Market Research RSS Feeds Research RSS FeedsSun, 17 Nov 2019 03:29:15 GMT Poll reveals top pastimes of today's kids Poll reveals top pastimes of today's kids: A piece of research looking at the types of games children play today has found that many traditional hobbies have been eclipsed by modern alternatives, such as watching TV and computer games. Half of non-gym users find the idea of going to one ‘scary’, according to poll Half of non-gym users find the idea of going to one 'scary': Half the people polled in a recent survey, revealed that the thought of visiying the gym by themselves was 'scary'. And for a fifth of them, the thought was even more than just 'scary' - it was 'very scary'. 69% of people with long-term health issues would like to be more active, reveals survey Survey reveals top 50 things that Brits value most Survey reveals the things that Brits value most: A survey asking Brits about the things, people and institutions they value most in life has revealed time spent with family is the most precious. Less than half parents polled are aware physical activity can boost self-confidence in kids Less than half parents polled are aware physical activity can boost self-confidence in kids: A survey looking at attitudes towards physical activity - for Change4Life and Disney UK - has revealed that less than half (49%) parents in England are aware that their children can improve self-confidence through taking part in physical activity. A similar number (48%) were also unaware that physical activity can reduce anxiety as well as improve their self esteem (47%). No summer holiday for 1 in 5 UK families this year, according to poll No summer holiday for 1 in 5 UK families this year, according to poll: A recent survey has found that a fifth of families in the UK will be going without a summer holiday this year. Homophobia in sport is a problem say nine out of 10 LGBT people in EU poll Homophobia in sport is a problem say nine out of 10 LGBT people: A survey of 5,500 LGBT+ people across 28 EU countries has found that almost 90% believe homophobia and particularly transphobia in sport is a current problem. Almost half students aged 16-24 not getting recommended amount of exercise, finds poll Almost half students aged 16-24 not getting recommended amount of exercise: A poll looking at the physical activity levels of students in further and higher education in England found that 47% were not meeting the levels recommended by the Chief Medical Officer (CMO), which is 150 minutes of moderate to vigorous physical activity per week. Sports fans spend one and a half years watching their favourite sports at the pub, finds poll Sports fans spend 1.5 years watching their favourite sports at the pub: A survey has found that sports fans will spend over a year and a half of their lives watching football, rugby and cricket down at their local pub. More than half of British elite sportswomen polled have faced gender discrimination More than half of British elite sportswomen polled have faced gender discrimination:A survey conducted by newspaper, The Daily Telegraph found that over half of the elite sportswomen polled have faced gender discrimination, while just under half have been subjected to bullying (49%) and almost a third have experienced sexual harassment. Over-40s more adventurous with holiday choices, reveals survey Over-40s more adventurous with holiday choices: A survey looking at the travel habits of people over-40 has found almost a third feel they are now more adventurous when it comes to travel than they were when they were younger. Two-thirds of young people make their own music, finds survey Two-thirds of young people make their own music: A recent piece of youth-focused research has given insight into the impact of music in the lives of young people, and how they engage with it. It found that two-thirds of children aged 7 -17 years make some form of music themselves. The Youth Music poll, named The Sound of the Next Generation questioned 1,000 young people across England and the results show a significant increase in engagement in music since the charity's last survey in 2006. It found that most of the children (97%) had listened to music in the past week, while 67% were involved in making music of their own - a significant rise since 2006 when it was 39%. Singing was the most popular form of music making, with 44% saying they regularly sang. The figure rose to 71% with girls aged 7 - 10. Almost 1 in 5 young males (16 - 17-years-old) said they create their own music using computer software, while three in ten (30%) young people said they play a musical instrument with piano being the most popular choice, followed closely by the guitar. Interestingly, 25% of those who said they play revealed they are teaching themselves, while 23% are taking lessons from friends or family. Respondents were also asked about their favourite musical acts, with Ed Sheeran, Little Mix and Stormzy coming out on top. However, these were just some of the 633 different artists mentioned across 300 musical genres, reports Youth Music. When asked if they considered themselves to be 'musical' 64% of those polled answered yes, an increase from 48% in 2006. The study found music made the majority feel happy (85%) as well as making them feel 'cool' (41%) and excited (39%). It also found music was the top pastime along with gaming, followed by sport, drama, dancing and arts/crafts. Less than 20% of kids getting recommended amount of exercise per day, survey finds Less than 20% of kids getting recommended amount of exercise per day: A new Sport England survey has found just 17.5% of kids are getting the Chief Medical Officer's recommended amount of exercise (of one hour) per day. The Active Lives Children and Young People Survey is the largest survey ever undertaken of its kind, polling 130,000 youngsters (or in some cases their parents) aged