise-survey-reveals-04245
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				<title>
					Survey finds 35% of logistic companies have not prepared for Brexit
				</title>
				<description>
					
 Survey finds 35% of logistic companies have not prepared for Brexit: A survey of UK and German multi-national manufacturing companies has revealed that 35% of companies have not prepared for Brexit because so much is unknown. 

  

 Just under half (46%) think that they have enough time to prepare for Brexit, however, in order to prepare their supply chains, they need more clarity on what is required of them. 

  

 One in five (18%) believe they will not have time to get everything in order before for the deadline.

  

 The survey by Carousel Logistics - a European logistics specialist -  forms part of the company's Brexit white paper. The research also revealed that half (50%) of the senior logistics and supply chain bosses polled feel they are not fully in the know about what is required ahead of EU divorce. 

  

 With political uncertainty around the details of Brexit, Carousel asked respondents about their feelings on being ready for a 'no deal' Brexit. Almost 8 in 10 (79%) said while they have been preparing for the changes, they are 'nowhere near ready'. On the other side, 21% admit they don't feel able to prepare as they would like to as they feel unsure about the specifics. 

  

 In January of this year, a similar survey by Carousel found that 'speed of delivery' ranked fifth in terms of what was most important for logistic companies post Brexit. In the new research asking the same questions conducted over the summer, speed of delivery is now the number one priority, followed by 'ease of movement' and 'tariff charges'.

  

 Other findings include 38% of UK companies are planning to look towards improved technology solutions post Brexit, compared to 18% of German businesses. Brexit has also prompted almost a third of UK companies to be 'more innovative with solutions'. 

  

 See full details of the research here 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-finds-35percent-of-logistic-companies-have-not-prepared-for-Brexit-04244
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					Survey of support staff reveals the effect of cutbacks in UK schools
				</title>
				<description>
					
 Survey of support staff reveals the effect of cutbacks in UK schools: A survey of school support staff has revealed the effects of cuts, stress and restructuring in UK schools. 

  

 According to the latest research by public service union, UNISON, cuts to funding are having 'a devastating effect' on workloads and morale. 

  

 The survey, which informed the union's Lessons in Austerity report, polled 12,120 support staff including teaching assistants, office personnel, technicians and caterers and found almost nine in ten said they could see the effects that cuts were having in their schools. 

  

 Looking back over the past five years, over four out of five of those polled (83 percent) said they had experienced stress or felt overwhelmed by increased workloads. For one in five (20 percent), this has resulted in them having to take time off from work as a result. 

  

 When it came to demands being made of them and workloads, more than 70 percent revealed they were undertaking tasks that should be carried out by a more senior staff member, and just over a third (35 percent) said they had received no additional training to perform certain additional duties. 

  

 Restructuring and the effects of it were also highlighted by the survey with 76 percent saying their school had been through the process, or that it was in the pipeline. For 38 percent of respondents, there had been more than one restructure in the last five years. 

  

 Jon Richards, the head of education for UNISON said: "School support staff who haven't already lost their jobs are buckling under intolerable workloads and mounting stress levels.

  

 "They play a vital role in keeping children safe and schools running smoothly, they shouldn't be seen as surplus to requirements when money is tight."

  

 You can download the UNISON Lessons in Austerity report here
				</description>
				<link>
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					Government survey reveals barriers to arts engagement
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				<description>
					
 Government survey reveals barriers to arts engagement: A large-scale survey looking at the arts, heritage, museums and libraries as well as some other areas including digital engagement, has revealed the barriers preventing people from becoming more engaged with the arts. 

  

 The Taking Part Survey for the Department for Digital, Culture, Media and Sport (DCMS) has been polling the general public since 2005 and offers a reliable insight into the nation's arts engagement. 

  

 The survey found that 79% had engaged in cultural activities in the last 12 months (2017/18); 73% had visited a heritage site and half had visited a museum or gallery, with just a third saying they had used a public library service (33%). 

  

 The survey reveals a steady decline in the use of public libraries since the data first began in 2005/6 where just under half (48%) of those polled used the service. 

  

 Lack of interest and lack of time were the main barriers to participation last year, with 31% saying they had not attended an arts event and 47% saying they had not experienced any cultural activity in the last 12 months. 

  

 In terms of attendance, 37% said the reason why they did not engage with any cultural activities was that it does not interest them, while 33% admitted they don't have the time. 

  

 Other reasons given for not engaging were the cost, knowing what was on offer, the ease/difficulty of getting a place and not having someone to go with. 

