Market Research

FMCG Market Research

We have extensive experience in the FMCG market research sector, working with clients across a broad range of categories, including:

  • Household cleaners, polishes and air care
  • Confectionery
  • Ice-cream
  • Snack foods
  • Baked goods
  • Fresh produce
  • Beverages
  • Alocoholic beverages
  • Stationery
  • Health supplements

We use a range of qualitative and quantitative techniques, both online and offline to meet our clients' objectives, designing the research according to the specific parameters of the category and our clients' research aims. Some examples of recent FMCG market research projects include:

  • Brand positioning
  • Packaging testing
  • Range optimisation
  • Category management
  • New product development
  • Ad testing
  • Purchase decision process

Some of the clients DJS Research have worked for in the FMCG sector include:


Please feel free to have a look at our fmcg sector insights and research findings which can be found here: FMCG Research Findings or for automatic updates follow our FMCG Twitter account: @DJS_FMCG


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