Market Research RSS Feedshttp://www.djsresearch.co.ukMarket Research RSS FeedsMon, 27 Jan 2020 03:31:49 GMT Survey reveals best and worst paid sectors for marketers Survey reveals best and worst paid sectors for marketers: An annual survey conducted by Marketing Week has revealed the best and worst paying sectors for marketing employees, with FMCG taking the top spot. The annual Career and Salary Survey 2020 polled 3,883 marketers in full-time work, with 83% based in the UK. The research looked at 24 sectors, analysing pay and benefits, finding that with a mean salary of £63,916, FMCG was the best-paid sector. In contrast, the worst-paid sector for marketers was education, with respondents reporting an average salary of £44,424. Also at the bottom of the table were marketing roles in the construction and property sector, followed by charity/not-for-profit, which ranked third from bottom. The survey also revealed that the average salary for a marketing executive was £26,599, while directoors or vice presidents of marketing could expect an average annual wage of £98,852. http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528 http://www.djsresearch.co.uk/blog/article/Survey-reveals-best-and-worst-paid-sectors-for-marketers-04528 Four in ten WhatsApp users say they can’t live without the messenger this Christmas, reveals poll Four in ten WhatsApp users say they can't live without the messenger this Christmas: Forget presents, mulled wine and mince pies; a survey has revealed that 41% of WhatsApp users feel they could not live without the messaging app this festive period. http://www.djsresearch.co.uk/blog/article/Four-in-ten-WhatsApp-users-say-they-cant-live-without-the-messenger-this-Christmas-reveals-poll-04510 http://www.djsresearch.co.uk/blog/article/Four-in-ten-WhatsApp-users-say-they-cant-live-without-the-messenger-this-Christmas-reveals-poll-04510 Journalists most effective at impacting consumer behaviour, according to survey of marketers Journalists most effective at impacting consumer behaviour: When it comes to who has the most influence over impacting consumer behaviour, more than a quarter (27%) of PR and marketing professionals polled for an annual Cision and PR Week survey said journalists. This marks an increase of 11 percentage points since last year when 16% of respondents said the same. http://www.djsresearch.co.uk/blog/article/Journalists-most-effective-at-impacting-consumer-behaviour-according-to-survey-of-marketers-04495 http://www.djsresearch.co.uk/blog/article/Journalists-most-effective-at-impacting-consumer-behaviour-according-to-survey-of-marketers-04495 Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad, reveals poll Almost two-thirds of UK beauty consumers take action after viewing an online beauty or skincare ad: A global poll of female internet users has found that 64% of UK consumers take action after viewing a beauty video or post online. This might include seeking out further information on the brand's website or searching out more product information via other online sources. The research found that video adverts were a key driver when it comes to consumers taking action. http://www.djsresearch.co.uk/blog/article/Almost-two-thirds-of-UK-beauty-consumers-take-action-after-viewing-an-online-beauty-or-skincare-ad-reveals-poll-04481 http://www.djsresearch.co.uk/blog/article/Almost-two-thirds-of-UK-beauty-consumers-take-action-after-viewing-an-online-beauty-or-skincare-ad-reveals-poll-04481 WhatsApp considered the most ‘indispensable’ app in the UK, according to survey WhatsApp considered the most 'indispensable' app in the UK: A major study across seven markets looking at how people use social media and mobile apps has revealed that in the UK, WhatsApp Messenger is the most 'indispensible' to users. http://www.djsresearch.co.uk/blog/article/WhatsApp-considered-the-most-indispensable-app-in-the-UK-according-to-survey-04466 http://www.djsresearch.co.uk/blog/article/WhatsApp-considered-the-most-indispensable-app-in-the-UK-according-to-survey-04466 NHS chosen by British consumers as UK’s most relevant brand NHS chosen by British consumers as UK's most relevant brand: An annual consumer poll to find out the brands people can't imagine living without has unearthed the nation's most-loved - with the NHS coming out on top. http://www.djsresearch.co.uk/blog/article/NHS-chosen-by-British-consumers-as-UKs-most-relevant-brand-04449 http://www.djsresearch.co.uk/blog/article/NHS-chosen-by-British-consumers-as-UKs-most-relevant-brand-04449 Majority of CMOs plan to maintain or increase in-house digital in next two to three years, reveals poll Majority of CMOs plan to maintain or increase in-house digital in next two to three years: A poll of chief marketing officers has found that more than nine out of ten are planning to increase or maintain their company's in-house digital capabilities over the course of the next few years. The annual CMO research by Dentsu Aegis also found that almost six in ten (58%) said they are likely to open up more digital and programmatic opportunities internally. They do however believe that agencies will still have a role to play in their future marketing plans, according to the research. http://www.djsresearch.co.uk/blog/article/Majority-of-CMOs-plan-to-maintain-or-increase-in-house-digital-in-next-two-to-three-years-reveals-poll-04419 http://www.djsresearch.co.uk/blog/article/Majority-of-CMOs-plan-to-maintain-or-increase-in-house-digital-in-next-two-to-three-years-reveals-poll-04419 Three-quarters of marketers say video is top priority, according to poll Three-quarters of marketers say video is top priority: New research has revealed that video is the top priority for marketers over the rest of 2019 and 2020. http://www.djsresearch.co.uk/blog/article/Three-quarters-of-marketers-say-video-is-top-priority-according-to-poll-04431 