Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsMon, 08 Aug 2022 23:51:17 BST Seven in 10 businesses say their digital marketing has improved as a result of the pandemic, reveals survey Seven in 10 businesses say their digital marketing has improved as a result of the pandemic: A study into the growth of the marketing industry has uncovered that 70% of the businesses polled feel their digital marketing has improved since the pandemic, with almost three-quarters of marketers saying that their strategy is now driven by insights derived from consumer data. http://www.djsresearch.co.uk/blog/article/Seven-in-10-businesses-say-their-digital-marketing-has-improved-as-a-result-of-the-pandemic-reveals-survey-05176 http://www.djsresearch.co.uk/blog/article/Seven-in-10-businesses-say-their-digital-marketing-has-improved-as-a-result-of-the-pandemic-reveals-survey-05176 96% of PR and communications professionals say they advise clients on the climate crisis, finds survey 96% of PR and communications professionals say they advise clients on the climate crisis: A survey of PR professionals has found that nearly all of the respondents polled said they advise their clients and colleagues on how to deal with the climate crisis and what they should communicate to the wider world about it. http://www.djsresearch.co.uk/blog/article/96percent-of-PR-and-communications-professionals-say-they-advise-clients-on-the-climate-crisis-finds-survey-05173 http://www.djsresearch.co.uk/blog/article/96percent-of-PR-and-communications-professionals-say-they-advise-clients-on-the-climate-crisis-finds-survey-05173 35% of young people get their news from social media sites, including YouTube and TikTok, survey reveals 35% of young people get their news from social media sites, including YouTube and TikTok: A study into how and where children learn about news stories has uncovered that over a third of young people get the information from social media sites; with the most common being TikTok (30%) and YouTube (23%). Facebook (19%) and Instagram (13%) were also cited as main sources of information for children. The survey by the BBC polled over 2,000 young people between the ages of 11 and 16, as part of BBC Bitesize's campaign: The Other Side Of The Story ' set up to help children navigate between fake and real news. Despite TikTok being the most favourable place for young people to look for news, just 31% of those surveyed said they trust what they read on the platform. In addition, half of participants said they trusted what they read in the newspaper, slightly less than those who stated they trust the news on YouTube. The BBC was found to be trusted by 67% of respondents, with ITV (65%) and Channel 4 (56%) being the second and third most trusted sites. The poll also found that more young people believe the news they read on websites (9%) than in newspapers (3%). When asked about the individuals they trust the most, 36% of respondents said their parents; with more opting to believe influencers (5%) than politicians (1%). In recent years, influencers have become more involved in current affairs, using their platform and following to address major issues. Helen Foulkes, head of BBC education, said: 'The results show how confused a lot of young people are about where to get reliable information. They're moving away from traditional news sources but they're not sure whether what they see and hear in other places can be trusted.' http://www.djsresearch.co.uk/blog/article/35percent-of-young-people-get-their-news-from-social-media-sites-including-YouTube-and-TikTok-survey-reveals-05156 http://www.djsresearch.co.uk/blog/article/35percent-of-young-people-get-their-news-from-social-media-sites-including-YouTube-and-TikTok-survey-reveals-05156 Subscription and membership is the top priority of commercial publishers, finds media survey Subscription and membership is the top priority of commercial publishers: A major survey of news leaders, editors and CEOs has found that the leading priority for commercial publishers in 2022 is subscription and membership services, followed by display advertising and native advertising (73% and 59% respectively. http://www.djsresearch.co.uk/blog/article/Subscription-and-membership-is-the-top-priority-of-commercial-publishers-finds-media-survey-05011 http://www.djsresearch.co.uk/blog/article/Subscription-and-membership-is-the-top-priority-of-commercial-publishers-finds-media-survey-05011 Just a quarter of young journalists from underrepresented communities say they are 'financially stable', finds poll Just a quarter of young journalists from underrepresented