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			<description>Market Research RSS Feeds</description>
			<lastBuildDate>Mon, 20 Sep 2021 11:56:40 BST</lastBuildDate>
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				<title>
					Could sensehacking help 'lower the bar' in the battle for positive behaviour change?
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					http://www.djsresearch.co.uk/news/article/Could-sensehacking-help-lower-the-bar-in-the-battle-for-positive-behaviour-change
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					DJS celebrates becoming employee-owned at 20th birthday party!
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					http://www.djsresearch.co.uk/news/article/DJS-celebrates-becoming-employee-owned-at-20th-birthday-party
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					We're hiring! Come and join our growing employee-owned market research agency!
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					http://www.djsresearch.co.uk/news/article/Were-hiring-Come-and-join-our-growing-employee-owned-market-research-agency
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					A towering success!  DJS' big day out to Blackpool
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									 			Didn't we have a lovely time, the day we went to Blackpool...			Roller coasters, fish and chips, 2p machines and the best of British weather; the last Friday in September marked our first company-wide outing to the great Lancashire seaside town famed for its Victorian Tower, donkey rides and sticks of peppermint rock.
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					http://www.djsresearch.co.uk/news/article/A-towering-success-DJS-big-day-out-to-Blackpool
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					Searching for meaning: a tongue in cheek look at trends on Trends
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											Written by Elliot Simmonds, Associate Director. Email Elliot			 			One of the great things about the modern era is the availability of information ' both to us as individual consumers, but also to those of us whose job it is to distil information down in to meaning. And by 'meaning', I mean a collection of charts which illustrate some things I find interesting or amusing. If you've come for hard-hitting analysis and insight, you're probably best reading something from Alex McCluckie.			 			Despite its many ills, one perceived 'positive' aspect of COVID-19, at least originally, was the opportunity to slow-down, spend some time doing those things we had always meant to do, and maybe improve ourselves as human beings a little bit. Blog posts abound on the topic. Course delivery and educational sites downed their paywalls, Audible by Amazon is giving away free digital versions of audio book classics you've always wanted to read, but never have (Paradise Lost, anyone?) and Joe Wicks is going to turn you in to an Adonis, you Adonis.[1]			 			At least that was the plan. But our habits are, for the most part, difficult to break - and I wanted to explore a little bit of what we'd really been getting up to. There's a lot of survey data knocking about on the topic already, and so another COVID-19 Tracker felt like one too many - although, if you are specifically interested in a culture audience, please drop me an email. 			 			As a free data source, with a fairly large sample size, Google Trends isn't a bad place to start. Whilst my initial focus was on habits, this quickly descended in to 'interesting stuff' and what follows is a fairly loosely connected examination of some of the things we in the UK have been searching for on Google - I hope you find it interesting, enlightening and, in some cases, amusing, in equal measure.[2]			 			Health and leisure			Starting with that quest for fitness, we saw an initial clamour for multi-gyms which was at a five-year high.			 				 	However, the fitness craze quickly began to drop off:	 		 			And we turned to other priorities:			 						 						 			 						 			The laying of patio actually comes from personal experience - at least three members of my close friendship group (yep, 60%) have undertaken some sort of landscaping project and, generally, with a great deal of success. Given one of them is a Chartered Surveyor, this feels like the minimum expectation. 			 			Nevertheless, despite the rise in physical activity (it's laying a patio specifically, not searching for someone to lay a patio for you), on Saturdays, some things stayed broadly the same...			 						 			...but we also also added a more social element, in lieu of being able to go out...			 						 			...though unfortunately, in film and in hygiene, American cultural hegemony remains: [3]			 						 			Education			Thankfully (especially given the above), education remained a serious consideration, particularly early on:			 						 			 			However, both those with primary and secondary age children alike struggled with certain aspects...			 						 						 			...with inevitable results...			 						 						 			Opportunities lost, opportunities gained...			 			Importantly, we quickly understood that the situation wasn't one we could get away from...			 						 			...and whilst some of us put off big decisions as a result...			 						 			...some of us saw an opportunity to improve our future.			 						 			Others, saw an opportunity to experience something...new. That said, it's heart-warming to see a handful (excuse the pun) of early adopters in January. 			 						 			Closing thoughts			Encouragingly, some of us started to realise what was important...			 						 			