Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsSat, 16 Oct 2021 07:00:33 BST Mental health of employees is top challenge for PR industry over coming 12 months, according to poll Mental health of employees is top challenge for PR industry over coming 12 months: A survey of people working in the PR industry has found that when asked about the main challenges facing the industry over the next 12 months, 'mental health problems among practitioners' was cited by 51% of respondents, making it the top concern. This was followed by fears about 'recession and job losses' (48%), the 'dominance of digital channels' (38%) and 'fake news/disinformation' (38%). http://www.djsresearch.co.uk/blog/article/Mental-health-of-employees-is-top-challenge-for-PR-industry-over-coming-12-months-according-to-poll-04919 http://www.djsresearch.co.uk/blog/article/Mental-health-of-employees-is-top-challenge-for-PR-industry-over-coming-12-months-according-to-poll-04919 More than a third of Brits trust the news most of the time, finds poll More than a third of Brits trust the news most of the time: A survey has revealed insight into people's attitudes and trust in news sources, with trust growing by 8 percentage points in the UK since the pandemic began. http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-Brits-trust-the-news-most-of-the-time-finds-poll-04898 http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-Brits-trust-the-news-most-of-the-time-finds-poll-04898 Journalists respond to just over 3% of story pitches finds survey Journalists respond to just over 3% of story pitches: A piece of research has revealed the difficulty of getting a piece of content from pitch stage to published article in the media, with journalists responding to just over 3% of the pitches they are sent, according to analysis. http://www.djsresearch.co.uk/blog/article/Journalists-respond-to-just-over-3percent-of-story-pitches-finds-survey-04922 http://www.djsresearch.co.uk/blog/article/Journalists-respond-to-just-over-3percent-of-story-pitches-finds-survey-04922 A fifth of people polled in UK survey say they no longer post photos without editing them first A fifth of people polled in UK survey say they no longer post photos without editing them first: A survey of more than 2,000 people in the UK has revealed that a fifth of the participants polled no longer post a photograph online without editing it first, while almost a quarter said that using filters has clouded their perception of what they actually look like filter-free. http://www.djsresearch.co.uk/blog/article/A-fifth-of-people-polled-in-UK-survey-say-they-no-longer-post-photos-without-editing-them-first-04917 http://www.djsresearch.co.uk/blog/article/A-fifth-of-people-polled-in-UK-survey-say-they-no-longer-post-photos-without-editing-them-first-04917 Seven out of 10 reporters are aware of discrimination towards women journalists, finds poll Seven out of 10 reporters are aware of discrimination towards female journalists: A global survey of journalists has found that more than 7 out of 10 (71%) are aware of discrimination towards female reporters, with online channels the place where it occurs most frequently, according to the poll. http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-reporters-are-aware-of-discrimination-towards-women-journalists-finds-poll-04840 http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-reporters-are-aware-of-discrimination-towards-women-journalists-finds-poll-04840 More UK customers have a streaming subscription than traditional cable or satellite service, reveals survey More UK customers have a streaming subscription than traditional cable or satellite: A survey has found that more people are subscribed to streaming services (89%) than own a cable TV subscription (69%). The survey also found that a third of consumers have multiple streaming subscriptions and 14% are subscribed to at-least three separate streaming services. http://www.djsresearch.co.uk/blog/article/More-UK-customers-have-a-streaming-subscription-than-traditional-cable-or-satellite-service-reveals-survey-04823 http://www.djsresearch.co.uk/blog/article/More-UK-customers-have-a-streaming-subscription-than-traditional-cable-or-satellite-service-reveals-survey-04823 Survey reveals top average salaries of marketing professionals, with entertainment on top Survey reveals top average salaries of marketing professionals, with entertainment on top: A survey of people working in marketing has revealed the average salaries of marketers according to sector, with entertainment ranking top in 