communities say they are 'financially stable': A survey of young journalists from underrepresented communities has found that just a over a quarter (26%) would describe themselves as being 'financially stable' in the profession, a fall from 55% who said the same in the survey at the start of the pandemic. http://www.djsresearch.co.uk/blog/article/Just-a-quarter-of-young-journalists-from-underrepresented-communities-say-they-are-financially-stable-finds-poll-05012 http://www.djsresearch.co.uk/blog/article/Just-a-quarter-of-young-journalists-from-underrepresented-communities-say-they-are-financially-stable-finds-poll-05012 The more time teenagers spend on social media, the less likely they are to be satisfied with their life, survey reveals The more time teenagers spend on social media, the less likely they are to be satisfied with their life: A recent survey has uncovered that 19-year-olds are less likely to be content with their life if they spend a significant amount of time on social media. Furthermore, 11 to 13-year-old girls and 14 to 15-year-old boys who spent a significant amount of time using social media were least likely to say they were satisfied with life. Scientists theorised that the vulnerability that certain age groups face towards social media is linked to brain, hormonal or social changes during development. The study was conducted by researchers from the universities of Cambridge and Oxford and the Donders Institute for Brain, Cognition and Behaviour. They polled over 72,000 people up to seven times between 2011 and 2018, with a follow-up study in the years after to specifically observe 10 to 21-year-olds. For 16 to 21-year-olds, it was reported that those who spent over seven hours a day on social media were less likely to be satisfied with their situation, than those who spend three hours or less on their phones. Although there was a correlation between the amount of time spent on social media, life satisfaction and age, the study could not help determine the individuals most likely to be affected. Professor Bernadk Dubicka, expert in child mental health at the University of Manchester, said: "This study reflects the complexity seen in vulnerable adolescents in clinical practice, and finally moves away from the unhelpful dichotomy about whether social media is or isn't harmful. It will be vital to build on this research to understand both the harmful as well as supportive role of social media in young people's lives." http://www.djsresearch.co.uk/blog/article/The-more-time-teenagers-spend-on-social-media-the-less-likely-they-are-to-be-satisfied-with-their-life-survey-reveals-05101 http://www.djsresearch.co.uk/blog/article/The-more-time-teenagers-spend-on-social-media-the-less-likely-they-are-to-be-satisfied-with-their-life-survey-reveals-05101 Mental health of employees is top challenge for PR industry over coming 12 months, according to poll Mental health of employees is top challenge for PR industry over coming 12 months: A survey of people working in the PR industry has found that when asked about the main challenges facing the industry over the next 12 months, 'mental health problems among practitioners' was cited by 51% of respondents, making it the top concern. This was followed by fears about 'recession and job losses' (48%), the 'dominance of digital channels' (38%) and 'fake news/disinformation' (38%). http://www.djsresearch.co.uk/blog/article/Mental-health-of-employees-is-top-challenge-for-PR-industry-over-coming-12-months-according-to-poll-04919 http://www.djsresearch.co.uk/blog/article/Mental-health-of-employees-is-top-challenge-for-PR-industry-over-coming-12-months-according-to-poll-04919 Eight in 10 journalists experience threats, abuse or violence whilst working in the UK, survey reveals Eight in 10 journalists experience threats, abuse or violence whilst working in the UK: A recent survey by the Department for Digital, Culture, Media and Sport, along with the Home Office, has revealed that 80% of journalists working in the UK have been exposed to threats, violence or abuse while at work. This is responsible for making over a third of female journalists not feel safe whilst working. The study polled 360 male and female journalists in the UK between June and July 2021, as part of the government's plan to protect journalists. A fifth (20%) of respondents said they do not report: abuse, intimidation, threats, violence, bullying, sexism, racism or homophobia because they believe it comes as part of their job. When asked about how they receive abuse, just under a third said they had experienced it online, with 