...and what, perhaps, wasn't.			 						 			But more people than ever, were asking the most important question of all:			 						 							 			Notes:			[1] I have absolutely no connection with Amazon aside from being a customer, but I think this is such a superb offer I've linked to it here: https://stories.audible.com/discovery/enterprise-discovery-21122353011?ref=adbl_ent_anon_ds_ds_dccs_sbtp-0-5			 			[2] It's important to note a couple of caveats here - the first being that this is purely data from Google, and whilst Google has a huge share of the search market, it isn't 100%. The other, is the charts above show relative figures on an index across a set time period (see X-axis for all charts) - they do not show volume per se and one chart is not comparable with another. Whilst Google says...			 			Google Trends does filter out some types of searches, such as:			 			bull; Searches made by very few people: Trends only shows data for popular terms, so search terms with low volume appear as "0"			 			...it does not provide figures around search volume - so we don't know whether the difference between a score of 100 vs. 25 is 100,000,000 vs. 25,000,000 or whether it is 100,000 vs. 25,000. That said, I'd argue the relative change is more interesting than the absolute change anyway.			 			If you want to understand a little more about Google Trends and the data it includes, there's a link here:			 			https://support.google.com/trends/answer/4365533?hl=en			 			[3] Very interested to know the cause of the August 2019 spike here...any thoughts?			 		 	Get more DJS News: 	Healthwatch publishes our research looking at young people's experiences of mental healthcare	 	For the Love of Scrubs: What I did with my DJS Volunteering Day...	 	When everyone is busy being objectively similar, try cultivating your subjective difference...
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					http://www.djsresearch.co.uk/news/article/Searching-for-meaning-a-tongue-in-cheek-look-at-trends-on-Trends
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					Jack went to Poland: What I did with my DJS volunteering day...
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							Written by Jack Watson, Research Manager	 	For nine months in 2016, I lived and worked in Poland completing something known then as European Voluntary Service (EVS). The programme is little-known in the UK, but enables all young people legally resident in Europe, aged between 18 and 30, to carry out an international volunteer service for NGOs, charities, or public bodies for a period ranging from two to 12 months. The only other prerequisite is that the volunteering must be done outside of your home nation. 	 	Before starting my research career, I wanted to live somewhere outside of the UK and this provided a unique opportunity to come into contact with a different culture and acquire new skills and abilities that would be useful for my personal and professional growth upon my return. I jumped at the chance then to go and live with four other volunteers from France, Portugal and Macedonia, where we worked in a local volunteer centre in the city of Kielce.  		 	As well as being involved in the organisation of 'International Evenings' that brought together volunteers, local students and Erasmus students, I ran weekly workshops in Communicative English and a Current Affairs discussion through a programme called Przystanek M?odych, or 'Bus Stop for Youth', which provided a free learning platform for local residents in our city, and visited local schools and universities for cultural exchange sessions and discussions on the value of volunteer work. A proudest achievement was organising a 'Human Library', where people were 'books' that you could rent out for 15-minute discussions about anything and everything to do with that person, hopefully broadening the minds of those who came along to talk and learn.	 	Earlier this year, before the nationwide lockdown, I was invited to return to Poland to attend a week-long conference and evaluation meeting alongside other former-volunteers because in 2018, the EVS programme was replaced by something new, called European Solidarity Corps (ESC). The overall aims of the week were to think about how better to promote ESC projects amongst young people and how to encourage and prepare volunteers to participate in them. Once a volunteer arrives, it can sometimes feel like quite a daunting experience to be dropped in an entirely different country, so we also discussed how to manage a group of international volunteers well and how to maintain motivation and commitment to these longer-term projects. 	 	An amazing thing about working at DJS Research is that they provide you with one day a year to volunteer for something close to your heart. My nine months in Poland were a very formative experience for me and helped shape my openness and tolerance to anyone and everyone, so I was delighted to be able to use this volunteer day (alongside some annual leave!) to head back to Kielce and discuss the merits of the programme amongst like-minded people. I'm sure everyone at DJS Research is excited to be able to use their volunteer day in the coming months as the world starts to open up a bit more; I was just lucky enough to be able to use mine right before lockdown began!	 	