Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsMon, 18 Mar 2019 13:46:59 GMT Consumers and marketers on different pages when it comes to brand authenticity, according to research Consumers and marketers on different pages when it comes to brand authenticity: A survey of consumers in the UK, US and Australia has found 90% feel authenticity is important when choosing the brands they shop with and follow. The research also polled 150 marketers, with 83% saying authenticity is important to their brands. http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 Results from survey identify dream job for marketers Results from survey identify dream job for marketers: A nationwide survey of 1,200 workers has created a picture of what the ideal role for marketing professionals would be, taking into consideration areas such as salary, flexibility, location and benefits. http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 Beauty marketers choosing social media 'influencers' over celebs, survey reveals Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, 'influencers' on social networking and video sites such as Instagram and YouTube are the collaborations many marketers are seeking to grow brands awareness. http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 People in Europe with populist views trust news media less, survey suggests People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187 http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187 71% of journalists say public has lost trust in media, survey reveals 71% of journalists say public has lost trust in media: A major survey of journalists around the world has shown that the majority believe readers have lost trust in the media. http://www.djsresearch.co.uk/blog/article/71percent-of-journalists-say-public-has-lost-trust-in-media-survey-reveals-04186 http://www.djsresearch.co.uk/blog/article/71percent-of-journalists-say-public-has-lost-trust-in-media-survey-reveals-04186 Marketing professionals call for more diversity, according to recent survey http://www.djsresearch.co.uk/blog/article/Marketing-professionals-call-for-more-diversity-according-to-recent-survey-04140 http://www.djsresearch.co.uk/blog/article/Marketing-professionals-call-for-more-diversity-according-to-recent-survey-04140 Young people are increasingly exposed to fake news, according to recent research http://www.djsresearch.co.uk/blog/article/Young-people-are-increasingly-exposed-to-fake-news-according-to-recent-research-04021 http://www.djsresearch.co.uk/blog/article/Young-people-are-increasingly-exposed-to-fake-news-according-to-recent-research-04021 Radio is classified as the UK’s most trusted news source, according to new survey http://www.djsresearch.co.uk/blog/article/Radio-is-classified-as-the-UKs-most-trusted-news-source-according-to-new-survey-04015 http://www.djsresearch.co.uk/blog/article/Radio-is-classified-as-the-UKs-most-trusted-news-source-according-to-new-survey-04015 Recent statistics reveal that the UK film industry is the fastest growing sector Recent statistics reveal that the UK film industry is the fastest growing sector: The Department for Digital, Culture, Media & Sport has identified the film industry as the fastest growing sector, as currently it contributes to £4.3billion of the UK's overall economy. http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling their TV subscription, if their provider no longer broadcasted their favourite sport. http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834 http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834 Media needs an overhaul, survey suggests Media needs an overhaul, survey suggests: According to a recent survey by the media consultancy ID Comms, advertisers are not meeting expectations in four core areas, namely: setting clear key performance indicators for the media; having a point of view on return on income for media; having a well-established, internal media community and leading media decisions from marketing rather than procurement. http://www.djsresearch.co.uk/blog/article/Media-needs-an-overhaul-survey-suggests-03616 http://www.djsresearch.co.uk/blog/article/Media-needs-an-overhaul-survey-suggests-03616 Majority cannot differentiate between fake and real news reports, survey finds Majority cannot differentiate between fake and real news reports, survey finds: A recent media survey by Channel 4 has revealed that less than 5 per cent of people were able to correctly tell the difference between fake news articles and real articles when shown different examples. http://www.djsresearch.co.uk/blog/article/Majority-cannot-differentiate-between-fake-and-real-news-reports-survey-finds-03529 