34% saying most of the abuse or threats had happened in person. Furthermore, just over a third said they had received abuse both online and offline. In addition, of the 360 journalists observed, almost three-quarters stated they had experienced threats or abuse via social media. The study also uncovered differences between genders and ethnicities, with men being more likely to experience violence or abuse. On the other hand, women were more likely to experience bullying, with half of female respondents saying they had experienced sexism because of their work. Non-white journalists are more likely to report being affected by the abuse they receive, found the study, with one in five stating it had had an extreme affected on them; compared to one in 10 white respondents. Furthermore, double the number of journalists from an ethnic minority background reported that the incidents had extremely affected them individually. Owen Meredith, News Media Association chief executive, said: "No-one should have to go to work fearing that they will be abused, assaulted or worse. Journalists are no different." http://www.djsresearch.co.uk/blog/article/Eight-in-10-journalists-experience-threats-abuse-or-violence-whilst-working-in-the-UK-survey-reveals-04986 http://www.djsresearch.co.uk/blog/article/Eight-in-10-journalists-experience-threats-abuse-or-violence-whilst-working-in-the-UK-survey-reveals-04986 A fifth of people polled in UK survey say they no longer post photos without editing them first A fifth of people polled in UK survey say they no longer post photos without editing them first: A survey of more than 2,000 people in the UK has revealed that a fifth of the participants polled no longer post a photograph online without editing it first, while almost a quarter said that using filters has clouded their perception of what they actually look like filter-free. http://www.djsresearch.co.uk/blog/article/A-fifth-of-people-polled-in-UK-survey-say-they-no-longer-post-photos-without-editing-them-first-05007 http://www.djsresearch.co.uk/blog/article/A-fifth-of-people-polled-in-UK-survey-say-they-no-longer-post-photos-without-editing-them-first-05007 More than a third of Brits trust the news most of the time, finds poll More than a third of Brits trust the news most of the time: A survey has revealed insight into people's attitudes and trust in news sources, with trust growing by 8 percentage points in the UK since the pandemic began. http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-Brits-trust-the-news-most-of-the-time-finds-poll-04898 http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-Brits-trust-the-news-most-of-the-time-finds-poll-04898 Journalists respond to just over 3% of story pitches finds survey Journalists respond to just over 3% of story pitches: A piece of research has revealed the difficulty of getting a piece of content from pitch stage to published article in the media, with journalists responding to just over 3% of the pitches they are sent, according to analysis. http://www.djsresearch.co.uk/blog/article/Journalists-respond-to-just-over-3percent-of-story-pitches-finds-survey-04922 http://www.djsresearch.co.uk/blog/article/Journalists-respond-to-just-over-3percent-of-story-pitches-finds-survey-04922 Seven out of 10 reporters are aware of discrimination towards women journalists, finds poll Seven out of 10 reporters are aware of discrimination towards female journalists: A global survey of journalists has found that more than 7 out of 10 (71%) are aware of discrimination towards female reporters, with online channels the place where it occurs most frequently, according to the poll. http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-reporters-are-aware-of-discrimination-towards-women-journalists-finds-poll-04840 http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-reporters-are-aware-of-discrimination-towards-women-journalists-finds-poll-04840 More UK customers have a streaming subscription than traditional cable or satellite service, reveals survey More UK customers have a streaming subscription than traditional cable or satellite: A survey has found that more people are subscribed to streaming services (89%) than own a cable TV subscription (69%). The survey also found that a third of consumers have multiple streaming subscriptions and 14% are subscribed to at-least three separate streaming services. http://www.djsresearch.co.uk/blog/article/More-UK-customers-have-a-streaming-subscription-than-traditional-cable-or-satellite-service-reveals-survey-04823 