It also felt important for me to attend the conference because the UK's participation in these multinational projects is under threat as they are partly funded by Erasmus, a scheme which might end in the UK when the transition period of leaving the EU is over. COVID-19 has obviously thrown another small spanner in the works with regards to international travel but I wanted to write this blog post to highlight the fact that free travel and work opportunities are still available.  		 	If you have siblings, nieces, nephews, children who are unsure of their next steps... If you personally feel like a completely new and different challenge, then take a look at what alternative options are available to you. Living in Poland changed my outlook on life. Although I had free accommodation and local travel, I survived (and thrived) on euro;180 each month and met some lifelong friends who still today remain important people in my life. Every volunteer project is different, read up about them, find something you love the sound of and apply! There are short-term projects available through the ESC programme too for those who feel more constrained by time. It's a big world out there; we should definitely take the opportunity to explore it!	Get more DJS News: 	Our contribution during the Covid-19 crisis	 	Confirmation Bias, Market Research and Dominic Cummings	 	Searching for meaning: a tongue in cheek look at trends on Trends
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					http://www.djsresearch.co.uk/news/article/Jack-went-to-Poland-What-I-did-with-my-DJS-volunteering-day
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					We have been selected as finalists in the Oppies 2021!
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											 			We are thrilled to reveal that we have been selected as a MRS Operations Awards finalist in the category of Best Covid Response ' Data Collection.			 			The awards (fondly known as the 'Oppies'), have taken place every year since 2014 and seek to recognise the operations professionals who are often the 'unsung heroes' of the industry, and who do such vital work in the sector. 			 			Following a year of challenges due to Covid-19, the MRS announced the finalists, saying: 			 			"After a year of unprecedented challenges for research operations, the judges were more impressed than ever with the creativity, care and commitment to delivery displayed in the entries for 2021."			 			Due to a rise in Covid-19 infections the winners will be announced via an online broadcast, which will take place in September.			 			Anthea Thomspon, our Operations Manager in Field Services, said of the news:			 			'We are delighted to have been shortlisted for this award. It means a lot, particularly after such a difficult and uncertain 18 months. During the pandemic our face-to-face operations team had to adapt quickly to different ways of working; coming up with suggestions and working with our clients to adapt methodologies which both maintained data quality and safety for participants. We are all looking forward to the virtual event on the 23rd September!"			 			Huge congrats to all of our DJS team and good luck for the result! 			 			 	Get more DJS News: 	Our BIG birthday news: we're now an employee-owned company!	 	We are expanding our remote-working network!	 	A graduate two-month work experience at DJS...
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					http://www.djsresearch.co.uk/news/article/We-have-been-selected-as-finalists-in-the-Oppies-2021
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					http://www.djsresearch.co.uk/news/article/We-have-been-selected-as-finalists-in-the-Oppies-2021
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					Our BIG birthday news: we're now an employee-owned company!
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					http://www.djsresearch.co.uk/news/article/Our-BIG-birthday-news-were-now-an-employee-owned-company
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					http://www.djsresearch.co.uk/news/article/Our-BIG-birthday-news-were-now-an-employee-owned-company
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					Join our growing team! Exciting new job opportunities at DJS Research
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					http://www.djsresearch.co.uk/news/article/Join-our-growing-team-Exciting-new-job-opportunities-at-DJS-Research
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					http://www.djsresearch.co.uk/news/article/Join-our-growing-team-Exciting-new-job-opportunities-at-DJS-Research
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					We are expanding our remote-working network!
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					http://www.djsresearch.co.uk/news/article/We-are-expanding-our-remote-working-network
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					http://www.djsresearch.co.uk/news/article/We-are-expanding-our-remote-working-network
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					A graduate two-month work experience at DJS...
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					http://www.djsresearch.co.uk/news/article/A-graduate-two-month-work-experience-at-DJS
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					http://www.djsresearch.co.uk/news/article/A-graduate-two-month-work-experience-at-DJS
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					We are proud to continue our support of the Market Research Benevolent Association
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								Our company is a proud member of the Market Research Benevolent Association (MRBA) ' the market research industry's independent, registered charity, and we are thrilled to be in a position to continue supporting the charity as a sponsor in 2021. 