http://www.djsresearch.co.uk/blog/article/Majority-cannot-differentiate-between-fake-and-real-news-reports-survey-finds-03529 20 per cent of consumer media consumption is influencer content, survey finds 20 per cent of consumer media consumption is influencer content, survey finds: According to a survey conducted by PR and content agency, Good Relations, consumers are increasingly viewing influencer content to help them make decisions about purchasing products, with 19 per cent of the average consumer's total media consumption being made up of influencer content. http://www.djsresearch.co.uk/blog/article/20-per-cent-of-consumer-media-consumption-is-influencer-content-survey-finds-03463 http://www.djsresearch.co.uk/blog/article/20-per-cent-of-consumer-media-consumption-is-influencer-content-survey-finds-03463 Survey finds demand means advertisers are working 70 hour weeks to keep up Survey finds demand means advertisers are working 70 hour weeks to keep up: A recent media and PR survey by Prudential has revealed that more than 25 per cent of advertising professionals are working more hours than they were a year ago. http://www.djsresearch.co.uk/blog/article/Survey-finds-demand-means-advertisers-are-working-70-hour-weeks-to-keep-up-03405 http://www.djsresearch.co.uk/blog/article/Survey-finds-demand-means-advertisers-are-working-70-hour-weeks-to-keep-up-03405 60 per cent of marketers are not being sufficiently trained in media 60 per cent of marketers are not being sufficiently trained in media: According to a recent survey of media agency marketers and senior brand marketers, entitled 'ID Comms' 2016 Training Survey', many major brands are not sufficiently investing enough money into media training. http://www.djsresearch.co.uk/blog/article/60-per-cent-of-marketers-are-not-being-sufficiently-trained-in-media-03355 http://www.djsresearch.co.uk/blog/article/60-per-cent-of-marketers-are-not-being-sufficiently-trained-in-media-03355 More money to be spent on social advertising, survey finds More money to be spent on social advertising, survey finds: According to a recent report, American marketing professionals are getting ready to increase their spend on paid advertising on social media in the upcoming 12 months as a result of the decline in organic social marketing reach. http://www.djsresearch.co.uk/blog/article/More-money-to-be-spent-on-social-advertising-survey-finds-03330 http://www.djsresearch.co.uk/blog/article/More-money-to-be-spent-on-social-advertising-survey-finds-03330 PRs are not up to the job, journalists claim PRs are not up to the job, journalists claim: According to the findings of a media and PR survey by the Press Gazette and PR Week, nearly 50 per cent of journalists do not think that PRs are up to scratch. http://www.djsresearch.co.uk/blog/article/PRs-are-not-up-to-the-job-journalists-claim-03293 http://www.djsresearch.co.uk/blog/article/PRs-are-not-up-to-the-job-journalists-claim-03293 Journalists worry that website content is being ‘dumbed down’, survey finds Journalists worry that website content is being 'dumbed down', survey finds: A recent public relations survey by Press Gazette has revealed that journalists are concerned that the content on their website has been 'dumbed down'. http://www.djsresearch.co.uk/blog/article/Journalists-worry-that-website-content-is-being-dumbed-down-survey-finds-03237 http://www.djsresearch.co.uk/blog/article/Journalists-worry-that-website-content-is-being-dumbed-down-survey-finds-03237 New survey shows access to social media in the workplace is high priority for students New survey shows access to social media in the workplace is high priority for students: A recent survey has revealed that students now deem access to social media to be of a higher priority than annual bonuses or promotions. http://www.djsresearch.co.uk/blog/article/New-survey-shows-access-to-social-media-in-the-workplace-is-high-priority-for-students-03184 http://www.djsresearch.co.uk/blog/article/New-survey-shows-access-to-social-media-in-the-workplace-is-high-priority-for-students-03184 PR, media and marketing suffering from a mental illness epidemic, according to CIPR A recent discussion hosted by the Chartered Institute of Public Relations (CIPR) has revealed that mental illness is at epidemic-level within the PR, media and marketing industry. As well as this, employers are not equipped to provide their workers with the support they need whilst suffering from mental health issues. http://www.djsresearch.co.uk/blog/article/PR-media-and-marketing-suffering-from-a-mental-illness-epidemic-according-to-CIPR-03175 http://www.djsresearch.co.uk/blog/article/PR-media-and-marketing-suffering-from-a-mental-illness-epidemic-according-to-CIPR-03175