Food Industry
Market Research

Food Industry Market Research

We have undertaken numerous food industry market research projects within the food and drink sector, using a range of qualitative and quantitative techniques. Food market research projects range from optimising packaging, or products, through to evaluating new concepts, or understanding a hierarchy of needs in a food purchase decision.

Food companies that Directors and their teams have provided consultancy for include:


Types of projects that we have conducted include: 

  • Branding
  • Pack testing research
  • New product development
  • Concept Testing / concept product testing 
  • Range optimisation 
  • Product reformulation / optimisation 
  • Category reviews 
  • Purchase decision making

We have experience of carrying out beverage and food market research through a variety of means - including CATI, online and face to face quanitative surveys, as well as more deliberative qualitative research utilising hall tests and focus groups. This has been particularly effective for our companies who wished to understand which food products (which were being launched at the time) the general public felt tasted the best. We have also been able to carry out hall tests with specific quotas - i.e. to test potential uptake of a specific kind of cuisine among the populations perceived most likely to want to buy them based on previous sales figures. 

In addition to working with consumers, we have also carried out a number of projects working with businesses in order to understand their needs from a particular product. A good example involved interviews with chefs and owners in fast food takeaways and restaurants which served Chinese and Asian cuisine - our clients wished to understand the market place for noodles and other carbohydrates and how they could improve their products to ensure they maintained a strong position in the market.

If you would like to know more about our experience in food and beverage market research, or the work we have done with drinks manufacturers and distributors, please feel free to get in touch via the contact page. 

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Check out our infographic for some more mince pie insights and why not float the “to pie or not to pie” debate amongst your friends and family this festive season – you may be surprised at what you hear!

Finally, we publish a regular email newsletter detailing the most up to date market research insights in the food and beverage sector, to view these, please click the link below:

Food Market Research Newsletter 

Please feel free to have a look at our food industry sector insights and research findings which can be found here: Food Industry Research Findings or for automatic updates follow our Food Industry Twitter account: @DJS_FoodDrink


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