Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsSat, 04 Apr 2020 12:56:15 BST 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus, according to a survey. 88% of PR professionals say consumer and brand campaigns have been hit by coronavirus: A survey of PR professionals has revealed insight into how the outbreak is affecting the industry - with consumer and brand campaigns appearing to be the hardest hit. http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 http://www.djsresearch.co.uk/blog/article/88percent-of-PR-professionals-say-consumer-and-brand-campaigns-have-been-hit-by-coronavirus-according-to-a-survey-04575 7 in 10 people are using news outlets as their main source of coronavirus information, according to poll 7 in 10 people are using news outlets as their main source of coronavirus information: A Brandwatch Qriously survey has revealed that 69% of the UK public are using news outlets as their main source of news and information on coronavirus. http://www.djsresearch.co.uk/blog/article/7-in-10-people-are-using-news-outlets-as-their-main-source-of-coronavirus-information-according-to-poll-04572 http://www.djsresearch.co.uk/blog/article/7-in-10-people-are-using-news-outlets-as-their-main-source-of-coronavirus-information-according-to-poll-04572 7 in 10 creative freelancers worried they won't be able to pay bills due to coronavirus crisis, according to survey 7 in 10 creative freelancers worried they won't be able to pay bills due to coronavirus crisis: A survey of freelancers working across film, TV and other creative industries has found that 71% are worried about earning enough to pay their bills due to lost work and income. http://www.djsresearch.co.uk/blog/article/7-in-10-creative-freelancers-worried-they-wont-be-able-to-pay-bills-due-to-coronavirus-crisis-according-to-survey-04564 http://www.djsresearch.co.uk/blog/article/7-in-10-creative-freelancers-worried-they-wont-be-able-to-pay-bills-due-to-coronavirus-crisis-according-to-survey-04564 TikTok app worries parents most when it comes to online safety, reveals survey TikTok app worries parents most when it comes to online safety: A survey of parents asking them about their thoughts around social media has found that TikTok gives parents the most cause for concern, with just a third believing their child is safe using the platform. Nine out of 10 parents surveyed (92%) believe developers should make the video-sharing app safer for the children who use it. The OnBuy.com survey of 1,862 parents with children under the age of 17 also found that eight in ten parents (81%) are worried about their child using Instagram, followed by YouTube (55%) and Snapchat (54%). http://www.djsresearch.co.uk/blog/article/TikTok-app-worries-parents-most-when-it-comes-to-online-safety-reveals-survey-04562 http://www.djsresearch.co.uk/blog/article/TikTok-app-worries-parents-most-when-it-comes-to-online-safety-reveals-survey-04562 Almost nine out of ten UK film and TV workers have experienced a mental health issue, reveals poll Almost nine out of ten UK film and TV workers have experienced a mental health issue: A survey of people working in the film and TV industry has found that almost nine out of ten have experienced a mental health issue. This is compared with 65% of workers in other UK industries. http://www.djsresearch.co.uk/blog/article/Almost-nine-out-of-ten-UK-film-and-TV-workers-have-experienced-a-mental-health-issue-reveals-poll-04549 http://www.djsresearch.co.uk/blog/article/Almost-nine-out-of-ten-UK-film-and-TV-workers-have-experienced-a-mental-health-issue-reveals-poll-04549 6 in 10 LinkedIn users say just a fifth of their connections are valuable, according to survey 6 in 10 LinkedIn users say just a fifth of their connections are valuable: A survey of UK LinkedIn users has found that 62% believe that less than a fifth (21%) of their connections are valuable to their own personal career. http://www.djsresearch.co.uk/blog/article/6-in-10-LinkedIn-users-say-just-a-fifth-of-their-connections-are-valuable-according-to-survey-04534 http://www.djsresearch.co.uk/blog/article/6-in-10-LinkedIn-users-say-just-a-fifth-of-their-connections-are-valuable-according-to-survey-04534 Survey reveals best and worst paid sectors for marketers Survey reveals best and worst paid sectors for marketers: An annual survey conducted by Marketing Week has revealed the best and worst paying sectors for marketing employees, with FMCG taking the top spot. The annual Career and Salary Survey 2020 polled 3,883 marketers in full-time work, with 83% based in the UK. The research looked at 24 sectors, analysing pay and benefits, finding that with a mean salary of £63,916, FMCG was the best-paid sector. In contrast, the worst-paid sector for marketers was education, with respondents reporting an average salary of £44,424. Also at the bottom of the table were marketing roles in the construction and property sector, followed by charity/not-for-profit, which ranked third from bottom. The survey also revealed that the average salary for a marketing executive was £26,599, while directoors or vice presidents of marketing could expect an average annual wage of £98,852. http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528 http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528 Four in ten WhatsApp users say they can’t live without the messenger this Christmas, reveals poll Four in ten WhatsApp users say they can't live without the messenger this Christmas: Forget presents, mulled wine and mince pies; a survey has revealed that 41% of WhatsApp users feel they could not live without the messaging app this festive period. http://www.djsresearch.co.uk/blog/article/Four-in-ten-WhatsApp-users-say-they-cant-live-without-the-messenger-this-Christmas-reveals-poll-04510 http://www.djsresearch.co.uk/blog/article/Four-in-ten-WhatsApp-users-say-they-cant-live-without-the-messenger-this-Christmas-reveals-poll-04510 Journalists most effective at impacting consumer behaviour, according to survey of marketers Journalists most effective at impacting consumer behaviour: When it comes to who has the most influence over impacting consumer behaviour, more than a quarter (27%) of PR and marketing professionals polled for an annual Cision and PR Week survey said journalists. This marks an increase of 11 percentage