  

 For 23% of the people who said they had not engaged with the arts, the reason was due to a disability. However, engagement among people with a disability overall was higher than ever with 76% saying they had attended an event or cultural activity in the 2017/18.
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				<link>
					http://www.djsresearch.co.uk/blog/article/Government-survey-reveals-barriers-to-arts-engagement-04242
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					Survey suggests low oil price is impacting safety in gas and oil industries
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				<description>
					
 Survey suggests low oil price is impacting safety in gas and oil industries: Despite the best intentions of oil and gas bosses to maintain safety standards, 72% report lower oil prices have had a negative impact. They believe that the downturn in price of oil has had a moderate or significant impact on safety risk – characterised by cost-cutting, redundancies, and 'belt-tightening'.
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Survey-suggests-low-oil-price-is-impacting-safety-in-gas-and-oil-industries-04241
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				<title>
					Just 15% of Brits think Government has managed immigration 'competently and fairly', survey reveals
				</title>
				<description>
					
 Just 15% of Brits think the Government has managed immigration 'competently and fairly': A major survey conducted over the last two years has found that just 15 percent feel the Government has handled immigration in a competent and fair manner. 

  

 The National Conversation on Immigration report, which polled almost 20,000 people at meetings around the UK is the largest public consultation on immigration to date, also found that only 17 percent trust the government to tell the truth when it comes to immigration. 

  

 The research carried out by think tank British Future in collaboration with HOPE not Hate, an anti-racism charity also found some interesting insight into the public perception of immigration, which differed from some of the polarised debates online.

  

 Majority of people are 'balancers'

  

 Despite reservations about ministers' ability to manage immigration, the report found people had a more balanced outlook on immigration than the view often presented in the media. The report dubs these people 'balancers' and says the majority of those who responded on the citizen's panel can be described as such, seeing both the 'pressures and gains of immigration."  

  

 Findings also revealed 65 percent of respondents believed migrants were valuable to the UK bringing essential skills that could benefit the economy, while 59 percent said having a diverse society was good for British culture.

  

 Although overall, the people of the UK were more positive about immigration than not – four in ten felt immigration had undermined British culture. 

  

 The authored of the report are calling for a 'national conversation' in an official capacity about immigration to give the public an opportunity to speak about any concerns they have. 

  

 Jill Rutter, one of the report authors, and director of strategy for think tank British Future said: "The lack of trust we found in the Government to manage immigration is quite shocking. 

  

 "People want to have their voices heard on the choices we make and to hold their leaders to account on their promises."

  

 Review the full report: nationalconversation.uk 

  

  

 
  
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					http://www.djsresearch.co.uk/blog/article/Just-15percent-of-Brits-think-Government-has-managed-immigration-competently-and-fairly-survey-reveals-04240
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					Children prefer being in banded classes rather than mixed, according to survey
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				<description>
					
 Children prefer being in banded classes according to survey: Research by YouGov has found that children prefer being taught in classes with children of a similar ability, rather than mixed-ability lessons. 

  

 When asked about how they preferred to be taught, The poll of 586 UK school children aged between six and 15 revealed 39 % liked 'being in a class where 'everyone is about as good as me'  while 30% said they liked having a 'mix of how good everyone is' at a subject. Twenty-two per cent did not have a preference, while 10% answered 'don't know'. 

  

 When it comes to preferring mixed ability classes to 'sets', almost a third of girls polled (34%) said they preferred this way of teaching, compared to a quarter of boys (25%). However, the same amount (girls and boys) said they preferred banded lessons (39%). A higher proportion of boys said they 'do not have a preference' (26% compared to just 18% of girls).

  

 What makes a good teacher? 

  

 The survey also revealed what children thought made a 'good teacher' with 27% saying 'kindness' was the top attribute, followed by 'listening' (15%) and 'fun' (13%). Three percent answered 'doesn't shout' while for 4 percent, being strict was the mark of a good teacher. 

  

 Homework over the summer?

  

 When it came to homework over the summer, 29 percent had been given tasks to complete at home, while over two thirds (69%) hadn't had any set over the six-week break. 

  

 See the full breakdown: www.yougov.co.uk 
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				<link>
					http://www.djsresearch.co.uk/blog/article/Children-prefer-being-in-banded-classes-rather-than-mixed-according-to-survey-04239
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					Fear caused by food allergies stopping young people from eating out, survey reveals
				</title>
				<description>
					
 Fear caused by food allergies stopping young people from eating out: Young people suffering from food allergies avoid eating out because of 'fear' a survey has found.

  

 The research, a collaboration between the Food Standards Agency(FSA) and allergy UK and its Anaphylaxis Campaign found 64 per cent of people aged 16-24 had avoided eating out in the past six months. For those with food intolerances, the figures were slightly lower but still a significant 53 percent.

  

 For those that do eat out, 59 percent said that they usually frequent the same restaurants or if they did try a new place they would research the menu beforehand (55 percent). In addition, nine percent of respondents made contact with a venue ahead of their visit to discuss menu options. 