between 5 and 16 years in England. The survey looks into how active children in England are day to day, both in and out of the school environment. It found 23.9% (1.7 million) do around half an hour to 59 minutes of physical activity daily (considered 'fairly active'), while a third of those polled (32.9% equal to 2.3 million) said they do less than half an hour per day. There are also 1.8 million (25.7%) who exercise for an average of one hour per day but not necessarily every day. Active every day for at least an hour are 1.2 million children - 17.5% of those polled. Also highlighted by the poll was that boys tend to be more active than girls with 20% of boys undertaking one hour of regular daily exercise compared to 14% of girls (looking across the entire range 5-16 years). As they grow older from, the gap widens. What kind of exercise are our kids participating in? For kids of high school age, team sports (football, rugby, rounders, etc) make up the largest proportion of exercise taken (65% of 11-13 year olds and 56% of 13-16 year olds), while the more likely activities for younger children (5 ' 7 years) are active play and informal games such as playground 'tag' (79%), walking to school or other places (73%) and swimming (53%). Effect of income in activity undertaken The survey also found that children from poorer families are less active than those from affluent homes, with 39% of people from the poorest families engaging in less than half an hour of exercise each day, compared to a quarter (25%) from families with larger family incomes. It also found that where 85% of children from wealthier families can swim 25 metres by the end of primary school, that figure drops to 42% when looking at the least affluent. Tim Hollingsworth, chief executive of Sport England said: 'This research is the first of its kind anywhere in the world and is a big wake-up call for all of us. 'We all care about the health and wellbeing of our children. These results tell us that what is currently being done to support them is not enough and change is required.' Survey reveals the happiest and most friendly cities to live in the UK Survey reveals the happiest and most friendly cities to live in the UK: A nationwide survey has revealed the happiest places to live in the UK ' as well as the unhappiest. The research from financial service provider, Provident polled 2,700 respondents asking them questions about where they live and how they rated it. The categories included how welcoming it is, how friendly it feels, happiness levels, how safe it feels, how well the city is maintained as well as how polite people are, how trustworthy, as well as how much people gossip. The happiest city in the UK according to respondents was Worcester scoring 7.5 out of ten. The Worcestershire city also came top for being the most polite. Second in the happiest stakes was Wrexham (7.44) followed by Swansea (7,4), Newcastle (7.38), Aberystwyth (7.24), York (7.23) and Norwich (7.10). At the other end of the scale, London polled as the most unhappy place to live scoring just 6.07 out of a possible ten. Hot on the capital's heels were Gloucester (6.5), Birmingham (6.53), Liverpool (6.63) and Bristol (6.68). London also came bottom of the table for all the other categories apart from gossip, for which Aberdeen residents scooped the top spot. When it comes to where people feel safest, Aberystwyth came top with a score of 7.82 followed by Worcester (7.76), Newcastle (7.73), Aberdeen (7.66). Wrexham (7.63) and Plymouth (7.58). Cities where respondents felt the most unsafe were London, Liverpool, Birmingham, Gloucester, Bristol and Manchester. Coming out top overall was Swansea in Wales, with respondents scoring it high on trust, how welcome it makes people feel and how friendly it is. The Happiest Cities in the UK 1 72% of football and gaming fans prefer playing e-sports to the real thing, survey finds 72% of football and gaming fans prefer e-sports to the real thing: It's a much-loved game the world over, but has the time come where real-life football is to be eclipsed by the digital version? According to a survey by Plusnet, 72% of football and gaming fans said they preferred playing football console games rather than getting outside and kicking a ball around themselves. Reasons given for having a preference to the video version of the game included being better at it than actual football (32%) and for 31% of respondents, playing as their favourite players was a key factor. Almost two-thirds of respondents (63%) said they would choose to play a console version of the beautiful game over watching a match on television, with 43% citing being able to play as their favourite players as the main reason. For a third of respondents (33%) the experience was simply 'more fun'. Another interesting finding is that over half of those polled (56%) said they consider professional tournaments of popular games such as Fifa and Pro Evolution Soccer 'real sport', and almost six in ten (59%) said they would like to see eSports included in the Olympic Games. Survey respondents also said that they think of professional e-sports players as athletes, with 26% saying they can appreciate both the skill sets of footballers and digital sports players. Doron Nir, co-founder and CEO of streaming platform StreamElements said: 'If you are a sports organisation and you're not looking seriously into building your eSports presence, you are neglecting what is sure to be a major component of your future business.' UK adults spend eight times longer watching TV than doing exercise, survey reveals UK adults spend eight times longer watching TV than doing exercise: The amount of physical activity undertaken by the average UK adult is dwarfed by alternative pastimes such as watching TV and engaging with tablets and smartphones a survey has found. Watching TV is a clear favourite choice ' with the