2021. http://www.djsresearch.co.uk/blog/article/Survey-reveals-top-average-salaries-of-marketing-professionals-with-entertainment-on-top-04816 http://www.djsresearch.co.uk/blog/article/Survey-reveals-top-average-salaries-of-marketing-professionals-with-entertainment-on-top-04816 75% of consumers would rather see UGC than professional imagery when shopping online, reveals survey 75% of consumers would rather see UGC than professional imagery when shopping online: A survey by tech company, Bazaarvoice, has found that three in four consumers (75%) would prefer to see customers' photos and videos while shopping in online stores, rather than professional imagery. A further 66% of the people surveyed believe that the availability of previous shoppers' photos is 'important' when purchasing a product online. http://www.djsresearch.co.uk/blog/article/75percent-of-consumers-would-rather-see-UGC-than-professional-imagery-when-shopping-online-reveals-survey-04820 http://www.djsresearch.co.uk/blog/article/75percent-of-consumers-would-rather-see-UGC-than-professional-imagery-when-shopping-online-reveals-survey-04820 85% of FMCG companies say their brand has been negatively affected by an 'influencer' 85% of FMCG companies say their brand has been negatively affected by an 'influencer': A survey of marketing and brand managers from across Europe, the US and the Middle East has found that 85% have been negatively impacted through association with an influencer. http://www.djsresearch.co.uk/blog/article/85percent-of-FMCG-companies-say-their-brand-has-been-negatively-affected-by-an-influencer-04745 http://www.djsresearch.co.uk/blog/article/85percent-of-FMCG-companies-say-their-brand-has-been-negatively-affected-by-an-influencer-04745 Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey: A survey of journalists from 125 countries around the globe has found that when it comes to the spreading of disinformation, Facebook ranked above all other sources, with 66% identifying it as a 'prolific vector'. Twitter was cited as a top spreader by 42% of respondents, followed by WhatsApp (35%), Instagram (11%) and Facebook Messenger (9%). http://www.djsresearch.co.uk/blog/article/Journalists-say-Facebook-is-the-leading-spreader-of-disinformation-in-new-ICFJ-survey-04731 http://www.djsresearch.co.uk/blog/article/Journalists-say-Facebook-is-the-leading-spreader-of-disinformation-in-new-ICFJ-survey-04731 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus, according to a survey. 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus: A survey of PR professionals has revealed insight into how the outbreak is affecting the industry - with consumer and brand campaigns appearing to be the hardest hit. http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 56% of female journalists report increased gender inequalities due to Covid-19, according to global survey 56% of female journalists report increased gender inequalities due to Covid-19: A survey of female journalists around the globe has found that more than half have noticed an increase in gender inequalities in the sector, since the outbreak of COVID-19. http://www.djsresearch.co.uk/blog/article/56percent-of-female-journalists-report-increased-gender-inequalities-due-to-Covid-19-according-to-global-survey-04685 http://www.djsresearch.co.uk/blog/article/56percent-of-female-journalists-report-increased-gender-inequalities-due-to-Covid-19-according-to-global-survey-04685 Seven out of 10 journalists reporting on pandemic are suffering mental health issues, according to survey Seven out of 10 journalists reporting on pandemic are suffering mental health issues: A survey of journalists from news outlets around the globe has found that around 70% have reported experiencing mental health issues including anxiety and depression, http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-journalists-reporting-on-pandemic-are-suffering-mental-health-issues-according-to-survey-04686 http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-journalists-reporting-on-pandemic-are-suffering-mental-health-issues-according-to-survey-04686 TV most popular source for news, according to new Ofcom UK survey TV most popular source for news, according to new Ofcom UK survey: A survey conducted by Ofcom UK has found that three-quarters of people cite television as their most used source for news. http://www.djsresearch.co.uk/blog/article/TV-most-popular-source-for-news-according-to-new-Ofcom-UK-survey-04683 http://www.djsresearch.co.uk/blog/article/TV-most-popular-source-for-news-according-to-new-Ofcom-UK-survey-04683 7 in 10 people are using news outlets as their