  

 The research, which polled 2,599 young people, of which half (49 per cent) had a food allergy, 33 per cent an intolerance and 18% both, found 67% knew the legal requirement for restaurants and cafes to provide information on the top 14 allergens. However, despite this, only 14% felt 'extremely confident' asking for information. The same amount felt 'not confident at all'. Fifty-three per cent agreed they felt 'extremely' or 'very' confident that food providers give them the correct allergen information. 

  

 When it comes to ordering takeaways or food for delivery online, 88% said they had no support, while 51 percent said they always check allergen info before they order and 39% always plump for the same menu choice because they know it is safe for them to eat. 

  

  

 Read the report in full: www.food.gov.uk

  
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					http://www.djsresearch.co.uk/blog/article/Fear-caused-by-food-allergies-stopping-young-people-from-eating-out-survey-reveals-04238
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					Which! survey reveals best to worst supermarkets for recyclable packaging
				</title>
				<description>
					
 Which! survey reveals best to worst supermarkets for recyclable packaging: While no stranger to topping lists for offering good value, budget supermarket, Lidl has found itself bottom of the table for its use of unrecyclable plastic packaging - while Morrisons came out on top.

  

  

 The survey, by consumer group, Which! looked at how much plastic is used by leading supermarkets for its own brand packaging and how much of that can be recycled. 

  

 At a time where many leading retailers are looking at ways they can reduce their plastic footprint such as banning plastic drinking straws, the survey found that 29% of packaging used by supermarkets overall is not recyclable or difficult to recycle. 

  

 For the study, Which! went shopping for 27 own-brand products from each of the 10 leading supermarkets. The packaging from those 27 items was then weighed and the results revealed that between 71% and 81% of the packaging in terms of its weight could be recycled. 

  

 Morrisons topped the charts with 81% of its packaging widely recyclable and just 12% using non-recyclable materials. Asda was a close second, with 79% of their packing materials widely recyclable and 14% non- recyclable, followed by MS (78% widely recyclable and 14% non-recyclable) and Tesco (77% widely recyclable and 18% non-recyclable). 

  

 At the other end of the table, Lidl came bottom with 71% widely recycled and 22% non-recyclable materials, followed by Iceland (73% and 22%) and Ocado (74% and 18%).

  

 In response to the findings, Lidl said the Which! survey does not represent the store's full product range with only a 'small sample' [of 27 products] used. 

  

 A spokesman for the supermarket said: 

  

 "We are in the process of conducting a comprehensive review of our entire packaging footprint, and estimate that the vast majority of our packaging is widely recyclable under the industry standard OPRL (On Pack Recycling Labelling) scheme."

  

 See the full Which! study

  

 Table of Which!f results:

  

 
				</description>
				<link>
					http://www.djsresearch.co.uk/blog/article/Which-survey-reveals-best-to-worst-supermarkets-for-recyclable-packaging-04213
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					Survey finds one in 20 UK adults have not eaten green veg in a month
				</title>
				<description>
					
 Survey finds one in 20 UK adults have not eaten green veg in a month: We may tell our children to eat their greens, but according to a recent poll, one in 20 people have not eaten green vegetables for a month or even longer.

  

 The survey conducted by Organic UK polled 1,500 adults and found 4% had not let peas, broccoli or other green vegetable pass their lips in a month, while 68% said it had been more than a week. 

  

 Remaining at the bottom of the chart, the least popular green veggie was the sprout. The festival stalwart came in with 15% of the vote, while celery was a close second (13%) followed by the aubergine (10%). 

  

 Looking into the nation's health, the poll also revealed Brits are also neglecting to have their 5-a-day recommended portions of fruit and vegetables.

  

 In terms of trying veggies, 53% said they had never tried okra, while other vegetables shunned are artichoke (37%), celeriac (36%), butternut squash (20%), kale (19%) aubergine (18%) and avocado (15%). 

  

 How healthy are we?

  

 When it comes to being healthy, only a third of respondents (37%) said they had a healthy diet, while 17% admitted they felt guilty about theirs. In addition, 16% said they feel 'unhealthy' for much of the time and 13% said the state of their diet caused them unhappiness. The poll also revealed 6% admitted their diet was poor all of the time. 

  

  

 When it comes to eating fresh produce, many respondents revealed their diet was often lacking, with the average adult not having eaten a meal with the majority of its items constituting fresh fruit and veg for four days. Carbs (potatoes, pasta and chips) were the main dinner items making up 35% of our meals. 
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					http://www.djsresearch.co.uk/blog/article/Survey-finds-one-in-20-UK-adults-have-not-eaten-green-veg-in-a-month-04237
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