Automotive Industry
Market Research

Automotive Industry Market Research

We operate within the automotive market research sector, having undertaken research both on behalf of and with regards to the automotive industry.  Using qualitative and quantitative research we have worked with a range of organisations, with projects including research amongst owners of Toyota and Lexus vehicles to understand needs for in-built Sat-Nav devices.

We can engage with car owners at any stage in the research, from innovative design to understand needs, through to sales and marketing. We offer research consultant services relating directly to cars and their ownership or other industries related to the automotive sector such as insurance, repairs and maintenance. Offering a wide range of techniques, we have the ideal solution to your research need. Our services include:

  • Desk research
  • Qualitative interviewing (e.g. depth interviews and group discussions)
  • Quantitative surveys (e.g. on-line, face to face / on street and telephone interviews)

Our automotive market research interviewers are all experienced in speaking with members of the public, and our fieldwork manager has a vast experience of managing fieldwork in the car industry, both as an interviewer and a fieldwork manager.

Our consultants have experience of recruiting and interviewing respondents from all aspects of the automotive sector, with researchers at DJS having conducted projects amongst:

  • High-end sports vehicle owners
  • Family car owners
  • Motability vehicle owners
  • Hybrid / electric car owners
  • Automotive industry members
  • Individuals involved in automotive charities

We have experience of a wide array of research projects relating to automotives including:

Please feel free to have a look at our automotive industry sector insights and research findings which can be found here: Automotive Industry Research Findings or for automatic updates follow our Automotive Industry Twitter account: @DJS_Automotive


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