main source of coronavirus information, according to poll 7 in 10 people are using news outlets as their main source of coronavirus information: A Brandwatch Qriously survey has revealed that 69% of the UK public are using news outlets as their main source of news and information on coronavirus. http://www.djsresearch.co.uk/blog/article/7-in-10-people-are-using-news-outlets-as-their-main-source-of-coronavirus-information-according-to-poll-04572 http://www.djsresearch.co.uk/blog/article/7-in-10-people-are-using-news-outlets-as-their-main-source-of-coronavirus-information-according-to-poll-04572 7 in 10 creative freelancers worried they won't be able to pay bills due to coronavirus crisis, according to survey 7 in 10 creative freelancers worried they won't be able to pay bills due to coronavirus crisis: A survey of freelancers working across film, TV and other creative industries has found that 71% are worried about earning enough to pay their bills due to lost work and income. http://www.djsresearch.co.uk/blog/article/7-in-10-creative-freelancers-worried-they-wont-be-able-to-pay-bills-due-to-coronavirus-crisis-according-to-survey-04564 http://www.djsresearch.co.uk/blog/article/7-in-10-creative-freelancers-worried-they-wont-be-able-to-pay-bills-due-to-coronavirus-crisis-according-to-survey-04564 TikTok app worries parents most when it comes to online safety, reveals survey TikTok app worries parents most when it comes to online safety: A survey of parents asking them about their thoughts around social media has found that TikTok gives parents the most cause for concern, with just a third believing their child is safe using the platform. Nine out of 10 parents surveyed (92%) believe developers should make the video-sharing app safer for the children who use it. The OnBuy.com survey of 1,862 parents with children under the age of 17 also found that eight in ten parents (81%) are worried about their child using Instagram, followed by YouTube (55%) and Snapchat (54%). http://www.djsresearch.co.uk/blog/article/TikTok-app-worries-parents-most-when-it-comes-to-online-safety-reveals-survey-04562 http://www.djsresearch.co.uk/blog/article/TikTok-app-worries-parents-most-when-it-comes-to-online-safety-reveals-survey-04562 Almost nine out of ten UK film and TV workers have experienced a mental health issue, reveals poll Almost nine out of ten UK film and TV workers have experienced a mental health issue: A survey of people working in the film and TV industry has found that almost nine out of ten have experienced a mental health issue. This is compared with 65% of workers in other UK industries. http://www.djsresearch.co.uk/blog/article/Almost-nine-out-of-ten-UK-film-and-TV-workers-have-experienced-a-mental-health-issue-reveals-poll-04549 http://www.djsresearch.co.uk/blog/article/Almost-nine-out-of-ten-UK-film-and-TV-workers-have-experienced-a-mental-health-issue-reveals-poll-04549 6 in 10 LinkedIn users say just a fifth of their connections are valuable, according to survey 6 in 10 LinkedIn users say just a fifth of their connections are valuable: A survey of UK LinkedIn users has found that 62% believe that less than a fifth (21%) of their connections are valuable to their own personal career. http://www.djsresearch.co.uk/blog/article/6-in-10-LinkedIn-users-say-just-a-fifth-of-their-connections-are-valuable-according-to-survey-04534 http://www.djsresearch.co.uk/blog/article/6-in-10-LinkedIn-users-say-just-a-fifth-of-their-connections-are-valuable-according-to-survey-04534 Survey reveals best and worst paid sectors for marketers Survey reveals best and worst paid sectors for marketers: An annual survey conducted by Marketing Week has revealed the best and worst paying sectors for marketing employees, with FMCG taking the top spot. The annual Career and Salary Survey 2020 polled 3,883 marketers in full-time work, with 83% based in the UK. The research looked at 24 sectors, analysing pay and benefits, finding that with a mean salary of £63,916, FMCG was the best-paid sector. In contrast, the worst-paid sector for marketers was education, with respondents reporting an average salary of £44,424. Also at the bottom of the table were marketing roles in the construction and property sector, followed by charity/not-for-profit, which ranked third from bottom. The survey also revealed that the average salary for a marketing executive was £26,599, while directoors or vice presidents of marketing could expect an average annual wage of £98,852. http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528 http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528