average person watching on-demand services such as BBC iPlayer and Netflix for 12 hours every week. This compares to just 90 minutes of physical activity, according to the survey of over 2000 UK adults conducted by ukactive, a not-for-profit fitness group. This means British adults spend eight times longer watching TV than they do engaging in a sport or fitness activity. The figures are even more alarming when it comes to Smartphones and Tablets, with the average adult spending 11 times longer on a device than they do at the gym or other form of exercise. The total number of hours spent looking at a smartphone or tablet is a significant 17 hours per week, with 12 hours being spent on social media. When it comes to exercise, just over a quarter of respondents said they achieve the recommended weekly target of physical activity ' 2.5 hours a week. But for 14 percent, exercise is never undertaken, while 13 percent say they manage less than half an hour a week. This means that 27 percent of UK adults are actually considered 'inactive'. Interestingly, when respondents have experienced stress, almost half (49 percent) say they turn to exercise, compared to 43 percent who say they turn to snacks and 41 percent who watch TV or look at their smartphone. Respondents who use exercise as a way of relieving stress said they turn to it to clear their head (71 percent), to help them relax (55 percent) and because they enjoy being in the open air (50 percent). Visits to Scottish Islands up 22% with scenery cited as premier reason for trip Visits to Scottish Islands up 22% with scenery cited as the premier reason for trip: An in-depth report has given valuable insight into tourism on the Scottish islands of Orkney, The Outer Hebrides and Shetland, and why people chose to visit last year. EFL fans want a choice when it comes to safe standing at matches, survey reveals EFL fans want a choice when it comes to safe standing at matches: A survey of more than thirty-three thousand football fans has found 94% of Championship supporters and 92% of League One and Two supporters want to choose between safe standing and sitting down at football matches. The survey, carried out by the EFL (English Football League) as part of its 'Stand up for Choice' campaign, found the majority of supporters would attend more games if licenced standing was an option. Over 33,000 fans responded to the survey in less than two weeks ' making it the largest of its kind to date. The idea of a safe standing section at EFL football grounds is mainly welcomed by supporters aged 18-34. The survey showed that 69% would prefer to stand, whereas 22% would rather be sat down. In Scotland, the champions, Celtic were granted a safe-standing section at their Celtic Park stadium, and Shrewsbury Town of League One were allowed rail seating, which has been praised by clubs such as Manchester City, Manchester United and, former Arsenal manager, Arsene Wenger. Last year, West Bromwich Albion had a proposal for safe-standing rejected by the government. Almost half (47%) of football fans polled said they would go to more football matches if there was safe-standing available. An average of 61% of stadiums were full at EFL matches last season, meaning offering safe-standing could improve attendances. Shaun Harvey, Chief Executive of the EFL said: 'Football supporters clearly want the option to stand at football matches and we see absolutely no reason why they should not be allowed the choice to have the match day experience they want." A petition of 112,000 signatures forced a debate in parliament about safe-standing on 25 June 2018. Modern activities being chosen over traditional sports such as cycling and swimming Modern activities being chosen over traditional sports such as cycling and swimming: There are fewer people getting out on their bikes or swimming to keep fit in England, a survey has found. A dramatic drop Sport England's Active Lives Adult Survey revealed a significant drop in people undertaking the sports, with 283,000 fewer people swimming and a drop of 93,000 people cycling in England. However, that's not to say that they have stopped exercising altogether. The survey reveals that instead, they are trying alternative sports and classes such as interval training and adventure sports. Increase in HIIT An additional 518,000 people are turning to classes such as HIIT (High-Intensity Interval Training) - often available to follow on digital channels such as YouTube - as their exercise choice. The poll of 198, 911 people revealed 75% are interval training at the gym, while 20 percent are doing sessions at home. Forty-seven percent of these are between the ages of 16-34. Activities such as rock climbing, orienteering, mountain walking and abseiling have also seen increased numbers getting on board, with 337,000 more people trying the sports in the past year. The survey showed that 61.8% of adults in England partake in more than 150 minutes of exercise per week, while more than a quarter of the population is remaining inactive. According to the data, older people are enjoying more physical activity, with more people in the 55 ' 74-year-old category (58.3%) undertaking more than 150 minutes of exercise a week ' an increase of 1.3 percent. Speaking about the report, Sport England CEO Jennie Price said: 'While the overall activity levels of the nation are stable, what people are choosing to do is moving with the times. 'The popularity of HIIT shows the power of social media, and many older people are choosing to spend their leisure time in the great outdoors.' More than half of Brits planning to holiday in the UK this year, survey reveals More than half of Brits planning to holiday in the UK this year: Forget far-flung climes and airport stresses ' a recent survey has shown more than half of us are planning to stay at home this year rather than holiday in another country.