points since last year when 16% of respondents said the same. http://www.djsresearch.co.uk/blog/article/Journalists-most-effective-at-impacting-consumer-behaviour-according-to-survey-of-marketers-04495 http://www.djsresearch.co.uk/blog/article/Journalists-most-effective-at-impacting-consumer-behaviour-according-to-survey-of-marketers-04495 Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad, reveals poll Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad: A global poll of female internet users has found that 64% of UK consumers take action after viewing a beauty video or post online. This might include seeking out further information on the brand's website or searching out more product information via other online sources. The research found that video adverts were a key driver when it comes to consumers taking action. http://www.djsresearch.co.uk/blog/article/Almost-two-thirds-of-UK-beauty-consumers-take-action-after-viewing-an-online-beauty-or-skincare-ad-reveals-poll-04481 http://www.djsresearch.co.uk/blog/article/Almost-two-thirds-of-UK-beauty-consumers-take-action-after-viewing-an-online-beauty-or-skincare-ad-reveals-poll-04481 WhatsApp considered the most ‘indispensable’ app in the UK, according to survey WhatsApp considered the most 'indispensable' app in the UK: A major study across seven markets looking at how people use social media and mobile apps has revealed that in the UK, WhatsApp Messenger is the most 'indispensible' to users. http://www.djsresearch.co.uk/blog/article/WhatsApp-considered-the-most-indispensable-app-in-the-UK-according-to-survey-04466 http://www.djsresearch.co.uk/blog/article/WhatsApp-considered-the-most-indispensable-app-in-the-UK-according-to-survey-04466 NHS chosen by British consumers as UK’s most relevant brand NHS chosen by British consumers as UK's most relevant brand: An annual consumer poll to find out the brands people can't imagine living without has unearthed the nation's most-loved - with the NHS coming out on top. http://www.djsresearch.co.uk/blog/article/NHS-chosen-by-British-consumers-as-UKs-most-relevant-brand-04449 http://www.djsresearch.co.uk/blog/article/NHS-chosen-by-British-consumers-as-UKs-most-relevant-brand-04449 Majority of CMOs plan to maintain or increase in-house digital in next two to three years, reveals poll Majority of CMOs plan to maintain or increase in-house digital in next two to three years: A poll of chief marketing officers has found that more than nine out of ten are planning to increase or maintain their company's in-house digital capabilities over the course of the next few years. The annual CMO research by Dentsu Aegis also found that almost six in ten (58%) said they are likely to open up more digital and programmatic opportunities internally. They do however believe that agencies will still have a role to play in their future marketing plans, according to the research. http://www.djsresearch.co.uk/blog/article/Majority-of-CMOs-plan-to-maintain-or-increase-in-house-digital-in-next-two-to-three-years-reveals-poll-04419 http://www.djsresearch.co.uk/blog/article/Majority-of-CMOs-plan-to-maintain-or-increase-in-house-digital-in-next-two-to-three-years-reveals-poll-04419 Three-quarters of marketers say video is top priority, according to poll Three-quarters of marketers say video is top priority: New research has revealed that video is the top priority for marketers over the rest of 2019 and 2020. http://www.djsresearch.co.uk/blog/article/Three-quarters-of-marketers-say-video-is-top-priority-according-to-poll-04431 http://www.djsresearch.co.uk/blog/article/Three-quarters-of-marketers-say-video-is-top-priority-according-to-poll-04431 More than a third of UK news consumers are actively avoiding the news, reveals poll More than a third of UK news consumers are actively avoiding the news: A major study by news agency, Reuters, has found 35% of news consumers in the UK are actively avoiding reading, watching or listening to the news. This is up 11 percentage points since the question was last asked in 2017. http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-UK-news-consumers-are-actively-avoiding-the-news-reveals-poll-04389 http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-UK-news-consumers-are-actively-avoiding-the-news-reveals-poll-04389 Survey reveals rise in professional blogs - now more popular than those written for personal reasons Survey reveals rise in professional blogs - now more popular than those written for personal reasons: According to a recent survey, professional blogs are now more popular than personal blogs, having increased by 17% since 2016. http://www.djsresearch.co.uk/blog/article/Survey-reveals-rise-in-professional-blogs-now-more-popular-than-those-written-for-personal-reasons-04326 http://www.djsresearch.co.uk/blog/article/Survey-reveals-rise-in-professional-blogs-now-more-popular-than-those-written-for-personal-reasons-04326 Consumers and marketers on different pages when it comes to brand authenticity, according to research Consumers and marketers on different pages when it comes to brand authenticity: A survey of consumers in the UK, US and Australia has found 90% feel authenticity is important when choosing the brands they shop with and follow. The research also polled 150 marketers, with 83% saying authenticity is important to their brands. http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 Results from survey identify dream job for marketers Results from survey identify dream job for marketers: A nationwide survey of 1,200 workers has created a picture of what the ideal role for marketing professionals would be, taking into consideration areas such as salary, flexibility, location and benefits. http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 Beauty marketers choosing social media 'influencers' over celebs, survey reveals Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, 'influencers' on social networking and video sites such as Instagram and YouTube are the collaborations many marketers are seeking to grow brands awareness. http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 People in Europe with populist views trust news media less, survey suggests People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187 http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187