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					http://www.djsresearch.co.uk/news/article/We-are-proud-to-continue-our-support-of-the-Market-Research-Benevolent-Association
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					http://www.djsresearch.co.uk/news/article/We-are-proud-to-continue-our-support-of-the-Market-Research-Benevolent-Association
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					40 more years of loyalty from DJS staff!
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					http://www.djsresearch.co.uk/news/article/40-more-years-of-loyalty-from-DJS-staff
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					2205 miles covered for our Get up and Go Challenge 2021!
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					http://www.djsresearch.co.uk/news/article/2205-miles-covered-for-our-Get-up-and-Go-Challenge-2021
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					http://www.djsresearch.co.uk/news/article/2205-miles-covered-for-our-Get-up-and-Go-Challenge-2021
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					We have been selected for the Network Rail Insight Framework!
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								Following a multi-stage tendering process, we are delighted to announce that DJS Research has been awarded a contract to provide Network Rail with market research services. 			 			We will undertake market research for Network Rail in two lots: Quantitative and Qualitative Primary Market Research and Commercial Market Intelligence, including a range of services:			 			bull; B2C/B2B/CX 			bull; Employee engagement 			bull; Comms development  evaluation 			bull; Brand reputation 			bull; Stakeholder engagement including journalists and politicians			bull; Mystery shopping 			bull; Pedestrian counting 			bull; Behaviour change 			bull; Segmentation 			bull; Public health and safety 			 			Network Rail owns, operates and develops Britain's railway infrastructure, managing 20 of the UK's largest stations and responsible for 20,000 miles of track. It has a vision to put its passengers and freight users first and be a company that people are proud to work for. Now working within a new structure, it is committed to being more responsive to train operators, passengers and freight users.			 			Elliot Simmonds, Research Director at DJS Research, said of the successful framework bid:			 			"Being one of only a handful of agencies appointed to Network Rail's insight framework for the coming years is a testament to our continued desire to work with clients who are leading the way in innovation and meeting the challenges of the future head on. Network Rail's vision of putting passengers first is something that chimed immediately with us at DJS, and it is a vision we are looking forward to working with them towards. We're very proud to be on this journey with them.'			 			This is the most recent in a number of framework successes including WRAP and Cadent. 			 	Get more DJS News: 	2021 off to a great start as we welcome eight new staff!	 	40 more decades of loyalty from DJS staff!	 	Reframing project management ' a person centred approach.
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					http://www.djsresearch.co.uk/news/article/We-have-been-selected-for-the-Network-Rail-Insight-Framework
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					http://www.djsresearch.co.uk/news/article/We-have-been-selected-for-the-Network-Rail-Insight-Framework
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					2021 off to a great start as we welcome eight new staff!
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					http://www.djsresearch.co.uk/news/article/2021-off-to-a-great-start-as-we-welcome-eight-new-staff
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					http://www.djsresearch.co.uk/news/article/2021-off-to-a-great-start-as-we-welcome-eight-new-staff
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					Reframing project management – a person centred approach.
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											But what do you actually do?			At this point in a normal year, you'd find me steeling myself for a season of awkward gatherings. Smiling patiently while distant and aged relatives perform their annual interrogation:
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					http://www.djsresearch.co.uk/news/article/Reframing-project-management-a-person-centred-approach
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					http://www.djsresearch.co.uk/news/article/Reframing-project-management-a-person-centred-approach
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					Review of the year 2020: it's been a very different year!
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					http://www.djsresearch.co.uk/news/article/Review-of-the-year-2020-its-been-a-very-different-year
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					DJS Research - Review of the Year 2019
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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					http://www.djsresearch.co.uk/news/article/DJS-Research-Review-of-the-Year-2019
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					Fundraising in the age of Covid-19: Our 25 on the 25th Challenge for the Thomas Theyer Foundation
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					http://www.djsresearch.co.uk/news/article/Fundraising-in-the-age-of-Covid-19-Our-25-on-the-25th-Challenge-for-the-Thomas-Theyer-Foundation
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