http://www.djsresearch.co.uk/blog/article/More-UK-customers-have-a-streaming-subscription-than-traditional-cable-or-satellite-service-reveals-survey-04823 Survey reveals top average salaries of marketing professionals, with entertainment on top Survey reveals top average salaries of marketing professionals, with entertainment on top: A survey of people working in marketing has revealed the average salaries of marketers according to sector, with entertainment ranking top in 2021. http://www.djsresearch.co.uk/blog/article/Survey-reveals-top-average-salaries-of-marketing-professionals-with-entertainment-on-top-04816 http://www.djsresearch.co.uk/blog/article/Survey-reveals-top-average-salaries-of-marketing-professionals-with-entertainment-on-top-04816 75% of consumers would rather see UGC than professional imagery when shopping online, reveals survey 75% of consumers would rather see UGC than professional imagery when shopping online: A survey by tech company, Bazaarvoice, has found that three in four consumers (75%) would prefer to see customers' photos and videos while shopping in online stores, rather than professional imagery. A further 66% of the people surveyed believe that the availability of previous shoppers' photos is 'important' when purchasing a product online. http://www.djsresearch.co.uk/blog/article/75percent-of-consumers-would-rather-see-UGC-than-professional-imagery-when-shopping-online-reveals-survey-04820 http://www.djsresearch.co.uk/blog/article/75percent-of-consumers-would-rather-see-UGC-than-professional-imagery-when-shopping-online-reveals-survey-04820 85% of FMCG companies say their brand has been negatively affected by an 'influencer' 85% of FMCG companies say their brand has been negatively affected by an 'influencer': A survey of marketing and brand managers from across Europe, the US and the Middle East has found that 85% have been negatively impacted through association with an influencer. http://www.djsresearch.co.uk/blog/article/85percent-of-FMCG-companies-say-their-brand-has-been-negatively-affected-by-an-influencer-04745 http://www.djsresearch.co.uk/blog/article/85percent-of-FMCG-companies-say-their-brand-has-been-negatively-affected-by-an-influencer-04745 Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey Journalists say Facebook is the leading spreader of disinformation in new ICFJ survey: A survey of journalists from 125 countries around the globe has found that when it comes to the spreading of disinformation, Facebook ranked above all other sources, with 66% identifying it as a 'prolific vector'. Twitter was cited as a top spreader by 42% of respondents, followed by WhatsApp (35%), Instagram (11%) and Facebook Messenger (9%). http://www.djsresearch.co.uk/blog/article/Journalists-say-Facebook-is-the-leading-spreader-of-disinformation-in-new-ICFJ-survey-04731 http://www.djsresearch.co.uk/blog/article/Journalists-say-Facebook-is-the-leading-spreader-of-disinformation-in-new-ICFJ-survey-04731 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus, according to a survey. 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus: A survey of PR professionals has revealed insight into how the outbreak is affecting the industry - with consumer and brand campaigns appearing to be the hardest hit. http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 56% of female journalists report increased gender inequalities due to Covid-19, according to global survey 56% of female journalists report increased gender inequalities due to Covid-19: A survey of female journalists around the globe has found that more than half have noticed an increase in gender inequalities in the sector, since the outbreak of COVID-19. http://www.djsresearch.co.uk/blog/article/56percent-of-female-journalists-report-increased-gender-inequalities-due-to-Covid-19-according-to-global-survey-04685 http://www.djsresearch.co.uk/blog/article/56percent-of-female-journalists-report-increased-gender-inequalities-due-to-Covid-19-according-to-global-survey-04685 Seven out of 10 journalists reporting on pandemic are suffering mental health issues, according to survey Seven out of 10 journalists reporting on pandemic are suffering mental health issues: A survey of journalists from news outlets around the globe has found that around 70% have reported experiencing mental health issues including anxiety and depression, http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-journalists-reporting-on-pandemic-are-suffering-mental-health-issues-according-to-survey-04686 http://www.djsresearch.co.uk/blog/article/Seven-out-of-10-journalists-reporting-on-pandemic-are-suffering-mental-health-issues-according-to-survey-04686