Sport, Leisure and Tourism
Market Research

Sport, Leisure and Tourism Market Research


We have conducted numerous sports market research projects including qualitative and quantitative research projects within the Sport, Leisure, and Tourism arena, each tailored to individual client needs. Our experience in these industries spans both the UK and International markets, both B-2-B and Consumer. Our Directors have significant international knowledge, having conducted various research projects in countries including Africa, Russia, Bangladesh and Kazakhstan.

Some of our clients that we have worked with in these markets include:

Sport leisure and toursim market research

Research projects undertaken have varied in nature including; Usage and Attitudes studies, Brand Health Tracking, Customer Satisfaction and Event Profiling. We have also spent time testing software and other tools in-situ within a range of hotels for instance, and have developed an in-depth understanding of both the leisure and hospitality industries including hotels, gyms, spas and holiday parks.

We have also carried out pro bono research in to the views of football fans regarding introducing technology in to the sport. You can view both a press release which details some of the overall findings and also the full report in to technology in football.

From research we conducted on behalf of Leicester City Football Club to establish what improvements could be made to the match day experience for their disabled fans, we were awarded a Gold in the Sports Business Awards 2018, in the category 'Best Club CRS or Community Scheme'. 







The judges commented: 

"DJS Research and Leicester City combined to executive a magnificent initiative. Leicester asked the question and challenged DJS to find the answer with they did in forensic detail to the advantage of disabled fans.

Thorough and well thought out project that has delivered real change and benefits to the Club and its fan base.

Fantastic really meaningful change driven by insight from the fans and potential fans who can now access the club and matches.

Well done!"

Sports Business Awards Judging Panel 2018


For more information about our sports market research experience, please click here.

For more information about our sports, leisure and tourism market research experience, please click here. - See more at:

Finally, we publish a regular email newsletter detailing the most up to date market research insights in the Sport, Leisure and Tourism sector, to view these, please click the links below:

Sport, Leisure and Tourism Market Research Newsletter 


Please feel free to have a look at our sport, leisure and tourism sector insights and research findings which can be found here: Sport, Leisure and Tourism Research Findings or for automatic updates follow our Sport, Leisure and Tourism Twitter account: @DJS_Leisure

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