Market Research

Face-to-face Market Research

At DJS Research we have a strong face-to-face market research offer. We have a team of supervisors based throughout the UK who look after our face-to-face interviewers (1,000+ interviewers). In addition, we are also able to offer face-to-face interviewing on a global scale through our network of trusted partner agencies.

We are able to utilise a number of face-to-face research techniques, including:

All of our interviewers are experienced and trained to industry standards and we have a number of DBS (previously CRB) checked interviewers.

We have completed numerous large-scale and time pressured face-to-face market research projects. Included among these are our work for a regional cancer network and our work with Consumer Focus to understand voluntary regulation.

Face-to-face Market Research : Case Studies

Regional Cancer Network

Our work for the regional cancer network involved interviewing 3,900 respondents via a face to face methodology in rural East Anglia. This project was made increasingly difficult by the fact that it had to be carried out over a three week period in December, at the height of a period of intense snow. Our researchers utilised a quota sampling approach to ensure the research was representative, and in order to ensure the project was completed on time and on budget, we re-located additional interviewers from the surrounding areas to help boost the number of completes. Our client was impressed with the flexibility and responsiveness of our face to face market research offer:

"DJS did an excellent job for us within a very tight timescale at one of the most challenging times of the year – Christmas. When we asked if they could increase the scope of the survey they responded positively without hesitation, even although I suspect it wasn’t that easy to organise. We had good feedback and were pleased with the presentation of the report. I would definitely consider using them again and have already mentioned them to colleagues in other organisations."

Consumer Focus : Voluntary Regulation

Consumer Focus acted as the statutory consumer champion for consumer in England, Scotland, Wales and Northern Ireland (for postal consumers). It has since been replaced by Consumer Futures (who we have also worked with). DJS Research carried out more than 1,000 face to face interviews with consumers - as well as face-to-face focus groups to add a qualitative aspect – to understand their views on non-Government regulation. The research was completed on-street, and found that although there is low knowledge of the types of regulators existing in the UK, regulation is appreciated on the whole.

“DJS provided an innovative proposal with a good price. They worked really hard to deliver to an impossible timetable and provided insight over and above what was asked for.  DJS are a pleasure to work with. We'll be adding them to our roster and now know that they compare well with the bigger agencies.”

Hull City Council : Social Mobility study

We conducted 4,000 face-to-face market research interviews on behalf of Hull City Council to aid in a UK-first social mobility study. The interviews had to take place with strict, pre-defined quotas in specific areas of the city in order to ensure that representative data was gathered to allow for an accurate prediction of what the future social make up of the city of Hull might look like. The data we gathered was eventually combined with that from other sources, such as the Council's CRM system, and applied to maps of the city – it is expected that this will assist Hull City Council in ensuring their planning and development is future proof.

All of our fieldwork is back-checked according to the Market Research Society quality standards. This means that on every job, we ring back 10% of the sample to check that the interviews were carried out to our strict quality criteria.

Face-to-face Qualitative Research : Recruitment

We also have a dedicated recruitment team, which is managed internally. Our team are experts at recruiting hard to reach audiences for face-to-face qualitative research – such as focus groups and depth interviews. Some of the recent groups we have successfully recruited for include drivers of electric cars, people currently tiling their floors and utilising a floor levelling compound and purchasing managers for companies spending more than £1 million per year on energy.

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