http://www.djsresearch.co.uk/blog/article/Three-quarters-of-marketers-say-video-is-top-priority-according-to-poll-04431 More than a third of UK news consumers are actively avoiding the news, reveals poll More than a third of UK news consumers are actively avoiding the news: A major study by news agency, Reuters, has found 35% of news consumers in the UK are actively avoiding reading, watching or listening to the news. This is up 11 percentage points since the question was last asked in 2017. http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-UK-news-consumers-are-actively-avoiding-the-news-reveals-poll-04389 http://www.djsresearch.co.uk/blog/article/More-than-a-third-of-UK-news-consumers-are-actively-avoiding-the-news-reveals-poll-04389 Survey reveals rise in professional blogs - now more popular than those written for personal reasons Survey reveals rise in professional blogs - now more popular than those written for personal reasons: According to a recent survey, professional blogs are now more popular than personal blogs, having increased by 17% since 2016. http://www.djsresearch.co.uk/blog/article/Survey-reveals-rise-in-professional-blogs-now-more-popular-than-those-written-for-personal-reasons-04326 http://www.djsresearch.co.uk/blog/article/Survey-reveals-rise-in-professional-blogs-now-more-popular-than-those-written-for-personal-reasons-04326 Consumers and marketers on different pages when it comes to brand authenticity, according to research Consumers and marketers on different pages when it comes to brand authenticity: A survey of consumers in the UK, US and Australia has found 90% feel authenticity is important when choosing the brands they shop with and follow. The research also polled 150 marketers, with 83% saying authenticity is important to their brands. http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 http://www.djsresearch.co.uk/blog/article/Consumers-and-marketers-on-different-pages-when-it-comes-to-brand-authenticity-according-to-research-04322 Results from survey identify dream job for marketers Results from survey identify dream job for marketers: A nationwide survey of 1,200 workers has created a picture of what the ideal role for marketing professionals would be, taking into consideration areas such as salary, flexibility, location and benefits. http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 http://www.djsresearch.co.uk/blog/article/Results-from-survey-identify-dream-job-for-marketers-04287 Beauty marketers choosing social media 'influencers' over celebs, survey reveals Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, 'influencers' on social networking and video sites such as Instagram and YouTube are the collaborations many marketers are seeking to grow brands awareness. http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 http://www.djsresearch.co.uk/blog/article/Beauty-marketers-choosing-social-media-influencers-over-celebs-survey-reveals-04188 People in Europe with populist views trust news media less, survey suggests People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187 http://www.djsresearch.co.uk/blog/article/People-in-Europe-with-populist-views-trust-news-media-less-survey-suggests-04187 71% of journalists say public has lost trust in media, survey reveals 71% of journalists say public has lost trust in media: A major survey of journalists around the world has shown that the majority believe readers have lost trust in the media. http://www.djsresearch.co.uk/blog/article/71percent-of-journalists-say-public-has-lost-trust-in-media-survey-reveals-04186 http://www.djsresearch.co.uk/blog/article/71percent-of-journalists-say-public-has-lost-trust-in-media-survey-reveals-04186 Marketing professionals call for more diversity, according to recent survey http://www.djsresearch.co.uk/blog/article/Marketing-professionals-call-for-more-diversity-according-to-recent-survey-04140 http://www.djsresearch.co.uk/blog/article/Marketing-professionals-call-for-more-diversity-according-to-recent-survey-04140 Young people are increasingly exposed to fake news, according to recent research http://www.djsresearch.co.uk/blog/article/Young-people-are-increasingly-exposed-to-fake-news-according-to-recent-research-04021 http://www.djsresearch.co.uk/blog/article/Young-people-are-increasingly-exposed-to-fake-news-according-to-recent-research-04021 Radio is classified as the UK’s most trusted news source, according to new survey http://www.djsresearch.co.uk/blog/article/Radio-is-classified-as-the-UKs-most-trusted-news-source-according-to-new-survey-04015 http://www.djsresearch.co.uk/blog/article/Radio-is-classified-as-the-UKs-most-trusted-news-source-according-to-new-survey-04015 Recent statistics reveal that the UK film industry is the fastest growing sector Recent statistics reveal that the UK film industry is the fastest growing sector: The Department for Digital, Culture, Media & Sport has identified the film industry as the fastest growing sector, as currently it contributes to £4.3billion of the UK's overall economy. http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 http://www.djsresearch.co.uk/blog/article/Recent-statistics-reveal-that-the-UK-film-industry-is-the-fastest-growing-sector-03844 Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says Over three quarters of sports viewers may change their TV provider, if certain sports channels were no longer featured, survey says: Conducted by Broadband Genie, the survey revealed that 78 per cent of sports viewers would consider changing or cancelling their TV subscription, if their provider no longer broadcasted their favourite sport. http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834 http://www.djsresearch.co.uk/blog/article/Over-three-quarters-of-sports-viewers-may-change-their-TV-provider-if-certain-sports-channels-were-no-longer-featured-survey-says-03834