The Challenge

Tate Liverpool has ambitious plans for the future, including growing the number of visitors from within the Liverpool City Region. Tate wanted to better understand the lives and needs of local audiences, who do not currently engage with the gallery. The focus of our research was on people from lower socio-economic groups and included local young people, families and older people from a range of ethnic backgrounds.

The research needed to cover their lifestyles, leisure pursuits, attitudes to museums and galleries as well as awareness of and attitudes to Tate Liverpool specifically. Tate also wanted to explore a new vision for the gallery and a range of early stage ideas for development.

The Approach

Firstly, we conducted initial ‘getting to know you’ depth interviews online with 16 respondents, before meeting them each individually for a 90 minute accompanied visit around Tate Liverpool and the wider Royal Albert Dock area. Secondly, we reconvened the respondents from stage 1 and recruited a further set of new respondents to review and explore ideas using the Recollective online community platform.

The Results

The insights we provided are being used to help Tate Liverpool develop their long-term strategy, including capital development, the collection and programming. The research was also used in the shorter term to support funding bids.

Testimonial

To follow.

Tate Liverpool